Solly Azar

What Solly Azar does

Solly Azar is a French wholesale insurance broker (courtier grossiste) founded circa 1975 and headquartered at 65/67 rue de la Victoire, Paris, with additional operations offices in Lille, Lyon, and Aix-en-Provence. The firm distributes insurance products to approximately 600,000 individual and professional policyholders through a network of 8,000 independent brokers and agents, supplemented by direct digital channels (sollyazar.com, professionnel.sollyazar.com, and a broker extranet at sollyazarpro.com). It is ORIAS-registered (07 008 500), ACPR-supervised, and AFNOR-certified for French-based service.

The product portfolio covers eight principal lines: 2-wheeler insurance (motorcycles, scooters, cyclos, quads, electric scooters) under the MotoPass brand; pet insurance (dogs and cats) under Quadrupaide; Guaranteed Rent Insurance (GLI) under GLICA; senior and family health insurance; auto insurance including specialty profiles (resiliated, malus, VTC, license-free vehicles under Open Drive); Multirisque Habitation (home); borrower insurance; and personal accident (GAV). For professionals, it offers TNS health, taxi and VTC insurance, the MultiPro multirisque covering roughly 100 small-business activities, and specialty lines such as Multirisque Discothèque. A new decennial (assurance décennale) product for artisans launched in 2026 in partnership with ERGO.

The technology base is a digital distribution platform comprising a broker extranet, a client self-service portal (espaceclient.sollyazar.com), the Clic-Clac Doc mobile document-submission tool, and dedicated pricing tools such as the November 2024 motorcycle pricing engine. Underlying technology is described as platform-based insurance distribution rather than proprietary AI/ML systems. Revenue is generated through brokerage commissions on insurance premiums (subscription/recurring), with monthly billing across product lines and pricing that varies by profile, age, coverage, and risk. The business is privately held (GROUPE SOLLY AZAR SAS), led by Director General Philippe Saby, with no disclosed funding rounds, M&A activity, or parent company.

Name

Solly Azar

Legal name

GROUPE SOLLY AZAR SAS

Website

https://sollyazar.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Solly Azar is a French wholesale insurance broker specializing in niche and non-standard risks - 2-wheelers, resiliated/malus drivers, VTC, pet, rent guarantee, and senior health - distributing via 8,000 broker partners and digital portals to 600,000 customers across France.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Insurance brokerage services
• Wholesale insurance broker
• Motorcycle insurance coverage
• Pet insurance products
• Rent guarantee insurance

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: Solly Azar generates revenue through insurance premiums paid by customers for various insurance products including auto, motorcycle, pet, rent guarantee, health, home, borrower, and accident insurance. As a wholesale broker, the company earns commissions from insurance providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Solly Azar is a French wholesale insurance broker (courtier grossiste) that designs and distributes specialised insurance products across eight lines — two-wheelers, auto, pet health, rent guarantee (GLI), health, home, borrower and personal accident — primarily to individuals and self-employed professionals with non-standard or niche risk profiles. The company sells through a network of 8,000 independent brokers as well as directly via its websites and call centres.

Product overview

Solly Azar is a French insurance wholesale broker operating since approximately 1975, serving both individual (particuliers) and professional (professionnels) segments through a network of approximately 8,000 independent broker partners. The product portfolio includes: For individuals - Assurance 2 Roues (motorcycle/scooter insurance with MotoPass brand), Quadrupaide (pet insurance for dogs/cats), Garantie Loyers Impayés (rent guarantee), Assurance Santé with senior and family options, Assurance Auto including VTC and license-free vehicles (Open Drive), Assurance Habitation (home insurance), Assurance Emprunteur (loan insurance), and Assurance Accidents de la Vie (personal accident). For professionals - Assurance Santé TNS, Assurance Taxi, Assurance VTC, MultiPro Multirisque Professionnelle (covering 100+ business activities), and Multirisque Discothèque. The company operates primarily through direct digital channels and a nationwide broker network, with service centers in Lille, Lyon, and Aix-en-Provence.

Differentiator

Problem solved

Functional benefit

Brands

• Quadrupaide: Pet insurance brand offering dog and cat insurance products.
• GLICA
• Open Drive
• MotoPass
• MultiPro

Products and services

• Assurance 2 Roues (MotoPass) Two-wheeled vehicle insurance covering motorcycles, scooters, cyclomotors, quad bikes and electric scooters, with personalised coverage adapted to driver profile and vehicle category. Targeted at individual 2-wheeler owners including specialty profiles (resiliated, bonus/malus).
• Quadrupaide — Assurance Animaux (Pet Insurance) Pet insurance for dogs and cats covering veterinary expenses, with a 2-month-free promotional offer. Includes sub-products for dogs, cats, puppies and kittens. Targeted at pet owners seeking coverage for unexpected veterinary costs.
• Garantie des Loyers Impayés (GLICA — GLI) Rent guarantee insurance for landlords covering reimbursement of unpaid rent, property damage coverage, and handling of contentious procedures. Targeted at property owners renting residential houses or apartments.
• Assurance Santé Sénior (55 ans et +) Health insurance for seniors aged 55 and over with six formula options, immediate effect without medical questionnaire, loyalty bonuses, ECO option (up to 20% reduction), 100% Santé device compatibility and teleconsultation service. Coverage includes hospitalisation, optics, dental and hearing aids.
• Family&Cie Family health insurance option including animal coverage, designed as an add-on within the health insurance product line for comprehensive family protection.
• Assurance Auto Automobile insurance specialising in serving drivers with special profiles including bonus/malus drivers, VTC drivers, taxi drivers and license-free vehicles, drawing on more than 40 years of experience.
• Assurance VTC Insurance for VTC (ride-hailing) professionals covering private drivers and independent conductors with auto-entrepreneur status. Extended from Solly Azar's taxi insurance expertise.
• Assurance Habitation (Multirisque Habitation — MRH) Comprehensive home insurance (Multirisque Habitation) providing solid everyday guarantees for optimal protection of housing, available for houses and apartments.
• Assurance Emprunteur Loan insurance offering customised solutions for mortgage borrowers, claiming potential savings of up to €12,000 with guarantees equivalent to those required by banks. Available for main residence, secondary residence and rental investment.
• Assurance Accidents de la Vie (GAV) Personal accident insurance (Garantie Accidents de la Vie) providing indemnification up to €1 million to protect entire families against unexpected events, covering medical expenses and lost income.
• Assurance Santé TNS (Professionnels) Supplementary health insurance for self-employed professionals (TNS — Travailleurs Non Salariés) adapted to their professional profile.
• Assurance Taxi Insurance specifically designed for taxi professionals covering their professional activity.
• MultiPro Multirisque Professionnelle Comprehensive multi-risk professional insurance covering approximately 100 proximity business activities including food service, retail, cleaning services and crafts, with both Civil Liability and property damage coverage and customisable options. Targeted at very small businesses (TPE) and auto-entrepreneurs.
• Open Drive — Assurance Voiture sans permis Specialised insurance for license-free vehicles (quadricycles) offered in three formulas covering civil liability, natural disasters, fire, theft and all-accident damage.
• Multirisque Discothèque Professional multi-risk insurance specifically designed for night establishments including nightclubs, cabarets, casinos, bowling alleys and music venues, covering fire, natural disasters, explosions, vandalism, and optional coverage for sound equipment.

Quantifiable outcome

• 48-hour reimbursement承诺
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ERGOcoreStrategic or Co-development Partner · 9 April 2026Solly Azar launches new decennial insurance (assurance décennale) product in partnership with ERGO, designed for artisans and small businesses with complete, innovative coverage adapted to sector needs.
• OpinionWayminorStrategic or Co-development Partner · 10 July 2025Solly Azar partners with OpinionWay for the 'Baromètre Solly Azar x OpinionWay' - annual survey on pet insurance and pet owner behavior in France.
• InvoxiaminorStrategic or Co-development PartnerSolly Azar partners with Invoxia to offer GPS tracker integration for motorcycle and pet protection. Invoxia provides high-performance GPS trackers with coverage in 40+ countries. Special offer: franchise waiver for motorcycle theft if equipped with Invoxia tracker.
• AAA DATAminorStrategic or Co-development PartnerSolly Azar partners with AAA DATA to publish the 'Observatoire Solly Azar' - quarterly market reports on the 2-wheeler market trends in France. These reports analyze registration data and market trends.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• April Group: April is a leading French wholesale insurance broker (courtier grossiste) with a similar business model of distributing niche and specialty insurance products through a partner network. Both companies target individuals and professionals with non-standard profiles across health, auto, and specialty lines.
• Verspieren: Verspieren is a major French insurance broker serving both individual and corporate clients through a multi-channel distribution model. It competes with Solly Azar in personal lines and specialty segments across France.
• Kereis: Kereis (formerly GNP / Generali Network Protection) is one of France's largest wholesale insurance brokers, distributing personal and professional insurance products through a large partner broker network—closely mirroring Solly Azar's courtier grossiste model.
• SPB: SPB is a French insurance broker specializing in affinity and niche insurance products distributed through partner networks, including extended warranties and specialty personal lines—comparable to Solly Azar's specialty distribution approach.

Broad incumbents

• Gras Savoye (WTW France): Gras Savoye, now part of WTW (Willis Towers Watson), is a major French insurance brokerage offering both personal and commercial lines. It represents a larger incumbent competitor with broader portfolio capabilities than Solly Azar's specialty focus.
• Howden France: Howden is an international insurance broker with growing French operations, offering specialty and personal lines through broker networks. It competes with Solly Azar in the specialty and niche insurance segments while offering broader geographic reach.

Emerging players

• Meilleurtaux Assurances: Meilleurtaux Assurances is the brokerage arm of the French price-comparison group Meilleurtaux, distributing personal insurance products (auto, home, health) through digital channels. It represents a digital-first competing distribution model to Solly Azar's broker-led approach.
• Leocare: Leocare is a French insurtech offering mobile-first personal insurance (auto, home, health) directly to consumers. It competes with Solly Azar in personal lines by bypassing the broker channel and targeting digitally native customers.
• Alan: Alan is a French health insurtech serving both individuals and self-employed professionals (TNS)—directly competing with Solly Azar's health insurance segment (Santé Senior, Santé TNS) through a streamlined digital experience.

Regional players

• Assur'Pro / Asselio: Asselio/AssurOne is a French digital insurance broker specializing in personal lines distribution (auto, home, health) via online channels. Comparable to Solly Azar in product scope but with a more digitally focused distribution model within the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sollyazar
• Xx.com/SollyAzar_Assur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solly Azar