Purpleview
Purpleview GmbH, based in Dortmund, develops the "empathy" video collaboration platform for end-to-end digitalization of advisory, sales, and citizen-service processes for banks, insurers, telcos, and municipal governments across German-speaking markets.
- Company typePrivate
- Founded2004
- HeadquartersDortmund, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Purpleview does
Purpleview GmbH is a Dortmund-based German software company founded in 2004 and formally incorporated in 2012 that develops and markets "empathy," a cloud-based B2C video collaboration platform designed to enable end-to-end, case-closing (fall-abschließende) digitalization of customer advisory, sales, and service processes. The platform integrates audio, video, text chat, identity verification (VideoIdent), qualified electronic signatures, document collaboration, and screen sharing into a unified workflow, and is offered via SaaS or on-premises deployment with all development and data hosting located in Germany on ISO 27001-certified infrastructure.
The company targets regulated enterprises and public sector organizations in German-speaking markets, with a primary focus on municipal and public administration clients deploying the empathy Online Bürgerbüro module for citizen services, and secondary verticals in insurance, banking, telecommunications, retail, and healthcare. Named customers include Landeshauptstadt Dresden, Stadt Villingen-Schwenningen, Landkreis München, Städteregion Aachen, Stadt Amberg, Stadt Coburg, Landkreis Leer, Deutsche Telekom, Telefónica Deutschland/O2, Apo Bank, Continentale, Europa Versicherungen, and Mannheimer Versicherung, alongside a 2025 telemedicine pilot with Land Vorarlberg and Österreichische Gesundheitskasse (ÖGK) for diabetes follow-up care.
Purpleview operates a hybrid go-to-market combining direct enterprise sales with a three-tier partner program (referral, reseller, integrator) that includes Damovo, T&N, Diebold Nixdorf, Arvato, Bitmarck, Kapsch, friendlyway, ASC, nepatec, incognito, and Kommunix/VOIS. Revenue is generated primarily from modular SaaS subscriptions, optional on-premises licensing, and implementation/professional services. The firm is founder-managed (Managing Directors Lothar Stein and Raimund Schlotmann; COO Peter Filz), employs approximately 30 people, claims more than 300 implemented projects across its history, and operates without disclosed external venture capital, having received only a research subsidy (Forschungszulage) from the German Federal Ministry of Education and Research (BMBF).
Purpleview firmographics
Firmographics- Name
- Purpleview
- Legal name
- purpleview GmbH
- Website
- https://purpleview.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purpleview GmbH, based in Dortmund, develops the "empathy" video collaboration platform for end-to-end digitalization of advisory, sales, and citizen-service processes for banks, insurers, telcos, and municipal governments across German-speaking markets.
- Ownership category
- akta.pro rank
Purpleview industry classification
Industry- Product category
- Video Consultation and Collaboration Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
Keywords
Where Purpleview is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Purpleview business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (empathy Platform): Purpleview sells empathy as a software-as-a-service (SaaS) subscription, with optional on-premises deployment. The platform uses a modular concept where customers purchase a base module plus optional additional features based on their business model. This represents the primary recurring revenue stream.
- Implementation and Professional Services: Implementation services including integration into enterprise IT landscapes, onboarding support, consulting, and professional training for advisors and administrators. Provided both online and on-site.
- Partner Program Revenue: Revenue generated through the partner program where resellers and integrators market and implement empathy for their customers under commercial arrangements with purpleview.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Purpleview product offering
Product offeringCore offering
Purpleview develops and sells the empathy platform, a cloud-based B2C video and collaboration SaaS solution that enables end-to-end digitalization of customer advisory, sales, and service processes for banks, insurance companies, telecommunications providers, energy companies, public administration bodies, and healthcare organizations. The platform unifies audio, video, text chat, document collaboration, identity verification (VideoIdent), and binding electronic signature into a single workflow, available as SaaS or on-premises deployment with all development and data hosting in Germany.
Product overview
Purpleview offers purpleview empathy as its core unified B2C video-collaboration platform for end-to-end digitalization of sales, service, and consulting processes. The platform operates on a modular architecture with a base module containing essential connect variants and collaboration tools, supplemented by optional add-ons including VideoIdent, electronic signature, and specialized connect functions (PIN-Connect, Button-Connect, Portal-Connect, Video-Kiosk). The empathy Online Bürgerbüro module extends the platform for municipal digital citizen services, enabling complete case processing within specialist administrative procedures via video. Additional tools include the RODI-Rechner for municipal ROI calculation. The solution is available as SaaS hosting or On-Premises deployment, with all development conducted in Germany (Dortmund) and data hosted in German ISO 27001-certified data centers.
Differentiator
Problem solved
Functional benefit
Brands
- empathy: purpleview's flagship B2C video and collaboration platform for end-to-end digitalization of sales and consulting processes. Includes Online Bürgerbüro solution for public administration, featuring video consultation, document collaboration, digital signatures, and integration with specialist procedures.
Products and services
- purpleview empathy Cloud-based B2C video and collaboration SaaS platform enabling end-to-end digitalization (fallabschließende Beratung) of sales, service, and consulting processes. Integrates audio, video, text chat, document collaboration, VideoIdent identity verification, and electronic signature into a unified workflow. Available as SaaS or on-premises, hosted in German ISO 27001-certified data centers. Sold to banks, insurance companies, telecommunications, public administration, and other industries via direct sales and partner channels.
- empathy Online Bürgerbüro Digital citizen service solution for municipalities, counties, and public administration bodies. Enables end-to-end (fallabschließende) processing of citizen inquiries, applications, and documents within specialist procedures (Fachverfahren) via video consultation, eliminating the need for in-person office visits and enabling home office for civil servants. Includes appointment booking integration with VOIS|TEVIS and iTALK systems.
- RODI-Rechner (Return on Digital Investment Calculator) Proprietary ROI calculator tool for municipalities to estimate the 5-year return on digital investment from implementing the empathy Online Bürgerbüro. Factors in TVöD salary groups, active users, recruitment savings, and operational cost reductions. Targeted at public administration decision-makers.
- empathy Professional Services and Implementation Implementation and professional services including integration into enterprise IT landscapes, onboarding support, consulting, and professional training for advisors and administrators. Delivered online and on-site to customers of the empathy platform.
Quantifiable outcome
- Reduced staff rehiring: Dresden saw staff replacement needs drop from 20 (2022) to 29 (2023) to 15 (after home office introduction in 2024) following empathy Online Citizen Office deployment.
- +1 more outcomes
Companies that use Purpleview
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Purpleview technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature10 records
Purpleview partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- friendlywaycorepurpleview entered a cooperation agreement with Munich-based friendlyway, one of the world's leading manufacturers of kiosk systems, in June 2021. Together they developed an integrated video-kiosk solution combining friendlyway's hardware and kiosk software with purpleview's video collaboration software empathy. The kiosk display is configured so customers can initiate video consultation by pressing a button when an advisor is available.
- Diebold NixdorfcoreDiebold Nixdorf distributes and implements empathy in the Finance and Retail sectors, often combined with customer kiosk consultation solutions. As one of the world's leading kiosk system providers, Diebold Nixdorf brings extensive implementation expertise for empathy Interactive Kiosk solutions.
- Damovo Deutschland GmbH & Co. KGcoreDamovo is a sales partner that resells and implements empathy, emphasizing the product's integration capabilities with existing contact center solutions. Damovo values the complete package: strong product, competent contacts, and professional support.
- T&N (Telecom & IT) – AustriacoreT&N is a sales partner operating in Austria, particularly serving customers where data protection and GDPR compliance are paramount. T&N emphasizes that purpleview programs and hosts its solution in Germany, which addresses Austrian enterprise customer concerns.
- Kommunix / VOIS|TEVIScoreKommunix provides the VOIS|TEVIS visitor management and appointment scheduling system that integrates with purpleview's empathy Online Citizen Office. The joint solution enables municipalities to offer citizens flexible choice between in-person or video appointments, with automated personalized access links for video sessions.
- Arvato (Bertelsmann)minorArvato, a division of Bertelsmann, is listed as a sales partner in the purpleview partner program, marketing empathy as part of its broader IT services portfolio.
- BitmarckminorBitmarck is listed as a sales partner in the purpleview partner program, focused on the health insurance/IT sector.
- Land Vorarlberg / ÖGK (Österreichische Gesundheitskasse)coreIn a pilot project beginning 2025, Land Vorarlberg (in collaboration with ÖGK) launched a telemedicine offering for Type-1 diabetes patients at Landeskrankenhaus (LKH) Feldkirch. purpleview's empathy platform forms the core technology enabling remote follow-up consultations and dose adjustments, representing a strategic co-development of a new healthcare use case.
- DATABUNDminorpurpleview became a member of DATABUND (the Association of Medium-Sized IT Service Providers and Software Manufacturers for the Public Sector) at the start of 2024, contributing its expertise to advance public administration digitalization in Germany.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Purpleview competitors and assessment
Company assessmentDirect peers
- LifeSize: LifeSize delivers cloud video conferencing and collaboration software to enterprises with regulated-industry and government focus similar to Purpleview's empathy platform. Both target secure, end-to-end video engagement for professional services and public-sector customers.
- nfon: nfon is a European (Munich-headquartered) cloud communications provider offering telephony, contact center, and increasingly video solutions to SMBs and enterprises. Its DACH focus and German data-sovereignty positioning directly mirror Purpleview's regulated-industry approach.
- Pexip: Pexip provides secure, enterprise-grade video collaboration software targeting regulated industries (public sector, healthcare, finance). Like Purpleview, Pexip emphasizes data sovereignty, on-prem/cloud deployment, and integration into specialized workflows — making it a direct competitor for video consultation.
- VIER (Vier GmbH): VIER is a German communications and customer-engagement software specialist covering cloud contact center, video, and workforce tools. It competes with Purpleview in DACH B2C sales and service scenarios where integrated audio/video/text workflows matter.
Broad incumbents
- Microsoft (Microsoft Teams): Microsoft Teams is the dominant enterprise collaboration and video meeting platform globally, including in regulated industries. While broader in scope than Purpleview's empathy, Teams' growing e-signature, identity, and workflow integrations compete for the same B2C advisory use cases Purpleview targets.
- Zoom Communications: Zoom is a leading cloud-native video conferencing platform widely used in enterprise customer-engagement workflows. Zoom Contact Center and its expanding workflow products compete for the same B2C sales/service workloads Purpleview's empathy targets.
- Enghouse Systems: Enghouse provides video, contact center, and communications software to enterprises. Its portfolio overlaps with Purpleview's empathy in B2C video engagement and communications-enabled business processes for European enterprises and public-sector customers.
- Genesys: Genesys is a leading customer-experience and contact-center platform with growing video engagement capabilities. It competes with Purpleview in enterprise and government customer-service workflows where video consultation is becoming part of the omnichannel experience.
- Cisco (Webex): Cisco Webex is a major enterprise video collaboration platform with strong regulated-industry credentials and global scale. It competes with Purpleview's empathy in B2C video consultation for banking, insurance, and public-sector customers.
Emerging players
- Tixeo: Tixeo is a French secure video conferencing provider with strong emphasis on end-to-end encryption and on-premise deployment, often used in defense and regulated European verticals. It overlaps with Purpleview's empathy in privacy-sensitive B2C video collaboration scenarios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Purpleview social profiles
Digital presencePurpleview compliance and trust
Trust signalCompliance3 records
Purpleview financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purpleview leadership team
Management profileNumber of profiles
Profiles10 records
Purpleview funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purpleview M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purpleview
What does Purpleview do?
Purpleview develops and sells the empathy platform, a cloud-based B2C video and collaboration SaaS solution that enables end-to-end digitalization of customer advisory, sales, and service processes for banks, insurance companies, telecommunications providers, energy companies, public administration bodies, and healthcare organizations. The platform unifies audio, video, text chat, document collaboration, identity verification (VideoIdent), and binding electronic signature into a single workflow, available as SaaS or on-premises deployment with all development and data hosting in Germany.
Is Purpleview a public or private company?
Purpleview is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purpleview founded?
Purpleview was founded in 2004. It employs 11 to 50 people.
Where is Purpleview based?
Purpleview is headquartered in Dortmund, Germany, in the Europe region.
How does Purpleview make money?
Three revenue lines are on record. SaaS Subscription (empathy Platform) is the primary driver. The others are implementation and Professional Services and partner Program Revenue.
Who are Purpleview's main competitors?
Direct peers on record are LifeSize, nfon, Pexip and VIER (Vier GmbH). Broad incumbents are Microsoft (Microsoft Teams), Zoom Communications, Enghouse Systems, Genesys and Cisco (Webex). Tixeo is listed as an emerging player.
Does Purpleview have an API?
No public API is recorded for Purpleview.
What industry is Purpleview in?
Purpleview's product category is Video Consultation and Collaboration Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 5132 and its SIC code is 7372.