Standard Paint & Flooring

What Standard Paint & Flooring does

Standard Paint & Flooring is a privately held, family-owned regional home improvement retailer headquartered in Yakima, Washington. Founded in 1954 by Dick Myers Sr. as an authorized Benjamin Moore paint dealership, the company has operated continuously for 68+ years under three generations of Myers family ownership and currently runs seven retail showrooms across Central Washington (Downtown Yakima, West Valley Yakima, Wenatchee, Sunnyside, Tri-Cities, Ellensburg) and Central Oregon (Bend).

The company's core offer is a one-stop materials and design showroom organized around four product pillars: paint and coatings (Benjamin Moore and PPG, plus Ultra Spec SCUFF-X for commercial interiors, primers, exterior stains, and industrial coatings); flooring (Shaw Floors and an exclusive regional White Glove arrangement with COREtec for luxury vinyl, plus carpet, hardwood, laminate, and tile/stone); window treatments (Hunter Douglas and Graber, including PowerView automated shades); and cabinetry (Norcraft, Omega, Schrock, Koch, Aristokraft). Underpinning the retail floor is a Shopify-based e-commerce storefront with email capture, free color chip ordering, online appointment booking, and in-store pickup; an in-house color matching service; and a wholly owned interior design subsidiary, Interiors by Modern Design, operating out of the West Valley Yakima showroom.

Standard Paint & Flooring makes money through one-time retail sales (paint, supplies, flooring, window treatments, cabinetry), professional installation attached to flooring and window treatment tickets, interior design consultation fees via Interiors by Modern Design, and contractor-facing volume sales through credit accounts and the Benjamin Moore contractor rewards program. A Wells Fargo financing partnership offers 6- and 12-month terms on larger purchases. The customer base is primarily regional homeowners (DIY and hire-a-contractor) with a secondary segment of professional contractors and a small volume of commercial clients (e.g., Chester's Restaurant, The Lodge); pricing ranges from sub-$6 consumables to multi-thousand-dollar flooring, cabinetry, and design projects.

Name

Standard Paint & Flooring

Legal name

Standard Paint & Flooring

Website

https://standardpaintandflooring.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Standard Paint & Flooring is a third-generation, family-owned regional home improvement retailer operating seven showrooms across Central Washington and Oregon. It sells Benjamin Moore and PPG paints, Shaw and COREtec flooring, Hunter Douglas window treatments, and cabinetry, supplemented by interior design services through its Interiors by Modern Design subsidiary.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Paint and Wallpaper Retailers (444120), Floor Covering Retailers (449121), Flooring Contractors (238330), Home Centers (444110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Retail paint supplies
• Flooring retail
• Window treatments
• Cabinetry sales
• Interior design services

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Paint and Stain Sales: Retail sales of Benjamin Moore and PPG paints, primers, exterior stains, and specialty products. Revenue generated through in-store purchases and e-commerce. Offers color matching services for custom colors.
2. Flooring Sales: Sales of carpet, hardwood, luxury vinyl, laminate, and tile/stone flooring. Includes professional installation services through design consultations. Major brands include Shaw Floors and COREtec.
3. Window Treatments: Sales and installation of Hunter Douglas and Graber window treatments including blinds, shades, shutters, and sheers.
4. Cabinetry Sales: Sales of Norcraft Cabinetry and other cabinet lines for kitchens, bathrooms, and storage. Offers customization options including wood species, door styles, and finish colors.
5. Paint Supplies and Sundries: Sales of paint brushes, rollers, trays, drop cloths, tape, solvents, cleaners, and patching compounds for DIY and professional painters.
6. Design Services: Interior design consultation services including kitchen and bathroom design, color consultation, and project management through Interiors by Modern Design.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Standard Paint & Flooring is a multi-store retail home improvement chain that sells Benjamin Moore and PPG paints, flooring (carpet, hardwood, luxury vinyl, laminate, tile/stone), Hunter Douglas and Graber window treatments, and cabinetry from Norcraft and other lines. The company also offers design consultation services through its Interiors by Modern Design division and provides Wells Fargo financing on larger purchases.

Product overview

Standard Paint & Flooring is a retail home improvement retailer offering a comprehensive product portfolio centered on paint, flooring, window treatments, and cabinetry. The core paint offering includes Benjamin Moore interior and exterior paints, primers, and specialty coatings (Ultra Spec SCUFF-X, industrial coatings), supported by extensive Benjamin Moore color collections including Affinity Colors and Aura Color Stories. The flooring division covers carpet, hardwood, luxury vinyl (COREtec exclusive), laminate, and tile from Shaw Floors and other brands. Window treatments feature Hunter Douglas and Graber custom blinds and shades. The company also offers design consultation services through its Interiors by Modern Design subsidiary, plus financing options via Wells Fargo. All products are available for in-store pickup at their Central Washington and Oregon locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Paint Benjamin Moore interior paints in various sheens and colors, including premium Aura Color Stories with 240 full-spectrum colors.
• Exterior Paint Benjamin Moore exterior paints formulated for Northwest weather conditions, designed for durability against regional climate challenges.
• Primer Benjamin Moore primers designed to prepare surfaces for painting, improving paint adhesion and coverage.
• Exterior Wood Stains & Finishes Exterior wood stains and finishes for deck protection and outdoor wood surfaces.
• Ultra Spec SCUFF-X High-performance interior paint specifically designed to resist scuff marks in high-traffic commercial areas.
• Industrial Coatings Roof coatings, floor coatings, and industrial coating systems for commercial and industrial applications.
• Paint Supplies & Sundries Paint brushes, rollers, trays and liners, drop cloths, masking tapes, solvents, cleaners, and patching compounds for DIY and professional painters.
• Carpet Residential and commercial carpet in various colors, styles, textures, and weights from Shaw Floors with stain-resistant and waterproof options.
• Hardwood Flooring Hardwood flooring from Shaw Floors, Kentwood, Armstrong, and Somerset, designed to add classic aesthetics while increasing home value.
• Luxury Vinyl Flooring Luxury vinyl tile, plank, and sheet vinyl that mimics wood or tile at lower cost, including waterproof COREtec options with attached cork underlayment.
• Laminate Flooring Scratch-resistant and durable laminate flooring from Shaw Floors and other top brands, suitable for busy households.
• Tile & Stone Flooring Natural stone and ceramic tile flooring including slate, marble, porcelain, travertine, and pebble tile from Shaw Floors and other industry leaders.
• Hunter Douglas Window Treatments Custom window treatments from Hunter Douglas including sheers, shadings, honeycomb shades, shutters, horizontal and vertical blinds, Roman, roller, and woven wood shades with PowerView automation.
• Graber Window Treatments Custom blinds and shades by Graber in a wide range of styles, colors, and textures for light control and UV protection.
• Cabinetry Kitchen cabinets, bathroom vanities, and storage cabinets from Norcraft Cabinetry, Omega, Aristokraft, Schrock, and Koch Cabinets in various wood species, door styles, and finish colors.
• Interiors by Modern Design Services Full-service interior design center offering kitchen, bathroom, cabinetry, flooring, and fireplace design consultations including countertop selection (Granite, Quartz, Corian, Paperstone, Laminate).
• Color Consultation Services Expert color consultation services to help customers choose the right paint colors, window treatments, and design elements for their projects, with color matching to existing paint colors.
• Financing Options Special financing offers through Wells Fargo for 6 or 12 months with approved credit, available for paint, flooring, and home improvement purchases.
• Contractor Account Program Dedicated contractor accounts with credit applications, Benjamin Moore contractor rewards, special pricing, and dedicated representative support for professional painters and contractors.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Benjamin MoorecoreChannel Partner/ Reseller/ DistributorAuthorized Benjamin Moore paint dealership since founding in 1954. Offers full Benjamin Moore product line including interior/exterior paints, primers, stains, and specialty products like SCUFF-X. Access to Benjamin Moore Color Trends collections and Color of the Year programs.
• PPG PaintscoreChannel Partner/ Reseller/ DistributorAuthorized PPG Paints dealer offering PPG paint products alongside Benjamin Moore. Provides access to PPG Voice of Color collections and related paint supplies.
• Shaw FloorscoreChannel Partner/ Reseller/ DistributorAuthorized Shaw Floors dealer offering carpet, hardwood, laminate, vinyl, and tile/stone flooring products. Shaw provides special financing programs (6-12 months) for customers. Products include stain-resistant carpets, climate-resistant hardwoods, and durable laminate options.
• COREtec FloorscoreChannel Partner/ Reseller/ DistributorExclusive White Glove Service provider for COREtec luxury vinyl flooring in the region. Offers waterproof vinyl plank and tile products with attached cork underlayment. Includes product satisfaction guarantee exclusive to White Glove retailers.
• Hunter DouglascoreChannel Partner/ Reseller/ DistributorAuthorized Hunter Douglas dealer offering custom window treatments including blinds, shades, shutters, and sheers. Full product line including Duette, Silhouette, Provenance, and automated PowerView systems.
• Norcraft CabinetrycoreChannel Partner/ Reseller/ DistributorPrimary cabinetry supplier offering kitchen cabinets, bathroom vanities, and storage cabinets in various styles, wood species, colors, and configurations. Also carries Omega Cabinetry, Aristokraft, Schrock, and other lines.
• GraberminorChannel Partner/ Reseller/ DistributorAuthorized Graber dealer offering custom blinds and shades as an alternative to Hunter Douglas products.
• Interiors by Modern DesigncoreStrategic or Co-development PartnerAcquired interior design firm now operating as a division within Standard Paint & Flooring at the West Valley Yakima location. Provides full-service interior design including kitchen/bath design, cabinetry selection, countertop materials (granite, quartz, etc.), and project management.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Kelly-Moore Paints: Western US regional paint retailer operating company-owned stores with contractor and DIY programs. Closely comparable to SPF's paint-led retail model, multi-category positioning, and authorized dealer of premium paint brands.
• Miller Paint: Pacific Northwest regional paint retailer with company-owned stores across OR and WA. Directly comparable as a regional multi-store paint retailer serving overlapping contractor and homeowner segments in SPF's core geography.
• Rodda Paint (Cloverdale Paint): Pacific Northwest paint manufacturer-retailer with company-owned stores in WA and OR. Comparable as a regional paint-and-decorating retailer serving the same PNW contractor and DIY customer base.
• Dunn-Edwards Paints: Western US regional paint retailer focused on architectural and contractor segments. Comparable as a regional paint-led retailer serving pro contractors and design-conscious homeowners with premium brand positioning.
• Floor & Decor: National specialty flooring retailer offering hard surface, tile, and installation materials with pro-focused programs. Comparable to SPF's flooring retail and pro contractor business, though at much larger scale and without paint.

Broad incumbents

• Sherwin-Williams: National paint manufacturer and largest US paint retailer with thousands of company-owned stores. Overlaps with SPF's paint business as both supplier and direct retail competitor at much larger scale.
• Benjamin Moore: National paint manufacturer with independent dealer network and direct channels. A core supplier to SPF, and a broad incumbent whose dealer-direct retail efforts shape SPF's competitive landscape.
• Home Depot: National big-box home improvement retailer carrying paint, flooring, window treatments, and cabinets. Directly competes with SPF across every product category at far greater scale and with stronger pricing power.
• Lowe's: National big-box home improvement retailer with overlapping paint, flooring, and decor assortments plus installation services. Competes with SPF for both DIY homeowners and professional contractors.
• Ace Hardware: National hardware cooperative with paint departments and Benjamin Moore/Clark+Kensington partnerships. Overlaps with SPF's paint-and-decorating retail offering, particularly in smaller markets where SPF's brand operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StandardPntNflr
• Facebookfacebook.com/Standardpaintandflooring
• LinkedInlinkedin.com/company/standard-paint-and-flooring-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Paint & Flooring