What Pinmicro Inc does

Pinmicro Inc is a Tokyo-headquartered IoT company founded in 2015 that provides enterprise real-time location sensing (RTLS) platforms built on Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) hardware. The company owns the full technology stack including proprietary smart tags/beacons, gateway sensor devices (CloudSense), temperature sensors, and a cloud-native analytics platform, with supporting developer SDKs, APIs, and self-service tools (Customer Portal, Device Manager, Location Studio). Its products are sold under sub-brands including dSense (digital twin platform for enterprise operations), eventplus (event and conference management), AssistPlus (smart workspace), BeaconPlus (proximity marketing and indoor navigation), and eduplus (education sector solutions).

Pinmicro serves enterprise customers across healthcare and hospitals, logistics and warehouses, shopping and retail, smart workspaces, construction, mobility, education, events and conferences, and travel and tourism. Its revenue model combines one-time hardware sales (beacons, sensors, tags) with annual subscription access to the Pinmicro Cloud platform and SDK, plus custom development and integration services. GTM is primarily direct enterprise field sales supported by event-driven demand generation and an emerging channel partner ecosystem spanning Kerala Startup Mission (India), Enterprise Singapore, Microsoft Startups, and Japanese distribution partners SoftBank, Toppan, and Hakuhodo. The company operates an engineering and R&D centre in Kochi, India alongside its Tokyo headquarters and reports 1,500+ business customers on its English-language site (30,000+ business partners cited on the Japanese site).

Notable differentiators include being the first company in Japan to receive TELEC certification for UWB-based RTLS hardware (July 2023, Certification ID: 001-A20250), ISO/IEC 27001:2013 and Privacy Mark certifications, and an AI-powered analytics layer for predictive insights and operational optimisation. Leadership comprises Kurvilla Tiby (Global CEO and founder), Gijo Sivan (Co-founder), Jayaraj T Gopi (Chief Technology Officer), and Kuni Kawashima (Chief Revenue Officer). Pinmicro has won recognitions from Kerala Startup Mission (scale-up investment, 2022), Enterprise Singapore (SEA Open Innovation Challenge 2022), and the India First Tech Startup Conclave (Most Innovative IoT, 2022), while maintaining compliance with GDPR and Japanese privacy standards.

Name

Pinmicro Inc

Legal name

Pinmicro K.K.

Website

https://pinmicro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinmicro Inc is a Tokyo-headquartered IoT company providing enterprise real-time location sensing (RTLS) platforms using BLE and UWB technologies. It serves healthcare, retail, logistics, construction, events, education, and smart workspace customers across Japan, India, and the UAE with digital twin and asset tracking solutions.

Ownership category

akta.pro rank

Product category

IoT Real-Time Location Systems (RTLS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)

Keywords

• Indoor location tracking
• Real-time location systems
• IoT asset tracking
• BLE UWB beacons
• Digital twin platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Hardware Sales: Sale of RTLS hardware including beacons, sensors (CloudSense), smart tags, and temperature sensors. Hardware comes with 12-month warranty. Products available for purchase through the platform.
2. Subscription-Based Platform Access: Cloud-based platform subscription providing access to Pinmicro Cloud, Location Studio, Device Manager, and Customer Portal. Services provided on subscription basis with automatic annual renewal unless cancelled.
3. Software Development Kit (SDK): Developer SDK integration services allowing businesses to build location-aware applications. SDK available as part of hardware + platform bundle.
4. Business Solution Bundle: All-inclusive solution combining hardware, platform SDK, and Pinmicro Cloud with complete feature set for maximum business performance from RTLS implementation.
5. Custom Development & Integration: Custom mobile application development and integration services for specific client requirements, as demonstrated in eventplus and dSense deployments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pinmicro develops and sells an enterprise IoT-based Real-Time Location System (RTLS) platform that combines proprietary BLE and UWB hardware (smart tags, sensors, gateways) with a cloud-native analytics platform to create digital twins of physical assets. The platform enables real-time workforce, asset, and inventory tracking, AI-powered predictive analytics, workflow automation, and operational optimization for enterprises across healthcare, retail, logistics, construction, events, and smart workspace verticals.

Product overview

Pinmicro Inc is a global provider of IoT-based Real-Time Location Solutions (RTLS) headquartered in Tokyo, Japan. The company's portfolio centers on a unified platform-plus-modules architecture consisting of the Pinmicro Platform (core RTLS/IoT infrastructure), paired with business-facing solutions including dSense (digital twin for corporates/retail/construction), eventplus (event management), and AssistPlus (office management). The ecosystem is supported by proprietary hardware (Smart Tags/beacons, Smart Sensors/CloudSense, Temperature Sensors, Smart Beacon Cards) and developer tools (Location Studio, Developer SDKs, Customer Portal, Device Manager). The platform enables organizations to create digital twins of physical assets using BLE and UWB technologies, delivering real-time location monitoring, predictive analytics, workflow automation, and operational optimization across healthcare, retail, education, construction, logistics, and smart workspace verticals.

Differentiator

Problem solved

Functional benefit

Brands

• dSense: IoT-based real-time location and live analytics solution enabling digital twinning of business operations and assets using location data. Helps organizations scale performance by identifying and rectifying bottlenecks.
• eventplus
• AssistPlus
• BeaconPlus
• eduplus

Products and services

• Pinmicro Platform

Quantifiable outcome

• 39% increase in store sales through improved inventory management
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kerala Startup Mission (KSUM)coreStrategic or Co-development Partner · 1 December 2022Government-backed startup ecosystem in Kerala, India. Pinmicro was selected as winner of KSUM scale-up investment at Huddle Global 2022. Partnership provides market access, funding support, and government business referrals. Pinmicro CEO Ravindranath AV acknowledged KSUM recognition for transforming businesses through digital transformation platform dSense.io.
• Enterprise SingaporecoreStrategic or Co-development Partner · 1 June 2022Winner of Enterprise Singapore SEA Open Innovation Challenge 2022. Partnership enables collaboration with leading corporates across Asia to resolve technology challenges. Winner gets opportunity to refine solutions and scale business reach in Southeast Asia.
• Microsoft StartupsminorStrategic or Co-development Partner · 1 January 2022Partnership with Microsoft Startups program providing startup ecosystem credibility, technical resources, and market access support.
• NASSCOM 10000 StartupsminorStrategic or Co-development Partner · 1 January 2022Partnership with NASSCOM's 10000 Startups program for Indian technology startup ecosystem engagement and market development.
• ToppanminorChannel Partner/ Reseller/ Distributor · 1 January 2022Partner logo displayed on Japanese website indicating channel/distribution relationship for Japanese market presence.
• SoftBankminorChannel Partner/ Reseller/ Distributor · 1 January 2022Partner logo displayed indicating business collaboration for Japanese market distribution and sales support.
• HakuhodominorChannel Partner/ Reseller/ Distributor · 1 January 2022Partner logo displayed indicating advertising/marketing partnership for Japanese market brand development.
• DeepTech ClubminorStrategic or Co-development Partner · 1 January 2022Innovation ecosystem partnership for deep technology collaboration and startup community engagement.
• OriginminorStrategic or Co-development Partner · 1 January 2022Startup ecosystem partner for innovation and business development support.
• Maruthi Suzuki IncubationminorStrategic or Co-development Partner · 1 January 2021Incubation partnership providing startup ecosystem support and credibility through Maruthi Suzuki's automotive innovation network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zebra Technologies: Global leader in enterprise asset tracking, barcode, and RFID/RTLS solutions (MotionWorks portfolio) targeting healthcare, retail, logistics, and manufacturing — directly overlapping with Pinmicro's RTLS and asset tracking value proposition.
• Aruba Networks (HPE): Offers Aruba Location Services with BLE-based RTLS integrated into its enterprise Wi-Fi infrastructure, competing with Pinmicro in healthcare, smart workspaces, and retail verticals.
• Cisco (DNA Spaces / Cisco Spaces): Provides indoor location and IoT services via Cisco Spaces integrated with its networking stack. Pinmicro lists Cisco as a partner/logo and competes for similar enterprise indoor-analytics use cases.
• HERE Technologies: Global location platform with indoor mapping and IoT positioning capabilities. Broader incumbent in enterprise location data, overlapping with Pinmicro's digital-twin and indoor-navigation thesis.

Direct peers

• Quuppa: Finland-based UWB RTLS specialist (originally Nokia spin-out) offering high-accuracy indoor positioning for sport, retail, healthcare, and industry — directly comparable to Pinmicro's UWB RTLS technology and use cases.
• Inpixon: US-listed provider of indoor intelligence and RTLS/positioning solutions (XY Findables, Indoor Maps) serving healthcare, retail, and government — closely overlapping with Pinmicro's indoor positioning and analytics stack.
• Sewio Networks: Czech-based UWB RTLS platform vendor targeting manufacturing, logistics, and retail with real-time location and analytics — comparable to Pinmicro's dSense offering for operational optimization.
• Kontakt.io: BLE-based RTLS and IoT asset tracking provider with a cloud platform and SDK — directly comparable to Pinmicro's BeaconPlus and developer-facing approach.
• Estimote: BLE beacon and location platform company focused on proximity, indoor wayfinding, and asset tracking for retail and enterprise — overlapping with Pinmicro's BeaconPlus product line.

Emerging players

• Blueiot: China-based Bluetooth AoA and BLE RTLS provider expanding into healthcare, retail, and industry — competing with Pinmicro in Asia-Pacific RTLS deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pinmicro
• YouTubeyoutube.com/user/pinmicro
• Facebookfacebook.com/pinmicro
• LinkedInlinkedin.com/company/pinmicro

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinmicro Inc