Mad Creative Agency
Mad Creative Agency is a privately held, full-service creative agency in Venice, California, offering branding, design, product development, and experiential marketing services to clients ranging from startups to enterprise brands across fashion, technology, entertainment, and consumer goods.
- Company typePrivate
- Founded2014
- HeadquartersVenice, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mad Creative Agency does
Mad Creative Agency is a privately held, full-service creative agency founded in Venice, California, operating across three integrated service verticals: Design (branding, visual identity, motion, illustration, copywriting), Product (UX/UI, user research, development, AI systems, design systems, accessibility, QA/testing), and Experiential (brand activations, live events, photoshoots, video campaigns, content production, pop-ups, installations). The agency positions itself as an 'on-call creative team' for clients spanning startups to enterprise, with a stated 300+ projects delivered and 250+ clients served over 10+ years of operation, though headcount remains modest at 11–50 employees.
Its business model is project-based and quote-driven rather than tiered or productized, with engagements structured as multi-year contracts rather than transactional purchases. Go-to-market is sales-led and direct: prospective clients initiate contact through the website form, with marketing reach built through portfolio-driven content (website case studies, Instagram, LinkedIn, Facebook, DesignRush profile) and word-of-mouth referrals. The agency holds no external institutional capital — no funding rounds, parent entities, or M&A activity are disclosed — implying founder/team-operated and self-financed operations. Geographic presence is described as coast-to-coast between Los Angeles (Venice HQ) and New York.
Customer concentration is distributed across a wide portfolio spanning fashion/lifestyle (FARM Rio, Billabong, Vogue Italia, Solé Bicycles, Altar), technology (Science Inc., Rallyhood, Zenither TV, Robyn AI), entertainment (Whipshots/Cardi B, Dillon Francis, Deepak Chopra Foundation), and consumer goods. Notable partnerships include Hennessy and the Thurgood Marshall College Fund on a six-stop Basquiat HBCU tour, the Deepak Chopra Foundation on the 'Never Alone' docuseries, and TRM Studio on Billabong's FSC-certified wetsuit campaign. Management team and revenue figures are not publicly disclosed.
Mad Creative Agency firmographics
Firmographics- Name
- Mad Creative Agency
- Legal name
- Mad Creative Agency
- Website
- https://mad-creative-agency.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mad Creative Agency is a privately held, full-service creative agency in Venice, California, offering branding, design, product development, and experiential marketing services to clients ranging from startups to enterprise brands across fashion, technology, entertainment, and consumer goods.
- Ownership category
- akta.pro rank
Mad Creative Agency industry classification
Industry- Product category
- Creative and Marketing Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Mad Creative Agency is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mad Creative Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Project-based creative services including branding, design, product development, and experiential marketing. Revenue is generated through custom client engagements ranging from brand identity projects to full-scale product development and event production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mad Creative Agency product offering
Product offeringCore offering
Mad Creative Agency is a full-service creative agency that delivers branding, visual identity, UX/UI design, product development, motion graphics, video production, and experiential event production for client projects. Their offering spans three integrated verticals—Design, Product, and Experiential—covering the full creative lifecycle from naming and strategy through to live event execution and brand activation.
Product overview
Mad Creative Agency is a full-service creative agency offering three integrated service verticals: Design Services (branding, visual identity, marketing design, motion, illustration, 3D, copywriting), Product Services (UX/UI, user research, development, AI systems, design systems, accessibility, QA), and Experiential Services (brand activations, live events, photoshoots, video campaigns, content production, pop-ups, installations). The agency also maintains a portfolio of notable client projects across fashion, technology, entertainment, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Strategic design services including branding, visual identity, marketing design, motion graphics, illustration, 3D design, presentation decks, and copywriting for brands seeking bold, scroll-stopping visual communication. Targets startups, growth-stage companies, and enterprise brands.
- Product Services End-to-end product development including product strategy, UX/UI design, user research, development, AI systems integration, design systems, accessibility implementation, and QA/testing to transform ideas into scalable digital experiences. Targets growth-stage and technology companies.
- Experiential Services Experiential marketing and event production services including brand activations, live events, photoshoots, video campaigns, creative direction, content production, pop-ups, and installations designed to create memorable, shareable brand moments. Targets enterprise brands and high-profile organizations.
Companies that use Mad Creative Agency
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Mad Creative Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mad Creative Agency partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- TRM StudiominorCollaboration with TRM Studio on Billabong's FSC-certified natural rubber wetsuits campaign. MAD handled creative direction, campaign design, visual storytelling, motion graphics, and brand-forward content while TRM Studio provided art direction (AD: Research Studio, CD: Brad Lancaster).
- The Bishop GallerycorePartnership with The Bishop Gallery to lead a six-stop HBCU national tour showcasing Jean-Michel Basquiat's work. MAD handled tour production, experiential design, event logistics, gallery exhibitions, printed materials, and panel coordination. The tour aimed to make the arts more accessible to underrepresented communities.
- HennessycoreCo-sponsor of the Basquiat HBCU tour alongside The Bishop Gallery and Thurgood Marshall College Fund. Hennessy supported the cultural initiative to bring art to underrepresented communities.
- Thurgood Marshall College FundcorePartnership with Thurgood Marshall College Fund for the Basquiat HBCU tour, supporting the mission to make arts more accessible to underrepresented communities.
- Deepak Chopra FoundationcorePartnership with the Deepak Chopra Foundation to produce the 'Never Alone: Artist Series' docuseries tackling mental health in the music industry. MAD provided full-service production including docuseries production, video strategy, artist collaborations, and storytelling. Featured Dillon Francis, NLE Choppa, Andrea Russett, Jhene Aiko, Bebe Rexha, and Gabrielle Wright.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mad Creative Agency competitors and assessment
Company assessmentBroad incumbents
- Huge: Global experience agency offering strategy, design, product, and technology at scale. Comparable across all three of Mad Creative Agency's verticals but at significantly larger headcount and enterprise reach.
- Mother Design: Design and brand-led arm of the Mother creative network, providing identity, motion, and digital design. Overlaps with Mad Creative Agency's design and motion work and shares fashion/entertainment client verticals.
- Mekanism: Full-service creative agency with brand storytelling, content production, and experiential capabilities. Broader portfolio and larger headcount than Mad Creative Agency, but directly overlapping in brand activation and creative campaign work.
- Pentagram: Largest independent design consultancy with deep branding, identity, and design-systems expertise. Comparable in design-led integrated offering, but at much greater scale and brand-recognition tier.
Direct peers
- &Walsh: Creative studio specializing in branding, identity, web design, and motion for premium consumer and culture-led brands. Comparable to Mad Creative Agency's design and motion-graphics capabilities and its fashion/lifestyle client overlap.
- Yard: Brand and digital experience agency delivering strategy, design, content, and technology for consumer-facing brands. Similar integrated design + product model and comparable client types.
- Red Antler: Brand-led creative agency known for full-service startup and growth-stage brand identity, product design, and launch work. Closely comparable to Mad Creative Agency in target customer (Series A–D companies) and integrated design-plus-product offering.
- Manual: Boutique full-service creative agency offering branding, digital design, content, and experiential services for growth-stage and enterprise brands. Similar size band, similar integrated offering, and similar coast-to-coast U.S. client base as Mad Creative Agency.
- Gin Lane (now Studio London): Brand and product design agency historically focused on DTC and venture-backed startups through Series-stage growth. Comparable in client profile (Series A–D) and integrated brand-plus-product offering.
- Gershoni: Independent creative agency offering brand strategy, design, content production, and experiential campaigns. Operates at a similar size band with comparable cross-discipline execution for lifestyle, tech, and entertainment clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mad Creative Agency social profiles
Digital presenceMad Creative Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Creative Agency leadership team
Management profileNumber of profiles
Mad Creative Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Creative Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Creative Agency
What does Mad Creative Agency do?
Mad Creative Agency is a full-service creative agency that delivers branding, visual identity, UX/UI design, product development, motion graphics, video production, and experiential event production for client projects. Their offering spans three integrated verticals—Design, Product, and Experiential—covering the full creative lifecycle from naming and strategy through to live event execution and brand activation.
Is Mad Creative Agency a public or private company?
Mad Creative Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mad Creative Agency founded?
Mad Creative Agency was founded in 2014. It employs 11 to 50 people.
Where is Mad Creative Agency based?
Mad Creative Agency is headquartered in Venice, United States, in the North America region.
How does Mad Creative Agency make money?
One revenue line is on record: creative Agency Services.
Who are Mad Creative Agency's main competitors?
Broad incumbents on record are Huge, Mother Design, Mekanism and Pentagram. Direct peers are &Walsh, Yard, Red Antler, Manual, Gin Lane (now Studio London) and Gershoni.
Does Mad Creative Agency have an API?
No public API is recorded for Mad Creative Agency.
What industry is Mad Creative Agency in?
Mad Creative Agency's product category is Creative and Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54181 and its SIC code is 7311.