VocêQpad

What VocêQpad does

VocêQpad is a Brazilian SaaS company headquartered in São Paulo that provides restaurants and food service operators with their own branded direct-ordering and customer-loyalty infrastructure as an alternative to third-party delivery marketplaces. The platform consists of a white-label mobile application, a responsive e-commerce website for no-download ordering, an intelligent delivery logistics engine that matches orders to available couriers, an integrated loyalty program supporting points or cashback rewards, a real-time analytics dashboard with customer segmentation, multi-channel push and WhatsApp AI-driven customer communication, and anti-fraud transaction security. The product integrates with Apple Pay, Google Pay, and 18+ Brazilian POS systems (including Colibri, Totvs Chef, Aloha, Linx/Linx Menew, and others) plus adheres to the Open Delivery standard.

The company targets restaurants ranging from traditional pizzerias to large chains, addressing pain points such as marketplace commissions of up to 27%, restricted customer data, brand dilution, and absence of loyalty mechanisms. The technology stack emphasizes 100% customer data ownership for restaurants, enabling behavioral analytics, targeted campaigns, and long-term loyalty consulting informed by the platform's data cycle.

Revenue is generated through recurring subscription fees paid by restaurants for access to the platform, with a sales-led go-to-market motion built on personalized demos, strategic loyalty consulting, and a 30-day implementation timeline. The company reports 200+ food service operations transformed and operates with 1-10 employees. VocêQpad has disclosed only one funding round (January 2015, investor Hindiana) and serves the Brazilian market exclusively.

Name

VocêQpad

Website

https://app.voceqpad.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

VocêQpad is a Brazilian SaaS platform that gives restaurants their own branded mobile app, loyalty program, analytics, and intelligent delivery logistics as an alternative to third-party marketplace commissions. It serves 200+ food service operations in Brazil, from pizzerias to large chains, via recurring subscriptions.

Ownership category

akta.pro rank

Product category

Restaurant Delivery Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

• Restaurant delivery platform
• Loyalty program software
• White-label ordering app
• Food service analytics
• Direct delivery channel

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Platform Subscription: Monthly/annual subscription for access to their own delivery channel, loyalty program, analytics dashboard, and branded app. Implementation support included with 30-day launch timeline.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

VocêQpad sells a subscription-based white-label own-delivery platform to restaurants and food-service operators in Brazil. The platform provides each restaurant with a branded mobile app, responsive e-commerce site, integrated loyalty program (points or cashback), intelligent delivery logistics matching, real-time customer analytics with segmentation, WhatsApp AI customer service, and POS/payment integrations — enabling restaurants to own their customer data and reduce dependence on third-party delivery marketplaces.

Product overview

VocêQpad is a unified own-delivery and loyalty platform for restaurants consisting of a white-label mobile app (VocêQpad Platform), an Intelligent Logistics module for delivery management, a Loyalty Program supporting points or cashback rewards, Smart Communication tools including WhatsApp AI, and an Analytics Dashboard for customer insights. The platform integrates with major PDV (POS) systems and digital payment wallets to provide restaurants full control over their customer data, orders, and operations while reducing dependency on marketplace aggregators.

Differentiator

Problem solved

Functional benefit

Products and services

• VocêQpad Own-Delivery Platform A comprehensive subscription platform for restaurants that delivers a white-label branded mobile app, a responsive e-commerce site, an integrated loyalty program (points or cashback), intelligent delivery logistics, real-time customer analytics, WhatsApp AI customer service, and POS/payment integrations. It is sold to Brazilian restaurants and food-service operators that want to own their direct ordering channel and reduce dependence on third-party marketplaces.
• Branded Restaurant Mobile App A white-label mobile application branded per subscribing restaurant that lets end customers place orders directly without marketplace commissions, supports Apple Pay and Google Pay checkouts, integrates the loyalty program, and enables push notifications. Sold to Brazilian restaurants as part of the VocêQpad platform subscription.
• Responsive E-commerce Ordering Site A web-based ordering channel that allows a restaurant's customers to place orders without downloading a mobile app, increasing accessibility and conversion. Delivered as part of the VocêQpad subscription to Brazilian restaurants.
• Integrated Loyalty Program (Points/Cashback) A configurable loyalty program that lets restaurants offer either points-based rewards redeemable for menu items or percentage cashback on orders, designed to drive repeat purchases and increase average ticket. Delivered as a module within the VocêQpad subscription to Brazilian food-service operators.
• Intelligent Delivery Logistics A logistics module that automatically selects the best available delivery person for each order based on location and availability, optimizing last-mile delivery operations. Provided as a module within the VocêQpad subscription to Brazilian restaurants.
• Customer Analytics Dashboard A real-time analytics dashboard that reports on customer purchase behavior, return frequency, and spending, and enables segmentation of customers (top buyers, highest spenders, lapsed customers) for targeted marketing campaigns. Provided as a module within the VocêQpad subscription to Brazilian restaurants.
• Smart Communication with WhatsApp AI A communication module combining push notifications and promotional messaging with WhatsApp AI for self-service customer interactions, used by restaurants to automate order-taking and engagement. Provided as a module within the VocêQpad subscription to Brazilian restaurants.

Quantifiable outcome

• Reduces marketplace commission costs by up to 27% per order
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ColibricoreTechnology or IntegrationPoint-of-sale (PDV) integration partner. VocêQpad integrates with Colibri POS system for seamless order processing and operational synchronization.
• Totvs ChefcoreTechnology or IntegrationPoint-of-sale integration with Totvs Chef, a leading restaurant management system in Brazil, enabling synchronized operations.
• AlohacoreTechnology or IntegrationPOS integration partner providing connectivity with Aloha restaurant management solutions.
• Linked GourmetcoreTechnology or IntegrationIntegration with Linked Gourmet POS system for restaurant operational efficiency.
• Linx / Linx MenewcoreTechnology or IntegrationIntegration with Linx and Linx Menew POS systems, part of the Linx retail technology ecosystem.
• Apple Pay and Google PaycoreTechnology or IntegrationDigital wallet integration enabling customers to pay with Apple Pay and Google Pay for seamless checkout experience.

Scale indicators1 record

Recent moves5 records

Direct peers

• Goomer: Plataforma brasileira de pedidos próprios e gestão para restaurantes com cardápio digital,Delivery próprio e delivery próprio. Concorrente head-to-head mais comparável: mesmo país, mesmo modelo white-label de canal próprio.
• Anota AI: Plataforma brasileira que automatiza pedidos de restaurantes via WhatsApp com IA, oferecendo cardápio digital e gestão de pedidos. Mesma proposta de reduzir dependência de marketplaces no Brasil com foco em ordering automatizado.
• ChowNow: Plataforma white-label de pedidos online para restaurantes nos EUA com modelo de comissão zero, especificamente posicionada como alternativa aos marketplaces (DoorDash, UberEats). Mesmo modelo de negócio e proposta de valor.
• Olo: Plataforma enterprise de pedidos diretos para grandes redes de restaurantes nos EUA (branded apps, loyalty, analytics). Foco mais enterprise, mas funcionalmente sobreposta à VocêQpad no módulo de canal próprio de pedidos.
• Lunchbox: Plataforma SaaS de pedidos online e loyalty para restaurantes nos EUA, com white-label apps e integrações POS. Comparable no foco em direct-to-consumer ordering e ferramentas de marketing.

Broad incumbents

• Toast: Plataforma end-to-end de restaurantes nos EUA (POS + pagamentos + pedidos online + loyalty). Incumbente que cobre a maioria das funcionalidades da VocêQpad como parte de um pacote muito mais amplo.
• Block (Square for Restaurants): Suite completa de POS, pagamentos e pedidos online para restaurantes. Oferece funcionalidades sobrepostas (ordering, loyalty, analytics) como parte do ecossistema maior de Square/Block.
• Lightspeed Restaurant: Plataforma POS e gestão omnichannel para restaurantes com módulos de ordering online e loyalty. Atende tanto SMB quanto enterprise; oferece sobreposição funcional ampla.

Emerging players

• Owner.com: Plataforma de marketing direto, sites com pedidos online e ferramentas de growth para restaurantes independentes nos EUA. Sobreposição parcial: white-label ordering + loyalty focado em SMBs independentes.

Others

• iFood: Marketplace dominante de food delivery no Brasil (operado pela Prosus/Zomato). Não compete diretamente mas é o 'antagonista' central do posicionamento da VocêQpad — define a dor de comissão que a empresa resolve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VoceQpad
• Facebookfacebook.com/voceqpad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VocêQpad