Goomer
Goomer is a Brazilian SaaS company founded in 2014 that provides omnichannel digital menu and ordering solutions—delivery, tablet, self-service kiosks, and QR code—for food service businesses. It serves 25,000+ paid restaurants and 400,000+ impacted businesses across Brazil through a freemium subscription model and 80+ PDV integrations.
- Company typePrivate
- Founded2014
- HeadquartersSorocaba, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Goomer does
Goomer is a Brazilian SaaS company founded in 2014 and headquartered in Sorocaba (São Paulo state), operating an omnichannel digital menu platform for the food service industry. The platform spans four product lines: Delivery 2.0 (WhatsApp-based ordering with virtual assistant and zero commissions), Tablet 2.0 (in-restaurant digital menus on tablets), QR Code 2.0 (mobile self-ordering), and Totem de Autoatendimento (self-service kiosks in Vertical, Mini, and Mini Clover variants). Its architecture is unified through a single API connecting 80+ PDV systems, payment processors (Tuna, NuPay, Pix, Google Pay, Apple Pay), and delivery aggregators (notably iFood's on-demand delivery logistics), with a kitchen display system (KDS) module for automated order routing. The company was an early Brazilian mover in digital menus — TOTVS integration in 2015 marked its first major PDV partnership, and the 2016 NCR Colibri integration drove national expansion beyond São Paulo state.
The commercial model is a four-tier subscription: a free Grátis plan (up to 30 orders/month, R$1.39 per exceeding order), Básico at R$99.90/month, Automatizar at R$184.90/month (adding chatbot, loyalty, KDS), and Integrar at R$299.90/month (PDV integration, iFood logistics, premium support). Annual billing discounts of 25–40% are available. Goomer generates revenue primarily from recurring subscriptions, with usage-based overage fees on the free tier and affiliate/referral revenue from totem hardware partner sales (Clover/Fiserv, Payer, BIN). Distribution combines self-serve PLG for SMBs, sales-assisted motion for the Integrar plan, PDV-partner referrals, and event-led demand generation at Fispal Food Service. The company claims 400,000+ businesses impacted, 25,000+ paid customers, and 10M+ monthly orders, and states 90%+ share of the Brazilian tablet-based digital menu segment.
In December 2023, Goomer merged with its main competitor Abrahão in an all-share transaction, adding approximately 30% to combined revenue and bringing the founder of Abrahão (Isaac Paes) in as CMO. Cumulative disclosed funding includes a 2018 seed led by Domo Invest (now DOMO.VC), a 2020 venture debt facility led by Brasil Venture Debt, a R$15 million Series A in May 2021 led by Bridge One (with Domo Invest, Aimorés Investimentos, Grupo EP, Rede Bahia), and a 2022 Google for Startups grant. Notable enterprise clients include KFC, Madero, Jerônimo, and Spoleto; the broader customer base is dominated by independent SMB restaurants acquired through product-led growth.
Goomer firmographics
Firmographics- Name
- Goomer
- Legal name
- GOOMER TECNOLOGIAS S.A.
- Website
- https://goomer.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goomer is a Brazilian SaaS company founded in 2014 that provides omnichannel digital menu and ordering solutions—delivery, tablet, self-service kiosks, and QR code—for food service businesses. It serves 25,000+ paid restaurants and 400,000+ impacted businesses across Brazil through a freemium subscription model and 80+ PDV integrations.
- Ownership category
- akta.pro rank
Goomer industry classification
Industry- Product category
- Restaurant Technology / Foodservice SaaS
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)
Keywords
Where Goomer is headquartered
LocationHeadquarters
- HQ city
- Sorocaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Goomer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans (Grátis, Básico, Automatizar, Integrar) providing access to digital menu platform with varying feature sets. Annual plans offer 25-40% discounts.
- Order-based Fees (Free Tier): Free plan generates revenue from R$1.39 per order after exceeding 30 orders per month limit.
- Product Add-ons: Additional revenue from QR Code add-on (R$70-99.90/month) and other product integrations.
- Totem Hardware Referrals: Goomer commercializes software only; hardware (totems) are sold through partner companies. Goomer refers customers to partners for equipment purchases/rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with limited orders and basic features |
| Subscription | Monthly | Entry-level paid plan with unlimited orders and core features |
| Subscription | Monthly | Mid-tier plan with automation features and virtual assistant |
| Subscription | Monthly | Enterprise-tier plan with full integrations and premium support |
| Subscription | Monthly | QR Code add-on for delivery plans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Goomer product offering
Product offeringCore offering
Goomer provides a cloud-based omnichannel digital menu platform for restaurants and food service businesses, covering four core ordering channels: WhatsApp-based delivery ordering with virtual assistant and zero platform commission, in-restaurant tablet ordering for table service, QR code mobile self-ordering, and self-service kiosk (totem) solutions in Vertical, Mini, and Mini Clover variants. The platform unifies all channels through a single management panel and integrates with 80+ POS systems, kitchen displays, payment processors (Pix, NuPay, Tuna, Google Pay, Apple Pay), and iFood's on-demand delivery logistics. It is sold on a tiered subscription model (Free, Basic, Automation, Integration) with monthly or annual billing.
Product overview
Goomer is a platform providing four core digital menu solutions for restaurants: Cardápio Digital para Delivery (WhatsApp-based ordering), Cardápio Digital para Tablet (in-restaurant tablet ordering), Totem de Autoatendimento (self-service kiosks in three variants: Vertical, Mini, and Mini Clover), and Cardápio Digital em QR Code (mobile-based ordering). These products share a unified management panel with over 80 POS integrations and support multiple ordering channels including WhatsApp, Instagram, and direct restaurant links. The platform operates on a tiered subscription model (Grátis, Básico, Automatizar, Integrar) offering features like AI-powered virtual assistant, loyalty programs, suggestive selling, and kitchen management systems. Educational resources including AI prompt guides and menu engineering e-books complement the product ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Cardápio Digital para Delivery (Delivery 2.0) Digital menu solution for delivery orders via WhatsApp with a virtual assistant chatbot, zero platform commission, an order management panel, customizable menu with photos and options, scheduling capabilities, and integration with iFood on-demand logistics. Targeted at restaurants seeking to replace marketplace aggregators and automate WhatsApp-based ordering.
- Cardápio Digital para Tablet (Tablet 2.0) Digital menu for table service displayed on restaurant tablets that enables customers to browse, customize, order, and pay autonomously with automatic transmission of orders to the kitchen and POS systems. Targeted at full-service restaurants seeking to eliminate order errors, reduce waitstaff dependency, and increase average ticket through suggestive selling.
- Totem de Autoatendimento (Self-Service Kiosk) Self-service kiosk for end-to-end autonomous ordering and payment, available in three variants (Totem Vertical, Totem Mini, and Totem Mini Clover) with integrated payment terminals (Clover/Fiserv, Payer), printer, and card reader. Targeted at high-volume counter-service restaurants and chains seeking to eliminate queues, reduce cashier staffing costs, and increase average ticket through upsells.
- Cardápio Digital em QR Code (QR Code 2.0) Interactive digital menu accessed by customers via QR code scanning on their own mobile phones (no app download required) for viewing the menu and placing orders directly. Supports automatic order routing to the kitchen and bar via POS integration, dynamic menu updates by time of day, and use at the table, counter, or as a digital command sheet. Targeted at quick-service, fast-casual, and full-service restaurants seeking contactless self-ordering.
Quantifiable outcome
- Up to 20% faster customer service
- +10 more outcomes
Companies that use Goomer
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Goomer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature8 records
Goomer partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- AbrahãocoreGoomer's main competitor acquired in December 2023 in an all-share transaction. Merger increased revenue by approximately 30% and consolidated Goomer's leadership in restaurant digitalization. Combined platform serves 400,000 restaurants and 25,000+ paid customers. Isaac Paes, founder of Abrahão, became CMO of the combined entity.
- iFoodcoreIntegration partnership for On-Demand Delivery logistics. Goomer restaurants can use iFood's delivery network without hiring their own riders, with orders syncing automatically between platforms.
- WhatsAppcoreWhatsApp Business integration for order communication. Goomer enables restaurants to receive and manage orders via WhatsApp with virtual assistant chatbot support.
- Linx (Stone)corePDV (point-of-sale) system integration. One of 80+ PDV systems integrated with Goomer for seamless order flow and financial management.
- MenewcorePDV system integration with Menew for restaurant management. Joint case studies and integration guides published.
- TeknisacorePDV system integration with Teknisa for connected operations. Featured in Goomer's integration showcase.
- Eclética TecnologiacorePDV partner with co-marketing relationship. Featured in Goomer's partner testimonials and integration content. Testimonial mentions shared values and competitive advantage for mutual customers.
- SischefcorePDV system integration with Sischef for restaurant management connectivity.
- DesbravadorcorePDV system integration partner showcased in Goomer's 80+ integration ecosystem.
- RaffinatocorePDV system integration partner showcased in Goomer's 80+ integration ecosystem.
- SaiposcorePDV system integration partner showcased in Goomer's 80+ integration ecosystem.
- ColibricoreIntegration with NCR Colibri achieved in 2016, marking Goomer's national expansion milestone.
- TOTVScoreFirst PDV integration in 2015 with Brazil's leading enterprise software company, marking Goomer's early market entry.
- TunacorePayment processing company handling online payments for Goomer's platform. Processes credit card transactions with PCI-DSS compliance requirements.
- ClovercoreTotem Mini Clover uses Clover hardware (Fiserv/BIN acquirer) - the same equipment used in major theme parks worldwide. Compact totem solution with integrated payment terminal and printer.
- PayercorePayment acquirer partner for Totem Mini solution. Provides card terminal hardware allowing restaurant flexibility in choosing acquirer.
- BIN (Fiserv)coreAcquirer for Totem Mini Clover with competitive transaction rates. Part of the Fiserv network.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Goomer competitors and assessment
Company assessmentBroad incumbents
- Toast: US-listed restaurant technology platform combining POS, online ordering, kiosk and digital menu capabilities; competes with Goomer across tablet, QR-code and self-service kiosk categories at larger scale.
- Rappi: Latin American super-app with restaurant delivery and merchant ordering tools across Brazil and neighboring countries — broader marketplace competitor with overlapping ordering capabilities.
- Lightspeed Restaurant: Cloud POS and integrated online-ordering suite for restaurants globally, with self-order kiosk and QR-code modules comparable to Goomer's tablet and QR-code offerings.
- iFood: Dominant Brazilian food-delivery marketplace that also offers merchant-facing ordering, POS integrations and logistics — overlapping with Goomer's delivery and totem products while operating at much larger scale.
- Square for Restaurants: Block's restaurant POS bundle including online ordering, kiosk mode and QR-code ordering — overlaps Goomer's omnichannel stack for SMB foodservice operators.
Direct peers
- Anota AI: Brazilian WhatsApp-native ordering and restaurant management platform that competes directly with Goomer's Delivery 2.0 product for SMB restaurants in Brazil, including catalog, order management and chatbot features.
- ChowNow: Commission-free online ordering platform for independent restaurants with direct ordering websites and POS integrations — same zero-commission thesis and SMB target as Goomer's delivery channel.
- Deliverect: Global SaaS that aggregates online orders from multiple delivery platforms into restaurant POS systems — directly analogous to Goomer's 80+ integration and unified API layer for foodservice operators.
Others
- TOTVS: Brazil's largest enterprise software vendor and one of Goomer's PDV integration partners; adjacent rather than head-to-head, but could leverage its installed base to compete in restaurant digital ordering.
Emerging players
- Zenchef: European restaurant engagement platform with online ordering, loyalty and CRM features — comparable SaaS wedge into restaurant operator workflows, though focused on EMEA rather than Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Goomer social profiles
Digital presenceGoomer compliance and trust
Trust signalCompliance1 record
Goomer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goomer leadership team
Management profileNumber of profiles
Profiles5 records
Goomer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Goomer funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goomer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goomer
What does Goomer do?
Goomer provides a cloud-based omnichannel digital menu platform for restaurants and food service businesses, covering four core ordering channels: WhatsApp-based delivery ordering with virtual assistant and zero platform commission, in-restaurant tablet ordering for table service, QR code mobile self-ordering, and self-service kiosk (totem) solutions in Vertical, Mini, and Mini Clover variants. The platform unifies all channels through a single management panel and integrates with 80+ POS systems, kitchen displays, payment processors (Pix, NuPay, Tuna, Google Pay, Apple Pay), and iFood's on-demand delivery logistics. It is sold on a tiered subscription model (Free, Basic, Automation, Integration) with monthly or annual billing.
Is Goomer a public or private company?
Goomer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goomer founded?
Goomer was founded in 2014. It employs 101 to 250 people.
Where is Goomer based?
Goomer is headquartered in Sorocaba, Brazil, in the Latin America region.
How does Goomer make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are order-based Fees (Free Tier), product Add-ons and totem Hardware Referrals.
Who are Goomer's main competitors?
Broad incumbents on record are Toast, Rappi, Lightspeed Restaurant, iFood and Square for Restaurants. Direct peers are Anota AI, ChowNow and Deliverect. TOTVS is listed as an others. Zenchef is listed as an emerging player.
Does Goomer have an API?
Yes. Goomer offers a unified API documentation for system integrations. The API enables restaurants to connect Goomer's digital menu solutions with their existing POS (point of sale) systems and other management tools. The platform supports integration with more than 80 management systems, facilitating automated order flow, inventory synchronization, and financial management. Developer documentation is at share.hsforms.com/1VYtX5QagRmmWToh4xI-tPA34emc.
What industry is Goomer in?
Goomer's product category is Restaurant Technology / Foodservice SaaS. Its primary akta.pro industry code is TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal. Its NAICS code is 54151.