Fruit Bouquets
Fruit Bouquets is an e-commerce gifting brand under 800-Flowers, Inc. (NASDAQ: FLWS) that delivers edible fruit bouquets, arrangements, chocolate-covered strawberries, and fruit platters directly to consumers across the continental United States for personal and corporate gifting occasions.
- Company typePrivate
- Founded-
- HeadquartersMelrose Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fruit Bouquets does
Fruit Bouquets is an e-commerce gifting brand operating under the 1-800-Flowers Family of Brands, a portfolio controlled by 800-Flowers, Inc. (NASDAQ: FLWS), headquartered at Two Jericho Plaza, Suite 200, Jericho, New York. The brand specializes in delivering edible fruit bouquets, arrangements, chocolate-covered strawberries, and fruit platters across the continental United States, with product collections curated by occasion (Birthday, Anniversary, Sympathy, Congratulations, Thank You, Get Well, Love & Romance, and Just Because). Order channels include the fruitbouquets.com website, mobile applications, and the 1-800-Flowers call center, with fulfillment via same-day local florist delivery and direct shipping through FedEx and UPS common carriers.
The company operates on a primarily transactional direct-to-consumer revenue model, with product sales of fruit arrangements at set price points representing the core revenue stream. A secondary recurring revenue layer exists through the Celebrations Passport loyalty program, priced at $19.99 annually, which provides free standard shipping, no service charges on eligible gifts, and exclusive member offers across the parent company's portfolio of 13+ family brands. The brand does not disclose proprietary technology; it relies on the parent's shared e-commerce platform, call center infrastructure, and delivery network. Distribution is concentrated in the continental United States, explicitly excluding Alaska, Hawaii, Canada, and international destinations.
The customer base is fragmented across two segments: individual gift-giving consumers (the primary segment) purchasing for personal occasions, and corporate/business customers utilizing the 1-800-Flowers Business Gifting Services for employee, client, and partner gifting. No proprietary AI or ML capabilities are disclosed. The brand participates in privacy compliance frameworks (GDPR, CCPA, LGPD, PDPA) under the parent's policies, with TRUSTe certification. As a niche consumer brand within a publicly traded gifting conglomerate, Fruit Bouquets benefits from shared infrastructure, cross-brand customer acquisition through Celebrations Passport, and the parent's established brand equity in the gifting category, while headcount of 11-50 employees indicates a lean operational footprint focused on merchandising and category management.
Fruit Bouquets firmographics
Firmographics- Name
- Fruit Bouquets
- Legal name
- 800-Flowers, Inc.
- Website
- https://fruitbouquets.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fruit Bouquets is an e-commerce gifting brand under 800-Flowers, Inc. (NASDAQ: FLWS) that delivers edible fruit bouquets, arrangements, chocolate-covered strawberries, and fruit platters directly to consumers across the continental United States for personal and corporate gifting occasions.
- Ownership category
- akta.pro rank
Fruit Bouquets industry classification
Industry- Product category
- Edible Fruit Gift Delivery
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Florists (45931)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Event Floral Design & Arrangements (HSACAOAA)
Keywords
Where Fruit Bouquets is headquartered
LocationHeadquarters
- HQ city
- Melrose Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fruit Bouquets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Product Sales: Fruit Bouquets generates revenue through the sale of fruit bouquets, fruit arrangements, chocolate-covered strawberries, and fruit platters. Customers purchase individual products at set price points for gifting occasions including birthdays, anniversaries, sympathy, and celebrations.
- Celebrations Passport Membership: The company participates in the Celebrations Passport loyalty program ($19.99/year), offering free shipping and no service charges on eligible products across the 1-800-Flowers family of brands. This recurring subscription revenue model encourages repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Celebrations Passport annual membership with free shipping and no service charge benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fruit Bouquets product offering
Product offeringCore offering
Fruit Bouquets is an online gifting retailer that designs, assembles, and delivers edible fruit bouquets and arrangements—including chocolate-covered strawberries and fruit platter trays—for personal occasions such as birthdays, anniversaries, sympathy, get well, thank you, love & romance, and everyday celebrations. The brand sells directly to consumers through its website, mobile app, and 1-800-Flowers phone ordering, with same-day local delivery and direct-ship options in the continental United States, and supports a Celebrations Passport annual loyalty membership.
Product overview
Fruit Bouquets is an e-commerce gifting brand under the 1-800-Flowers Family of Brands that specializes in delivering edible fruit bouquets and arrangements for various occasions. The core product portfolio includes fruit bouquets and arrangements (Birthday, Best Sellers, Sympathy collections), Chocolate Covered Strawberries, and Fruit Platters. Delivery options include standard and same-day delivery. The brand participates in the Celebrations Passport loyalty program, which provides free standard shipping and no service charge benefits across the entire family of brands, and is accessible via web, mobile app, and telephone ordering channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Birthday Fruit Arrangements Specialized fruit bouquet collection curated for birthday gifting occasions, featuring themed arrangements and scheduled or same-day delivery options for individual gift-givers.
- Best-Selling Fruit Arrangements Curated collection of the top-performing fruit arrangement products identified as best sellers within the Fruit Bouquets catalog, eligible for Celebrations Passport membership perks.
- Chocolate Covered Strawberries Gourmet chocolate-covered strawberries offered as a distinct product collection within the Fruit Bouquets brand portfolio, available for delivery to individual gift-givers.
- Fruit Platters Ready-to-display fruit platter trays available for delivery, offering a shareable fruit arrangement format suited for events, gatherings, and group gifting.
- Sympathy Fruit Arrangements Fruit arrangement collection designed for sympathy and condolence gifting, offering an edible alternative to traditional floral sympathy tributes with appropriate occasion etiquette.
- Same-Day Fruit Delivery Same-day delivery option for fruit arrangements and bouquets, enabling last-minute gifting for eligible products in supported continental U.S. delivery zones.
- Celebrations Passport (Fruit Bouquets) Annual loyalty membership ($19.99 standard rate) offering free standard shipping, no service charge on eligible gifts, exclusive member offers, and seasonal surprises across the 1-800-Flowers Family of Brands including FruitBouquets.com.
Companies that use Fruit Bouquets
Customer profileSegments2 records
Ideal customer profiles2 records
Fruit Bouquets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fruit Bouquets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FedExcoreFedEx and UPS serve as common carriers for Fruit Bouquets' direct shipping operations, delivering products to customers within the continental United States. Free standard shipping is offered on eligible products through these carrier services.
Recent moves2 records
Expansion highlights4 records
Fruit Bouquets competitors and assessment
Company assessmentDirect peers
- ProFlowers: ProFlowers is a direct-to-consumer online florist offering fresh flower arrangements and gift bundles for occasions like birthdays, anniversaries, and sympathy. It competes head-to-head with Fruit Bouquets for occasion-based gifting dollars, particularly in the edible-vs-floral substitution dynamic.
- Shari's Berries: Shari's Berries is a sister brand under 1-800-Flowers that sells chocolate-covered strawberries and similar edible fruit gifts. It targets the same gifting occasions with overlapping products (chocolate-covered strawberries, dipped fruit), making it a directly comparable niche edible-gift retailer within the same corporate umbrella.
- Edible Arrangements: Edible Arrangements is the closest direct competitor to Fruit Bouquets, specializing in fresh fruit arrangements, chocolate-covered fruit, and same-day delivery for gifting occasions. It operates a comparable DTC e-commerce and franchised storefront model targeting the same customer occasions.
Emerging players
- Mrs. Fields: Mrs. Fields is a branded edible-gift retailer selling cookies, brownies, and dessert gift assortments for occasions like birthdays, thank you, and corporate gifting. It competes with Fruit Bouquets for the edible-gift consumer wallet, though its product format (baked goods vs. fresh fruit) is distinct.
- Wine Country Gift Baskets: Wine Country Gift Baskets is an online gift retailer offering gourmet food, wine, and themed gift baskets for corporate and consumer gifting. It overlaps with Fruit Bouquets in edible gifting occasions and corporate gifting programs, though it skews more toward baskets than floral-style arrangements.
Broad incumbents
- Harry & David: Harry & David is a sister brand under 1-800-Flowers specializing in premium fruit gift baskets, pears, and gourmet food gifts. It targets similar corporate and consumer gifting occasions and overlaps with Fruit Bouquets in the edible premium-gift segment, though it skews toward higher-priced, pre-packaged formats.
- The Popcorn Factory: The Popcorn Factory is a sister brand under 1-800-Flowers selling gourmet popcorn tins and snack gifts. It targets identical gifting occasions (birthdays, thank you, holidays, corporate) and competes for the same edible-gift dollar within the shared 1-800-Flowers brand portfolio.
- 1-800-Flowers.com: 1-800-Flowers.com is the flagship brand of parent 800-Flowers, Inc. and the dominant online floral and gift delivery incumbent. It offers overlapping occasion-based gifting (birthdays, sympathy, anniversaries) with broader assortment including flowers, plants, and gift baskets, sharing infrastructure and loyalty programs with Fruit Bouquets.
- Cheryl's Cookies: Cheryl's Cookies is a sister brand under 1-800-Flowers offering baked gift treats (cookies, brownies) for the same gifting occasions Fruit Bouquets serves. It competes for share-of-wallet in the edible-gift category and is bundled into the same Celebrations Passport loyalty program.
- FTD (Florists' Transworld Delivery): FTD is a long-established online floral and gift delivery network serving the same occasion-based consumer gifting market. It competes broadly with Fruit Bouquets in sympathy, anniversary, and birthday gifting, offering a wider assortment of flowers and gifts through a network of local florists.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fruit Bouquets social profiles
Digital presenceFruit Bouquets compliance and trust
Trust signalCompliance6 records
Fruit Bouquets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruit Bouquets leadership team
Management profileNumber of profiles
Fruit Bouquets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruit Bouquets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruit Bouquets
What does Fruit Bouquets do?
Fruit Bouquets is an online gifting retailer that designs, assembles, and delivers edible fruit bouquets and arrangements—including chocolate-covered strawberries and fruit platter trays—for personal occasions such as birthdays, anniversaries, sympathy, get well, thank you, love & romance, and everyday celebrations. The brand sells directly to consumers through its website, mobile app, and 1-800-Flowers phone ordering, with same-day local delivery and direct-ship options in the continental United States, and supports a Celebrations Passport annual loyalty membership.
Is Fruit Bouquets a public or private company?
Fruit Bouquets is a private company. It is classified as corporate owned and is currently operating.
When was Fruit Bouquets founded?
Fruit Bouquets was founded in -1. It employs 11 to 50 people.
Where is Fruit Bouquets based?
Fruit Bouquets is headquartered in Melrose Park, United States, in the North America region.
How does Fruit Bouquets make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are celebrations Passport Membership.
Who are Fruit Bouquets's main competitors?
Direct peers on record are ProFlowers, Shari's Berries and Edible Arrangements. Emerging players are Mrs. Fields and Wine Country Gift Baskets. Broad incumbents are Harry & David, The Popcorn Factory, 1-800-Flowers.com, Cheryl's Cookies and FTD (Florists' Transworld Delivery).
Does Fruit Bouquets have an API?
No public API is recorded for Fruit Bouquets.
What industry is Fruit Bouquets in?
Fruit Bouquets's product category is Edible Fruit Gift Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 459420 and its SIC code is 5940.