Wild About
Wildabout Flowers is a London-based luxury florist designing bespoke installations, weddings, corporate contracts, and destination events for high-end hospitality, fashion, and private clients across the UK and Europe.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wild About does
Wildabout Flowers (legal entity: WA CORPORATE AND EVENTS LIMITED) is a London-based luxury florist founded and led by Leanne Roberts Hewitt and Andy, operating from a studio at 70 Silverthorne Road with a second office in Ibiza. The company designs bespoke floral installations, bridal bouquets, ceremony pieces, chuppahs, and large-scale experiential backdrops for weddings, brand events, private parties, fashion launches, and editorial productions, and is widely recognized as a pioneer of creative floral installations in London. Its customer base spans luxury hospitality (Claridge's, The Lanesborough, Connaught, Park Hyatt, Annabel's, The Birley Clubs), fashion houses (Alexander McQueen, Julien Macdonald, Hackett London), galleries (Maddox Gallery, Kew Gardens), corporate offices, and high-net-worth wedding couples, with destination weddings delivered across Europe including Gstaad, Cannes, and Milan.
The business operates multiple revenue streams: bespoke wedding floristry on a per-project quotation basis; corporate floral contracts on minimum 12-month recurring terms with weekly to seasonal refresh schedules; one-off event and private party commissions; Christmas installation packages for residential and commercial clients; and a direct-to-consumer e-commerce line covering London and mainland UK with same/next-day delivery. Pricing is bespoke for services (complimentary initial wedding sample, paid revisions, prices held for 14 days, VAT-inclusive), unit-priced for consumer bouquets (small and medium hand-tied bouquets at £95), and subscription-style for corporate accounts. Distribution combines a London studio, own e-commerce storefront, own delivery service, a dedicated Ibiza office for European destination work, and a partner ecosystem bundling floristry with private chefs, caterers, planners, and proposal specialists (Pineapple Express, Simple Suppers, Snapdragon London, The Proposers).
Wild About firmographics
Firmographics- Name
- Wild About
- Legal name
- WA CORPORATE AND EVENTS LIMITED
- Website
- https://wildabout.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wildabout Flowers is a London-based luxury florist designing bespoke installations, weddings, corporate contracts, and destination events for high-end hospitality, fashion, and private clients across the UK and Europe.
- Ownership category
- akta.pro rank
Wild About industry classification
Industry- Product category
- Luxury Floral Design Services
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Destination Wedding Planning (HSACABAD), Floral Preservation & Keepsake Services (HSACAOAL)
Keywords
Where Wild About is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Wild About business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Wedding Floristry: Bespoke wedding flowers including bridal bouquets, ceremony installations, table centrepieces, and chuppahs. Completely custom design service tailored to each couple's vision, venue, and style.
- Events & Private Parties: Floral design for brand events, fashion launches, private celebrations, press events, and experiential activations. Corporate event floristry and installations.
- Corporate Floral Contracts: Ongoing floral arrangements for hotels, offices, members clubs, restaurants and retail spaces. Regular refreshes (weekly to monthly) with minimum 12-month contracts. Includes office plants and horticultural services.
- Product Sales: Luxury hand-tied bouquets, dried flowers, wreaths, grow bars, and scented candles available for purchase through e-commerce platform.
- Christmas Installations: Festive design packages including interior and exterior installations for homes and businesses. Seasonal offering with trees, decorations, delivery, decoration and removal services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small bouquet at £95 |
| Unit Pricing | Pay-as-you-go | Medium bouquet at £95 |
| Subscription | Multi-year contract | Corporate Floral Contracts |
| Other | Multi-year contract | Wedding Floristry |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wild About product offering
Product offeringCore offering
Wildabout Flowers is a London-based luxury florist that designs, sources and delivers bespoke floral arrangements, installations and event floristry. Its core business comprises three pillars: (1) bespoke wedding floristry for couples and destination weddings, (2) ongoing corporate floral contracts and large-scale brand installations for hotels, offices, members clubs, restaurants and luxury venues, and (3) a curated e-commerce line of hand-tied bouquets, dried flowers, candles, grow bars, plants and seasonal wreaths for consumer gifting across London and mainland UK.
Product overview
Wild About is a London-based luxury florist offering a curated portfolio of floral products and comprehensive event services. The product portfolio includes core floral offerings (hand-tied bouquets across WA Loves and Luxe Collections, dried flowers, luxury scented candles, grow bars, plants, and wreaths) paired with full-service capabilities spanning wedding floristry, corporate contracts, events and private parties, large-scale installations, and at-home celebrations. The company collaborates with partner services (Pineapple Express dining, The Proposers, Simple Suppers private chef, and Snapdragon London planning) to deliver complete celebration experiences. Seasonal offerings include Christmas installation packages for both residential and commercial properties. The business operates primarily in London with an Ibiza office for destination weddings.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-tied Luxury Bouquets Curated hand-tied bouquets featuring seasonal flowers including spray roses, sweetpeas, lisianthus and luxury peonies, available in multiple sizes and collections for consumer gifting and home d cor. Priced at 95 GBP for small and medium options.
- Dried Flowers Preserved and dried flower arrangements offering long-lasting floral displays for the home, sold via the Wildabout e-commerce site.
- Wildabout Luxury Scented Candle Luxury scented candles offered as a complementary gifting and home product to Wildabout's floral arrangements.
- Grow Bars Eco-friendly at-home plant growing kits with easy-to-follow instructions for growing herbs and flowers.
- Plants Potted plants and floral arrangements for home and office settings, suitable for various celebrations and d cor needs.
- Wreaths Decorative wreaths for seasonal occasions including Christmas, crafted with fresh or preserved flowers and foliage.
- Wedding Flowers Bespoke wedding floristry including bridal bouquets, ceremony arrangements, chuppahs, table centres and complete wedding floral design, delivered for London weddings and destination weddings across Europe.
- Events and Private Parties Floristry Floral design services for brand events, fashion launches, private celebrations, milestone birthdays, press events and experiential activations, including bespoke backdrops and installations.
- Corporate and Contract Flowers Ongoing floral arrangement contracts for hotels, offices, members clubs, restaurants and retail spaces with regular refresh schedules on minimum 12-month terms, including office plants and horticultural services.
- Floral Installations Large-scale, experiential floral installations for brand launches, campaigns, retail spaces and experiential events, pioneered in London with work for clients including Michael Kors and Maddox Gallery.
- Christmas Installations Festive design packages including interior and exterior Christmas tree installations, decorations, and bespoke festive designs for homes and businesses, with delivery, decoration and removal services.
- Flower Workshops and Parties Floral workshops for corporate team building, client parties, press days and private events, including children's birthday workshops (8 years and over) and door wreath courses.
- Floral Styling and Set Design Editorial and advertising floral design services for magazines, PR companies, TV and film productions, with recent clients including Gossard, Julien Macdonald, You Magazine and Harpers Bazaar.
- At Home Celebrations Bundle bringing luxury celebrations to private homes including dinner parties, proposals and birthday parties, with Wildabout collaborating with partner providers for catering, planning and entertainment.
Quantifiable outcome
- 5-day minimum freshness guarantee for flowers, plants or associated items from delivery date
- +1 more outcomes
Companies that use Wild About
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Wild About technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wild About partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Claridge'scoreOfficial florist partner at this prestigious Maybourne Hotel. Accredited venue relationship for weddings and events.
- Snapdragon LondoncorePartnered with fabulous planners Snapdragon London to bring luxury at-home entertaining experiences. Collaborated on Social & Safe at-home celebration packages during COVID-19 restrictions.
- By Word of MouthcoreSpecialist caterers partnered with for at-home celebration experiences. Part of the at-home entertaining collaboration with Snapdragon London.
- Pineapple ExpressminorBringing fabulous food and luxury event/restaurant experience delivered to home. Collaborates on dinner party packages with flowers and catering combined. Wildabout provides floral decoration alongside food delivery.
- The ProposersminorCollaboration with proposal planning experts. Wildabout brings floristry flair to proposals created by The Proposers, described as 'the most highly rated proposal planners in the World' by The Knot.
- Simple SuppersminorCollaboration with London's finest private chef for at-home dinner party experiences. Wildabout adorns tables with bespoke flowers and candles alongside culinary offerings. Master Sommelier and Head Chef provide wine pairing.
- Maddox GallerycoreOne of the early pioneer collaborations for London floral installations. Wildabout has returned multiple times for gallery façade and exhibition installations. Notable recent work for Mulgil Kim's 'Green Melody, Blue Poem' exhibition.
- Smallbone of DevizesminorFloral installation work at Smallbone of Devizes showrooms, combining interior design with floral artistry.
- Hackett LondonminorRetail installation work at Hackett London in Duke of York Square. Fashion brand floral collaborations.
- HealsminorPartnership with Heals for bespoke floral workshops offered within their stores throughout the year. Corporate team building and private party workshops.
- Good Results PRminorPress enquiries handled by Good Results PR, specifically Chloe Clark. PR agency managing media relations and press coverage.
- Kew GardenscoreOfficial florist partner at Royal Botanic Gardens, Kew. Accredited venue for wedding ceremonies and events.
- Annabel'scoreAccredited venue partner for private members club. High-profile venue for events and celebrations.
- The LanesboroughcoreOfficial florist partner at this Oetker Collection luxury hotel. Christmas installations and ongoing event work.
- Cliveden HousecoreAccredited venue partner for luxury weddings at historic country house in Berkshire.
- Spencer HouseminorAccredited venue partner for events at this historic London venue.
- Wallace CollectionminorAccredited venue partner for events at this London museum and gallery.
- Two Temple PlacecoreAccredited venue partner for stunning London events venue. Featured in wedding case studies with dramatic staircase installations.
- Wilderness ReservecoreAccredited venue partner for private estate weddings including Sibton Pool events. Multi-day wedding celebration venue in Suffolk.
- Ralph LaurenminorCorporate workshop client for team building and client events.
- Conde NastminorCorporate workshop client for press events and team activities.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Wild About competitors and assessment
Company assessmentDirect peers
- Moyses Stevens: Heritage London florist serving luxury hotels, weddings, and corporate clients. Comparable in subscription corporate work with hotels and in-store retail at premier London locations.
- McQueens Flowers: Long-established London luxury florist with a similarly strong reputation for weddings, events, and corporate contracts. Directly comparable given shared focus on high-end bespoke design and London-based studio operations.
- Nikki Tibbles Wild at Heart: London luxury florist known for creative installations and high-profile brand and editorial work. Comparable to Wildabout in installation-led design, premium positioning, and London-centric clientele.
- Rebel Rebel: London-based floral design studio with strong reputation for weddings, events, and installations. Comparable in creative, design-forward positioning and focus on editorial-quality event floristry.
- Lavender Green Flowers: London luxury florist specializing in weddings, events, and corporate contracts. Comparable in bespoke wedding design and recurring hotel/venue corporate relationships.
- Pulbrook & Gould: Longstanding London florist with strong event and corporate client base. Comparable in serving luxury hotels, private clubs, and high-end weddings in central London.
- Jane Packer London: Recognizable London florist brand with luxury weddings, events, and school-supported design training. Comparable in brand-led creative floristry and premium London customer base.
Emerging players
- The Flower Appreciation Society: London florist known for fashion-week, editorial, and styled installations. Comparable in creative floral installations and editorial client work, though smaller and more editorial-focused.
Regional players
- Minna Shulko / Saipua: US-based luxury floral design studio with strong reputation for weddings, installations, and natural design. Comparable in creative installations and styling, but operates primarily in the US market.
Broad incumbents
- Bloom & Wild: UK-based flower delivery platform with significant brand scale and e-commerce distribution. Comparable in product bouquet offering and DTC delivery model, but operates at much larger scale and lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wild About social profiles
Digital presenceWild About financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild About leadership team
Management profileNumber of profiles
Profiles2 records
Wild About funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild About M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild About
What does Wild About do?
Wildabout Flowers is a London-based luxury florist that designs, sources and delivers bespoke floral arrangements, installations and event floristry. Its core business comprises three pillars: (1) bespoke wedding floristry for couples and destination weddings, (2) ongoing corporate floral contracts and large-scale brand installations for hotels, offices, members clubs, restaurants and luxury venues, and (3) a curated e-commerce line of hand-tied bouquets, dried flowers, candles, grow bars, plants and seasonal wreaths for consumer gifting across London and mainland UK.
Is Wild About a public or private company?
Wild About is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild About founded?
Wild About was founded in 2011. It employs 11 to 50 people.
Where is Wild About based?
Wild About is headquartered in London, United Kingdom, in the Europe region.
How does Wild About make money?
Five revenue lines are on record. Wedding Floristry is the primary driver. The others are events & Private Parties, corporate Floral Contracts, product Sales and christmas Installations.
Who are Wild About's main competitors?
Direct peers on record are Moyses Stevens, McQueens Flowers, Nikki Tibbles Wild at Heart, Rebel Rebel, Lavender Green Flowers, Pulbrook & Gould and Jane Packer London. The Flower Appreciation Society is listed as an emerging player. Minna Shulko / Saipua is listed as a regional player. Bloom & Wild is listed as a broad incumbent.
Does Wild About have an API?
No public API is recorded for Wild About.
What industry is Wild About in?
Wild About's product category is Luxury Floral Design Services. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages), with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931.