What DiMare Design does

DiMare Design is a privately held interior design consulting firm founded in 2006 and headquartered in North Miami Beach, Florida, with secondary offices in New York and the Hudson Valley. The company is led by founder and principal Deborah DiMare and operates as a boutique practice of 1–10 employees supplemented by contracted licensed general contractors. Its core service is ultra-luxury custom interior design and remodeling for residential and commercial properties, executed under a self-described "100% chemical and cruelty-free" methodology that sources vegan textiles and zero-to-low toxin materials certified under GOTS, OEKO-TEX, and GOLS standards, with additional specialization in sensory and health-driven design for neurodiverse populations.

The firm operates multiple revenue streams: bespoke luxury consulting engagements priced on a quote basis, a globally available Virtual Design Room Makeover service priced at $2,499 per room under the DBA "Cruelty Free Casa," a 2-hour online nursery and kids' room design course hosted on TalentLMS, paid speaking engagements, and affiliate commissions via the Amazon Influencer storefront linked to the related educational platform VeganDesign.org. Distribution is direct-to-consumer, combining on-site delivery in select US metro areas with worldwide virtual delivery, supported by a content marketing footprint across YouTube (HealthyHumaneDesign), Instagram, a corporate blog, email newsletter, and earned media in publications including Architectural Digest, Forbes, Hollywood Reporter, Better Homes & Gardens, the LA Times, and NBC Today.

DiMare Design holds no external funding, no disclosed subsidiaries, and reports revenue as non-public. Its commercial differentiation rests on the founder's nearly two decades of niche expertise, PETA Approved Business status, and sustained inclusion in the Top 200 Interior Design Influencers list (5 consecutive years through 2026). The business is organized as DiMare Design LLC under Florida jurisdiction and is part of a loosely connected brand ecosystem that includes VeganDesign.org, the "Vegan Interiors" coffee table book, and the Cruelty Free Casa virtual brand.

Name

DiMare Design

Legal name

DiMare Design LLC

Website

https://dimaredesign.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

DiMare Design is a boutique interior design consulting firm that provides non-toxic, cruelty-free, and vegan design and remodeling services to affluent residential and commercial clients, with virtual design, online courses, and educational content extending its reach globally.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Accessibility & Universal Design Consulting (HSABAJAB)

Keywords

• Interior design consulting
• Non-toxic home design
• Vegan furniture sourcing
• Luxury residential design
• Sensory design services

Headquarters

HQ city

North Miami Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Luxury Interior Design Consulting: Ultra-luxury custom interior design consulting and remodeling for residential and commercial properties. Premium pricing for full-service design engagements.
2. Virtual Design Room Makeover: Pay-per-room virtual design consulting service priced at $2,499 per room. Includes questionnaire, virtual consultation, design layout, mood board, and custom shopping list.
3. Online Nursery & Kids Room Design Course: 2-hour online course on non-toxic nursery and kids room design offered through TalentLMS platform. Targeted at parents, caregivers, and designers.
4. Speaking Engagements: Deborah DiMare presents at conferences, events, private gatherings, and workshops on topics including ethical design, wellness design, sensory design, autism design, and vegan design.
5. Amazon Affiliate Revenue: Amazon Influencer program earning commissions from qualifying purchases through the VeganDesign.org Amazon shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

DiMare Design provides ultra-luxury, 100% non-toxic and cruelty-free interior design consulting and remodeling services for residential and commercial properties. Offerings include on-site full-service design consulting (Miami, New York, Hudson Valley, and select international projects), pay-per-room virtual design consultations at $2,499 per room, an online self-paced nursery and kids room design course, and an Amazon Influencer storefront for curated non-toxic products. The firm specializes in vegan materials, GOTS/OEKO-TEX/GOLS-certified textiles, and sensory-driven design for neurodiverse clients.

Differentiator

Problem solved

Functional benefit

Brands

• VeganDesign.org: Educational website that trains industry professionals worldwide about wellness and vegan design through virtual courses, a blog, and an online shop of cruelty-free, vegan, and low-toxin furniture and decor.

Products and services

• Virtual Design Room Makeover (Cruelty Free Casa) Pay-per-room virtual interior design consulting at $2,499 per room, accessible worldwide via the firm's website; includes questionnaire, one-on-one video consultation, design layout with setup instructions, final room design, mood board, and a custom shopping list with purchase links for non-toxic, cruelty-free products.
• On-Site Luxury Interior Design Consulting Ultra-luxury custom interior design consulting and remodeling for residential and commercial properties throughout the United States and select international locations, with on-site service delivered primarily in Miami, New York, and Hudson Valley. Engagements are quote-based and cover full-service design using non-toxic, cruelty-free, vegan materials.
• Online Non-Toxic Nursery & Kids Room Design Course Beginner 2-hour self-paced online course titled 'How to Design a Less Toxic Nursery or Kids Room' delivered through the TalentLMS platform, aimed at parents, caregivers, and designers. Covers how to decorate nurseries and kids rooms with non-toxic, cruelty-free furniture, cribs, and decor for positive emotional and physical development, featuring expert contributors and downloadable PDFs.

Quantifiable outcome

• Featured in 30+ major publications including Architectural Digest, Forbes, Hollywood Reporter, Better Homes & Gardens, LA Times, NBC Today

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, key and supporting.

• VeganDesign.orgcoreOthersEducational platform founded by Deborah DiMare that educates consumers and designers about humane and healthy design through virtual courses, blog content, and online shop. DiMare Design and VeganDesign.org operate as related entities under Deborah's leadership.
• Barry Cik (Naturepedic Mattresses)keyStrategic or Co-development PartnerExpert contributor to the Online Nursery & Kids Room Design Course. Barry Cik is founder of Naturepedic, a non-toxic and organic mattress manufacturer. Teaches about harmful ingredients in mattresses and safe alternatives.
• Lisa Bronner (Dr. Bronner's)keyStrategic or Co-development PartnerExpert contributor teaching about safe and ethical cleaning products. Represents Dr. Bronner's Magic Soaps. Teaches about cruelty-free, ethically made, and sustainable products.
• Nancy Amar (Miss Mancy Inc.)supportingStrategic or Co-development PartnerCertified Occupational Therapist with 15+ years of experience working with children of all abilities. Expert contributor on sensory and sleep needs of babies and toddlers in the nursery design course.
• Tracie KesatiesupportingStrategic or Co-development PartnerCertified Pediatric Sleep Consultant working with families worldwide. Expert contributor on pediatric sleep solutions in the nursery design course.
• Patty Grossman (Two Sisters Eco Textiles)supportingStrategic or Co-development PartnerCo-founder of Two Sisters Eco Textiles focused on ethical and sustainable textile production. Expert contributor on eco-conscious fabric options.
• Tomas Gaertner (SE3Design)supportingStrategic or Co-development PartnerCertified Building Biologist and Passivhaus Designer. Expert contributor on building biology and ecological design considerations.
• Farm SanctuarycoreOthersDeborah DiMare serves on the board of Farm Sanctuary, an animal rescue and advocacy organization. Represents commitment to animal welfare mission.
• Amazon Influencer ProgramsupportingChannel Partner/ Reseller/ DistributorAmazon Influencer storefront (vegandesignorg) earning commissions from qualifying purchases of cruelty-free, non-toxic products. Part of revenue diversification strategy.
• TalentLMSsupportingTechnology or IntegrationLearning management platform hosting the Online Nursery & Kids Room Design Course. Enables course delivery across desktop, tablet, and mobile devices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decorilla: Decorilla provides online interior design with multiple designer concepts, 3D renderings, and per-room flat pricing. It competes with DiMare's virtual design offering on the same SMB/consumer buyer using a similar e-commerce, designer-matching model.
• Havenly: Havenly is an online interior design service that matches consumers with professional designers for flat-fee room packages. It is directly comparable to DiMare Design's virtual design service and Cruelty Free Casa offering in delivery model, target buyer, and global reach.
• Modsy: Modsy offers online interior design services anchored on 3D room renderings and a per-room package. Like DiMare, it serves consumers nationwide with remote design plus product recommendations, making it a direct peer in virtual design delivery.
• Decorist: Decorist provides tiered online interior design packages delivered remotely with a matched designer. Its per-room pricing and direct-to-consumer funnels mirror DiMare's Cruelty Free Casa virtual service for the same consumer segment.
• Spacejoy: Spacejoy pairs online design consultations with 3D visualization and a curated shop of furnishings. It overlaps with DiMare's virtual design + shopping list bundle and targets a similar digitally-native, design-as-a-service consumer.

Broad incumbents

• Studio McGee: Studio McGee is a nationally recognized residential interior design brand with a Netflix show, retail line, and a large design team. It competes for high-end residential clients and press share, but operates a far broader, less ethically-specialized portfolio than DiMare.

Emerging players

• House of Hackney: House of Hackney is a UK-based sustainable home brand offering cruelty-free, print-driven furniture and decor. It overlaps with DiMare's ethical sourcing narrative and cruelty-free product curation while serving a similar values-driven luxury buyer.
• The Citizenry: The Citizenry is a direct-to-consumer home brand built around ethical sourcing and artisan-made furnishings. It shares DiMare's emphasis on wellness, transparency, and cruelty-conscious materials for the same socially conscious homeowner segment.
• Medley Home: Medley is a sustainable furniture brand using non-toxic, FSC-certified, and GOTS-certified materials. It is comparable to DiMare as a curated source of non-toxic furnishings and a like-minded brand in the wellness/ethical design ecosystem.

Others

• Avocado Green Mattress: Avocado is a non-toxic, organic, and cruelty-free mattress and home brand that frequently appears in wellness design content and partnerships. It is an ecosystem/partner peer rather than a direct competitor, reflecting the same values-aligned supplier base DiMare Design specifies for clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HealthyHumaneDesign
• Instagraminstagram.com/deborahdimare
• LinkedInlinkedin.com/company/dimare-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiMare Design