Think Design
Think Design is a New York-based, founder-owned digital agency delivering website design, custom software, eCommerce, mobile app development, and digital marketing services to enterprise, nonprofit, education, arts/culture, and retail clients.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Think Design does
Think Design, Inc. is a New York-headquartered, founder-owned full-service digital agency founded in 2004 by Ray Shah. The firm delivers website design and development, custom software, eCommerce platforms (Shopify, WooCommerce, Magento), mobile applications, and integrated digital marketing (SEO, PPC, social, content, email) to enterprise, nonprofit, education, arts/culture, and e-commerce clients, with engagements typically spanning 8-20+ weeks and priced on a project basis, supplemented by a low-end Digital Audit product starting at $799.
The agency's technical stack spans PHP, Python, JavaScript, React, Node.js, WordPress, Jamstack, and FlutterFlow for no-code/low-code MVPs, with cloud delivery across AWS, Azure, and Google Cloud and integration depth into Salesforce, HubSpot, ERPs, and PCI-DSS compliant payment systems. AI capabilities are operationalized via third-party generative models (Midjourney, DALL-E, Firefly) and AI-Powered SEO services rather than proprietary models. The firm maintains compliance posture across GDPR, SOC 2, PCI-DSS, and WCAG 2.1 AA.
The go-to-market combines enterprise field sales targeting Fortune 100 brands, inside sales for mid-market inquiries, and a White Label Partnership Program enabling agencies to resell services under their own brand via project, retainer, or revenue-share structures. Customer concentration is anchored by blue-chip logos (Pfizer, BBC, Giorgio Armani, BCG, Metropolitan Museum of Art, Guggenheim, DKNY, CUNY) alongside recent engagements with Midis Group, Sustainable Invest, Lowy Fine Art Framing, and civic-tech partner Columbia SIPA. The company is privately held with no disclosed external funding.
Think Design firmographics
Firmographics- Name
- Think Design
- Legal name
- Think Design, Inc.
- Website
- https://thinkdesign.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Think Design is a New York-based, founder-owned digital agency delivering website design, custom software, eCommerce, mobile app development, and digital marketing services to enterprise, nonprofit, education, arts/culture, and retail clients.
- Ownership category
- akta.pro rank
Think Design industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Other Specialized Design Services (54149)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Think Design is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Think Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Custom Website Development: Project-based custom web development services including UX/UI design, responsive development, e-commerce solutions, and CMS development. Revenue generated through fixed-price project engagements.
- Digital Marketing Services: Ongoing digital marketing services including SEO, PPC, social media, content marketing, email marketing, and performance marketing. May be retainer-based or campaign-based.
- Custom Software & Mobile App Development: Tailored software development services including enterprise-grade custom software, mobile applications, API integrations, and system connectivity solutions.
- White Label Partnership Services: Agency partnership program offering digital services including web development, UX design, custom software solutions, and digital marketing under partner brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Audit Services - Starting Package |
| One time/ perpetual license | Multi-year contract | Website Design & Development - Project-Based |
| One time/ perpetual license | Multi-year contract | Custom Software Development - Project-Based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Think Design product offering
Product offeringCore offering
Think Design is a New York-based full-service digital agency that designs and develops custom websites, custom enterprise software, mobile applications, and e-commerce platforms, and runs digital marketing and growth-strategy campaigns (SEO, PPC, social, email, content). Engagements are delivered as fixed-price or retainer projects, supplemented by a white-label partnership channel through which agencies resell these services under their own brand.
Product overview
Think Design is a New York-based full-service digital agency offering a comprehensive portfolio of interconnected digital products and services. The core offerings consist of Website Design & Development, Custom Software Development, eCommerce Development, Mobile App Development, and Digital Marketing & Growth Strategy. Supporting modules include Digital Audit Services, AI-Powered SEO, and No-Code/Low-Code Development for rapid MVP launches. The agency also operates vertical-specific sub-brands including B2B Web Development, Nonprofit Digital Marketing, Education Website Design, and Museum/Cultural Institution Services. Recent product launches include the Palumba voter engagement mobile app and the Lowy Scan framing app. White Label Partnership Programs enable agencies to resell Think Design's services under their own brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development Custom web development service building high-performing, responsive websites using modern technologies for enterprise and institutional clients. Includes UX/UI design, SEO optimization, and accessibility (WCAG) compliance.
- Custom Software Development Enterprise-grade custom software built around business workflows with scalable architecture, API integrations, and integration with ERP, CRM, and payment gateway systems for business clients.
- eCommerce Development Online store solutions with secure PCI-DSS compliant payment gateways, inventory management, and conversion-optimized user experiences built on Shopify, WooCommerce, and Magento.
- Mobile App Development Cross-platform mobile application development for iOS and Android with user-centric design, real-time backend sync, personalization, and push notifications for enterprise and institutional clients.
- Digital Marketing & Growth Strategy Full-suite digital marketing services including SEO, PPC advertising, social media marketing, content marketing, email marketing, and performance marketing, delivered as data-driven strategies tailored to business goals with measurable ROI.
- Digital Audit Services Comprehensive 360-degree evaluation covering website performance, SEO, social media presence, analytics systems, paid ads performance, and content ecosystem, with a prioritized growth roadmap.
- White Label Partnership Program Channel program that enables agencies, consultants, and businesses to deliver Think Design's web development, UX design, custom software, and digital marketing services under their own brand via project-based, retainer, or revenue share models.
Quantifiable outcome
- 60% increase in website user session times for Sustainable Invest
- +4 more outcomes
Companies that use Think Design
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Think Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature4 records
Think Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Columbia School of International and Public Affairs (SIPA)coreThink Design partnered with Columbia SIPA, Palumba organization, and Who's on the Ballot voter information platform to launch the Palumba NYC voting transparency mobile app for the November 2025 NYC Mayoral Election. The app enables NYC residents to decode how candidates stand on city issues.
- Palumba OrganizationcoreVoter engagement platform partnership to adapt Palumba ahead of the 2025 NYC Mayoral Election. The hyperbole-free, bluster-free, ad-free, free-of-charge app helps voters understand where candidates stand on city issues.
- Who's on the BallotcoreVoter information platform partnership for the Palumba NYC app launch, providing voting transparency and candidate information to NYC residents.
- White Label Partner NetworkcoreThink Design's white label partnership program enables agencies, consultants, and businesses to deliver premium digital solutions under their own brand. Offers project-based, retainer, and revenue share partnership models.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Think Design competitors and assessment
Company assessmentDirect peers
- Digital Silk: Digital agency providing web design, custom development, and digital marketing for enterprise and mid-market clients; similar service bundle and client profile to Think Design.
- 10up: Web engineering and design agency specializing in WordPress and CMS-based websites for enterprise publishers and brands; comparable custom web development capability and enterprise client base.
- Blue Fountain Media: Digital agency focused on website design, development, and digital marketing for enterprise and mid-market clients; similar B2B positioning and service portfolio to Think Design.
- WebFX: Full-service digital marketing agency specializing in SEO, web design, and content marketing for mid-market and enterprise; matches Think Design's digital marketing and SEO-heavy service line.
- Lounge Lizard: NYC digital agency specializing in web design, web development, branding, and digital marketing for B2B and B2C clients; directly overlaps Think Design's core offerings and target customers.
- Ruckus Marketing: NYC-based full-service digital agency offering web design, branding, and digital marketing to mid-market and enterprise clients; comparable size, geography, and service mix to Think Design.
- Huemor: Web design and development agency focused on B2B and eCommerce brands; closely comparable in web design, UX, and Shopify/marketing capabilities.
- SmartSites: US-based digital agency offering website design, SEO, PPC, and custom web development for SMBs and mid-market; comparable services with higher volume SMB focus than Think Design.
- CIENCE: B2B lead generation and digital marketing agency; comparable in the digital marketing and demand-gen services Think Design offers to B2B clients.
Broad incumbents
- Accenture Song (formerly Accenture Interactive): Global digital agency arm of Accenture providing end-to-end design, build, and marketing services to Fortune 500; competes for the same enterprise digital transformation budget as Think Design but at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Think Design social profiles
Digital presenceThink Design compliance and trust
Trust signalCompliance4 records
Think Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Design leadership team
Management profileNumber of profiles
Profiles4 records
Think Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Design
What does Think Design do?
Think Design is a New York-based full-service digital agency that designs and develops custom websites, custom enterprise software, mobile applications, and e-commerce platforms, and runs digital marketing and growth-strategy campaigns (SEO, PPC, social, email, content). Engagements are delivered as fixed-price or retainer projects, supplemented by a white-label partnership channel through which agencies resell these services under their own brand.
Is Think Design a public or private company?
Think Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Design founded?
Think Design was founded in 2004. It employs 1 to 10 people.
Where is Think Design based?
Think Design is headquartered in New York, United States, in the North America region.
How does Think Design make money?
Four revenue lines are on record. Professional Services - Custom Website Development is the primary driver. The others are digital Marketing Services, custom Software & Mobile App Development and white Label Partnership Services.
Who are Think Design's main competitors?
Direct peers on record are Digital Silk, 10up, Blue Fountain Media, WebFX, Lounge Lizard, Ruckus Marketing, Huemor, SmartSites and CIENCE. Accenture Song (formerly Accenture Interactive) is listed as a broad incumbent.
Does Think Design have an API?
No public API is recorded for Think Design.
What industry is Think Design in?
Think Design's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.