Think Design

What Think Design does

Think Design, Inc. is a New York-headquartered, founder-owned full-service digital agency founded in 2004 by Ray Shah. The firm delivers website design and development, custom software, eCommerce platforms (Shopify, WooCommerce, Magento), mobile applications, and integrated digital marketing (SEO, PPC, social, content, email) to enterprise, nonprofit, education, arts/culture, and e-commerce clients, with engagements typically spanning 8-20+ weeks and priced on a project basis, supplemented by a low-end Digital Audit product starting at $799.

The agency's technical stack spans PHP, Python, JavaScript, React, Node.js, WordPress, Jamstack, and FlutterFlow for no-code/low-code MVPs, with cloud delivery across AWS, Azure, and Google Cloud and integration depth into Salesforce, HubSpot, ERPs, and PCI-DSS compliant payment systems. AI capabilities are operationalized via third-party generative models (Midjourney, DALL-E, Firefly) and AI-Powered SEO services rather than proprietary models. The firm maintains compliance posture across GDPR, SOC 2, PCI-DSS, and WCAG 2.1 AA.

The go-to-market combines enterprise field sales targeting Fortune 100 brands, inside sales for mid-market inquiries, and a White Label Partnership Program enabling agencies to resell services under their own brand via project, retainer, or revenue-share structures. Customer concentration is anchored by blue-chip logos (Pfizer, BBC, Giorgio Armani, BCG, Metropolitan Museum of Art, Guggenheim, DKNY, CUNY) alongside recent engagements with Midis Group, Sustainable Invest, Lowy Fine Art Framing, and civic-tech partner Columbia SIPA. The company is privately held with no disclosed external funding.

Name

Think Design

Legal name

Think Design, Inc.

Website

https://thinkdesign.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Design is a New York-based, founder-owned digital agency delivering website design, custom software, eCommerce, mobile app development, and digital marketing services to enterprise, nonprofit, education, arts/culture, and retail clients.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Other Specialized Design Services (54149)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Custom web development
• Digital marketing services
• UX/UI design agency
• E-commerce development
• Mobile app development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Custom Website Development: Project-based custom web development services including UX/UI design, responsive development, e-commerce solutions, and CMS development. Revenue generated through fixed-price project engagements.
2. Digital Marketing Services: Ongoing digital marketing services including SEO, PPC, social media, content marketing, email marketing, and performance marketing. May be retainer-based or campaign-based.
3. Custom Software & Mobile App Development: Tailored software development services including enterprise-grade custom software, mobile applications, API integrations, and system connectivity solutions.
4. White Label Partnership Services: Agency partnership program offering digital services including web development, UX design, custom software solutions, and digital marketing under partner brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Think Design is a New York-based full-service digital agency that designs and develops custom websites, custom enterprise software, mobile applications, and e-commerce platforms, and runs digital marketing and growth-strategy campaigns (SEO, PPC, social, email, content). Engagements are delivered as fixed-price or retainer projects, supplemented by a white-label partnership channel through which agencies resell these services under their own brand.

Product overview

Think Design is a New York-based full-service digital agency offering a comprehensive portfolio of interconnected digital products and services. The core offerings consist of Website Design & Development, Custom Software Development, eCommerce Development, Mobile App Development, and Digital Marketing & Growth Strategy. Supporting modules include Digital Audit Services, AI-Powered SEO, and No-Code/Low-Code Development for rapid MVP launches. The agency also operates vertical-specific sub-brands including B2B Web Development, Nonprofit Digital Marketing, Education Website Design, and Museum/Cultural Institution Services. Recent product launches include the Palumba voter engagement mobile app and the Lowy Scan framing app. White Label Partnership Programs enable agencies to resell Think Design's services under their own brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom web development service building high-performing, responsive websites using modern technologies for enterprise and institutional clients. Includes UX/UI design, SEO optimization, and accessibility (WCAG) compliance.
• Custom Software Development Enterprise-grade custom software built around business workflows with scalable architecture, API integrations, and integration with ERP, CRM, and payment gateway systems for business clients.
• eCommerce Development Online store solutions with secure PCI-DSS compliant payment gateways, inventory management, and conversion-optimized user experiences built on Shopify, WooCommerce, and Magento.
• Mobile App Development Cross-platform mobile application development for iOS and Android with user-centric design, real-time backend sync, personalization, and push notifications for enterprise and institutional clients.
• Digital Marketing & Growth Strategy Full-suite digital marketing services including SEO, PPC advertising, social media marketing, content marketing, email marketing, and performance marketing, delivered as data-driven strategies tailored to business goals with measurable ROI.
• Digital Audit Services Comprehensive 360-degree evaluation covering website performance, SEO, social media presence, analytics systems, paid ads performance, and content ecosystem, with a prioritized growth roadmap.
• White Label Partnership Program Channel program that enables agencies, consultants, and businesses to deliver Think Design's web development, UX design, custom software, and digital marketing services under their own brand via project-based, retainer, or revenue share models.

Quantifiable outcome

• 60% increase in website user session times for Sustainable Invest
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Columbia School of International and Public Affairs (SIPA)coreStrategic or Co-development Partner · 1 October 2025Think Design partnered with Columbia SIPA, Palumba organization, and Who's on the Ballot voter information platform to launch the Palumba NYC voting transparency mobile app for the November 2025 NYC Mayoral Election. The app enables NYC residents to decode how candidates stand on city issues.
• Palumba OrganizationcoreStrategic or Co-development Partner · 1 October 2025Voter engagement platform partnership to adapt Palumba ahead of the 2025 NYC Mayoral Election. The hyperbole-free, bluster-free, ad-free, free-of-charge app helps voters understand where candidates stand on city issues.
• Who's on the BallotcoreStrategic or Co-development Partner · 1 October 2025Voter information platform partnership for the Palumba NYC app launch, providing voting transparency and candidate information to NYC residents.
• White Label Partner NetworkcoreChannel Partner/ Reseller/ DistributorThink Design's white label partnership program enables agencies, consultants, and businesses to deliver premium digital solutions under their own brand. Offers project-based, retainer, and revenue share partnership models.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Digital Silk: Digital agency providing web design, custom development, and digital marketing for enterprise and mid-market clients; similar service bundle and client profile to Think Design.
• 10up: Web engineering and design agency specializing in WordPress and CMS-based websites for enterprise publishers and brands; comparable custom web development capability and enterprise client base.
• Blue Fountain Media: Digital agency focused on website design, development, and digital marketing for enterprise and mid-market clients; similar B2B positioning and service portfolio to Think Design.
• WebFX: Full-service digital marketing agency specializing in SEO, web design, and content marketing for mid-market and enterprise; matches Think Design's digital marketing and SEO-heavy service line.
• Lounge Lizard: NYC digital agency specializing in web design, web development, branding, and digital marketing for B2B and B2C clients; directly overlaps Think Design's core offerings and target customers.
• Ruckus Marketing: NYC-based full-service digital agency offering web design, branding, and digital marketing to mid-market and enterprise clients; comparable size, geography, and service mix to Think Design.
• Huemor: Web design and development agency focused on B2B and eCommerce brands; closely comparable in web design, UX, and Shopify/marketing capabilities.
• SmartSites: US-based digital agency offering website design, SEO, PPC, and custom web development for SMBs and mid-market; comparable services with higher volume SMB focus than Think Design.
• CIENCE: B2B lead generation and digital marketing agency; comparable in the digital marketing and demand-gen services Think Design offers to B2B clients.

Broad incumbents

• Accenture Song (formerly Accenture Interactive): Global digital agency arm of Accenture providing end-to-end design, build, and marketing services to Fortune 500; competes for the same enterprise digital transformation budget as Think Design but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThinkDesignDigitalStrategy
• LinkedInlinkedin.com/company/think-design-nyc
• Instagraminstagram.com/digital.thinkdesign

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Design