Bikebook
Bikebook is a UK-based two-sided platform combining a consumer marketplace for finding and booking local bike mechanics with Workshop, a subscription SaaS for bike shop and mobile mechanic management, serving cyclists, independent bike retailers, and brands like Ribble Cycles.
- Company typePrivate
- Founded2020
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Bikebook does
Bikebook is a Brighton, UK-based company (legally MyGroup Services Ltd) that operates a two-sided platform combining a consumer-facing marketplace for cyclists with a B2B workshop management SaaS product. Founded in 2020 by three co-founders — Ryan Elson (CMO), Jake Fieldsend, and Sam Elson (Software Engineer) — the consumer marketplace lets cyclists search by postcode, compare prices and reviews, and book appointments at vetted local bike mechanics and mobile repair services, while the paid Workshop by Bikebook product (£49.99/month ex VAT, plus a custom-priced Enterprise tier) gives bike shops digital job cards, online booking management, inventory tracking, automated invoicing, route planning for mobile mechanics, and a multi-channel customer inbox. The product suite includes iOS and Android companion apps with offline functionality for mobile mechanics, and the platform tracks industry certifications such as Cytech, Shimano, and Bosch E-Bike Certified directly on mechanic profiles.
The company's go-to-market blends product-led growth (self-serve 28-day free trial, free directory listings) with enterprise field sales for multi-store accounts and strategic brand partnerships, most notably the January 2026 Ribble Cycles partnership under which Bikebook operates Ribble's national network of 80+ accredited service centres. The platform integrates with Shopify, Stripe, SumUp, Square, Zettle, Xero, Lightspeed, Saledock, and a broad set of cycling-industry distributors (Madison, ZyroFisher, Silverfish UK, Windwave, Extra UK, Bob Elliot, Paul Lange/Veloconnect, JBI, HLC), positioning it as an operating system for independent bike retailers. Bikebook is angel-backed (South East Angels in 2023, Olympic gold medallist Alistair Brownlee MBE as ambassador/investor) and has been recognised among the UK's Top 100 Startups for 2026 and as a UK Start Up Awards 2025 regional winner. As of early 2026 the platform lists thousands of mechanics and operates in the UK with expansion into the Netherlands via Riders Hub in Amsterdam.
Bikebook firmographics
Firmographics- Name
- Bikebook
- Legal name
- MyGroup Services Ltd
- Website
- https://bikebook.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bikebook is a UK-based two-sided platform combining a consumer marketplace for finding and booking local bike mechanics with Workshop, a subscription SaaS for bike shop and mobile mechanic management, serving cyclists, independent bike retailers, and brands like Ribble Cycles.
- Ownership category
- akta.pro rank
Bikebook industry classification
Industry- Product category
- Bike Repair Marketplace
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Bike Service, Repair & Maintenance Shops (CRAMAHAH)
- akta.pro secondary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Bikebook is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bikebook business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Workshop Software Subscription: Paid subscription tiers for bike shop management software. Bikebook free tier for directory listing only. Workshop tier at £49.99/month for full platform features. Workshop Enterprise for multi-store operations with custom pricing.
- Marketplace Commission (indirect): Platform facilitates transactions between cyclists and mechanics, with booking and payment processing through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Bikebook Free - Directory listing for bike mechanics |
| Subscription | Monthly | Workshop - Full workshop management platform |
| Subscription | Multi-year contract | Workshop Enterprise - Multi-store and large business solution |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Bikebook product offering
Product offeringCore offering
Bikebook operates a two-sided platform combining a consumer-facing online marketplace where cyclists can find, compare, and book local bike mechanics, with Workshop by Bikebook, a subscription-based workshop management software for bike shops and mobile mechanics. The platform includes digital job cards, route planning, inventory management, invoicing, payment processing, and integrations with Shopify, Stripe, and other cycling industry tools.
Product overview
Bikebook operates as a dual-product platform: (1) Bikebook — a consumer-facing online marketplace connecting cyclists with a network of vetted local bike mechanics and repair shops, enabling postcode-based search, service comparison, real-time availability viewing, fixed-price service browsing, and direct online booking; and (2) Workshop by Bikebook — a subscription-based workshop management software (offered in three tiers: free Bikebook directory listing, Workshop at £49.99/month, and Workshop Enterprise with custom pricing) providing mechanics and bike shops with online booking management, digital job cards, customer messaging, parts inventory, route planning for mobile services, automated invoicing, and integrations with Shopify, Stripe, SumUp, Square, Xero, Lightspeed, Zettle, and multiple cycling-component distributors. The two products are tightly coupled: Bikebook drives consumer demand into Workshop's operational workflow.
Differentiator
Problem solved
Functional benefit
Brands
- Workshop by bikebook: A subscription-based workshop management software for bike repair shops and mobile mechanics, offering online bookings, inventory management, route planning, invoicing, and integrations with POS systems like Shopify, Stripe, and Square.
Products and services
- Bikebook Consumer-facing online marketplace connecting cyclists with local bike mechanics and repair shops. Allows riders to search by location, compare prices, read reviews, and book bike services and repairs directly through the platform.
- Workshop by Bikebook Subscription-based workshop management system designed for bike repair shops and mobile mechanics. Provides online booking management, digital job cards, customer messaging, parts inventory, route planning for mobile services, automated invoicing, and integrations with POS, payment, and accounting platforms.
- Bikebook Mobile Workshop Mobile-optimised companion app for the Workshop platform, designed for mobile mechanics. Features include offline functionality, interactive map scheduling, instant invoicing, customer messaging, digital checklists, point-of-sale checkout, and automatic sync when connectivity is restored. Available on iOS and Android.
Quantifiable outcome
- Saves 18 hours per month for mechanics using Workshop
- +2 more outcomes
Companies that use Bikebook
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Bikebook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature6 records
Bikebook partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Ribble CyclescoreStrategic partnership where Bikebook operates and manages the Ribble Service Network, a national network of over 80 accredited service centres across the UK. Bikebook's proprietary workshop management software and vetted mechanic database are integrated directly into Ribble's website, allowing customers to locate, view fixed pricing for, and book services at certified mechanics.
- ShopifycoreWorkshop by bikebook integration with Shopify enables real-time inventory sync, seamless online booking through Shopify storefront, digital job cards with photo approvals, and unified POS checkout. Showcased at Eurobike 2026 in Frankfurt.
- ZelocorePartnership with Zelo, London's e-bike and e-cargo bike specialists. Zelo's mobile mechanics integrated into Bikebook network. Zelo has refurbished over 12,000 bikes and raised £500,000+ for UK charities through their 'Recycle Your Cycle' initiative.
- StripecorePayment processing integration for online transactions and invoicing.
- BikeBizminorMedia partnership for Mechanic of the Month program to champion bicycle mechanics across the UK.
- Micromobility ConnectminorE-Bike diagnostic training certification program for mechanics. Upcoming training course dates promoted through Bikebook.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Bikebook competitors and assessment
Company assessmentDirect peers
- Shopmonkey: Shopmonkey is a vertical SaaS and marketplace platform for repair shops (primarily auto but expanding), offering job management, customer communication, payments, and digital inspections. It is the closest direct analogue to Bikebook's Workshop product in a larger vertical, sharing the same workshop management DNA.
- RepairShopr: RepairShopr is a SaaS platform for repair shops offering ticketing, CRM, invoicing, and POS. Like Bikebook, it serves independent repair businesses with operations management software, though it focuses on consumer electronics and other categories rather than bicycles.
- Ascend RMS: Ascend RMS is a bike retail-specific management software platform for bicycle dealers, offering POS, inventory, and service department management. It is the most direct bike-industry vertical SaaS competitor to Bikebook's Workshop product.
- Checkatrade: Checkatrade is a UK-based marketplace connecting consumers with vetted local tradespeople. It is comparable to Bikebook's consumer marketplace side, though it covers trades broadly (plumbers, electricians, etc.) rather than specialising in bike mechanics.
- TrustATrader: TrustATrader is a UK directory/marketplace for local tradespeople with verified reviews. It overlaps with Bikebook's marketplace mechanic-discovery use case as a horizontally focused local-trades directory where bike mechanics also list.
Regional players
- Bike-Solutions: Bike-Solutions is a Germany-based bike retail and workshop management software provider. It competes with Bikebook Workshop in the same vertical but is geographically focused on DACH retailers, making it a regional rather than direct competitor.
Broad incumbents
- Celerant Technology: Celerant is a multi-channel retail management platform that Bikebook integrates with as a partner. It overlaps with Bikebook as a retail POS/management incumbent whose bike retail customers could adopt Bikebook's Workshop or use Celerant as an alternative.
- Lightspeed Commerce: Lightspeed is a major retail POS and commerce platform that Bikebook integrates with for bike shops. As a broad retail incumbent, it competes with Workshop for POS and inventory workflows in the same bike shop customers.
- Shopify: Shopify is the dominant ecommerce platform and a key Bikebook integration partner for bike retailers. Its broad retail platform competes with Workshop for retail operations, while the Shopify App Store distribution channel is a strategic asset for Bikebook's SaaS.
- Yelp: Yelp is a generalist local business discovery/marketplace platform where bike shops and mechanics also list. It competes with Bikebook's marketplace for local discovery of bike services, though without the specialist vetting and workshop software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bikebook social profiles
Digital presenceBikebook compliance and trust
Trust signalCompliance3 records
Bikebook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bikebook leadership team
Management profileNumber of profiles
Profiles4 records
Bikebook funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bikebook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bikebook
What does Bikebook do?
Bikebook operates a two-sided platform combining a consumer-facing online marketplace where cyclists can find, compare, and book local bike mechanics, with Workshop by Bikebook, a subscription-based workshop management software for bike shops and mobile mechanics. The platform includes digital job cards, route planning, inventory management, invoicing, payment processing, and integrations with Shopify, Stripe, and other cycling industry tools.
Is Bikebook a public or private company?
Bikebook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bikebook founded?
Bikebook was founded in 2020. It employs 1 to 10 people.
Where is Bikebook based?
Bikebook is headquartered in Brighton, United Kingdom, in the Europe region.
How does Bikebook make money?
Two revenue lines are on record. Workshop Software Subscription is the primary driver. The others are marketplace Commission (indirect).
Who are Bikebook's main competitors?
Direct peers on record are Shopmonkey, RepairShopr, Ascend RMS, Checkatrade and TrustATrader. Bike-Solutions is listed as a regional player. Broad incumbents are Celerant Technology, Lightspeed Commerce, Shopify and Yelp.
Does Bikebook have an API?
No public API is recorded for Bikebook.
What industry is Bikebook in?
Bikebook's product category is Bike Repair Marketplace. Its primary akta.pro industry code is CRAMAHAH, Bike Service, Repair & Maintenance Shops, with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 459.