What Farsiight does

Farsiight is an Australian performance marketing agency founded by brothers Josh and Ben Somerville and headquartered in South Brisbane, with additional offices in Sydney and Melbourne. The firm delivers integrated paid media, creative, analytics, and revenue operations services for B2B and consumer brand clients across the APAC region, with named customers spanning SaaS (Go1, Aroflo), ecommerce and fashion (BlackMilk Clothing, Zoe Kratzmann, Knobby), sportswear (WYN Republic), workwear (TradeMutt), health (Updoc), real estate (PropertyNow), cycling (Cycology), and other verticals. Service lines include Digital Strategy (ABM, audits, strategy sprints), Creative Strategy, PPC Marketing (Google Ads, Microsoft Ads), Paid Social (Facebook, Instagram, LinkedIn), Performance Creative, Data & Analytics (GA4, attribution, KPI setting), CRM & RevOps built around HubSpot, and Programmatic & Native advertising.

Underlying technology is a conventional agency stack rather than proprietary IP: paid media platforms (Google, Microsoft, Meta, LinkedIn), HubSpot for CRM and revenue operations, Monday.com for project management and client transparency, and Slack for direct client communication. The agency's operating differentiator is structural rather than technical — a flat, senior-specialist model with no junior account managers, positioning Farsiight as a fractional growth team extension accessible directly to client stakeholders.

Commercially, Farsiight operates a sales-led, direct-to-client model with no resellers or middlemen; pricing is custom-scope and not publicly disclosed, with multi-year contracts and a 4-step engagement process (book, discover, strategy, proposal). Revenue is generated through agency fees and retainers; no external funding, private equity, or holding company involvement is disclosed, leaving the firm entirely founder-owned and bootstrapped. Customer acquisition relies on case studies, verified third-party reviews (Clutch), content marketing, and industry awards rather than paid demand generation.

Name

Farsiight

Legal name

Farsiight Pty Ltd

Website

https://farsiight.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Farsiight is an Australian performance marketing agency that delivers integrated paid media, creative, analytics, and CRM/RevOps services to B2B and consumer brand clients across the APAC region, operating from Brisbane, Sydney, and Melbourne under a senior-specialist, direct-engagement model.

Ownership category

akta.pro rank

Product category

Performance Marketing Agency

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Performance marketing services
• Paid media advertising
• PPC management
• Digital advertising agency
• Paid social advertising

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance Marketing Services: Full-service performance marketing agency offering strategy, paid media, creative, and analytics services. Revenue generated through agency fees and retainer arrangements tailored to client scope of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Farsiight is a performance marketing agency that plans, executes and optimises paid media campaigns across search and social platforms (Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn). It bundles Digital Strategy, Creative Strategy, Performance Creative, Paid Social, PPC, Programmatic & Native, Data & Analytics, and CRM & RevOps services into integrated engagements for B2B and consumer brands. Services are delivered by senior specialists acting as a fractional growth team extension of the client's business.

Product overview

Farsiight is a performance marketing agency offering an integrated suite of services designed to drive measurable business growth. The core offering combines Digital Strategy (including ABM, audits, and strategy sprints), Creative Strategy (with performance-focused ad production), and Paid Media (spanning PPC platforms like Google Ads and Microsoft Ads, and Paid Social across Facebook, Instagram, and LinkedIn). These are supported by Data and Analytics capabilities for tracking, attribution, and KPI management, and CRM & RevOps services built around HubSpot. The agency operates across B2B and Consumer verticals including eCommerce, SaaS, Construction, Professional Services, Technology, and Marketplaces, primarily serving the APAC region.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Strategic consulting service including Go-to-Market Strategy, ABM Strategy, Account & Strategy Audits, Quarterly Strategic Reviews, Goal-Specific Strategy Sprints, and In-House Team Training & Upskilling for sophisticated B2B and consumer businesses.
• Creative Strategy Best-in-class creative strategy and briefing services for in-house design teams, covering ad creatives, landing page design, social media posts, and promotional assets.
• PPC Marketing Pay-per-click advertising services spanning Google Ads (driving scalable revenue with Google's full ad suite) and Microsoft Ads (reaching untapped audiences through another search network).
• Paid Social Advertising Social media advertising across Facebook Ads, Instagram Ads, and LinkedIn Ads to reach target audiences, blend creative and performance, and turn account lists into pipeline.
• Performance Creative Visually compelling ad creative services designed to stop the scroll and convert, built using data, creativity, and behavioural psychology.
• Data and Analytics Analytics solutions including dashboard and reporting, tagging and tracking, Google Analytics 4 implementation, digital attribution, KPI setting, and financial modelling.
• CRM & RevOps Revenue operations services including CRM architecture, marketing automation, lead and funnel optimisation, revenue reporting, and RevOps support built around HubSpot to connect marketing, sales and reporting into a single system.
• Programmatic & Native Programmatic advertising and native ad placement services for expanded reach beyond search and social channels.

Quantifiable outcome

• BARE achieved 700% revenue growth and 250% improvement in LTV/CAC ratio
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Online Marketing Gurus: Australian performance marketing agency specializing in PPC, SEO and paid social for mid-market and enterprise brands. Highly comparable to Farsiight in geography, service mix and target customer profile.
• Directive: B2B SaaS-focused performance marketing agency offering paid media, SEO and RevOps. Comparable on the B2B SaaS segment Farsiight explicitly targets and on full-funnel paid media + CRM/RevOps service line.
• King Kong Digital: Australian full-funnel digital marketing agency offering paid acquisition, creative and CRO services. Similar vertical mix (ecommerce, SaaS, services) and Australian customer base makes it one of the closest comps.
• 97th Floor: Creative-led performance marketing agency focused on paid media, creative and content for enterprise B2B and consumer brands — highly comparable on the integration of creative and performance that Farsiight emphasizes.
• KlientBoost: Performance marketing agency emphasizing paid acquisition, creative testing and CRO with a similar 'results over vanity metrics' positioning. Strong comparable on agency model and offer.
• Disruptive Advertising: US-headquartered performance marketing agency focused on paid search, paid social and lifecycle for mid-market and enterprise. Closely aligned GTM and service offering to Farsiight's paid-media-led stack.

Broad incumbents

• Croud: Global digital media agency with strength in programmatic and paid media, comparable on Farsiight's programmatic/native offering, though significantly larger and more diversified.
• WebFX: Large, established US performance and digital marketing agency with a much broader portfolio (SEO, content, paid media, web dev). Comparable on performance-marketing services but operates at significantly greater scale.

Regional players

• Resolution Digital: Australian digital media agency with paid search, paid social and programmatic services. Operates in the same geography as Farsiight and competes for similar APAC mid-market budgets.
• Neon Pixel: Australian digital performance marketing agency covering paid media, SEO and creative. Operates in the same geographic and customer-segment envelope as Farsiight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farsiight
• Facebookfacebook.com/farsiight
• LinkedInlinkedin.com/company/farsiight

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farsiight