NeonPixel
NeonPixel is a Connected TV (CTV) performance marketing platform serving DTC and e-commerce brands, offering order-level attribution, real-time signal-based household targeting, and direct partnerships with 185 premium streaming networks at fixed CPM rates for measurable TV-driven acquisition.
- Company typePrivate
- Founded2020
- HeadquartersHenderson, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NeonPixel does
NeonPixel is a Connected TV (CTV) advertising platform purpose-built for direct-to-consumer brands and performance marketers seeking to convert television into a measurable, attribution-grade acquisition channel. Founded in 2020 and headquartered in Henderson, Nevada, with operating presence in Las Vegas and Phoenix, the company operates with an 11-50 person team led by CEO and Founder Brooke Partelow and President Mike Africa, the latter recruited from CDO roles at Leslie's Inc. and Eddie Bauer. The platform's core proposition is replacing the historical untrackability of TV with device-fingerprinting-based cross-device tracking, order-ID-level attribution matched to TV impressions, and a conservative attribution methodology validated against third-party MMM and incrementality partners.
The product is delivered across two tiers: Performance CTV for direct-response advertisers focused on incrementality testing, CAC reduction, and order-level attribution, and Momentum CTV for brands investing in long-term brand building via premium placements while retaining performance measurement. Underlying capabilities include Intelligent Targeting (real-time purchase-intent signals from 50,000+ e-commerce sites, retail media networks, and search engines), Premium Networks (direct partnerships with 185 streaming platforms at fixed CPM rates bypassing DSP auction markups), and Tracking & Reporting (real-time Google Analytics integration, order-ID transparency, incrementality testing, and third-party MMM cross-validation). A self-serve platform portal at accounts.neonpixel.co complements the full-service managed offering for mid-market buyers.
NeonPixel generates revenue via CPM-based advertising services on premium CTV inventory, supplemented by managed-service fees for campaign targeting, optimization, and attribution. Pricing is quote-based with no publicly disclosed rates, no upfront commitments, no agency minimums, and no long-term contracts; direct network partnerships allow the company to maintain fixed CPM rates that do not spike during peak seasons. Distribution combines an enterprise field-sales motion (white-glove, demo-led) with self-serve onboarding, supported by content marketing (case studies, SEO, and client testimonials) and a measurement-tech integration ecosystem spanning Google Analytics, MNTN, The Trade Desk, LiveRamp, Oracle DataCloud, Experian, and multiple MMM/incrementality partners. Customer concentration sits in mid-market DTC verticals — kitchenware (HexClad, Caraway, Meyer), beauty (Avon), seasonal retail (HalloweenCostumes.com/Fun.com), apparel (Kindred Bravely), health and wellness (MaryRuth's), and consumer goods (Gruns, Bogg).
NeonPixel firmographics
Firmographics- Name
- NeonPixel
- Legal name
- NeonPixel LLC
- Website
- https://neonpixel.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NeonPixel is a Connected TV (CTV) performance marketing platform serving DTC and e-commerce brands, offering order-level attribution, real-time signal-based household targeting, and direct partnerships with 185 premium streaming networks at fixed CPM rates for measurable TV-driven acquisition.
- Ownership category
- akta.pro rank
NeonPixel industry classification
Industry- Product category
- CTV Advertising Platform
- NAICS
- Television Broadcasting Stations (51612), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where NeonPixel is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NeonPixel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- CTV Advertising Services: NeonPixel acts as a managed CTV advertising service, charging fees for campaign management while running ads on premium streaming inventory. Revenue derived from CPM-based media buying with transparent fixed rates through direct network partnerships. Full-service management includes targeting, optimization, and attribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flexible entry with no minimums |
| Other | Pay-as-you-go | Fixed CPM rates through direct partnerships |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NeonPixel product offering
Product offeringCore offering
NeonPixel operates a CTV (Connected TV) performance marketing platform that turns streaming TV advertising into a measurable, results-driven performance channel for DTC brands and e-commerce marketers. The company offers two product tiers—Performance CTV for direct-response advertisers and Momentum CTV for brand-building—supported by signal-based household targeting, order-level attribution, and direct partnerships with premium streaming networks.
Product overview
NeonPixel is a CTV (Connected TV) performance marketing platform offering two core product tiers: Performance CTV for direct-response advertisers seeking incrementality testing and order-level attribution, and Momentum CTV for brands building long-term awareness with premium placements. The platform is built around three proprietary systems: an audience management system, a campaign management system, and an analytics system. Key platform features include Intelligent Targeting (real-time signal-based prospecting and retargeting across 50,000+ e-commerce sites), Premium Networks (direct partnerships with 185+ streaming platforms at fixed rates), and Tracking & Reporting (cross-device attribution, order ID matching, GA integration, and third-party validation).
Differentiator
Problem solved
Functional benefit
Products and services
- Performance CTV
Quantifiable outcome
- 42% higher incremental lift, 142% higher holiday ROAS for Caraway
- +4 more outcomes
Companies that use NeonPixel
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
NeonPixel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability6 records
Feature6 records
NeonPixel partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and supporting.
- Max (HBO Max)core
- ABCcore
- Peacockcore
- Paramount+core
- TNTcore
- Hauscore
- Northbeamsupporting
- Recastsupporting
- Prescientsupporting
- AIMeasuredsupporting
- LiftLabsupporting
- Oracle DataCloudcore
- Google Analyticscore
- MNTNsupporting
- The Trade Desksupporting
- LiveRampsupporting
- Amazon Web Servicessupporting
- HubSpotsupporting
- Salesforcesupporting
- Stripesupporting
- OpenAIsupporting
- Adjustsupporting
- AppsFlyersupporting
- Kochavasupporting
- Experiansupporting
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
NeonPixel competitors and assessment
Company assessmentDirect peers
- MNTN: Public CTV performance marketing platform built for SMBs and DTC brands, offering self-serve campaign management, audience targeting, and attribution. Direct competitor to NeonPixel's Performance CTV tier with overlapping customer segments and a managed-service option.
- Tatari: CTV advertising platform focused on performance-driven DTC and direct-response advertisers, offering managed services, transparent measurement, and analytics. Closely comparable to NeonPixel in target buyer, product positioning, and outcome-based pricing model.
- Innovid: CTV ad serving, measurement, and creative personalization platform serving brands, agencies, and publishers. Comparable to NeonPixel on the measurement and analytics layer, especially around cross-device attribution and creative optimization for TV campaigns.
- Ampersand: TV advertising platform built on Comcast NBCUniversal's audience and viewership data, offering linear and CTV planning, buying, and measurement. Comparable as a data-driven CTV buyer targeting outcomes for brands, though typically serving larger agency-held budgets.
- MediaMath: Programmatic DSP with CTV capabilities and a focus on outcome-based buying and audience targeting. Comparable as a performance-oriented media buying platform, though historically more agency-channel than DTC-direct.
Broad incumbents
- The Trade Desk: Large, public, omnichannel DSP with significant CTV investment, Solimar platform, and identity solutions (UID2). Competes with NeonPixel on CTV media buying and measurement, but operates as a horizontal incumbent across display, video, audio, and CTV rather than a DTC-focused specialist.
- Roku: Largest independent CTV operating system and one of NeonPixel's premium network partners, also operating Roku Ads Manager for direct CTV buying. Functions partly as a customer/inventory source and partly as a competing channel for advertisers exploring self-serve CTV.
- Amazon Advertising: Dominant performance-marketing platform extending into CTV via Prime Video ads, Fire TV, and IMDb TV. Comparable buyer and competitor for CTV performance budgets, with materially greater scale and owned first-party retail signals.
Emerging players
- Madhive: CTV-focused ad tech platform providing an operating system for media buyers and sellers, including SSP, DSP, and identity solutions. Comparable on the CTV infrastructure and targeting layer, though more focused on local broadcasters than DTC performance marketing.
- Northbeam: Marketing attribution and incrementality platform used by DTC and e-commerce brands to measure channel-level ROAS including CTV. Functions partly as a complement (NeonPixel integrates with Northbeam for MMM validation) and partly as an alternative analytics stack for performance marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
NeonPixel social profiles
Digital presenceNeonPixel financial estimates
Financial estimateRevenue estimate
Valuation estimate
NeonPixel leadership team
Management profileNumber of profiles
Profiles2 records
NeonPixel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NeonPixel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NeonPixel
What does NeonPixel do?
NeonPixel operates a CTV (Connected TV) performance marketing platform that turns streaming TV advertising into a measurable, results-driven performance channel for DTC brands and e-commerce marketers. The company offers two product tiers—Performance CTV for direct-response advertisers and Momentum CTV for brand-building—supported by signal-based household targeting, order-level attribution, and direct partnerships with premium streaming networks.
Is NeonPixel a public or private company?
NeonPixel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NeonPixel founded?
NeonPixel was founded in 2020. It employs 11 to 50 people.
Where is NeonPixel based?
NeonPixel is headquartered in Henderson, United States, in the North America region.
How does NeonPixel make money?
One revenue line is on record: CTV Advertising Services.
Who are NeonPixel's main competitors?
Direct peers on record are MNTN, Tatari, Innovid, Ampersand and MediaMath. Broad incumbents are The Trade Desk, Roku and Amazon Advertising. Emerging players are Madhive and Northbeam.
Does NeonPixel have an API?
No public API is recorded for NeonPixel.
What industry is NeonPixel in?
NeonPixel's product category is CTV Advertising Platform. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 51612 and its SIC code is 7311.