Nutritional Fundamentals for Health

What Nutritional Fundamentals for Health does

Nutritional Fundamentals for Health Inc. (NFH) is a privately held Canadian nutraceutical manufacturer founded in 2003 and headquartered in Vaudreuil-Dorion, Quebec. The company develops and sells science-based nutritional supplements exclusively to licensed healthcare practitioners — including naturopaths, MDs, chiropractors, osteopaths, dietitians, nutritionists, and nurse practitioners — who must register and be credential-verified before accessing pricing or placing orders. The product portfolio comprises 511+ SKUs spanning vitamins, minerals, probiotics, herbal formulations, essential fatty acids, amino acids, and targeted therapeutic supplements under the NFH and Vitazan Professional brands, including specialized adjunctive oncology products under the trademarked NDMAPS program.

Formulations are developed through a proprietary collaboration between NFH's Scientific Advisory Panel (SAP) and Medical Consultancy Group (MCG) — international academic researchers and naturopathic/allopathic clinicians — and manufactured in third-party-certified cGMP facilities that exceed Health Canada NNHPD GMP standards and meet more rigorous US FDA cGMP standards. Every raw material lot and finished batch is tested by ISO 17025-accredited N.H.P. Laboratories for identity, potency, purity, and a broad contaminant panel (microbiology, heavy metals, pesticides, herbicides, PCBs, aflatoxins, mycotoxins, dioxins), with no skip-lot testing. The company invests in a complementary education layer — free CE-accredited webinars (CONO, AANP), a Learning Portal with ~200 videos, an annual Clinical Handbook Series (Integrative Oncology Dosing Guide 2025, Stress Management 2024, Insomnia 2023), and support of the Nutramedica platform — to drive adoption among practitioners.

NFH monetizes via one-time product sales through direct e-commerce (login-gated pricing, pay-as-you-go or 30-day credit terms for qualified applicants), three-channel distribution through Fullscript, Wholescripts, and Emerson Ecologics, and a strategic co-distribution partnership with Vitazan Professional that combines ordering, shipping savings, and educational resources. Pricing is not publicly disclosed. The company pledges 20% of profits to charity and R&D and serves licensed practitioners primarily in Canada and the United States, with 11-50 employees. NFH has no disclosed outside investors, parent company, or public ticker.

Name

Nutritional Fundamentals for Health

Legal name

Nutritional Fundamentals for Health Inc.

Website

https://nfh.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutritional Fundamentals for Health (NFH) is a private Canadian nutraceutical manufacturer founded in 2003 that sells 511+ science-based vitamin, mineral, probiotic, and herbal supplements exclusively to licensed healthcare practitioners in North America under the NFH and Vitazan Professional brands, formulated via academic advisory panels and validated by ISO 17025 third-party testing.

Ownership category

akta.pro rank

Product category

Professional Nutraceutical Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Nutraceutical supplements
• Evidence-based supplements
• Clinical nutrition products
• Botanical medicine supplements
• Practitioner-grade vitamins

Headquarters

HQ city

Vaudreuil-dorion

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nutraceutical Product Sales: NFH generates revenue through the sale of evidence-based nutritional supplements and nutraceuticals to licensed healthcare practitioners. Products are sold directly via the company website (requiring practitioner registration and login to view pricing) and through distributor partnerships. The company offers over 511 products across categories including vitamins, minerals, probiotics, herbal formulations, and targeted therapeutic supplements under the NFH and Vitazan Professional brands.
2. Professional Education Services: NFH provides free continuing education courses, webinars, and clinical handbooks to registered practitioners. While courses are free for practitioners, they serve as a key GTM and relationship-building tool to drive product adoption and brand loyalty among the practitioner customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Nutritional Fundamentals for Health (NFH) manufactures and distributes a catalogue of evidence-based professional nutraceutical supplements under the NFH brand and in partnership with Vitazan Professional. Products are sold exclusively to licensed healthcare practitioners—naturopathic doctors, MDs, chiropractors, osteopaths, dietitians, and nurse practitioners—through a credential-verified online portal and several practitioner dispensary platforms. The portfolio spans 511+ SKUs across 43+ therapeutic categories including immune support, cognition, mood, sleep, women's and men's health, and clinical nutrition.

Product overview

Nutritional Fundamentals for Health (NFH) offers a comprehensive portfolio of science-based nutraceutical supplements exclusively for licensed healthcare practitioners. The product line spans multiple categories including immune and antimicrobial support, cognitive and neural health, cardiovascular function, pain and inflammation, women's health, integrative oncology, digestive health, and energy/metabolic support. Key products include the NFH SAP series (such as Elderberry SAP, Astaxanthin SAP, Curcumin H2O SAP, and Magnesium SAP), the Vitazan Professional sub-brand featuring functional nutrition products like Nourish Resilience plant-based nutrition and Red Curcumin curcuRouge, and specialized formulations under the NDMAPS (Naturopathic Doctor Medical Advancement Panel Solutions) program for integrative oncology. NFH's formulations are developed through collaboration with their Scientific Advisory Panel (SAP) and Medical Consultancy Group (MCG), with products manufactured in cGMP-certified facilities and third-party ISO 17025-accredited laboratory testing. The company also provides complementary educational resources including a Learning Portal with CE courses, clinical handbooks, and the Nutramedica platform.

Differentiator

Problem solved

Functional benefit

Brands

• Vitazan Professional: A Canadian-based company specializing in high-quality natural health supplements for licensed healthcare practitioners, established in 1997. NFH and Vitazan Professional have partnered to provide customers with seamless ordering and combined educational resources.

Products and services

• NFH – Elderberry SAP An elderberry (Sambucus nigra) immune-support nutraceutical produced under NFH's Science and Practice product line for licensed practitioners who dispense immune-protective protocols.
• NFH – Astaxanthin SAP – 12 mg A 12 mg astaxanthin carotenoid antioxidant formulated for clinical use by integrative and naturopathic practitioners as part of oxidative-stress protocols.
• NFH – Electro Lemon-Lime A lemon-lime flavored electrolyte supplement designed for practitioner-dispensed hydration and mineral replenishment protocols.
• NFH – Hericium Erinaceus SAP A Hericium erinaceus (lion's mane) mushroom extract in NFH's Science and Practice product line intended for practitioner-supervised cognitive and neurological support protocols.
• NFH – Curcumin H2O SAP A water-soluble curcumin extract from the NFH SAP reviewed line for practitioner-dispensed anti-inflammatory protocols.
• NFH – Prenatal SAP A comprehensive prenatal multivitamin and mineral formulation from the NFH SAP reviewed line intended for practitioners prescribing nutritional support during pregnancy.
• NFH – Magnesium SAP A bioavailable magnesium formulation from the NFH SAP reviewed product line for practitioner-dispensed musculoskeletal, cardiovascular, and neurological protocols.
• Vitazan – Vitamine B12 Sublinguale (B12 Sublingual) A sublingual vitamin B12 supplement in the Vitazan Professional catalogue for practitioner-supervised B12 repletion and methylation support.
• Vitazan – Nourish Resilience® A registered-trademark resilience-support formula in the Vitazan Professional product line for practitioner-dispensed adaptogenic and stress-resilience protocols.
• Vitazan – Red Curcumin curcuRouge® A registered-trademark red curcumin anti-inflammatory formula in the Vitazan Professional product line for practitioner-dispensed inflammation management protocols.
• Vitazan – Reishi Spores (Broken Cell-Wall Spores) A broken cell-wall Ganoderma lucidum (Reishi) spore supplement in the Vitazan Professional line intended for practitioner-supervised immune and adaptogenic protocols.
• Vitazan – InflaZym Plus A proteolytic enzyme and anti-inflammatory complex in the Vitazan Professional line for practitioner-dispensed anti-inflammatory and digestive protocols.

Quantifiable outcome

• Nourish Resilience contains 6g protein, 3g fiber, and 50 calories per 2-scoop serving (16g), with verified clean, non-GMO, vegan formulation tested by ISO-17025 accredited lab
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Vitazan ProfessionalcoreStrategic or Co-development PartnerNFH and Vitazan Professional have partnered to provide customers with seamless ordering and savings on shipping costs. Together they support the professional healthcare community with shared commitment to education, clinical excellence, and whole-person health. Both brands and educational resources are accessible from a single convenient source, making it easier to support patients with integrative solutions. Vitazan Professional, established in 1997 and headquartered in Vaudreuil-Dorion, Quebec, specializes in high-quality natural health supplements for licensed healthcare practitioners, with over 200 products.
• National University of Natural Medicine (NUNM)flagshipStrategic or Co-development PartnerNFH partnered as a Diamond Partner with NUNM and contributed monthly donations of more than $1000 worth of high-quality evidence-based natural health products to enhance optimal patient health and well-being in the local community. Through donation to community clinics, NFH supports students and doctors in addressing the underlying cause of disorders and the treatment of patients in need.
• Family Naturopathic Clinic (Victoria, BC)coreStrategic or Co-development PartnerNFH partners with Dr. Amy Gilchrist and the Family Naturopathic Clinic, a free naturopathic-teaching clinic serving young, low-income families in Victoria, BC. The clinic is one of the only teaching clinics in Canada with senior-level students from Boucher Institute of Naturopathic Medicine treating patients under the supervision of a licensed ND. NFH supports this initiative through donations of free NFH products.
• N.H.P. Laboratories Inc.coreTechnology or IntegrationN.H.P. Laboratories Inc. is an ISO 17025-accredited facility that conducts rigorous testing of every ingredient used in Vitazan Professional products. All products are manufactured in a third-party certified cGMP facility, with comprehensive testing at every stage with no skip-lot testing.
• FullscriptcoreChannel Partner/ Reseller/ DistributorFullscript is a major professional supplement distributor serving integrative healthcare practitioners. NFH products are available to order through Fullscript, making them accessible to a wide network of practitioners.
• WholescriptscoreChannel Partner/ Reseller/ DistributorWholescripts is a professional supplement distributor serving integrative healthcare practitioners. NFH products are available through this channel.
• Emerson EcologicscoreChannel Partner/ Reseller/ DistributorEmerson Ecologics is a major professional supplement distributor serving integrative healthcare practitioners in North America. NFH products are available through this channel.
• NutramedicaminorStrategic or Co-development PartnerNutramedica is an exciting new platform that gives licensed health professionals front row access to leading natural health clinicians and scientists. NFH supports this platform as part of its community resources and education ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NOW Foods: NOW Foods is a large, broadly diversified supplement manufacturer serving both consumer and professional channels; a broad incumbent that competes with NFH across overlapping product categories at the practitioner and consumer levels.
• Gaia Herbs: Gaia Herbs is a broader botanical supplement brand with both consumer and professional lines; an incumbent in the herbal supplement category where NFH also competes through practitioner-only channels.

Direct peers

• Standard Process: Standard Process manufactures whole-food and nutritional supplements sold primarily through healthcare practitioners, with comparable clinical education programming and a practitioner-exclusive sales channel.
• Designs for Health: Designs for Health sells professional-grade nutraceuticals exclusively through licensed practitioners with a practitioner-education-driven GTM, making it one of the closest comparables to NFH's model.
• Thorne: Thorne is a leading practitioner and consumer supplements brand selling science-based formulations through healthcare practitioners and direct-to-consumer — overlapping directly with NFH's practitioner positioning and product categories.
• Integrative Therapeutics: Integrative Therapeutics (Integrative Pro) sells professional-grade supplements exclusively to healthcare practitioners with strong quality certification standards, directly comparable to NFH's practitioner-only model.
• Pure Encapsulations: Pure Encapsulations is a direct competitor selling practitioner-grade nutritional supplements exclusively to licensed healthcare professionals, with similar GMP quality standards and a comparable professional-only channel model.
• Douglas Laboratories: Douglas Laboratories sells practitioner-grade nutritional supplements through licensed healthcare professionals, with similar emphasis on clinical research, quality testing, and professional-only distribution.
• Vital Nutrients: Vital Nutrients is a practitioner-channel supplement brand emphasizing third-party testing and pharmaceutical-grade manufacturing, directly comparable to NFH's quality-positioned professional offering.
• Metagenics: Metagenics is a practitioner-only nutraceutical manufacturer offering evidence-based supplements and clinical education resources for integrative healthcare professionals, directly competing with NFH across condition-specific formulas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nfh.supplements
• LinkedInlinkedin.com/company/nfh-inc
• Instagraminstagram.com/nfh.supplements
• Xx.com/nfh_inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutritional Fundamentals for Health