deliveroo italy

What deliveroo italy does

Deliveroo Italy operates the Italian arm of a multi-sided food and grocery delivery marketplace connecting consumers, restaurants, supermarkets, and independent rider contractors across more than fourteen major Italian cities including Milan, Rome, Turin, Naples, Bologna, Florence, Padua, Verona, Genoa, Bari, Cagliari, Catania, and Palermo. The company is legally organized as Deliveroo Italy Srl, headquartered at Via Carlo Bo 11 in Milan, and has operated in Italy since the broader Deliveroo brand's 2013 founding in London. Since 2023, the entity has been part of DoorDash, Inc., which provides centralized technology, engineering, R&D, and administrative support while preserving the Deliveroo regional brand across European and Middle Eastern markets.

The platform's core technology stack comprises a consumer mobile application (with 4.6/5 iOS rating across ~2.5 million reviews), a dedicated rider application built on Google Firebase, real-time order tracking with notifications, an algorithmic dispatch system that assigns orders to riders based on location and vehicle profile, biometric identity verification for rider onboarding through Onfido, and integration with multiple payment processors (Braintree, Stripe, Checkout.com, Adyen). Supporting products include the Deliveroo Plus subscription tier with free delivery and member discounts, the Deliveroo for Work corporate catering platform, the Restaurant Hub partner portal, and the Deliveroo Kit Store for rider equipment.

Deliveroo Italy monetizes through four primary streams: marketplace commissions on orders from restaurant partners, per-order consumer delivery and service fees, recurring revenue from the Deliveroo Plus monthly subscription, and B2B revenue from Deliveroo for Work corporate accounts. Enterprise restaurant and grocery partners include major QSR brands (KFC, McDonald's, Burger King, Subway, Starbucks, Five Guys, Pizza Express) and retail/grocery chains. The entity has recently absorbed a 40% increase in minimum hourly rider pay (from €10 to €14) following a Milan prosecutors' labour-exploitation probe, alongside new working-hours caps and safety measures — a material operational and cost-base development.

Name

deliveroo italy

Legal name

Deliveroo Italy Srl

Website

https://deliveroo.it

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Deliveroo Italy (Deliveroo Italy Srl, Milan) operates a multi-sided food, grocery, and convenience delivery platform across 14+ Italian cities, serving consumers, restaurant and retail partners, and independent riders, and is part of the DoorDash group following the 2023 acquisition.

Ownership category

akta.pro rank

Product category

Online Food and Grocery Delivery Marketplace

NAICS

Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (49221)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Restaurant Meal Delivery Platforms (TLAAAHAA), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Food delivery platform
• Grocery delivery service
• Restaurant marketplace
• Corporate meal programs
• Last-mile delivery

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Revenue model

1. Delivery Commission (Restaurant Partners): Deliveroo charges restaurants a commission fee for each order processed through the platform. The platform facilitates food delivery from partner restaurants to consumers.
2. Delivery Fees (Consumer): Customers pay delivery fees for orders placed through the platform. Some orders may have delivery fees while others (with Deliveroo Plus subscription) have zero delivery fees.
3. Deliveroo Plus Subscription: Monthly subscription service offering free delivery on eligible orders, exclusive deals, and member-only discounts. The subscription model provides recurring revenue from engaged customers.
4. Deliveroo for Work: Corporate catering and employee meal solutions for businesses, providing group orders, personalized budgets, and workplace food programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Deliveroo Italy operates an online platform and mobile application that connects consumers with local restaurants, supermarkets, and convenience stores for on-demand food, grocery, and retail product delivery. The platform serves three sides — consumers ordering through the Deliveroo app, restaurants and grocery merchants receiving delivery services, and self-employed riders completing deliveries — and is complemented by a subscription service (Deliveroo Plus) and a corporate catering product (Deliveroo for Work).

Product overview

Deliveroo Italy operates a multi-sided food delivery platform connecting consumers with restaurants and supermarkets. The core offering includes a consumer mobile app for ordering food and groceries, a dedicated rider app for delivery personnel, and the Deliveroo Plus subscription service providing free delivery benefits. Corporate catering is served through Deliveroo for Work, while restaurant partners access the platform via Restaurant Hub. The platform also supports cash-on-delivery orders and provides equipment to riders through the Deliveroo Kit Store.

Differentiator

Problem solved

Functional benefit

Brands

• Deliveroo Plus: Subscription service offering free delivery and exclusive member deals
• Deliveroo for Work

Products and services

• Deliveroo Consumer App Mobile application for individual consumers in Italy to order food from restaurants and groceries from local supermarkets for on-demand home delivery, with step-by-step real-time order tracking and push notifications.
• Deliveroo Plus Monthly subscription service for consumers offering free delivery on eligible orders from partner restaurants, exclusive member-only deals, and, for Gold tier, 10% cashback on restaurant orders over a set threshold.
• Deliveroo for Work Corporate catering and employee meal program for businesses, providing group ordering, personalized per-employee budgets, and workplace food solutions ranging from team lunches to individual allowances.
• Deliveroo Rider App Mobile application for self-employed delivery riders to receive delivery proposals, navigate to restaurants and customers via Google Maps, contact support, and manage earnings and work sessions.
• Restaurant Hub Partner portal that enables restaurants and grocery merchants to onboard onto the Deliveroo platform, manage their menu or product catalogue, track orders, and access marketing and operational support.
• Deliveroo Kit Store Online store for Deliveroo riders in Italy to purchase or order equipment such as delivery bags, thermal bags, and safety gear.

Quantifiable outcome

• 40% increase in rider minimum hourly pay from €10 to €14 in Italy
• +1 more outcomes

Named customers12 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability6 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• OnfidocoreTechnology or IntegrationIdentity verification technology partner used for rider onboarding. Onfido's biometric verification technology compares rider selfies with ID documents to verify identity, with option for manual verification as alternative.
• Google MapscoreTechnology or IntegrationNavigation and mapping integration within the Deliveroo Rider app to display routes to restaurants and customer delivery addresses.
• Braintree (PayPal)coreTechnology or IntegrationPayment processing for customer orders, handling secure transaction processing for food delivery payments.
• StripecoreTechnology or IntegrationPayment processing for customer orders, enabling secure transaction handling for delivery payments.
• Checkout.comcoreTechnology or IntegrationPayment processing for customer orders, facilitating secure payment collection for delivery transactions.
• AdyencoreTechnology or IntegrationPayment processing platform (iOS) for handling customer order payments and transaction processing.
• BrazecoreTechnology or IntegrationCustomer engagement platform for sending push notifications and in-app messages to both customers and riders.
• DatadogcoreTechnology or IntegrationApplication performance monitoring and bug detection service used to maintain app stability and identify technical issues.
• PromoncoreTechnology or IntegrationApp security technology protecting Deliveroo's apps from fraud and abuse, used for both customer and rider applications.
• TwiliocoreTechnology or IntegrationCommunication platform enabling in-app contact functionality between riders and customers, and rider support services.
• ZendeskcoreTechnology or IntegrationCustomer support platform enabling Deliveroo's rider support operations and helpdesk functionality.
• OneTrustcoreTechnology or IntegrationCookie consent management platform ensuring GDPR compliance for EU operations.
• Google FirebasecoreTechnology or IntegrationMobile development platform used to build and maintain Deliveroo's rider application.
• Google AnalyticscoreTechnology or IntegrationAnalytics platform for measuring app usage, traffic sources, and user behavior across Deliveroo's digital properties.
• CSM (Centro Medico)coreOthersMedical center partnership for rider health certifications. Deliveroo riders can obtain free medical certificates at CSM clinics for work fitness assessment. Contact: [email protected], +39 351 460 3614.
• ONSI (Assicurazione)coreOthersInsurance partner providing third-party liability coverage for Deliveroo riders during deliveries. Riders are covered for damages to third parties that may occur while making deliveries.
• NiloxminorChannel Partner/ Reseller/ DistributorTechnology and mobility brand offering exclusive discounts to Deliveroo riders for equipment and accessories.
• KymcominorChannel Partner/ Reseller/ DistributorScooter manufacturer offering exclusive deals and discounts to Deliveroo riders for vehicle purchases and maintenance.
• Norauto ProminorChannel Partner/ Reseller/ DistributorAuto service and maintenance provider offering 25% discount on maintenance and parts for Deliveroo riders' vehicles.
• OptilineminorChannel Partner/ Reseller/ DistributorProvider offering 25% discount to Deliveroo riders on various products and services.
• BenefitHubminorChannel Partner/ Reseller/ DistributorEmployee benefits platform offering Deliveroo riders access to exclusive discounts, offers, gift cards, and cashback on purchases through a dedicated portal.
• DoorDash, Inc.coreStrategic or Co-development PartnerDeliveroo is now part of the DoorDash group of companies. DoorDash acts as data controller for certain data processing operations. International operations are managed centrally with DoorDash providing global services including technology, engineering, R&D, and administrative support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glovo: Barcelona-headquartered multi-vertical on-demand delivery platform owned by Delivery Hero. Directly comparable to Deliveroo Italy: same three-sided consumer/restaurant/rider marketplace model, operates across major Italian cities (Milan, Rome, Naples, Turin), and competes head-to-head for the same restaurant base and rider supply.
• Just Eat Italy: Italy operation of Just Eat Takeaway, one of Europe's largest food delivery marketplaces. Directly comparable to Deliveroo Italy: same restaurant-to-consumer delivery model, similar restaurant-commission revenue structure, and overlapping coverage in major Italian urban centers.
• Uber Eats: Uber's restaurant-meal delivery marketplace, operating across Italy alongside Uber's ride-hail. Comparable to Deliveroo Italy on the consumer-facing restaurant-delivery marketplace model and on leveraging a large gig rider pool, though Uber's rider base is shared with its mobility business.
• Foodinho: Italian food-delivery platform backed by domestic and international investors, operating across Italian cities. Comparable as an Italy-specific, restaurant-delivery marketplace peer using a rider network to serve the same consumer base as Deliveroo Italy.

Broad incumbents

• Wolt: DoorDash-owned premium food-delivery brand primarily serving Northern European markets. Comparable to Deliveroo Italy as a fellow DoorDash-group on-demand delivery platform operating a three-sided marketplace (consumers, couriers, merchants) with similar proprietary dispatch technology.
• Just Eat Takeaway: Global parent of Just Eat Italy, one of Europe's largest food-delivery aggregators. Comparable as the broader incumbent operating the same restaurant-commission marketplace model as Deliveroo Italy, but across many more European markets.
• Delivery Hero: Berlin-headquartered global food-delivery conglomerate and parent of Glovo. Comparable to Deliveroo Italy's parent (DoorDash) as a broad incumbent operating restaurant-delivery and quick-commerce marketplaces across dozens of countries via multiple regional brands.
• DoorDash: US-headquartered food-delivery leader and Deliveroo's parent company. Comparable as the broader incumbent and strategic owner of Deliveroo Italy, operating the same three-sided marketplace model at far larger scale in North America.
• Instacart: North America's leading grocery-delivery marketplace. Comparable to Deliveroo Italy on the grocery/convenience-delivery side of its business (where it partners with Waitrose, Sainsbury's, M&S, Co-op, Boots), though Instacart's model is more retail-pickup driven than restaurant focused.

Emerging players

• Bolt Food: Restaurant-meal delivery arm of Estonian ride-hail operator Bolt, operating in selected European and African markets. Comparable as an emerging player in the food-delivery space leveraging the same kind of gig-rider supply pool and technology stack used by Deliveroo Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/deliverooriders_it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deliveroo italy