What Eelink Communication Technology Limited does

Eelink Communication Technology Limited is a Shenzhen-based GPS tracker and IoT device manufacturer founded in August 2004, operating from an in-house factory of over 5,000 square meters with SMT lines and annual production capacity above one million units. The company's portfolio spans hardware across 2G, 3G, 4G LTE (CAT1/CAT M1), and NB-IoT with multi-constellation GNSS positioning (GPS, Beidou, Glonass, Galileo, QZSS), covering vehicle trackers (OBD and wired variants), magnetic/asset trackers with multi-year standby battery life, portable and mini GPS trackers for personal/bike/pet/luggage use, and Bluetooth temperature beacons for cold chain monitoring. Eelink pioneered the application of MTK communication chips directly into locator products in 2008 and developed the open EELINK Protocol 2.0/2.2, which enables its devices to interoperate with at least eight third-party telematics platforms (Navixy, Gurtam, GPSWOX, GPSGATE, FLESPI, RedGPS, lOCCATE) and its own Keelin tracking platform.

The company monetizes through two streams: (i) GPS tracker hardware sales priced $16-$44 per unit via a direct e-commerce storefront (eelinktracker.com) supporting USD/EUR/HKD and a wholesale channel with a 100-piece minimum order quantity and 30,000-piece monthly supply; and (ii) OEM/ODM manufacturing services for enterprise customers, covering custom design through production. It also offers integrated solutions for fleet tracking, asset tracking, and temperature monitoring, increasingly delivered through proprietary software (Keelin GPS tracking platform, Beacon Cloud Platform since 2021, EELINK IoT Platform, EELINK Shipping Management Control Platform since 2024, Keelin-Beacon mobile APP for iOS/Android).

Eelink is a privately held, self-funded company with 11-50 employees and no disclosed institutional investors, parent company, or external capital. It markets in over 60 countries via certifications including CE, FCC, PTCRB, GCF, CCC, Anatel, BV, SGS, and held China's National High-tech Enterprise certification since 2019. Its IP includes the Keelin brand (registered 2013), three utility model patents (2022), and invention patents in 2023 and 2024. Named enterprise references include Baojia Car Rental, Shenzhen Gumi, Shanghai Shiyi (2015 China car-networking deployments), and Beijing Honeybee Travel (2017 shared e-bike projects); stated application areas span logistics, fleet management, cold chain, and personal safety tracking.

Name

Eelink Communication Technology Limited

Legal name

Eelink Communication Technology Limited

Website

https://eelinktracker.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Eelink Communication Technology Limited, founded 2004 in Shenzhen, China, designs and manufactures GPS tracking hardware (4G LTE, NB-IoT, CAT M1) and IoT devices, operating its own factory with 1M+ units annual capacity and serving global logistics, fleet, cold chain, and consumer tracking customers via direct e-commerce, wholesale, and OEM/ODM services.

Ownership category

akta.pro rank

Product category

GPS Tracking Hardware

NAICS

Other Communications Equipment Manufacturing (33429)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF)

akta.pro secondary industry

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)

Keywords

• GPS tracking devices
• Fleet management hardware
• Asset tracking solutions
• Cold chain monitoring
• OEM/ODM manufacturing

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. GPS Tracker Hardware Sales: Direct sales of GPS tracking devices through e-commerce website and wholesale channels. Products include vehicle trackers, asset trackers, personal trackers, temperature monitoring devices, and luggage/pet/bike trackers. Prices range from $16 to $44 per unit.
2. OEM/ODM Manufacturing Services: Custom GPS tracker design, customization, and manufacturing services for enterprise customers. One-stop service from product design through production and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eelink Communication Technology Limited designs, manufactures, and sells GPS tracking hardware devices (vehicle, asset, personal, magnetic, temperature beacons) supporting 4G LTE, 3G, 2G, NB-IoT, and CAT M1 cellular networks. The company operates an in-house factory in Shenzhen and also provides OEM/ODM custom design and manufacturing services, alongside proprietary tracking platforms (Keelin, EELINK IoT, Beacon Cloud) for device management and monitoring.

Product overview

Eelink Communication Technology Limited is a GPS tracker and IoT device manufacturer based in Shenzhen, China, established in 2004. The company offers a comprehensive portfolio of GPS tracking hardware devices and related software platforms. Hardware products include 4G GPS trackers (TK419, TK418, TK417 series), NB-IoT devices, vehicle tracking devices with OBD connectivity, magnetic GPS trackers with extended battery life (up to 5 years), asset tracking devices, personal trackers, temperature beacons for cold chain monitoring, and various portable/mini GPS trackers. The product line supports multiple network technologies including 4G LTE CAT1, LTE CAT M1, NB-IoT, 3G, and 2G. Software offerings include the proprietary Keelin GPS Tracking Platform for location monitoring and device management, Beacon Cloud Platform for temperature monitoring, EELINK IoT Platform for product information, and the EELINK Shipping Management Control Platform. The company provides OEM/ODM services for custom device development and offers integrated solutions for fleet management, temperature monitoring, and asset tracking applications.

Differentiator

Problem solved

Functional benefit

Brands

• Keelin: Registered domestic brand providing quality assurance for eelink products. Associated with Keelin Tracking Platform (hk.keelin.com.cn) and Keelin-Beacon APP.

Products and services

• 4G GPS Tracker Wired and wireless 4G LTE GPS tracking devices (TK419, TK419-3, TK417, TK418) for vehicle fleet management supporting GPS/Beidou/Glonass/Galileo positioning, engine cut-off, ACC detection, and SOS functions. Available in CAT1, CAT M1, and NB-IoT variants.
• NB-IoT Devices Narrowband IoT tracking devices supporting LTE CAT M1 and CAT NB2 networks for low-power asset and vehicle tracking.
• Vehicle Tracking Device (OBD GPS Tracker) GPS trackers for cars, trucks, and fleet vehicles with OBD interface connectivity and driver identification via iButton function.
• Magnetic GPS Tracker Wireless magnetic GPS trackers with long standby battery life (up to 5+ years) for trailer, container, and asset tracking with multi-GNSS positioning and LTE-M/NB-IoT connectivity.
• Asset Tracking Device GPS tracking devices for asset protection and management, including portable and battery-powered options with 4G, LTE CAT M1, and NB-IoT connectivity.
• Personal Tracker Mini GPS trackers for personal safety including elderly/children trackers with two-way calling, SOS, and anti-lost features.
• Temperature Beacon Bluetooth temperature tags and data loggers for cold chain monitoring, including ultra-thin BLE temperature tags and waterproof variants with real-time alerts.
• Bike GPS Tracker Compact GPS tracking devices designed for bicycle tracking with anti-theft features.
• Pet GPS Tracker Mini GPS trackers designed for pet tracking with real-time location and anti-lost functionality.
• Keelin Tracking Platform Proprietary GPS tracking platform for viewing real-time device location, historical route playback, sensor data monitoring, and device operations, accessible via web and mobile.
• Beacon Cloud Platform Cloud platform for temperature monitoring beacon management with WEB interface and mobile APP for iOS and Android.
• EELINK IoT Platform IoT product platform providing detailed product information, new releases, and tailored IoT integration solutions.
• GPS Tracker OEM/ODM Service Original Equipment Manufacturing and Original Design Manufacturing services for custom GPS tracking device development, from product design through customization, production, and delivery.

Quantifiable outcome

• Multi-year battery life for asset trackers (5+ years in standby mode)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• NavixycoreTechnology or IntegrationThird-party GPS tracking platform with established integration supporting EELINK protocol. Allows users to manage Eelink devices through Navixy platform.
• GurtamcoreTechnology or IntegrationGPS tracking platform integration supporting EELINK protocol for device management and tracking services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geotab: Large-scale fleet telematics incumbent combining proprietary hardware (GO device) with a major cloud platform. Comparable on fleet tracking customer base and GPS hardware, but operates at a significantly larger, vertically integrated scale.
• Samsara: Enterprise IoT and fleet management platform offering GPS tracking hardware as part of a broader sensor and software suite. Overlaps with Eelink on the GPS vehicle/fleet tracking use case but targets higher-tier enterprise buyers.
• CalAmp (LoJack): Established US telematics hardware and SaaS provider with vehicle tracking, asset tracking, and connected fleet solutions. Overlaps with Eelink at the fleet/asset hardware layer but operates a much broader, branded software/services portfolio.

Direct peers

• Concox Information Technology: Shenzhen-based GPS tracker and telematics hardware manufacturer with broad vehicle, asset, and personal tracker SKUs sold globally via wholesale and OEM channels — direct overlap with Eelink's catalog and GTM.
• Lantronix: Designs and supplies IoT gateways, cellular routers, and telematics devices for industrial and fleet customers. Comparable on cellular IoT hardware, edge connectivity, and integration with third-party platforms.
• Teltonika Telematics: European GPS tracker and telematics hardware manufacturer with a comparable multi-network (2G/3G/4G/NB-IoT/CAT M1) portfolio and proprietary protocol integration with leading telematics platforms — overlap on product category and ecosystem integration model.
• Queclink Wireless Solutions: Queclink designs and manufactures cellular GPS trackers and IoT devices for fleet, asset, and personal tracking. Closely comparable to Eelink on product portfolio, cellular LPWA support, and OEM/ODM-led global distribution.
• Coban Electronics: Shenzhen-based manufacturer of GPS vehicle, asset, and personal trackers distributed globally via OEM/wholesale. Directly comparable in product mix, ASP positioning, and white-label go-to-market.
• Suntech International: Manufactures GPS tracking devices and fleet telematics hardware sold through global operators and resellers. Comparable to Eelink in cellular tracker portfolio, multi-region certifications, and enterprise/fleet customer base.
• Shenzhen Jimi IoT (Jimi/JimiLab): Another Shenzhen GPS tracker manufacturer offering 4G, NB-IoT, and LTE-M devices for vehicle and asset tracking. Competes head-to-head with Eelink in OEM/ODM pricing, similar multi-platform protocol support, and global wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/e2link
• Facebookfacebook.com/eelinktech
• LinkedInlinkedin.com/company/eelinktech

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eelink Communication Technology Limited