Sun Title Agency
Sun Title Agency is a privately held Michigan-based title insurance and closing services company operating 11 offices across West Michigan, serving residential and commercial real estate buyers, sellers, agents, lenders, builders, and investors with in-house attorneys and a 'Yes Company' service philosophy.
- Company typePrivate
- Founded2004
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sun Title Agency does
Sun Title Agency is a privately held, founder-led title insurance and closing services company headquartered in Grand Rapids, Michigan, founded in 2004 by attorneys Tom Cronkright and Lawrence Duthler. The company provides both residential and commercial title services, including title insurance, escrow processing, closing services, and 1031 exchange support through a subsidiary (National 1031) and affiliated service providers. Sun Title operates 11 physical offices across West Michigan (Grand Rapids HQ, Big Rapids, Cascade, Rockford, Grand Haven, Grandville, Greenville, Holland, Ionia, Kalamazoo) and serves a broad customer base spanning residential buyers and sellers, commercial property owners and investors, real estate agents and attorneys, lenders, and builders/developers. In-house attorneys with over two decades of commercial transaction experience differentiate the commercial book, which spans townhome developments, mixed-use high-rises, hotel/restaurant construction, farmland, and 1031 exchange properties.
The technology stack is cloud-based on Microsoft Azure infrastructure and includes proprietary tools such as Sunny AI (a conversational AI chatbot launched in 2023, with SMS extension in 2025), Sun Title Agent ONE (a mobile closing-cost calculator app), and a digital payment platform supporting earnest money deposits up to $10,000. Sun Title integrates with third-party partners for wire fraud protection (CertifID, founded by the same founders), e-closing (SoftPro), electronic signatures (DocuSign), and e-recording. Revenue is generated primarily through transaction-based fees including title insurance premiums, escrow and closing fees, digital payment processing fees, and professional services for 1031 exchanges. Underwriter relationships with Fidelity National Financial, First American Title, Old Republic Title, and Stewart Title support the commercial policy issuance.
Sun Title's go-to-market is sales-led and relationship-driven, emphasizing a 'Yes Company' service philosophy that prioritizes solutions over refusals, in-house legal counsel availability, and multi-channel education (seminars, webinars, and content marketing targeting real estate professionals on wire fraud, 1031 exchanges, and title issues). Marketing channels include educational seminars, blog/resources content, Facebook and LinkedIn, an AI chatbot for consumer engagement, community initiatives (Hand2Hand hunger relief partnership), and Spanish-language resources. The company is a founder-owned and operated private firm with no disclosed institutional funding, M&A activity, or public market presence.
Sun Title Agency firmographics
Firmographics- Name
- Sun Title Agency
- Legal name
- Sun Title Agency LLC
- Website
- https://suntitle.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sun Title Agency is a privately held Michigan-based title insurance and closing services company operating 11 offices across West Michigan, serving residential and commercial real estate buyers, sellers, agents, lenders, builders, and investors with in-house attorneys and a 'Yes Company' service philosophy.
- Ownership category
- akta.pro rank
Sun Title Agency industry classification
Industry- Product category
- Title Insurance & Escrow Services
- NAICS
- Title Abstract and Settlement Offices (541191), Direct Title Insurance Carriers (524127)
- SIC
- Title Insurance (6361)
- akta.pro primary industry
- Title Insurance (FSAJACAL)
- akta.pro secondary industries
- Title Insurance & Underwriting (BPAJAOAA), Closing & Settlement Services (Settlement Agents) (BPAJAOAE), Title, Settlement & Closing Services Technology (FSALALAK)
Keywords
Where Sun Title Agency is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Sun Title Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Title Insurance: Title insurance policies protecting property buyers from potential losses or third-party interests. Includes owner's policies and lender's policies.
- Escrow Services: Escrow processing and closing services for residential and commercial real estate transactions.
- Closing Fees: Fees for closing services including document preparation, title searches, and settlement services.
- Digital Payment Processing: Processing fees for online earnest money deposits through secure digital payment platforms.
- 1031 Exchange Services: Specialized exchange services through National 1031 for investors deferring capital gains via property exchanges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Earnest Money Deposit - Online Payment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sun Title Agency product offering
Product offeringCore offering
Sun Title Agency provides commercial and residential title insurance and escrow/closing services across Michigan through 11 physical offices. The company issues title insurance policies, conducts title searches, manages escrow processing, and coordinates closings for property buyers, sellers, agents, lenders, builders, developers, and investors, supported by in-house attorneys and proprietary digital tools.
Product overview
Sun Title Agency is a Michigan-based title company offering residential and commercial title services with a unified platform approach. The core offering consists of residential and commercial title services with in-house attorneys and specialized expertise. The product portfolio includes Sunny AI as an AI-powered chatbot for real estate question answering, Sun Title Agent ONE as a mobile app for closing estimates and rate calculations, National 1031 for exchange services, wire fraud protection via CertifID integration, and digital closing solutions through SoftPro and DocuSign partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Sunny: AI-enabled digital assistant designed to answer real estate transaction questions for customers and their clients. Available via website chat and SMS text.
- SunTitleAgentOne
- National 1031
Products and services
- Residential Title Services Comprehensive title services for residential real estate transactions including title searches, title insurance (owner's and lender's policies), escrow processing, closing services, and ongoing support for agents, attorneys, lenders, buyers, sellers, builders, developers, and investors.
- Commercial Title Services Large-scale commercial title and escrow services handled by in-house attorneys with over two decades of commercial transaction experience, covering townhome developments, mixed-use high-rises, hotel/restaurant construction, farmland, and 1031 exchanges.
- National 1031 Exchange Services Specialized 1031 exchange services through National 1031 (an affiliated Sun Title entity), helping commercial real estate investors defer capital gains taxes by exchanging into another property.
Quantifiable outcome
- Final title insurance policy delivered within 30 business days following closing
- +2 more outcomes
Companies that use Sun Title Agency
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Sun Title Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
Sun Title Agency partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- CertifIDcoreWire fraud protection software partnership. CertifID was founded by Sun Title's own founders (Tom Cronkright and Lawrence Duthler) to address real estate wire fraud. Provides identity verification and secure funds transfer protection for Sun Title transactions.
- EarnestcoreDigital payment platform partnership offering completely digital transfers for earnest money deposits in real estate transactions.
- Sun Title OnecoreNet sheet and closing cost app platform developed by Sun Title founders. Offers buyers estimates, calculators, and closing cost information.
- SoftProcoreDigital and hybrid e-closing platform partnership allowing title companies to offer secure digital signing experiences for remote or in-person closings.
- DocuSigncoreElectronic signing platform partnership providing e-signing, electronic notarization, and multi-platform document delivery.
- eRecording Partners NetworkcoreElectronic document recording partnership for submitting and receiving recorded documents digitally with county recording offices.
- National 1031coreAffiliated 1031 exchange company founded by Sun Title. Specializes in helping commercial real estate investors defer capital gains through property exchanges.
- Fidelity National FinancialcoreTitle insurance underwriter for Sun Title's commercial transactions, providing title insurance policies and risk coverage.
- First American Title InsurancecoreTitle insurance underwriter for Sun Title's commercial transactions, providing title insurance policies and risk coverage.
- Old Republic TitlecoreTitle insurance underwriter for Sun Title's commercial transactions, providing title insurance policies and risk coverage.
- Stewart TitlecoreTitle insurance underwriter for Sun Title's commercial transactions, providing title insurance policies and risk coverage. Also sponsors the Live Wire 2024 conference.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Sun Title Agency competitors and assessment
Company assessmentBroad incumbents
- Fidelity National Financial: Parent of Fidelity National Title and one of the largest title insurance underwriters in the U.S. Acts as one of Sun Title's commercial underwriters, and competes as a full-stack title and escrow provider nationally.
- First American Title Insurance Company: One of the largest national title insurers and escrow service providers. Direct comparable for Sun Title on the title insurance and closing services side, but operates at a national scale far beyond Sun Title's Michigan footprint and also issues policies directly as an underwriter.
- Stewart Title: Major national title insurance underwriter and agency operator. Listed as one of Sun Title's commercial underwriters and as a sponsor of the Live Wire 2024 conference, indicating close working overlap in title and escrow services.
- Old Republic Title: National title insurance underwriter with agency operations. One of Sun Title's commercial underwriters and provides similar title insurance and escrow products, though at substantially larger scale nationwide.
Emerging players
- Doma Title Insurance: Technology-forward title insurance and escrow provider using AI and automation. Conceptually adjacent to Sun Title's Sunny AI strategy but pursuing national scale rather than a regional agency model.
Direct peers
- Title Resources Group: Title insurance underwriter with a national agency network. Provides similar title insurance and settlement services and competes for the same agent and lender relationships that Sun Title serves.
- Investors Title Company: Mid-sized title insurance underwriter and agency providing title insurance and escrow services. Comparable to Sun Title in offering both residential and commercial title services through agency and direct operations.
- WFG National Title Company: National title insurance and escrow agency with a distributed model similar to Sun Title's agency-relationship approach. Operates across multiple states with comparable title, escrow, and closing service offerings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sun Title Agency social profiles
Digital presenceSun Title Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Title Agency leadership team
Management profileNumber of profiles
Profiles2 records
Sun Title Agency subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sun Title Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Title Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Title Agency
What does Sun Title Agency do?
Sun Title Agency provides commercial and residential title insurance and escrow/closing services across Michigan through 11 physical offices. The company issues title insurance policies, conducts title searches, manages escrow processing, and coordinates closings for property buyers, sellers, agents, lenders, builders, developers, and investors, supported by in-house attorneys and proprietary digital tools.
Is Sun Title Agency a public or private company?
Sun Title Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun Title Agency founded?
Sun Title Agency was founded in 2004. It employs 101 to 250 people.
Where is Sun Title Agency based?
Sun Title Agency is headquartered in Grand Rapids, United States, in the North America region.
How does Sun Title Agency make money?
Five revenue lines are on record. Title Insurance is the primary driver. The others are escrow Services, closing Fees, digital Payment Processing and 1031 Exchange Services.
Who are Sun Title Agency's main competitors?
Broad incumbents on record are Fidelity National Financial, First American Title Insurance Company, Stewart Title and Old Republic Title. Doma Title Insurance is listed as an emerging player. Direct peers are Title Resources Group, Investors Title Company and WFG National Title Company.
Does Sun Title Agency have an API?
No public API is recorded for Sun Title Agency.
What industry is Sun Title Agency in?
Sun Title Agency's product category is Title Insurance & Escrow Services. Its primary akta.pro industry code is FSAJACAL, Title Insurance, with a secondary code of BPAJAOAA, Title Insurance & Underwriting. Its NAICS code is 541191 and its SIC code is 6361.