BTL SVC
BTL SVC is a Los Angeles-based premium ready-to-serve cocktail brand selling 10 hand-crafted cocktails via Shopify D2C, retail stockists, luxury hotels and restaurants, and on-demand delivery across California, New York, and Florida.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BTL SVC does
BTL SVC is a Los Angeles-based premium ready-to-serve (RTS) cocktail brand operating under Innovative Beverage Group LLC, founded in 2017. The company produces a portfolio of 10 hand-crafted cocktails (Old Fashioned, Manhattan, Negroni, Gin Martini, Ginger Buck, 1934 Cosmo, Matador, Spicy Maid, Scorpion, Sidecar) made with premium spirits and house-made ingredients such as raspberry gomme, tropical gomme, pineapple gomme, and custom ginger beer. Cocktails are certified by Nathan Oliver, the brand's "Master of Cocktails," whose signature appears on every bottle, and the lineup is positioned as gluten-free with no additives, preservatives, or artificial colors.
The core technology is the formulation and bottling process itself rather than software: each recipe combines premium base spirits (5-year bourbon, 4-year rye, London Dry Gin, VS Cognac, Reposado Tequila, Spanish brandy, white rum) with proprietary house-made syrups, bitter components, and citrus oils, packaged in 100ML and 375ML formats. Distribution operates through four channels: direct-to-consumer e-commerce on Shopify (individual bottles at $12–$40, 4-bottle box sets at $80, 6-bottle box sets at $110, gift cards from $10–$500), retail stockists (Bristol Farms, Erewhon, K&L Wine Merchants, Wally's, plus specialty shops across California, New York, and Miami), on-demand delivery (Pink Dot in LA, Bowery & Vine in NY), and direct supply to luxury hotels and restaurants (Beverly Hills Hotel, Montage, Nobu Ryokan, Hollywood Roosevelt, Sunset Tower). A tiered corporate gifting program supports bulk orders from 25+ boxes at discounted pricing.
The company derives revenue from one-time consumer purchases (D2C and gifting), wholesale/transaction-based sales through retail stockists, and on-premise supply to hospitality venues. Geographic reach spans California, New York, and Florida, with multiple industry awards from 2017 (Brand of the Year at NYISC, multiple Gold medals and Best In Show designations at SFWSC, World Beverage Competition, and Drinks International) serving as primary brand-equity signals. The company is privately held with no disclosed outside funding, and operates with a small team of 11–50 employees.
BTL SVC firmographics
Firmographics- Name
- BTL SVC
- Legal name
- Innovative Beverage Group LLC
- Website
- https://btlsvc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BTL SVC is a Los Angeles-based premium ready-to-serve cocktail brand selling 10 hand-crafted cocktails via Shopify D2C, retail stockists, luxury hotels and restaurants, and on-demand delivery across California, New York, and Florida.
- Ownership category
- akta.pro rank
BTL SVC industry classification
Industry- Product category
- Premium Ready-to-Serve Cocktails
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
Keywords
Where BTL SVC is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BTL SVC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: BTL SVC sells directly to consumers through their Shopify-powered e-commerce website. Individual cocktails are priced at $12 (100ML) or $40 (375ML), with box sets starting at $80 for 4 bottles and $110 for 6 bottles. Bulk pricing discounts are available for corporate gifting programs.
- Retail Distribution: Products are sold through retail stockists including specialty wine and liquor stores, premium grocery stores like Bristol Farms and Erewhon Market, and wine merchants across California, New York, and Miami.
- Hotel & Restaurant Supply: BTL SVC supplies their ready-to-serve cocktails to luxury hotels and restaurants including Montage, Mr C, Beverly Hills Hotel, Hollywood Roosevelt, Nobu, and Sunset Tower for on-premise consumption.
- Gift Cards: Digital gift cards sold in denominations from $10 to $500, delivered by email with redemption instructions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4 Bottle Box Set at $80 |
| Unit Pricing | Pay-as-you-go | 6 Bottle Box Set at $110 |
| Unit Pricing | Pay-as-you-go | Individual Cocktails $12-$40 |
| Unit Pricing | Pay-as-you-go | Gift Cards $10-$500 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BTL SVC product offering
Product offeringCore offering
BTL SVC produces and sells a portfolio of 10 premium, hand-crafted, ready-to-serve cocktails (Old Fashioned, Manhattan, Negroni, Gin Martini, Ginger Buck, 1934 Cosmo, Matador, Spicy Maid, Scorpion, Sidecar) made with premium spirits and house-made ingredients. Cocktails are offered in 100ML and 375ML bottles, 4-bottle and 6-bottle curated or custom box sets in premium display cases, and digital gift cards, sold via Shopify e-commerce, retail stockists, on-demand delivery, and luxury hotel/restaurant supply.
Product overview
BTL SVC is a premium ready-to-serve cocktail company offering a portfolio of 10 hand-crafted cocktail products. The core product lineup consists of individual 100ML and 375ML bottles of award-winning cocktails including Old Fashioned, Manhattan, Negroni, Gin Martini, Ginger Buck, 1934 Cosmo, Matador, Spicy Maid, Scorpion, and Sidecar. These are complemented by curated and customizable box set options (4BTL BOX SET at $80 and 6BTL BOX SET at $110) presented in premium display cases. The company also offers gift cards as a supplementary product. All cocktails are gluten-free with no additives, preservatives, or artificial colors/flavors. The cocktails range from 20-28% ABV and are certified by Master of Cocktails Nathan Oliver.
Differentiator
Problem solved
Functional benefit
Products and services
- Old Fashioned
Companies that use BTL SVC
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
BTL SVC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BTL SVC partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Pink Dot (On-Demand LA)corePink Dot serves as an on-demand delivery partner for BTL SVC in the Los Angeles area, enabling same-day delivery of cocktails to consumers through their delivery platform.
- Bowery & Vine (On-Demand NY)coreBowery & Vine serves as an on-demand delivery partner for BTL SVC in the New York area, providing delivery services for cocktails to NYC consumers.
- Montage Beverly HillscoreLuxury hotel serving BTL SVC cocktails to guests, representing the brand's premium positioning in the hospitality sector.
- The Beverly Hills HotelcoreIconic luxury hotel serving BTL SVC cocktails, featuring the brand in their beverage program.
- Nobu RyokancoreLuxury boutique hotel featuring BTL SVC cocktails as part of their premium beverage service.
- Hollywood RooseveltcoreHistoric Los Angeles hotel serving BTL SVC cocktails to guests.
- Sunset TowercoreHistoric Los Angeles hotel featuring BTL SVC cocktails in their bar program.
- Bristol FarmscorePremium specialty grocery chain with multiple Southern California locations retailing BTL SVC products.
- Erewhon MarketcorePremium natural foods market with multiple Los Angeles locations, retailing BTL SVC products.
- K&L Wine MerchantscoreSpecialty wine and spirits retailer with Hollywood location retailing BTL SVC products.
- Wally's Beverly HillscorePremium wine and spirits retailer in Beverly Hills retailing BTL SVC products.
- Shopify Inc.coreE-commerce platform hosting BTL SVC's online store, providing secure payment processing, PCI-DSS compliant transaction handling, and website infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BTL SVC competitors and assessment
Company assessmentOthers
- Q Mixers: Premium cocktail mixers (tonic, ginger beer, etc.) sold through grocery and DTC - adjacent to BTL SVC's house-made mixers (raspberry gomme, ginger beer blend) and competes for premium cocktail-ingredient shelf space.
Emerging players
- Aplós: Premium non-alcoholic hemp-infused aperitifs positioned for mindful drinking occasions - targets the same affluent, wellness-aware consumer as BTL SVC's premium consumers.
- De Soi: Premium ready-to-drink non-alcoholic aperitifs positioned for the luxury and wellness-occasion use case - competes with BTL SVC for the same design-conscious, gifting-driven consumer.
- Haus Apothecary: Premium low-ABV aperitif brand sold DTC and through national retail - comparable premium packaging, gift-set program, and direct-to-consumer mixology positioning.
- Empress 1908 Gin: Premium craft gin brand with a distinctive visual identity and cocktail-program focus - competes for bar and retail placement of premium ingredient-led drinks that BTL SVC also targets.
- Tattersall Distilling: Craft distillery producing bottled cocktails and cordials sold through their Minneapolis taproom, DTC, and regional stockists - parallels BTL SVC's mixology-led small-batch positioning.
Direct peers
- Tip Top Cocktails: Classic-style pre-mixed bottled cocktails (Negroni, Old Fashioned, Manhattan, Margarita) sold DTC and through specialty retail - mirrors BTL SVC's classic-cocktail, premium-bottle approach.
- Cutwater Spirits: Distills its own spirits and produces a broad lineup of bottled ready-to-drink cocktails (Old Fashioned, Mai Tai, etc.) sold through DTC, retail, and bars - directly comparable product/category and distribution mix.
- On The Rocks Cocktails: Premium pre-mixed bottled cocktails made with quality spirits and real ingredients, sold via DTC, retail, and on-premise - the closest direct analogue to BTL SVC's premium RTD cocktail proposition.
- High Noon Sun Sips: Premium RTD vodka seltzer and canned cocktails from a large spirits producer - competes with BTL SVC for RTD shelf space and on-premise draft placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
BTL SVC social profiles
Digital presenceBTL SVC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTL SVC leadership team
Management profileNumber of profiles
Profiles1 record
BTL SVC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTL SVC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTL SVC
What does BTL SVC do?
BTL SVC produces and sells a portfolio of 10 premium, hand-crafted, ready-to-serve cocktails (Old Fashioned, Manhattan, Negroni, Gin Martini, Ginger Buck, 1934 Cosmo, Matador, Spicy Maid, Scorpion, Sidecar) made with premium spirits and house-made ingredients. Cocktails are offered in 100ML and 375ML bottles, 4-bottle and 6-bottle curated or custom box sets in premium display cases, and digital gift cards, sold via Shopify e-commerce, retail stockists, on-demand delivery, and luxury hotel/restaurant supply.
Is BTL SVC a public or private company?
BTL SVC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BTL SVC founded?
BTL SVC was founded in 2017. It employs 11 to 50 people.
Where is BTL SVC based?
BTL SVC is headquartered in Los Angeles, United States, in the North America region.
How does BTL SVC make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, hotel & Restaurant Supply and gift Cards.
Who are BTL SVC's main competitors?
Q Mixers is listed as an others. Emerging players are Aplós, De Soi, Haus Apothecary, Empress 1908 Gin and Tattersall Distilling. Direct peers are Tip Top Cocktails, Cutwater Spirits, On The Rocks Cocktails and High Noon Sun Sips.
Does BTL SVC have an API?
No public API is recorded for BTL SVC.
What industry is BTL SVC in?
BTL SVC's product category is Premium Ready-to-Serve Cocktails. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 3121 and its SIC code is 2080.