Advanced Business Solutions

What Advanced Business Solutions does

Advanced Business Solutions (ABS) is a privately held Jordanian IT services firm founded in 2010 and headquartered in Amman, operating as an SAP Gold Partner focused on deploying SAP Business One and SAP S/4HANA ERP systems for small and mid-size enterprises across the MENA region. The company combines classic SAP channel-partner economics — software licensing, implementation services, and ongoing support — with approximately 20 in-house developed add-on modules tightly integrated with SAP Business One, including HR One (HR and payroll), AIMS (warehouse and inventory), MobileOne (mobile sales/CRM), Time One (timesheet), Analytics (Power BI/Excel integration), POS, Advanced Manufacturing, Quality Control, Digital Archiving, and several workflow portals (Approval, PR, Service, Sales Rebate, Kitchen, Customer Information Center). These proprietary extensions are differentiated by Arabic/English bilingual support, local regulatory compliance (notably free JoFotara/ISTD e-invoicing integration for Jordan), and integration with partner platforms such as BPA Platform, CompuTec ProcessForce, Magnar HCM, and Enterpryze Expenses.

ABS reaches customers through a multi-channel go-to-market combining enterprise field sales, inside sales, a self-serve 7-day free trial, and the SAP Gold Partner channel; cloud delivery is enabled through a strategic partnership with Specialized Technical Services (STS). The firm has earned five SAP Recognized Expertise designations across SAP Business One, Healthcare, Retail, and Oil & Gas (the latter as the first in Jordan), and serves 200+ businesses across 14 countries with 75+ SAP consultants and a 5,000+ SAP-user base. Revenue is generated through a blend of one-time software licenses, subscription/cloud fees, professional-services implementation (typically 6-12 weeks per engagement), and recurring support contracts.

Strategic positioning is reinforced by multi-country delivery partnerships, including a 2022 agreement with Waseela for SAP Business One rollouts in Jordan, UAE, KSA, and Qatar, and an early presence in Iraq and the USA. Leadership remains founder-centric under CEO Dr. Alaa Muqattash, with recent additions of dedicated Innovation and Customer Experience Officer roles. The company carries no disclosed external funding and is privately held with no reported M&A activity.

Name

Advanced Business Solutions

Legal name

Advanced Business Solutions

Website

https://e2abs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Advanced Business Solutions is a Jordan-based SAP Gold Partner founded in 2010 that implements SAP Business One and S/4HANA ERP systems for SMEs across the MENA region, supplemented by ~20 proprietary bilingual add-ons and serving 200+ customers in 14 countries.

Ownership category

akta.pro rank

Product category

Enterprise ERP Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG), ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• SAP Business One
• ERP implementation
• Cloud hosting
• HR management software
• Business process automation

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SAP Software Licensing: Resells SAP software including SAP Business One and SAP S/4HANA as an SAP Gold Partner. One-time license or subscription models available.
2. Implementation Services: Consulting services for SAP Business One implementation using proven methodology with 10+ years of experience and 120+ successful implementations. Covers requirements gathering, system design, configuration, training, testing, and go-live support.
3. Support Services: Ongoing SAP support services to maximize value of customer investment, educate and assist users, ensure full utilization of SAP functionalities.
4. Cloud/Hosting Services: Managed hosting and cloud computing services through STS partnership. Cloud deployment of SAP Business One on subscription basis.
5. Add-on Products: Proprietary add-ons including HR One, AIMS, MobileOne, Time One, Analytics, and other solutions sold alongside SAP implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Advanced Business Solutions is an SAP Gold Partner that resells, implements and supports SAP Business One and SAP S/4HANA ERP systems for small and mid-size enterprises across the MENA region. The company augments SAP with a proprietary portfolio of add-on modules (HR One, AIMS, MobileOne, Time One, Analytics, Quality Control, portals) and provides implementation consulting, ongoing support, and managed cloud hosting through STS.

Product overview

Advanced Business Solutions operates as an SAP Gold Partner offering a comprehensive portfolio of ERP solutions and proprietary add-ons for SMEs across Jordan, Iraq, and the MENA region. The core offering centers on SAP Business One (world's leading ERP for SMEs) and SAP S/4HANA, supported by an extensive suite of in-house developed add-on modules including HR One (HR & payroll), AIMS (inventory/warehouse management), MobileOne (mobile sales/CRM), Time One App (timesheet), Analytics (Power BI/Excel integration), Quality Control, and industry-specific solutions. The product ecosystem extends through partner integrations with CompuTec ProcessForce (advanced manufacturing), Enterpryze Expenses (expense management), BPA Platform (integration/automation), and Magnar HCM (HR). The company delivers cloud and on-premise deployment options with full implementation, support, and managed hosting services. Over 200 businesses across 14 countries utilize their solutions, supported by 75+ SAP consultants.

Differentiator

Problem solved

Functional benefit

Brands

• HR One: A powerful HR & payroll solution designed for SMEs, fully integrated with SAP Business One, supported in English and Arabic.
• AIMS (Advanced Business Solutions Inventory Management Solution)
• MobileOne
• Time One App

Products and services

• SAP Business One World's number one ERP system for small to mid-size enterprises; an affordable, all-in-one ERP managing finance, sales, inventory, purchasing, CRM and operations, available as cloud subscription or on-premise perpetual license, used by 70,000+ businesses worldwide.
• SAP S/4HANA Intelligent, ready-to-run ERP for larger enterprises with advanced capabilities for complex operations, real-time analytics and in-memory computing.
• HR One In-house HR and payroll solution fully integrated with SAP Business One, covering payroll calculation, pay grades, shift management, appraisals, recruitment and Power BI dashboards, supported in English and Arabic.
• AIMS (ABS Inventory Management Solution) Cloud-based distribution, logistics and warehouse management suite fully integrated with SAP Business One, covering PO Receiving, Pick List, Sales Return, Sales Delivery, Stock Counting and Stock Transfer, available on SQL and HANA.
• MobileOne Mobile application connecting directly to SAP for managing sales, CRM and warehouse operations, compliant with international barcodes and reducing operating costs through field access.
• Time One App Timesheet mobile application for recording employee working hours, fully integrated with SAP Business One for project or department-based time tracking, available in Arabic and English.
• Analytics Business intelligence and analytics solution combining Microsoft Excel Interactive Analysis and Power BI for real-time SAP Business One dashboards, reports and data visualization across mobile devices.
• Quality Control Quality control add-on for SAP Business One that generates test documents on goods receipt, supports batch differentiation, customizable test prerequisites and document attachments to streamline QC processes and compliance.
• Advanced Manufacturing (CompuTec ProcessForce) Advanced manufacturing add-on integrated into SAP Business One providing supply chain data management, product data, production planning, recipe management, batch control and traceability, quality control, costing and complaint management.
• Point of Sale (SAP Customer Checkout) SAP Customer Checkout POS technology for retail businesses, hardware agnostic, with real-time SAP Business One integration, available online and offline, supporting sales process, payments, master data and stock transfer.
• Expense Management (Enterpryze Expenses) Mobile expense management application integrated with SAP Business One, providing real-time expense and travel tracking, receipt capture, multi-currency conversion, mileage tracking and approval workflows.
• Fixed Asset Solution Fixed asset counting and tracking solution for SAP Business One providing real-time visibility, streamlined asset counting, comprehensive audit trail and variance reporting for compliance and financial accuracy.
• Digital Archiving Electronic document and email archiving solution for SAP Business One, GOBD compliant with automated archiving, full text search, email archiving from Outlook and draft document workflow support.
• Kitchen Portal Web portal for kitchen production data reporting allowing kitchen staff to record dish-level production quantities, with automatic generation of SAP production orders, issues, receipts and order closures; supports Arabic and English.
• Approval Portal Portal and mobile application for managing SAP Business One approval workflows without direct SAP access, tracking document status, supporting multi-document selection, email notifications and department-level monitoring.
• PR Portal Portal for internal purchasing requests and procurement of goods and services, enabling creation, maintenance and analysis of purchasing requests within the organization.
• Service Portal Portal for managing service requests integrated with SAP Business One and SAP Service Mobile App, with configurable customer/user access for external or internal use.
• Sales Rebate Portal Portal for calculating rebate value per client and provisions for yearly contracts, integrating with SAP Business One to generate Journal Vouchers for provisions and A/R Credit Memos for rebates.
• Email Service Email automation add-on for SAP Business One enabling flexible email sending to customers, suppliers and employees, and auto-generation of customized SAP reports via email on configurable frequency.
• Customer Information Center Portal Portal for SAP Business One customers to track quotes, orders, deliveries, invoices, payments and statements, with real-time information, multi-language support, customizable dashboards and mobile app access.
• Intercompany Solution Solution for managing intercompany transactions and operations across multiple business units under a single SAP Business One system.
• BPA Platform Integration and business process automation platform by Codeless Platforms providing codeless connector tools for integrating SAP Business One with third-party systems, automated report/document creation and distribution, and workflow automation.
• SAP Mobile Apps Mobile applications for SAP Business One including SAP Service Mobile App and SAP Sales Mobile App providing field access to business operations.
• Complementary Tax Integration Services Free integration service connecting SAP Business One with the Jordan Income and Sales Tax Department electronic invoicing system (JoFotara/ISTD), providing automatic invoice synchronization with QR code generation and storage within SAP.
• SAP Implementation Services Consulting services for SAP Business One implementation using a proven methodology with 10+ years of experience and over 120 successful implementations, covering requirements gathering, system design, configuration, training, testing and go-live support.
• SAP Support Services Ongoing support and education services for SAP Business One users to maximize investment value, including user training, functional and technical issue resolution, and long-term value maintenance.
• Managed Hosting & Cloud Computing Managed cloud hosting services delivered in partnership with STS Cloud, allowing businesses to run SAP Business One via a subscription model with reduced costs, enhanced productivity and data security.

Quantifiable outcome

• Trusted by 200+ businesses across 14 countries with 5,000+ SAP users
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature13 records

Partnerships

Six partnerships are on record, tiered strategic, core and minor.

• WaseelastrategicImplementation/ SI/ Consulting Partner · 13 April 2022Partnership to implement SAP Business One across 4 countries (Jordan, UAE, KSA & Qatar). Waseela is a leading Master Systems Integrator with 325+ clients in Middle East. Partnership covers Finance, Logistics, Warehouse, Sales, Operations & Projects, and After Sales Services implementation.
• Codeless PlatformsstrategicTechnology or Integration · 11 August 2021Partnership for BPA Platform - industry-leading SAP Certified integration and business process automation solutions. BPA Platform integrates SAP Business One with other systems and automates data transfers and business processes. Codeless Platforms has 450+ global partners and 7,500+ customers worldwide.
• Specialized Technical Services (STS)coreChannel Partner/ Reseller/ Distributor · 23 October 2018Strategic partnership for cloud deployment of SAP Business One. STS Cloud enables users to run SAP on cloud subscription with Software as a Service (SaaS) delivery. Partnership allows reduced costs, enhanced productivity and flexibility while guaranteeing data security. STS is IT service provider with offices in 8 countries serving Jordan, UAE, Palestine and Iraq.
• SAPcoreChannel Partner/ Reseller/ Distributor · 1 January 2011SAP Gold Partner - the highest partnership level with SAP. Resells, implements and supports SAP software solutions including SAP Business One and SAP S/4HANA. First SAP Gold Partner in Jordan (2011). Certified professionals deliver SAP solutions across MENA region.
• CertaCurestrategicStrategic or Co-development PartnerHealthcare technology partnership. CertaCure provides comprehensive healthcare solutions for hospital operations. Partnership creates positive impact in healthcare industry through SAP HIS integration, helping medical professionals manage critical data, reduce costs, and streamline daily activities.
• BlitzScale ConsultingminorImplementation/ SI/ Consulting PartnerNiche partner with extensive financial leadership experience. Consultants guide business challenges, help establish strategies, organization structure, business processes, and redirect companies for growth and profitability.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• All for One Group: European-headquartered SAP platinum partner specializing in SAP Business One and S/4HANA implementations for mid-market companies. Closely comparable to ABS in target customer (mid-market SMEs) and core product focus.
• Seidor: Global SAP Gold Partner and one of the largest SAP implementation and managed services firms in the world, with strong presence in MENA and Iberia. Directly comparable to ABS as a multi-country SAP implementation partner serving mid-market and enterprise customers.
• Syntax Systems: Global SAP-managed cloud and implementation provider with strong ERP and managed services portfolio. Comparable to ABS as a multi-region SAP partner delivering Business One and S/4HANA, but at significantly larger scale.
• NTT Data Business Solutions: Large global SAP platinum partner and one of the top SI firms for SAP Business One and S/4HANA implementations. Overlaps with ABS on target customer (mid-market) and core SAP delivery, but operates at far greater scale.

Direct peers

• Steltix: Smaller SAP Business One partner focused on delivering ERP implementations, add-ons, and managed services to SMEs, with industry verticals. Highly comparable to ABS in business model, target customer, and SAP product specialization.
• Lemongrass Consulting: SAP-focused cloud transformation and managed services firm specializing in SAP migrations to hyperscaler clouds. Comparable to ABS on the SAP delivery side and on cloud hosting/managed services, but with a stronger cloud-migration emphasis.

Regional players

• e5 (MENA SAP Partner): Established SAP partner operating across the Middle East with ERP implementation, business intelligence, and cloud services. Comparable as a regional SAP competitor targeting the same MENA SME and mid-market customer base as ABS.
• RealSoft Arabia: SAP partner operating in Saudi Arabia and the wider Arab region providing ERP implementation, support, and add-ons to SMEs. Directly comparable as a fellow regional SAP partner serving Arabic-speaking markets.
• Practical Software Solutions (PWS): SAP Business One partner in the MENA region delivering ERP implementations and add-ons to mid-market companies. Comparable to ABS in focus on SAP Business One for Arabic-speaking SMEs in the Gulf and Levant.

Others

• CompuTec: Technology partner that provides the ProcessForce advanced manufacturing add-on used by ABS in its SAP Business One deployments. Comparable as an ecosystem participant — a technology vendor whose products ABS resells and integrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/e2ABS
• YouTubeyoutube.com/channel/UCqh-rGk14ZJ30S3wc8j0OkA
• Facebookfacebook.com/e2abs
• LinkedInlinkedin.com/company/e2abs
• Instagraminstagram.com/advancedbusinesssolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Business Solutions