What B Company does

B Company is a privately held Danish B2B distributor of professional cleaning and hygiene supplies headquartered in Odense, founded in 2009 by Jess Bluhme, with sister Tanja Bluhme Nielsen as co-owner. The company sells a broad multi-category catalog spanning cleaning agents, mops and cleaning equipment, floor machines and vacuums, personal hygiene products, paper and dispensers, kitchen and catering packaging (including sustainable/biodegradable lines), window-cleaning tools, and waste-sorting systems. The portfolio combines recognized third-party brands (Kiehl, Tork/Essity, Ecolab, Diversey, Novadan, Nilfisk, Brabantia, Naturesse, Plant2Plast, Vikan, Duni, and others) with the company's own B-line label. The company operates a Magento-powered webshop (launched 2020), a physical retail store at Stenhuggervej 4 in Odense, and a field sales team targeting Danish business customers in food service, hotels, industrial kitchens, professional cleaning companies, and general commercial accounts.

Underlying technology is conventional e-commerce infrastructure — Adobe Experience Cloud / Magento storefront with Cloudflare CDN and security, and Google Analytics / Microsoft Clarity for traffic insight — with no proprietary software or AI/ML components. The business model is transactional resale: customers place orders through the webshop, in-store, or via sales consultants, paying listed unit prices in Danish Krone. Ancillary commercial levers include a Pluskunde loyalty program (5% Bonuskroner), free shipping above 1,500 Kr, bulk quantity discounts, custom-logo packaging services, and a publicly displayed Fødevarestyrelsen food-safety control report supporting credibility with food-service buyers. Geographic scope is domestic Denmark, with a self-claimed position as 'Funen's largest cleaning wholesaler'.

Name

B Company

Legal name

B Company

Website

https://bcompany.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

B Company is a privately held Danish B2B distributor based in Odense selling professional cleaning agents, hygiene products, catering/kitchen supplies, sustainable packaging, and cleaning equipment via a webshop, physical store, and field sales team to SMB and enterprise customers across Denmark.

Ownership category

akta.pro rank

Product category

Professional Cleaning Supplies Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Soap and Cleaning Compound Manufacturing (32561), Stationery and Office Supplies Merchant Wholesalers (424120)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

akta.pro secondary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Professional cleaning supplies
• Cleaning chemicals
• Hygiene products
• Waste management systems
• Catering supplies

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Sales: B Company generates revenue primarily through direct online sales via their Magento-powered webshop, where customers can purchase products directly. The company also operates a physical retail store and employs salespeople to serve business customers.
2. Physical Store Sales: Revenue generated through in-store purchases at their Odense location, serving both walk-in customers and business clients who prefer face-to-face consultation.
3. Consultant/Sales Team: Revenue driven through account management and sales consultations, where experienced salespeople provide guidance and process orders for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

B Company distributes and sells professional cleaning agents, cleaning equipment, kitchen and catering supplies, sustainable packaging, waste management systems, paper products and dispensers, and window cleaning tools. The company markets both third-party branded products (Kiehl, Tork, Diversey, Ecolab, Novadan, Nilfisk, etc.) and its own B-line brand to business customers across Denmark via a physical retail store in Odense and an e-commerce webshop.

Product overview

B Company is a B2B cleaning and hygiene products distributor based in Odense, Denmark, founded in 2009. The company operates as a multi-category distributor offering professional cleaning agents (Rengøringsmidler), cleaning equipment (mops, machines, carts, vacuums), kitchen and catering supplies, sustainable packaging, waste management systems, paper and dispensers, and window cleaning tools. The product portfolio includes both third-party branded products (Kiehl, Ecolab, Novadan, Diversey, Tork, Nilfisk, and others) and the company's own B-line brand. The company also offers a loyalty program (Pluskunde) and custom logo packaging services. Products are sold through a physical store in Odense and an e-commerce webshop launched in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• B-line: B Company's own product series of cleaning agents and related products

Products and services

• Rengøringsmidler (Cleaning Agents) Professional cleaning agents including sanitary cleaning, floor cleaning, multi-surface cleaning, surface disinfection, and limescale remover, sourced from brands such as Kiehl, Diversey, Ecolab, Novadan, and B Company's own B-line series.
• Mopper & Tilbehør (Mops & Accessories) Professional cleaning mops including velcro mops, pocket mops, system mops, hygiene mops, sweeping mops, and mop frames with accessories from brands such as Vikan and Nordisk Microfiber.
• Personlig Hygiejne (Personal Hygiene) Personal hygiene products including soap and shampoo, hand cleaner, hand sanitizer, and sanitary products for professional use.
• Rengøringsmaskiner (Cleaning Machines) Professional cleaning equipment including floor machines and machine pads from brands such as Nilfisk and Fimap.
• Køkken & Catering (Kitchen & Catering) Kitchen and catering supplies including disposable serviceware, reusable serviceware, foil containers, food packaging, take-away packaging, baker and packaging articles, and table settings from brands including Catersource, Duni, Naturesse, Plant2Plast, and Tork.
• Bæredygtig Emballage (Sustainable Packaging) Eco-friendly packaging made from bioplast, bamboo, palm leaves, and sugarcane fibers. Includes sustainable disposable serviceware, take-away packaging, and packaging articles from brands Naturesse and Plant2Plast.
• Affaldssystemer (Waste Systems) Waste management and sorting systems including waste sorting, waste bins and lids, pedal bins, and waste bags. Brands include Brabantia, Catersource, Tork, and TTS.
• Papir & Dispensere (Paper & Dispensers) Paper products and dispensers including toilet paper, paper towels, hand sheets, dispensers, and workshop rolls from brands Tork and Katrin.
• Vinduespudsning (Window Cleaning) Professional window cleaning equipment including telescopic poles, strip holders, strip covers, water-fed poles, and glass scrapers and blades. Brands include Unger, Moerman, Dirks, Sörbo, and TTS.
• Rengøringsvogne (Cleaning Carts) Cleaning carts and trolleys including service carts, small cleaning carts, large cleaning carts, and compact cleaning carts. Brands include TTS and Activa.
• Støvsugere (Vacuum Cleaners) Vacuum cleaners and accessories including vacuum bags and accessories, nozzles, and spare parts for Nilfisk models.
• Liplid A coffee lid product providing an improved and safer drinking experience, marketed as a new and enhanced drink lid solution.
• B-line B Company's own brand product line of professional cleaning agents and supplies.
• Pluskunde (Plus Customer Loyalty Program) A customer loyalty program offering 5% bonus rewards (Bonuskroner) on purchases, with free shipping over 1500 DKK.

Quantifiable outcome

• Delivery within 1-3 business days on almost all products
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered major and core.

• KiehlmajorTechnology or IntegrationKiehl is a key supplier brand for professional cleaning products. B Company carries a wide range of Kiehl products including sanitizers, floor cleaners, glass cleaners, and specialized cleaning solutions.
• Tork (Essity)majorTechnology or IntegrationTork is a major supplier of paper products and dispensers. B Company offers Tork toilet paper, hand towels, hand dryers, and dispensers as part of their product range.
• NovadanmajorTechnology or IntegrationNovadan supplies professional cleaning chemicals with focus on efficiency and sustainability. B Company carries Novadan's range of cleaning products.
• DiverseymajorTechnology or IntegrationDiversey provides professional cleaning and hygiene solutions. B Company offers Diversey products for various cleaning applications.
• EcolabmajorTechnology or IntegrationEcolab supplies industrial cleaning chemicals and sanitization products. B Company carries Ecolab's machine dishwasher and cleaning solutions.
• SUREcoreTechnology or IntegrationSURE provides 100% biodegradable cleaning products made from plant and mineral-based ingredients. B Company offers SURE as a sustainable cleaning alternative.
• Green Care ProfessionalcoreTechnology or IntegrationGreen Care Professional offers environmentally friendly cleaning chemicals using natural ingredients that reduce pollution and CO2 emissions. Carried by B Company as sustainable options.
• KatrinmajorTechnology or IntegrationKatrin supplies paper products and dispensers. B Company offers Katrin paper towels, toilet paper, and related products.
• NaturessemajorTechnology or IntegrationNaturesse is a key supplier of sustainable packaging products. B Company's sustainable packaging is primarily sourced from Naturesse.
• Plant2PlastmajorTechnology or IntegrationPlant2Plast supplies plant-based sustainable packaging materials. One of B Company's main suppliers for sustainable packaging solutions.
• VikanmajorTechnology or IntegrationVikan supplies professional cleaning equipment including brushes, mops, and cleaning tools for food industry and professional cleaning.
• TASKImajorTechnology or IntegrationTASKI (part of Diversey) provides professional cleaning machines and chemicals. B Company carries TASKI products for floor care and cleaning.
• UngermajorTechnology or IntegrationUnger supplies professional window cleaning equipment including squeegees, t-shaped wands, and accessories.
• MoermanmajorTechnology or IntegrationMoerman provides professional window cleaning tools and equipment including glass scrapers and window cleaning systems.
• NilfiskmajorTechnology or IntegrationNilfisk supplies professional cleaning machines including vacuum cleaners and floor cleaning equipment.
• DunimajorTechnology or IntegrationDuni provides table setting and packaging products including tablecloths, napkins, and catering supplies.
• Nordisk MicrofibermajorTechnology or IntegrationNordisk Microfiber supplies microfiber cleaning cloths and mops for professional and sustainable cleaning.
• BrabantiamajorTechnology or IntegrationBrabantia supplies waste bins and related products including pedal bins and waste sorting solutions.
• TTS (Tecno Trolley System)majorTechnology or IntegrationTTS provides cleaning carts and trolley systems for professional cleaning operations.
• KiiltomajorTechnology or IntegrationKiilto supplies professional cleaning chemicals including machine dishwasher products and floor care solutions.
• PrimeSourcemajorTechnology or IntegrationPrimeSource provides a wide range of professional cleaning and hygiene products including gloves, cleaning chemicals, and paper products.
• TanamajorTechnology or IntegrationTana supplies professional cleaning chemicals and care products with a focus on sustainability.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Intesa (Norway): Norwegian cleaning and hygiene supplier to professional buyers, including restaurants, hotels and industrial kitchens. Highly comparable business model and customer segments to B Company, differing primarily by geography in the Nordic region.
• Stadsing A/S: Danish supplier of cleaning, hygiene and catering products serving professional customers. Directly competes with B Company in the Danish B2B cleaning channel with a similar multi-brand assortment strategy.
• Cefalon: Danish distributor of cleaning, hygiene and catering products to the foodservice and professional cleaning segments. Closely matches B Company's customer verticals (HoReCa and cleaning companies) and product portfolio.
• Plastirol A/S: Danish supplier specializing in cleaning, hygiene and packaging products for professional kitchens and cleaning operators. Comparable mid-sized B2B distributor competing in overlapping Danish HoReCa and cleaning segments.

Broad incumbents

• Nilfisk (direct): Global manufacturer of professional cleaning machines (vacuum cleaners, floor scrubbers) that B Company resells. Relevant as both a supplier partner and a direct competitor for equipment-heavy B2B cleaning accounts.
• Bunzl: Global B2B distribution and outsourcing company supplying cleaning, hygiene, hospitality and foodservice products. Closest large-scale analog to B Company's mix of chemicals, paper, dispensers and catering disposables, operating across multiple European markets.
• Solar A/S: Large Danish B2B distributor of technical products, supplies and facilities goods serving trades and businesses. Overlaps with B Company in serving professional buyers with consumables and equipment, though at much greater scale and broader categories.
• Lyreco: European B2B distributor of workplace, hygiene and cleaning supplies to businesses of all sizes. Direct category overlap with B Company's paper, hygiene and cleaning categories, with a much larger pan-European delivery and contract capability.
• Ahlsell (Nordic): Nordic technical wholesaler carrying cleaning, hygiene and foodservice products alongside a wide industrial assortment. Competes with B Company for B2B cleaning and hygiene spend across Denmark, especially in the hotel, restaurant and facility segments.

Emerging players

• Office Depot / Lyreco Denmark: Office and facility supplies retailers with growing cleaning/hygiene assortment. Partially competes with B Company on paper, hygiene and consumable categories sold to office-based B2B customers in Denmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bcompany.rengoeringsmidler
• LinkedInlinkedin.com/company/b-company/about
• Instagraminstagram.com/bcompanyaps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Company