The Call Company

What The Call Company does

The Call Company A/S is a privately held Aarhus, Denmark-based call center and BPO firm operating as a subsidiary of the diversified parent The Company Group A/S. Founded in 2010 and headquartered at Ny Banegårdsgade 48 in a renovated 1926 DSB building, the company employs approximately 107 staff and runs four integrated service pillars: Telefonsalg (telemarketing/sales), Kundeservice (customer service), Fundraising for NGOs, and Mødebooking (meeting booking), supported by sub-products including lead generation, 360-degree customer service, overflow handling, anti-churn retention, receptionist services, and physical fulfillment.

The technology backbone is a human-agent delivery model enhanced by CRM systems and proprietary live dashboards that expose real-time operational metrics (94% call answer rate, 20-second average queue time, 505,000+ total conversations and 55,000+ successful dialogues in 2025). Services are delivered across phone, email, live chat, social media, and SMS in Danish, Swedish, and Norwegian, with ISOBRO-compliant fundraising practices for charity clients and permission-based canvassing for B2B/B2C sales.

The business model is project-based B2B outsourcing. Revenue is generated through flexible pricing — per unit (call, minute, item), per hour, per sale, or a 50/50 hybrid combining fixed and variable components — across two principal streams: transaction-based telemarketing and managed customer-service outsourcing. The Call Company sells primarily via direct enterprise outreach, an in-house knowledge hub, an annual Kundeservice Konference, referrals, and word-of-mouth, targeting Scandinavian enterprises (publishing, media, telecom, energy, real estate) and a deep NGO/fundraising vertical where it cites 30+ references and long-tenured clients such as Lungeforeningen, Aids-Fondet, Greenpeace, and Story House Egmont.

Name

The Call Company

Legal name

The Call Company A/S

Website

https://thecallcompany.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

The Call Company is an Aarhus, Denmark-based BPO firm providing telemarketing, customer service, fundraising, and meeting booking services to Scandinavian enterprises and NGOs across phone, chat, email, and social media.

Ownership category

akta.pro rank

Product category

Contact Center / Telemarketing Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN)

Keywords

• Telemarketing services
• Customer service outsourcing
• Fundraising services
• Meeting booking services
• Lead generation services

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-based Telemarketing Services: Revenue generated through variable pricing models based on performance outcomes. They offer three primary pricing structures: price per unit (per item, per minute, per call), price per hour (fixed hourly rate), and price per sale (per item sold, per meeting booked, per completed analysis). A hybrid 50/50 model combines variable and fixed pricing.
2. Customer Service Outsourcing: B2B outsourcing services where they handle customer inquiries, support, and service functions. Pricing typically based on call volume, time, or performance metrics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Call Company is a Scandinavian B2B contact center that provides telemarketing (B2B and B2C sales, upselling, permission-based canvassing), NGO fundraising, customer service outsourcing (inbound calls, written inquiries, complaints, fulfillment), meeting booking, and lead generation services delivered by approximately 107 agents in Danish, Swedish, and Norwegian via phone, email, chat, and social media. Pricing is customized per project using unit, hourly, performance-based, or hybrid models, and operations are supported by a live dashboard for real-time transparency.

Product overview

The Call Company offers a unified telemarketing and customer service platform as a single integrated offering. The core portfolio consists of four main service pillars: Telefonsalg (telemarketing/sales), Fundraising (NGO fundraising), Kundeservice (customer service), and Mødebooking (meeting booking), supported by specialized sub-services including lead generation, 360-degree customer service, overflow handling, receptionist services, anti-churn retention, and fulfillment operations. The company operates from Aarhus, Denmark with approximately 107 employees handling over 505,000 conversations annually across Scandinavian languages. All services are delivered through human agents using multiple communication channels (phone, chat, email, social media) rather than a software product with API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Telefonsalg (Telemarketing / Telesales)

Quantifiable outcome

• 94% of incoming calls answered with 20-second average queue time
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Company Group A/ScoreOthersThe Call Company A/S is part of The Company Group A/S, which is the parent company. The Call Company operates as a subsidiary within this group structure, sharing infrastructure, HR services, and operational resources. The parent company provides compliance management and whistleblower services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Transcom: Global customer experience and customer service BPO with significant Nordic operations, headquartered in Sweden. Directly comparable as a customer service and telemarketing outsourcer serving enterprise clients across multiple verticals, though at materially larger global scale.
• Puzzel: Nordic-headquartered cloud contact center provider offering omnichannel customer service software and managed services. Comparable as a Scandinavian CX/customer service vendor serving similar enterprise and BPO segments, with both platform and service delivery elements.
• Teleperformance: Global leader in outsourced customer experience management and digital services. Comparable as a large-scale omnichannel customer service, telemarketing, and fundraising outsourcer, though operates at vastly greater scale and across more geographies than The Call Company.
• Concentrix: Major global customer experience and BPO company formed in part through the merger with Webhelp. Comparable as a customer service, sales, and telemarketing outsourcer serving enterprise clients across similar verticals including media, publishing-adjacent, and subscription businesses.
• TTEC (TeleTech): Global customer experience technology and services company offering CX, sales, and digital customer service solutions. Comparable on the customer service outsourcing and telemarketing capability axis, though operating at significantly larger scale globally.

Direct peers

• Nordic Connect: Danish customer service and telemarketing outsourcer based in Denmark, serving Scandinavian enterprise and NGO clients. Closely comparable to The Call Company in geography, vertical mix, and service offering focus on Scandinavian-language customer engagement.
• Bravo (formerly BD Communications): Swedish customer service and telemarketing outsourcer serving Nordic enterprise clients with omnichannel support and sales. Highly comparable to The Call Company on Scandinavian geography, mid-market enterprise customer base, and contact center service portfolio.
• Fon desk: Smaller Danish-based call center and customer service outsourcer. Comparable on geography, service portfolio (telemarketing, customer service) and Scandinavian enterprise/NGO customer focus, though at a smaller scale than The Call Company.

Regional players

• Ageras: Nordic business services platform with customer-facing sales operations in Scandinavia. Partially comparable as a Nordic-focused outsourcing and services provider, though focused on accounting/sales lead generation rather than pure customer service.
• Dialoga Group: Nordic customer service and telemarketing provider operating across Sweden, Norway, and Denmark. Directly comparable as a Scandinavian-region customer engagement outsourcer offering inbound customer service, sales, and fundraising-adjacent services to enterprise and nonprofit clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecallcompany
• LinkedInlinkedin.com/company/the-call-company-a-s
• Instagraminstagram.com/thecallcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Call Company