Country Club of Roswell

What Country Club of Roswell does

Country Club of Roswell is a private, member-owned country club established in 1973 and located at 2500 Club Springs Drive, Roswell, Georgia, within the upscale 700-home Willow Springs housing development on the border of Roswell and Alpharetta in the North Fulton submarket of metropolitan Atlanta. The club operates a full-amenity recreational and hospitality platform anchored by an 18-hole championship golf course with Bermuda fairways and Champion Dwarf greens, a tennis facility featuring 9 sub-irrigated Har-Tru clay courts and 4 hard courts (with 8 permanently lined pickleball courts), a three-pool aquatic center with water slides and diving boards, a PRECOR-equipped fitness center with on-demand virtual classes, and farm-to-table dining across fine, casual, and outdoor venues. A 350-guest Grand Ballroom plus outdoor ceremony spaces support weddings, corporate meetings, and social events.

The business is structured around four membership tiers — Full Golf (ages 36+), Intermediate Golf (ages 35 and under), Tennis, and Social — with dues extending to spouse or spousal equivalent and dependent children under 26, generating the bulk of revenue as recurring annual subscriptions. Secondary revenue is earned through event catering, dining, and pro-shop retail across golf and tennis. Distribution is sales-led and direct: a dedicated Membership Director (Brock McElhaney) drives prospect-to-member conversion via tours, phone, email, and inquiry forms, while a Director of Catering (Kyle Sellers) and Events Team handle wedding and corporate bookings. The club is an affiliate of Concert Golf Partners, a private-equity-backed club management company, granting members reciprocal play through the Symphony Concert Clubs network with optional Symphony Select upgrades to Links2Golf Network and Executive Golfer privileges, and operating on Northstar Technologies club management software. Marketing is primarily web- and social-led via the ccroswell.com site, Instagram (@ccroswell and @ccroswellweddingandevent), Facebook, and an active "Catering Corner" blog.

Name

Country Club of Roswell

Legal name

Country Club of Roswell

Website

https://ccroswell.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Club of Roswell is a private, full-amenity country club in the affluent North Atlanta suburb of Roswell, Georgia, offering 18-hole golf, tennis, pickleball, aquatics, fitness, dining, and event facilities to members and event clients, affiliated with Concert Golf Partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Private country club generates revenue primarily through membership dues. Multiple membership categories are offered including Full Golf, Intermediate Golf (for ages 35 and under), Tennis, and Social memberships. Memberships extend to primary member, spouse or spousal equivalent, and dependent children under 26.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Country Club of Roswell is a private member-owned country club that provides golf, tennis, swimming, fitness, and dining amenities to members and their families, alongside a full-service wedding, corporate meeting, and social event venue. The club sells tiered membership subscriptions (Full Golf, Intermediate Golf, Tennis, and Social) as its primary commercial offering, with revenue also generated from catering, events, and on-site dining services.

Product overview

Country Club of Roswell is a private country club offering a comprehensive suite of recreational and hospitality services. The core offerings include an 18-hole championship golf course, a tennis facility with 9 clay and 4 hard courts (plus 8 pickleball courts), an aquatic center with three pools and water features, a fitness center with PRECOR equipment, and multiple dining venues. Event services encompass weddings, corporate meetings, and social gatherings in the Grand Ballroom and outdoor spaces. The club offers various membership tiers (Full Golf, Intermediate Golf, Tennis, and Social) and participates in the Concert Connect reciprocal benefits network. Youth programming includes swim team, summer camps, and multi-sport activities. The club hosts over 100 annual social events and operates dining services featuring farm-to-table scratch-made cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Golf Membership Subscription membership for members age 36 and up granting full access to the 18-hole golf course, aquatic center, fitness center, tennis courts, and social/dining events. Includes greens fees and practice facilities; guest play allowed up to 6 times per year at current guest fees.
• Intermediate Golf Membership Subscription membership for members age 35 and under providing full golf course access and club amenities, structured at pricing appropriate for younger members.
• Social Membership Subscription membership offering access to the fitness center, social and dining events, and indoor/outdoor dining facilities, without golf or tennis playing privileges.
• Tennis Membership Subscription membership providing full access to the aquatic center, fitness center, tennis courts, and social/dining events with indoor and outdoor dining.
• 18-Hole Championship Golf Course An 18-hole championship golf course with Bermuda grass fairways and Champion Dwarf greens, voted Best Course in North Atlanta in 2018. Includes clubhouse, practice facilities, and tournament play hosted at the club.
• Tennis Facility Tennis facility offering 9 sub-irrigated Har-Tru clay courts and 4 US Open hard courts, with 8 pickleball courts permanently lined. Includes ALTA and USTA leagues, junior programs, and private lessons.
• Pickleball Program Pickleball programming offering private and group lessons from certified instructors, monthly mixers, and court reservations on hard courts, with equipment provided.
• Aquatic Center Aquatic facility featuring 2 water slides, a Junior Olympic-sized pool with zero entry, a 13-foot diving pool with 2 diving boards, mushroom fountain, splash pad, baby pool, and poolside food and beverage service.
• Fitness Center Exercise facility with PRECOR machines and equipment, full weight system, free weights, and a Video On-Demand Fitness System for small group or individualized virtual instruction in cardio, core, strength, and mind and body classes.
• Dining Services Club dining offering fine, casual, and outdoor dining options, including the Halfway House, Magnolia Bar, lunch and dinner service, seasonal menus, and special occasion celebrations.
• Wedding and Event Venue Services Wedding and event venue offering indoor Grand Ballroom accommodating up to 350 people, outdoor ceremony spaces with golf course views, garden area, rehearsal dinners, bridal showers, and corporate events with private get-ready rooms.
• Meetings and Corporate Events Private and semi-private rooms for corporate meetings, conferences, and events, with audio-visual equipment, complimentary WiFi, conference services, climate control, and full catering options.
• Event Catering Custom catering menus from diverse cuisines served as hors d'oeuvres, plated, family-style, or buffet meals, with full bar service offering signature drinks, specialty wines, and premium liquors.
• Concert Connect Reciprocal Play Benefits Reciprocal play benefits for Symphony Concert Clubs through the Links2Golf Network and Executive Golfer privileges. Members can book guest play at affiliated clubs up to 7 days in advance, with a Symphony Select upgrade available for additional perks.
• Charity Tennis Pro-Am Invitational Annual charity tennis tournament raising funds for local non-profit organizations, featuring a gala dinner, silent auctions, and entertainment.
• Youth Programs Year-round youth activities including summer camps, Kid's Night Out, themed family events, and programs in aquatic, golf, tennis, and social activities.
• CCR Wave Swim Team Competitive swim team for ages 3-18 offering learn-to-swim instruction, stroke development, and competitive training. Includes the Ripples program for youngest swimmers and participation in dual meets and Championship Meet.
• Golf Shop Pro shop offering automated handicap system, club storage, club cleaning, shoe polish and cleaning services, with the latest trends in equipment and apparel and special order capabilities.

Quantifiable outcome

• Voted Best Course in North Atlanta in 2018
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Concert Golf PartnerscoreStrategic or Co-development PartnerCountry Club of Roswell is an affiliate of Concert Golf Partners, a private equity-owned club management company. Through this partnership, members gain access to the Concert Connect network offering reciprocal play benefits at other Concert Golf clubs. Symphony Concert Clubs are accessible at guest rates up to 7 days in advance. Members can upgrade to Symphony Select membership for enhanced benefits including Links2Golf Network and Executive Golfer privileges. The club is powered by Northstar Technologies club management software.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Standard Club: Private member-owned club in Johns Creek, GA offering golf, tennis, aquatics, and dining under a similar multi-tier membership structure, competing directly for North Atlanta members and corporate/wedding event bookings.
• Country Club of the South: Upscale private club inside the Country Club of the South gated community in Johns Creek/Alpharetta, GA with a Jack Nicklaus-designed golf course and similar amenity mix targeted at the same North Fulton family demographic.
• Atlanta Athletic Club: Prestigious private member-owned athletic club in Johns Creek, GA with two championship golf courses and full racquet/aquatic amenities; serves the same elite North Atlanta family and corporate market at a higher price point.
• Rivermont Golf & Country Club: Private country club in Johns Creek, GA with golf, tennis, swim, and dining amenities serving the same North Atlanta suburban catchment as Country Club of Roswell.
• Horseshoe Bend Country Club: Private country club located within the nearby Horseshoe Bend residential community in Milton/Roswell, GA, directly competing for members in the same North Fulton affluent catchment area with comparable golf, tennis, and pool amenities.
• Peachtree Golf Club: Prestigious private golf club in Atlanta with a single championship course and strong dining/social component, competing for affluent North Atlanta golfers seeking a more golf-centric member experience.
• White Columns Country Club: Private family-oriented country club in Alpharetta, GA offering a similar membership-based model with golf, tennis, and pool facilities, drawing from the same North Atlanta affluent family demographic.
• Cherokee Town & Country Club: Historic private club in Atlanta offering two golf courses, full racquet sports, aquatics, and dining, competing for the same high-net-worth North Atlanta family and corporate event customer base.
• Capital City Club: Private member-owned social and athletic club in Brookhaven and downtown Atlanta offering golf, dining, fitness, and event spaces; overlaps on corporate event and wedding catering competition in the broader Atlanta market.

Broad incumbents

• Concert Golf Partners: Private equity-backed owner-operator of a portfolio of private country clubs across the U.S.; directly comparable as the parent organization managing Country Club of Roswell and as the broader platform strategy shaping its capital allocation, dues, and operating decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CCRProAm
• Instagraminstagram.com/ccroswellweddingandevent
• Xx.com/cc_roswell
• LinkedInlinkedin.com/company/country-club-of-roswell

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Club of Roswell