Audiology Associates

What Audiology Associates does

Audiology Associates is a privately held, female-owned audiology practice founded in 1977 by Dr. Craig W. Johnson in Maryland. Today it operates 12 modern, state-of-the-art clinics across Maryland and Washington DC, staffed by an all-female team of 13 doctors of audiology co-led by Dr. Melissa Segev and Dr. Briana Holtan following an ownership transition from the founder. The practice delivers comprehensive hearing healthcare across the full acuity spectrum: comprehensive hearing assessments, prescription hearing aids in six form factors (IIC, CIC, ITC, ITE, RIC, BTE) with Bluetooth connectivity to smartphones, TVs, and apps; tinnitus treatment; pediatric audiology from newborn screening through adulthood; vestibular and balance testing via Videonystagmography (VNG) goggles; cochlear implant candidacy, referral, and programming; professional earwax removal using the Earigator device; in-house hearing aid repairs; insurance verification; and custom earmolds/hearing protection.

Its business model combines professional services revenue with hardware sales and is anchored in a direct-to-consumer regional clinic footprint rather than centralized retail or tele-audiology. Pricing is not publicly disclosed; the practice participates with major insurance carriers including Medicare, Blue Cross Blue Shield, Aetna, Cigna, Humana, UnitedHealthcare, multiple Maryland Medicaid plans, and various county and state employee plans, and offers payment plans for devices. The go-to-market motion is multi-channel: physician referrals, direct patient booking via website forms or phone, content marketing through an educational blog and patient stories, and social media presence on Facebook and Instagram. Customers are predominantly individual patients (newborns through older adults), with pediatric patients, insured patients requiring benefits navigation, and referring physicians as supporting segments.

In 2024, Audiology Associates leadership helped shepherd a landmark Maryland legislative initiative that made the state the first to authorize audiologists to order cultures, bloodwork, and radiographic imaging for auditory and vestibular conditions, expanding clinical scope and per-patient revenue capture across all 12 sites. The practice is positioned as a high-touch regional specialist with regulatory differentiation rather than a national or technology-platform scale player, and there is no public revenue disclosure, funding activity, or acquisitions in the source material.

Name

Audiology Associates

Legal name

Audiology Associates Inc.

Website

https://aaiaudiology.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Audiology Associates is a privately held, female-owned audiology practice operating 12 clinics across Maryland and Washington DC, providing hearing assessments, prescription hearing aids, tinnitus care, cochlear implant services, vestibular testing, and pediatric audiology delivered by 13 doctors of audiology.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Audiology services
• Hearing aid fittings
• Vestibular testing
• Cochlear implants
• Earwax removal

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Audiology Services: Professional audiology services including hearing assessments, vestibular/balance testing, tinnitus management, cochlear implant services, and earwax removal.
2. Prescription Hearing Aids: Sale and fitting of prescription hearing aids including various styles (IIC, CIC, ITC, ITE, RIC, BTE). Hearing aid repairs and maintenance services also provided.
3. Insurance Processing: Insurance specialists help patients navigate hearing aid coverage and benefits. Practice participates with multiple insurance carriers including Medicare, BCBS, Aetna, Cigna, Humana, and various Maryland Medicaid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Audiology Associates is a private audiology practice that provides comprehensive hearing healthcare services across 12 clinics in Maryland and Washington DC, including diagnostic hearing assessments, prescription hearing aid fittings across multiple form factors, earwax removal, vestibular/balance testing, cochlear implant services, tinnitus management, and pediatric audiology. The practice generates revenue from professional service fees and the sale of prescription hearing hardware, supported by in-house repairs, insurance verification, and custom earmold fittings. Its services are delivered by 13 doctors of audiology under an all-female ownership team.

Product overview

Audiology Associates is a healthcare services practice providing comprehensive audiological care across Maryland and Washington DC through 12 modern state-of-the-art locations. The practice operates as a unified service offering centered around hearing healthcare, with core services including comprehensive hearing assessments, prescription hearing aid technology (offering IIC, CIC, ITC, ITE, RIC, and BTE styles), tinnitus treatment, earwax removal (using Earigator technology), cochlear implant services, vestibular/balance testing (VNG), and pediatric audiology (from birth through adulthood). These services are supported by hearing aid repair services, insurance verification assistance, and custom earmolds/hearing protection. The practice features Bluetooth-enabled hearing aids that integrate with smartphones (iPhone/Android) and TVs for calls and audio streaming, along with tinnitus management apps. Founded in 1977, the all-female owned practice is led by Dr. Melissa Segev and Dr. Briana Holtan with a team of 13 doctors of audiology.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Hearing Assessments Comprehensive diagnostic hearing evaluations for patients of all ages, including physical ear examination, soundproof booth testing with headphones, speech understanding tests in various noise conditions, and immediate audiogram results review. Used by individual patients seeking hearing healthcare in Maryland and DC.
• Prescription Hearing Aids Prescription hearing aids with micro-digital technology offering Bluetooth connectivity to smartphones, TVs, and other devices. Available in multiple styles (IIC, CIC, ITC, ITE, RIC, BTE) custom-fit to individual patient hearing loss profiles. Targets adult and pediatric patients with diagnosed hearing loss.
• Earwax Removal Professional earwax removal using the Earigator state-of-the-art technology, curvette technique, and otoscope assessment. Safe, painless, and efficient procedure for patients with earwax impaction across all ages.
• Tinnitus Treatment Tinnitus management and treatment services, with hearing aids featuring apps that can mask tinnitus sounds. Designed for patients experiencing ringing or other phantom sounds in the ears.
• Cochlear Implants Cochlear implant services including candidacy evaluations, surgical referrals, and programming. Electronic devices that bypass damaged inner ear to send sound signals directly to the auditory nerve. For patients with severe to profound hearing loss.
• Vestibular Testing and Balance Assessment Balance and vestibular testing using VNG (Videonystagmography) goggles to track eye movements, assess inner ear and brain balance systems, and diagnose causes of dizziness. For patients experiencing vertigo, imbalance, or dizziness.
• Pediatric Audiology Pediatric audiological care from birth until adulthood, including newborn hearing screenings, DPOAE testing, ABR (Auditory Brainstem Response), and children's hearing exams. Addresses ear infections (otitis media), congenital hearing loss, and acquired hearing loss in children.
• Hearing Aid Repairs In-house hearing aid repair services covering water damage, faulty batteries, cables, and complex manufacturer repairs. Includes loaner hearing aids during repairs. For existing hearing aid patients.
• Insurance Verification Services Insurance coverage verification and navigation assistance for hearing aids, working with major insurance carriers including Aetna, Blue Cross Blue Shield, Cigna, Humana, Medicare, and United Healthcare. Helps insured patients understand and maximize their hearing aid benefits.
• Custom Earmolds and Hearing Protection Custom hearing protection and earmolds fitted by audiologists. For patients needing specialized hearing protection or custom-fit earmold solutions.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Baltimore County Employee InsurancecoreChannel Partner/ Reseller/ DistributorPractice participates with Baltimore County employee insurance as well as other county and state employee insurances for hearing healthcare services.
• Major Insurance Carriers (Aetna, BCBS, Cigna, Humana, Medicare, etc.)coreChannel Partner/ Reseller/ DistributorInsurance specialists help patients navigate coverage for hearing assessments and hearing aids. Providers include Aetna, Blue Cross Blue Shield, Coventry, Carefirst, Cigna, Humana, United Healthcare, Medicare and Medicare Advantage plans, and various Maryland Medicaid plans.
• Maryland Medicaid PlansminorChannel Partner/ Reseller/ DistributorParticipates with Maryland Medicaid plans including Aetna Better Health, Amerigroup, BC/BS Community Plan, Maryland Physicians Care, Medstar Family Choice, Priority Partners, and UHC Community Plan. Note: DC offices do not participate with Medicaid.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Miracle-Ear: Established franchise-based hearing aid retailer with hundreds of locations nationwide, offering assessments, hearing aids, and repairs. Competes with Audiology Associates for entry-level and moderate hearing aid customers.
• HearingLife: Large audiology retail chain with hundreds of U.S. clinics offering hearing assessments, hearing aids, and tinnitus care. Operates at significantly greater scale than Audiology Associates but serves the same patient use cases.
• HearUSA: National audiology and hearing aid provider with a multi-state clinic footprint, insurance network participation, and physician partnership model. Wider geographic reach but overlapping service offerings.
• Beltone: National hearing care franchise offering free hearing tests, hearing aids, and audiology services across the U.S. Overlaps directly with Audiology Associates in product offering and patient demographic.
• Costco Hearing Aid Center: In-store hearing aid dispensary within Costco retail locations, offering discounted prescription hearing aids with on-site audiologists. Represents a price-disruption competitive force for traditional private audiology practices.

Others

• Phonak: Global hearing aid manufacturer (Sonova) whose Bluetooth-enabled hearing aids are fitted by Audiology Associates and comparable practices. Upstream supplier whose product roadmap influences the practice's clinical offerings.
• Oticon: Major hearing aid manufacturer and supplier whose products are dispensed through audiology practices including Audiology Associates. Operates upstream of the practice as a device vendor and technology partner.

Regional players

• Johns Hopkins Audiology: Academic medical center audiology program in Maryland, providing comprehensive hearing assessments, cochlear implants, vestibular testing, and pediatric audiology within the Johns Hopkins network. Direct clinical competitor in the Baltimore/regional market.
• Clarity Hearing: Mid-Atlantic audiology practice with multiple clinic locations offering hearing assessments, hearing aids, and balance services. Comparable scale and geographic focus to Audiology Associates.

Direct peers

• Live Better Hearing + Balance: Multi-location audiology and balance practice operating across the Mid-Atlantic and Southeast with comparable service breadth (hearing aids, vestibular, tinnitus) and similar physician-referral GTM model. Most directly comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aaiaudiology
• Instagraminstagram.com/aaiaudiology
• Xx.com/aaiofmaryland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audiology Associates