Jerry Pate Company

What Jerry Pate Company does

Jerry Pate Company is a privately-held regional distributor of commercial turf maintenance equipment, irrigation systems, and specialty vehicles, headquartered in Pensacola, Florida, and operating six branch locations across the Southeast (Pensacola, Atlanta, Birmingham) and Midwest (Cincinnati/Hamilton, Cleveland/Twinsburg, Columbus/Hilliard), with mobile service technicians and a direct field sales organization covering fourteen states. The company represents leading OEMs including Toro, Club Car, ECHO, Shindaiwa, Ventrac, Harper Industries, Rain Bird, and Salsco, and operates the JP Online B2B e-commerce platform (powered by PartSmart parts lookup) for 24/7 account management, ordering, and fleet management via the Toro MyTurf integration.

The business operates across five revenue streams: new equipment sales (hardware), parts and accessories (with reported 98%+ fill rates and 99.8%+ shipping accuracy), certified pre-owned equipment under a proprietary Gold/Silver/Bronze inspection program, equipment rentals, and service/repair including mobile field service and a Board Exchange Program for irrigation controllers. Primary customers are golf courses, with secondary segments spanning sports facilities, schools and universities, municipalities, irrigation contractors, government agencies, and independent landscape equipment dealers served through a wholesale channel. The company holds EPA WaterSense Partner status and has accumulated 25+ years of manufacturer awards from Toro, ECHO, Club Car, and Foley United, including the 2013 Toro Distributor of Excellence recognition.

Growth has been driven primarily through inorganic moves (the 2019 acquisition of Toledo-based Century Equipment expanded the Midwest footprint into Ohio, Michigan, Indiana, Kentucky, West Virginia, and Pennsylvania), new OEM partnerships (Ventrac and Harper Industries in 2020), and incremental product additions in the utility vehicle and compact tractor categories. The wholly-owned Jerry Pate Design subsidiary provides upstream golf course and landscape architecture design services, creating a referral pathway into equipment specification. The business remains founder-led in brand identity (named after PGA TOUR golfer Jerry Pate) and operates without institutional investor capital or public listing.

Name

Jerry Pate Company

Legal name

Jerry Pate Company

Website

https://jerrypate.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Jerry Pate Company is a privately-held regional distributor of commercial turf maintenance equipment, irrigation systems, and specialty vehicles from brands like Toro, Club Car, ECHO, and Ventrac, serving golf courses, municipalities, universities, and irrigation contractors across 14 Southeast and Midwest states from six branch locations.

Ownership category

akta.pro rank

Product category

Commercial Turf Equipment Distribution

NAICS

Outdoor Power Equipment Retailers (444230), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Turf maintenance equipment
• Irrigation systems distribution
• Golf course equipment
• Outdoor power equipment
• Commercial landscape supplies

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: New turf maintenance equipment, golf cars, utility vehicles, and accessories from major brands including Toro, Club Car, ECHO, Ventrac, and others. Sales through direct field sales team and dealer network.
2. Parts & Accessories: Replacement parts and accessories for all equipment sold. Features parts fill rates up to 98%+ and shipping accuracy of 99.8%+. Operates Board Exchange Program for irrigation controllers.
3. Equipment Rental: Rental of golf cars, utility vehicles, aerators, topdressers, mowers, and other equipment for short-term needs. Includes tournament fleets and multi-passenger transportation vehicles.
4. Pre-Owned Equipment Sales: Gold, Silver, and Bronze certified pre-owned turf equipment. Includes reel mowers, rotary mowers, utility vehicles, golf cars, irrigation products. Offers extended warranty programs and financing options.
5. Service & Repair: Mobile equipment service, mobile irrigation service, warranty repairs. Service includes on-site field training, maintenance and repair for irrigation and commercial turf maintenance equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Jerry Pate Company distributes and services new turf maintenance equipment, irrigation systems, golf cars, utility vehicles, and handheld outdoor power equipment from leading brands (Toro, Club Car, ECHO, Shindaiwa, Ventrac, Harper, Rain Bird, Salsco) to commercial customers across the Southeast and Midwest United States. The company complements distribution with factory-trained mobile service technicians, a B2B e-commerce platform (JP Online), parts distribution, certified pre-owned equipment programs, equipment rentals, and golf/landscape architecture design services through its Jerry Pate Design subsidiary.

Product overview

Jerry Pate Company is a premier provider of outdoor beautification products and services, operating as a distributor of turf maintenance equipment and irrigation systems across the Southeast and Midwest United States. The company offers a unified platform combining equipment sales, e-commerce (JP Online), parts/service support, certified pre-owned equipment, and rentals. Core product lines include Toro golf and grounds equipment (Greensmaster, Reelmaster, Groundsmaster, ProCore), Club Car vehicles, ECHO/Shindaiwa handheld equipment, Harper Turf Equipment, and Ventrac tractors. The irrigation division provides complete solutions including Toro/Lynx control systems, turfRad sensors, and design services. The pre-owned division offers Gold/Silver/Bronze certified equipment. Services include mobile field service, Board Exchange Program for irrigation controllers, fleet management via Toro MyTurf, and landscape architecture through Jerry Pate Design.

Differentiator

Problem solved

Functional benefit

Products and services

• JP Online E-Commerce Platform B2B e-commerce platform offering parts lookup via PartSmart, online ordering, fleet management, one-day shipping, and 24/7 account management. Allows commercial customers to place and track orders, review open orders and invoices, and check availability.
• Pre-Owned Certified Equipment Three-tiered (Gold, Silver, Bronze) certified pre-owned equipment program featuring multi-point inspections by factory-trained technicians. Includes reel mowers, greens mowers, rotary mowers, utility vehicles, golf carts, sprayers, infield/bunker rakes, and irrigation products. Extended warranty and financing options available with international shipping.
• Jerry Pate Rentals Equipment and vehicle rental service offering golf cars, utility vehicles, multi-passenger transportation vehicles, tournament fleets, aerators, topdressers, and mowers. Includes Club Car fleet golf cars, Toro aerators (ProCore series), Sand Pro bunker rakes, Groundsmaster rotary mowers, and Reelmaster reel mowers.
• Irrigation Products & Systems Complete irrigation solutions including golf sprinklers, field controllers (Lynx Smart, VP, OSMAC, GDC), control systems, sensors, pump stations, valves, fittings, landscape lighting, water features, and design services. Brands include Toro, Rain Bird, Irritrol, MCI Flowtronex, and Otterbine.
• Parts & Service Parts distribution and repair services with up to 98% parts fill rates and 99.8% shipping accuracy. Services include mobile equipment service, mobile irrigation service, warranty repairs, and Board Repair/Exchange Program for irrigation controllers. Over 450 combined years of service experience across the team.
• Golf Course Equipment Complete range of Toro golf equipment including Greensmaster greens mowers, Reelmaster fairway mowers, Groundsmaster rotary mowers, ProCore aerators, Multi Pro sprayers, Topdressers, Sand Pro bunker/infield rakes, and specialty equipment (GreensPro rollers, HoverPro mowers, ProStripe striping mowers).
• Utility & Transportation Vehicles Club Car fleet golf cars, utility vehicles (2-4 passenger, gas/diesel/electric), transportation vehicles (2-8 passenger), LSVs (street-legal), and mobile merchandising vehicles. Also Toro Workman series (GTX, HD, MDX).
• Board Exchange Program Irrigation controller component replacement program allowing immediate exchange. Provides fixed low prices and two-year warranty on all replacement parts. Covers Toro irrigation systems from oldest to current production.
• Jerry Pate Design (Golf & Landscape Architecture) Landscape architecture and design service creating sustainable landscapes. Guiding principles include employing sustainable design, preserving natural habitats, and creating harmony between architecture and environment.
• Landscape Contractor Dealer Network Dealer program distributing Toro Consumer and Landscape Contractor Equipment, ECHO handheld equipment, and Shindaiwa professional handheld power equipment through independent power equipment dealers serving contractors and homeowners.

Named customers9 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Century EquipmentcoreStrategic or Co-development PartnerJerry Pate Company acquired Century Equipment based in Toledo, OH. Century was founded in 1950 as a distributor of Toro equipment and irrigation products. Century has grown into operations across Ohio, Michigan, Indiana, Kentucky, West Virginia, and Pennsylvania. Now operates as 'Century Equipment, A Jerry Pate Company'.
• VentraccoreChannel Partner/ Reseller/ DistributorJerry Pate Company became a preferred equipment distributor and service provider for Ventrac compact tractors and attachments. Ventrac tractors and attachments are engineered and manufactured in Orrville, Ohio, and sold around the world through a network of highly trained and authorized dealers.
• Harper IndustriescoreChannel Partner/ Reseller/ DistributorJerry Pate Company announced partnership with Harper Industries, Inc. as a distributor of Harper Turf Equipment line. Products include Slope Mowers, Turf Vacs, Blowers, Verti-Cutters, and Shredders. Partnership aligns companies' values around family, people, integrity, protection, joy, and prudence.
• TorocoreChannel Partner/ Reseller/ DistributorMajor equipment brand representing turf maintenance equipment, irrigation systems, golf cars, and utility vehicles. Jerry Pate has received numerous awards from Toro including Distributor of the Year and multiple Partners in Excellence awards.
• Club CarcoreChannel Partner/ Reseller/ DistributorGolf car and utility vehicle brand. Jerry Pate has received Black and Gold Elite Status and Distributor of the Year awards from Club Car.
• ECHO IncorporatedcoreChannel Partner/ Reseller/ DistributorProfessional-grade hand-held outdoor power equipment. Jerry Pate has received multiple ECHO Distributor of the Year awards and the 2021 ECHO Sales Excellence Award.
• ShindaiwacoreChannel Partner/ Reseller/ DistributorOutdoor power equipment brand manufactured and distributed by ECHO Incorporated. Known for premium, high quality products with two-year commercial warranty.
• Rain BirdcoreChannel Partner/ Reseller/ DistributorIrrigation products and systems brand. Part of Jerry Pate's comprehensive irrigation offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RDO Equipment Co. Large multi-brand heavy equipment dealer with national footprint offering sales, rentals, parts, and service - comparable operating model but at much larger scale and broader category coverage.
• Stotz Equipment: John Deere dealer network with multi-state branches covering turf, agriculture, and construction equipment - similar distribution and service model anchored on a different OEM partner.
• SiteOne Landscape Supply: Publicly traded (NYSE: SITE) national distributor of irrigation, landscape, and outdoor living products. Much larger scale and broader category mix but overlaps with Jerry Pate's irrigation and outdoor power equipment lines.
• Heritage Landscape Supply Group: Multi-brand distributor of irrigation, lighting, and landscape supplies with growing branch network - adjacent competitor in irrigation/landscape categories with overlapping B2B customers.

Direct peers

• MTI Distributing: Major Toro commercial distributor serving golf, sports turf, and grounds care markets across multiple US states with new equipment, parts, service, and irrigation - directly comparable business model, OEM mix, and end-customer profile.
• Henderson, Inc. Toro distributor focused on golf, sports, and commercial turf in the Southeast US with branches, parts, and service - overlapping geographic territory and product portfolio with Jerry Pate.
• Revels Turf and Tractor: Toro distributor serving golf courses and turf professionals in the Carolinas with similar equipment, parts, and irrigation offerings - closely matched product/customer model.
• Turf Equipment and Supply Company: Independent Toro and turf equipment distributor with new, used, parts, and service operations targeting golf and commercial grounds - same go-to-market playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jerrypateco
• YouTubeyoutube.com/channel/UCPI16KwSPbnkZXzxS75PJTw
• LinkedInlinkedin.com/company/jpti-ce
• Instagraminstagram.com/jerrypateco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jerry Pate Company