Jerry Pate Company
Jerry Pate Company is a privately-held regional distributor of commercial turf maintenance equipment, irrigation systems, and specialty vehicles from brands like Toro, Club Car, ECHO, and Ventrac, serving golf courses, municipalities, universities, and irrigation contractors across 14 Southeast and Midwest states from six branch locations.
- Company typePrivate
- Founded1976
- HeadquartersPensacola, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jerry Pate Company does
Jerry Pate Company is a privately-held regional distributor of commercial turf maintenance equipment, irrigation systems, and specialty vehicles, headquartered in Pensacola, Florida, and operating six branch locations across the Southeast (Pensacola, Atlanta, Birmingham) and Midwest (Cincinnati/Hamilton, Cleveland/Twinsburg, Columbus/Hilliard), with mobile service technicians and a direct field sales organization covering fourteen states. The company represents leading OEMs including Toro, Club Car, ECHO, Shindaiwa, Ventrac, Harper Industries, Rain Bird, and Salsco, and operates the JP Online B2B e-commerce platform (powered by PartSmart parts lookup) for 24/7 account management, ordering, and fleet management via the Toro MyTurf integration.
The business operates across five revenue streams: new equipment sales (hardware), parts and accessories (with reported 98%+ fill rates and 99.8%+ shipping accuracy), certified pre-owned equipment under a proprietary Gold/Silver/Bronze inspection program, equipment rentals, and service/repair including mobile field service and a Board Exchange Program for irrigation controllers. Primary customers are golf courses, with secondary segments spanning sports facilities, schools and universities, municipalities, irrigation contractors, government agencies, and independent landscape equipment dealers served through a wholesale channel. The company holds EPA WaterSense Partner status and has accumulated 25+ years of manufacturer awards from Toro, ECHO, Club Car, and Foley United, including the 2013 Toro Distributor of Excellence recognition.
Growth has been driven primarily through inorganic moves (the 2019 acquisition of Toledo-based Century Equipment expanded the Midwest footprint into Ohio, Michigan, Indiana, Kentucky, West Virginia, and Pennsylvania), new OEM partnerships (Ventrac and Harper Industries in 2020), and incremental product additions in the utility vehicle and compact tractor categories. The wholly-owned Jerry Pate Design subsidiary provides upstream golf course and landscape architecture design services, creating a referral pathway into equipment specification. The business remains founder-led in brand identity (named after PGA TOUR golfer Jerry Pate) and operates without institutional investor capital or public listing.
Jerry Pate Company firmographics
Firmographics- Name
- Jerry Pate Company
- Legal name
- Jerry Pate Company
- Website
- https://jerrypate.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jerry Pate Company is a privately-held regional distributor of commercial turf maintenance equipment, irrigation systems, and specialty vehicles from brands like Toro, Club Car, ECHO, and Ventrac, serving golf courses, municipalities, universities, and irrigation contractors across 14 Southeast and Midwest states from six branch locations.
- Ownership category
- akta.pro rank
Jerry Pate Company industry classification
Industry- Product category
- Commercial Turf Equipment Distribution
- NAICS
- Outdoor Power Equipment Retailers (444230), Home and Garden Equipment Repair and Maintenance (811411)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
Keywords
Where Jerry Pate Company is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Jerry Pate Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: New turf maintenance equipment, golf cars, utility vehicles, and accessories from major brands including Toro, Club Car, ECHO, Ventrac, and others. Sales through direct field sales team and dealer network.
- Parts & Accessories: Replacement parts and accessories for all equipment sold. Features parts fill rates up to 98%+ and shipping accuracy of 99.8%+. Operates Board Exchange Program for irrigation controllers.
- Equipment Rental: Rental of golf cars, utility vehicles, aerators, topdressers, mowers, and other equipment for short-term needs. Includes tournament fleets and multi-passenger transportation vehicles.
- Pre-Owned Equipment Sales: Gold, Silver, and Bronze certified pre-owned turf equipment. Includes reel mowers, rotary mowers, utility vehicles, golf cars, irrigation products. Offers extended warranty programs and financing options.
- Service & Repair: Mobile equipment service, mobile irrigation service, warranty repairs. Service includes on-site field training, maintenance and repair for irrigation and commercial turf maintenance equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | CDL Driver Compensation |
| Subscription | Annual | Toro MyTurf Pro Fleet Management |
| Other | Pay-as-you-go | Commercial Equipment Service School |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Jerry Pate Company product offering
Product offeringCore offering
Jerry Pate Company distributes and services new turf maintenance equipment, irrigation systems, golf cars, utility vehicles, and handheld outdoor power equipment from leading brands (Toro, Club Car, ECHO, Shindaiwa, Ventrac, Harper, Rain Bird, Salsco) to commercial customers across the Southeast and Midwest United States. The company complements distribution with factory-trained mobile service technicians, a B2B e-commerce platform (JP Online), parts distribution, certified pre-owned equipment programs, equipment rentals, and golf/landscape architecture design services through its Jerry Pate Design subsidiary.
Product overview
Jerry Pate Company is a premier provider of outdoor beautification products and services, operating as a distributor of turf maintenance equipment and irrigation systems across the Southeast and Midwest United States. The company offers a unified platform combining equipment sales, e-commerce (JP Online), parts/service support, certified pre-owned equipment, and rentals. Core product lines include Toro golf and grounds equipment (Greensmaster, Reelmaster, Groundsmaster, ProCore), Club Car vehicles, ECHO/Shindaiwa handheld equipment, Harper Turf Equipment, and Ventrac tractors. The irrigation division provides complete solutions including Toro/Lynx control systems, turfRad sensors, and design services. The pre-owned division offers Gold/Silver/Bronze certified equipment. Services include mobile field service, Board Exchange Program for irrigation controllers, fleet management via Toro MyTurf, and landscape architecture through Jerry Pate Design.
Differentiator
Problem solved
Functional benefit
Products and services
- JP Online E-Commerce Platform B2B e-commerce platform offering parts lookup via PartSmart, online ordering, fleet management, one-day shipping, and 24/7 account management. Allows commercial customers to place and track orders, review open orders and invoices, and check availability.
- Pre-Owned Certified Equipment Three-tiered (Gold, Silver, Bronze) certified pre-owned equipment program featuring multi-point inspections by factory-trained technicians. Includes reel mowers, greens mowers, rotary mowers, utility vehicles, golf carts, sprayers, infield/bunker rakes, and irrigation products. Extended warranty and financing options available with international shipping.
- Jerry Pate Rentals Equipment and vehicle rental service offering golf cars, utility vehicles, multi-passenger transportation vehicles, tournament fleets, aerators, topdressers, and mowers. Includes Club Car fleet golf cars, Toro aerators (ProCore series), Sand Pro bunker rakes, Groundsmaster rotary mowers, and Reelmaster reel mowers.
- Irrigation Products & Systems Complete irrigation solutions including golf sprinklers, field controllers (Lynx Smart, VP, OSMAC, GDC), control systems, sensors, pump stations, valves, fittings, landscape lighting, water features, and design services. Brands include Toro, Rain Bird, Irritrol, MCI Flowtronex, and Otterbine.
- Parts & Service Parts distribution and repair services with up to 98% parts fill rates and 99.8% shipping accuracy. Services include mobile equipment service, mobile irrigation service, warranty repairs, and Board Repair/Exchange Program for irrigation controllers. Over 450 combined years of service experience across the team.
- Golf Course Equipment Complete range of Toro golf equipment including Greensmaster greens mowers, Reelmaster fairway mowers, Groundsmaster rotary mowers, ProCore aerators, Multi Pro sprayers, Topdressers, Sand Pro bunker/infield rakes, and specialty equipment (GreensPro rollers, HoverPro mowers, ProStripe striping mowers).
- Utility & Transportation Vehicles Club Car fleet golf cars, utility vehicles (2-4 passenger, gas/diesel/electric), transportation vehicles (2-8 passenger), LSVs (street-legal), and mobile merchandising vehicles. Also Toro Workman series (GTX, HD, MDX).
- Board Exchange Program Irrigation controller component replacement program allowing immediate exchange. Provides fixed low prices and two-year warranty on all replacement parts. Covers Toro irrigation systems from oldest to current production.
- Jerry Pate Design (Golf & Landscape Architecture) Landscape architecture and design service creating sustainable landscapes. Guiding principles include employing sustainable design, preserving natural habitats, and creating harmony between architecture and environment.
- Landscape Contractor Dealer Network Dealer program distributing Toro Consumer and Landscape Contractor Equipment, ECHO handheld equipment, and Shindaiwa professional handheld power equipment through independent power equipment dealers serving contractors and homeowners.
Companies that use Jerry Pate Company
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles1 record
Jerry Pate Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Jerry Pate Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Century EquipmentcoreJerry Pate Company acquired Century Equipment based in Toledo, OH. Century was founded in 1950 as a distributor of Toro equipment and irrigation products. Century has grown into operations across Ohio, Michigan, Indiana, Kentucky, West Virginia, and Pennsylvania. Now operates as 'Century Equipment, A Jerry Pate Company'.
- VentraccoreJerry Pate Company became a preferred equipment distributor and service provider for Ventrac compact tractors and attachments. Ventrac tractors and attachments are engineered and manufactured in Orrville, Ohio, and sold around the world through a network of highly trained and authorized dealers.
- Harper IndustriescoreJerry Pate Company announced partnership with Harper Industries, Inc. as a distributor of Harper Turf Equipment line. Products include Slope Mowers, Turf Vacs, Blowers, Verti-Cutters, and Shredders. Partnership aligns companies' values around family, people, integrity, protection, joy, and prudence.
- TorocoreMajor equipment brand representing turf maintenance equipment, irrigation systems, golf cars, and utility vehicles. Jerry Pate has received numerous awards from Toro including Distributor of the Year and multiple Partners in Excellence awards.
- Club CarcoreGolf car and utility vehicle brand. Jerry Pate has received Black and Gold Elite Status and Distributor of the Year awards from Club Car.
- ECHO IncorporatedcoreProfessional-grade hand-held outdoor power equipment. Jerry Pate has received multiple ECHO Distributor of the Year awards and the 2021 ECHO Sales Excellence Award.
- ShindaiwacoreOutdoor power equipment brand manufactured and distributed by ECHO Incorporated. Known for premium, high quality products with two-year commercial warranty.
- Rain BirdcoreIrrigation products and systems brand. Part of Jerry Pate's comprehensive irrigation offerings.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Jerry Pate Company competitors and assessment
Company assessmentBroad incumbents
- RDO Equipment Co. Large multi-brand heavy equipment dealer with national footprint offering sales, rentals, parts, and service - comparable operating model but at much larger scale and broader category coverage.
- Stotz Equipment: John Deere dealer network with multi-state branches covering turf, agriculture, and construction equipment - similar distribution and service model anchored on a different OEM partner.
- SiteOne Landscape Supply: Publicly traded (NYSE: SITE) national distributor of irrigation, landscape, and outdoor living products. Much larger scale and broader category mix but overlaps with Jerry Pate's irrigation and outdoor power equipment lines.
- Heritage Landscape Supply Group: Multi-brand distributor of irrigation, lighting, and landscape supplies with growing branch network - adjacent competitor in irrigation/landscape categories with overlapping B2B customers.
Direct peers
- MTI Distributing: Major Toro commercial distributor serving golf, sports turf, and grounds care markets across multiple US states with new equipment, parts, service, and irrigation - directly comparable business model, OEM mix, and end-customer profile.
- Henderson, Inc. Toro distributor focused on golf, sports, and commercial turf in the Southeast US with branches, parts, and service - overlapping geographic territory and product portfolio with Jerry Pate.
- Revels Turf and Tractor: Toro distributor serving golf courses and turf professionals in the Carolinas with similar equipment, parts, and irrigation offerings - closely matched product/customer model.
- Turf Equipment and Supply Company: Independent Toro and turf equipment distributor with new, used, parts, and service operations targeting golf and commercial grounds - same go-to-market playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jerry Pate Company social profiles
Digital presenceJerry Pate Company compliance and trust
Trust signalCompliance1 record
Jerry Pate Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jerry Pate Company leadership team
Management profileNumber of profiles
Profiles8 records
Jerry Pate Company subsidiaries and ownership
Company hierarchySubsidiaries2 records
Jerry Pate Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jerry Pate Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jerry Pate Company
What does Jerry Pate Company do?
Jerry Pate Company distributes and services new turf maintenance equipment, irrigation systems, golf cars, utility vehicles, and handheld outdoor power equipment from leading brands (Toro, Club Car, ECHO, Shindaiwa, Ventrac, Harper, Rain Bird, Salsco) to commercial customers across the Southeast and Midwest United States. The company complements distribution with factory-trained mobile service technicians, a B2B e-commerce platform (JP Online), parts distribution, certified pre-owned equipment programs, equipment rentals, and golf/landscape architecture design services through its Jerry Pate Design subsidiary.
Is Jerry Pate Company a public or private company?
Jerry Pate Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jerry Pate Company founded?
Jerry Pate Company was founded in 1976. It employs 11 to 50 people.
Where is Jerry Pate Company based?
Jerry Pate Company is headquartered in Pensacola, United States, in the North America region.
How does Jerry Pate Company make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts & Accessories, equipment Rental, pre-Owned Equipment Sales and service & Repair.
Who are Jerry Pate Company's main competitors?
Broad incumbents on record are RDO Equipment Co., Stotz Equipment, SiteOne Landscape Supply and Heritage Landscape Supply Group. Direct peers are MTI Distributing, Henderson, Inc., Revels Turf and Tractor and Turf Equipment and Supply Company.
Does Jerry Pate Company have an API?
No public API is recorded for Jerry Pate Company.
What industry is Jerry Pate Company in?
Jerry Pate Company's product category is Commercial Turf Equipment Distribution. Its primary akta.pro industry code is CRAIAIAE, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 444230 and its SIC code is 3524.