What Ag View FS does

Ag View FS is a Princeton, Illinois-based agricultural cooperative founded in 1926 and operated as a member of the FS Cooperatives network under GROWMARK, Inc. The cooperative serves farmers, commercial businesses, and residential customers across Bureau, Lee, Marshall, Putnam, Stark, Carroll, and Ogle counties in Northern Illinois through more than 20 physical locations and direct farm delivery. Its offering spans agronomy (seeds, crop protection, crop nutrients, plant performance products, adjuvants, forages), precision agriculture technology and equipment, grain systems and buildings construction, agricultural financing through FS Agri-Finance, and a full energy program covering agricultural, commercial, and residential propane; fuels and additives; lubricants; energy equipment; and FAST STOP retail gas stations.

The company's underlying technology stack centers on the myFS digital ecosystem shared across the FS/GROWMARK network: the myFS Solution Center, a web-based account management platform handling payments, order history, and service scheduling; and the myFS Agronomy App, a mobile application providing field analysis and agronomy management tools. Beyond these digital platforms, the technical core is operational rather than software-native — physical bulk-product distribution, propane and fuel logistics, agronomic advisory, and grain-systems construction delivered through a regional branch network. The portfolio functions as a collection of distinct ag-input and energy product lines unified under a cooperative brand rather than a modular software platform.

Ag View FS generates revenue primarily through one-time sales of agricultural inputs (seeds, fertilizers, crop protection chemicals, adjuvants) and energy products (propane, gasoline, diesel, lubricants). Recurring or semi-recurring revenue comes from precision agriculture subscriptions and services and from FS Agri-Finance lending products. Hardware revenue is generated through grain systems and buildings construction. Pricing is not publicly disclosed and is structured around tailored solutions for individual farm and commercial operations; the cooperative's member-owner model means surplus is returned to patrons rather than captured as external equity returns. GTM is direct-to-consumer via in-person consultations at branch locations, direct farm delivery, and the digital self-serve myFS platforms.

Name

Ag View FS

Legal name

Ag View FS

Website

https://agviewfs.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Ag View FS is a Northern Illinois agricultural cooperative, founded in 1926 and part of the GROWMARK FS network, providing agronomy inputs, precision agriculture, grain systems, propane, fuels, lubricants, and farm financing to farmers, commercial, and residential customers across seven counties via 20+ locations.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

SIC

Agricultural Services (700)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Grain Handling & Farmgate Services (Retailer/Co-op Adjacent) (AFABAJAN)

Keywords

• Agricultural cooperative
• Crop protection products
• Propane fuel services
• Precision agriculture
• Agricultural financing

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Inputs Sales: Sale of agronomy products including seeds, crop protection chemicals, fertilizers, adjuvants, and plant performance products to farmers.
2. Energy Products: Sales of propane, fuels, and lubricants to agricultural, commercial, and residential customers.
3. Precision Ag Services: Technology and services for precision agriculture including equipment, nutrient management, and field analysis.
4. FS Agri-Finance: Agricultural financing solutions provided to farmers for purchasing inputs and equipment.
5. Grain Systems & Buildings: Construction and servicing of grain handling systems and buildings for farm operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Ag View FS is a member-owned agricultural cooperative that distributes agricultural inputs (seeds, crop protection chemicals, crop nutrients, adjuvants, plant performance products), energy products (propane for agricultural, commercial, and residential use; fuels and additives; lubricants; energy equipment), grain handling systems and buildings, and precision agriculture technology and services to farmers and businesses in Northern Illinois. The cooperative also provides tailored agricultural financing through FS Agri-Finance and operates the FAST STOP gas station network.

Product overview

Ag View FS is a traditional agricultural cooperative offering a broad portfolio of farm inputs and services rather than a unified software platform. The core offering spans agronomy products (seed, crop protection, crop nutrients, adjuvants, plant performance products), precision agriculture technology, grain systems and buildings, and energy products (propane, fuels, lubricants). Digital platforms include the myFS Solution Center for account management and the myFS Agronomy app for field-level agronomy management. FS Agri-Finance provides agricultural financing. The portfolio operates as a collection of distinct product lines rather than a modular platform architecture, unified under the FS Cooperative brand serving Bureau, Lee, Marshall, Putnam, Stark, Carroll, and Ogle counties in Northern Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• FS Agronomy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GROWMARK, Inc.coreOthersAg View FS is part of the FS Cooperatives network owned and operated under GROWMARK, Inc. The parent company provides brand identity, technology platforms (myFS systems), and cooperative network resources. Ag View FS is a member of this larger agricultural cooperative system.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Co-Alliance Cooperative: Indiana-based farmer cooperative offering agronomy, energy, grain, and feed products across the Midwest. Comparable mid-sized cooperative model, multi-product portfolio, and member-owner governance structure serving row-crop farmers in a similar geography.
• Conserv FS: Sibling FS System cooperative serving northern Illinois and southern Wisconsin with agronomy, energy, and grain services. Operates an almost identical product portfolio (crop inputs, propane, fuels, precision ag, FS Agri-Finance) and is structurally the closest direct peer to Ag View FS.
• Premier Ag Cooperative: Farmer cooperative operating across Indiana and Ohio with agronomy, energy, grain, and feed divisions. Comparable mid-sized regional cooperative with the same multi-product retail model and member-owner base focused on row-crop farms.
• Gateway FS: Another FS System cooperative in Illinois offering the same agronomy, energy, grain, and precision ag product lines backed by GROWMARK. Highly comparable in scale, geographic focus, and cooperative structure; essentially a regional twin.

Broad incumbents

• Helena Agri-Enterprises: National crop input distributor and retailer offering fertilizer, crop protection, seed, and agronomy services. Competes with Ag View FS in the crop protection and specialty fertilizer categories, with broader geographic footprint and proprietary branded product lines.
• Wilbur-Ellis: Fourth-generation ag input and specialty chemical distributor offering crop protection, seed, fertilizer, and digital agronomy across the U.S. Comparable product categories (crop protection, adjuvants, plant performance products) and adjacency in precision services, but operates at significantly larger scale.
• Nutrien Ag Solutions: Largest crop input retailer in North America, offering crop nutrients, crop protection, seed, and digital agronomy tools. Competes with Ag View FS on agronomy products and digital services but at national scale with proprietary Loveland Products portfolio.
• GROWMARK, Inc. Parent company of the FS System and operator of Ag View FS's brand, technology platforms (myFS), and supply network. GROWMARK is a much larger regional ag cooperative providing energy, agronomy, and grain services across multiple states; directly comparable business lines but at substantially broader scale.
• WinField United (Land O'Lakes): Crop input and agronomy retailer backed by Land O'Lakes cooperative, offering seed (CROPLAN), crop protection, and the Answer Tech digital agronomy platform. Comparable on cooperative-backed structure and precision agronomy services, but with national reach.
• CHS Inc. Largest U.S. agricultural cooperative, operating energy, agronomy, grain, and farm supply businesses across the Midwest. Comparable on cooperative ownership model and core product categories (crop inputs, propane, fuels, grain), but operates at vastly greater scale and geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agviewfs
• Facebookfacebook.com/agviewfs
• LinkedInlinkedin.com/company/agview-fs-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ag View FS