Naturally Social

What Naturally Social does

Naturally Social is a Certified B Corp social-first communications and AI-powered marketing consultancy founded in 2015 by Natalie Luckham and headquartered in Melksham, Wiltshire, in the United Kingdom. The firm designs AI-forward marketing strategies, delivers practical AI and social media training, and implements AI-enabled marketing systems and workflows for charities, mission-driven organisations, small and medium businesses, and local government and public-sector clients. The core delivery model combines bespoke consulting with proprietary AI personas Sam (Social Media Assistant) and Cassie (Senior Social Media Strategist), built as custom GPTs on ChatGPT and configured to Naturally Social's brand voice and processes.

The company's technology stack is assembled entirely from third-party AI platforms: OpenAI's ChatGPT for the Sam and Cassie personas, Microsoft Copilot for document retrieval and multi-modal generation, Canva Magic Studio and DALL-E 2 for visual content, and Synthesia for video, with scheduling and donor-journey automation handled through Buffer, Hootsuite, Meta and Planable. The Implementation & Systems offering extends this toolkit by building client-side AI agent teams that automate content, campaigns and day-to-day marketing delivery. Supporting the paid services are free downloadable resources (the Platform Selection Strategy workbook and Social Media Content Calendar template), a Social Media Academy sub-brand, an AI Training Academy sub-brand, and an AI Made Easy Bootcamp.

Revenue is generated exclusively through professional services engagements — strategy consulting, bespoke training programmes, hands-on implementation, and paid speaking engagements — with quote-based pricing and no publicly disclosed rates. The go-to-market motion is sales-led, combining direct website enquiries, organic content and social media, free lead magnets, speaking appearances and referrals from existing clients. The firm is privately held, founder-owned, operates without external institutional capital, and remains a boutique team of 1-10 employees supplemented by freelance specialists. Geographic reach is concentrated in Wiltshire and the wider United Kingdom, with anchor relationships across Wiltshire Police, NHS, YMCA, Dorothy House Hospice Care, Genesis Trust, Wiltshire Air Ambulance, Wiltshire Council and several local SMBs.

Name

Naturally Social

Legal name

Naturally Social

Website

https://naturallysocial.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturally Social is a Certified B Corp AI-powered marketing consultancy based in Wiltshire, UK, helping charities, mission-driven organisations, SMEs and public-sector clients develop AI-forward marketing strategies, train teams and build AI agent workflows, using bespoke consulting and proprietary custom-GPT personas.

Ownership category

akta.pro rank

Product category

Marketing Consultancy Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Social media consultancy
• AI marketing services
• Digital marketing training
• Charity marketing strategy
• Social media management

Headquarters

HQ city

Corsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Marketing Strategy Services: Consulting engagements for developing AI-forward marketing and social media strategies, including audits, channel selection, messaging and positioning, and content planning frameworks.
2. Training Programmes: Bespoke training programmes for teams including in-person and online workshops, 1:1 mentoring, on-demand courses, and live bootcamps on AI tools, social media, and content planning.
3. Implementation & Systems: Hands-on implementation support including marketing workflow and systems design, AI agent teams setup, building in-house social media capabilities, and campaign implementation.
4. Speaking & Keynote Engagements: AI marketing speaker services for events, workshops, and exhibitions featuring founder Natalie Luckham.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Naturally Social is a Certified B Corp social-first communications consultancy providing AI-powered marketing strategy, bespoke training, and hands-on implementation services to charities and mission-driven organisations. Its core offering is a three-pillar services portfolio: Marketing Strategy (audits, channel selection, messaging, positioning, content planning frameworks), Training for Teams (AI tools, social media skills, workshops, mentoring, bootcamps), and Implementation & Systems (building AI agent teams, workflow design, in-house social media capability construction). Supplementary offerings include speaking engagements, free downloadable resources, and proprietary custom GPTs (Sam and Cassie) used internally and for client delivery.

Product overview

Naturally Social is a Certified B Corp consultancy specialising in AI-powered marketing strategy, training, and implementation services for charities and mission-driven organisations. Rather than a single unified software product, its offering is a services-led portfolio comprising three core pillars: AI Marketing Strategy Services (helping clients develop clear, AI-forward marketing and social media strategies), Training for Teams (practical AI and social media upskilling programmes), and Implementation & Systems (hands-on support building AI agent teams and marketing workflows). Supporting these core services are proprietary AI-powered personas — Sam (Social Media Assistant) and Cassie (Content Strategist) — which are custom GPTs built on ChatGPT to handle content planning and strategy delivery. The company also offers supplementary resources including a free Platform Selection Strategy workbook and a free Social Media Content Calendar template, an AI Made Easy Bootcamp, an AI Training Academy, and speaking/keynote services.

Differentiator

Problem solved

Functional benefit

Brands

• AI Training Academy: AI training programmes offered by Naturally Social including workshops, bootcamps, and on-demand courses for freelancers, marketers, and in-house teams.
• Social Media Academy

Products and services

• AI Marketing Strategy Services Consultancy services helping mission-driven organisations develop clear marketing and social media strategies, define messaging and positioning, build content planning frameworks, and select appropriate channels. Includes AI-forward approaches and the option to introduce AI-supported processes and agent teams.
• Training for Teams

Quantifiable outcome

• Wiltshire Police VAWG campaign achieved 1,400 survey responses - biggest police consultation with women and girls in the county
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature2 records

Partnerships

One partnership is on record.

• Influencers (Stephanie Milward MBE, Georgina Knapp, Chloe Bain)coreGTM or Marketing PartnerLocal influencers with collective follower base of 190,000+ used for VAWG awareness campaign with Wiltshire Police. Partnership enabled campaign reach across TikTok, Instagram, Facebook and Snapchat.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Immediate Future: UK social media agency providing strategy, content and campaign services to brands and organisations. Comparable on social-first service mix and UK mid-market client focus.
• The Good Agency: UK marketing and communications agency specialising in the charity and non-profit sector. Closest comparable to Naturally Social by vertical focus, mission-driven client base and B Corp-aligned positioning.
• Socially Powerful: Global social media marketing and influencer agency offering strategy, content and paid social services. Comparable on social-first service portfolio, though typically serving larger commercial brands.
• Zoe Amar Digital: UK digital consultancy focused on charities and non-profits, offering strategy, training and digital transformation services. Closely aligned with Naturally Social on third-sector specialisation and consultancy-led delivery.
• The Social Shepherd: UK-based social media marketing agency of comparable size offering paid social, content and strategy services to SMEs and growth-stage brands. Directly comparable on service mix, delivery model and geographic market.

Broad incumbents

• Manifest London: UK creative digital agency blending brand, content and digital delivery. Comparable on social media and content production services but operates across larger commercial brands and with a broader creative remit.
• Croud: Global digital marketing agency offering paid media, SEO, content and programmatic services with a proprietary tech platform. Competes for digital marketing engagements but at substantially larger scale than Naturally Social.
• We Are Social: Global social-first creative agency network with offices in multiple markets. Overlaps significantly with Naturally Social's social media strategy and content work but operates at much larger scale and across commercial verticals.
• Brainlabs: Larger UK-based digital marketing agency offering paid media, SEO, programmatic and analytics alongside social. Competes for some of the same digital marketing budgets but with a significantly broader service portfolio.

Emerging players

• Lightful: UK technology and training company building AI-powered digital skills and tools for non-profits. Overlaps with Naturally Social on AI-for-charities positioning but differentiates via a software-led rather than consultancy-led model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NlySocial
• Facebookfacebook.com/NlySocial
• Instagraminstagram.com/nlysocial
• TikToktiktok.com/@nlysocial
• Xx.com/NlySocial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturally Social