Roosters Brewing
Roosters Brewing Co. & Eatery is a privately held Utah-based craft brewery and restaurant chain operating four brewpubs and taprooms, plus wholesale beer distribution across Utah, Idaho, and Wyoming.
- Company typePrivate
- Founded1995
- HeadquartersOgden, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roosters Brewing does
Roosters Brewing Co. & Eatery is a privately held craft brewery and restaurant chain headquartered in Ogden, Utah, operating since 1995 across four locations: two family-friendly brewpubs in Ogden (Historic 25th Street) and Layton, a 21+ production facility taproom at B Street in Ogden, and a satellite taproom at Salt Lake City International Airport Terminal A. The company produces a portfolio of year-round craft beers (e.g., Bee's Knees Honey Wheat, Blood Orange IPA, High Desert Hazy IPA, Jetway Juicy Pale Ale) along with seasonal and high-point releases, which are sold on draft and in cans at its own locations and distributed wholesale across Utah, Idaho, and Wyoming.
The business operates four distinct revenue streams: dine-in food and beverage sales with menu items priced $3.25-$25, canned and draft beer wholesale distribution, full-service catering and private event venue rentals through 'Events by Roosters' in Weber and Davis Counties, and online ordering for pickup across locations. Core technology is centered on the brewing operation itself, with revenue operations supported by standard restaurant-industry platforms including Heartland POS, Waitlist.me for reservations, and Tripleseat for event booking.
The customer base spans families and casual diners, craft beer enthusiasts aged 21+, corporate and private event hosts, and airport travelers. The company has no disclosed institutional ownership, funding events, or M&A activity; it is led by owner Jim Santangelo, who hosts branded experiences such as Whiskey & History, and Head Brewer Jacquie King, who has been profiled in national craft brewing trade press.
Roosters Brewing firmographics
Firmographics- Name
- Roosters Brewing
- Website
- https://roostersbrewingco.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roosters Brewing Co. & Eatery is a privately held Utah-based craft brewery and restaurant chain operating four brewpubs and taprooms, plus wholesale beer distribution across Utah, Idaho, and Wyoming.
- Ownership category
- akta.pro rank
Roosters Brewing industry classification
Industry- Product category
- Craft Brewery and Brewpub Restaurant
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Taprooms & Brewpubs (CRANACAF), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Roosters Brewing is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roosters Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and Beverage Sales: Dine-in restaurant and bar sales at four Utah locations serving American pub fare, craft beers, cocktails, and brunch. Unit-based pricing with items ranging from $3.25 beverages to $25 entrees.
- Canned and Draft Beer Distribution: Beer sold on draft and in cans at their own locations, plus distributed throughout Utah and into Idaho and Wyoming for retail purchase.
- Catering and Events: Full-service catering and private event space rentals in Weber and Davis Counties through 'Events by Roosters'. Includes three contemporary private rooms with A/V equipment and various seating arrangements.
- Online Ordering / To-Go: Online ordering platform for pickup at all locations. A $0.75 fee added to each to-go item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-service restaurant menu with appetizers, tacos, salads, sandwiches, pizzas, entrees, pasta, burgers, kids menu, brunch, and desserts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Roosters Brewing product offering
Product offeringCore offering
Roosters Brewing Co. operates a chain of family-friendly brewpubs (Ogden 25th Street and Layton), a 21+ production taproom (B Street), and an airport satellite location, brewing and serving its own craft beer portfolio alongside American pub fare. The company also offers full-service catering and private event hosting under "Events by Roosters" and distributes its draft and canned beers wholesale across Utah, Idaho, and Wyoming.
Product overview
Roosters Brewing Co. is an Ogden, Utah-based craft brewery and family-friendly brewpub chain operating multiple restaurant locations (Ogden 25th Street, Layton, and B Street Taphouse 21+) plus an airport satellite location. The company offers a portfolio of year-round and seasonal craft beers available on draft and in cans throughout Utah, Idaho, and Wyoming. Core offerings include full restaurant dining with American pub fare (starters, tacos, salads, sandwiches, pizzas, burgers, entrees, pasta, brunch) and Events by Roosters catering services with private event spaces in Weber and Davis Counties. Online ordering and reservation systems enable customer engagement across all locations.
Differentiator
Problem solved
Functional benefit
Brands
- Events by Roosters: Catering and event services offered by Roosters Hospitality for events in Weber and Davis County.
Products and services
- Craft Beers (Draft & Cans) Year-round and seasonal craft beer portfolio including ales, IPAs, lagers, stouts, and hard seltzers (e.g., Bee's Knees Honey Wheat, Blood Orange IPA, High Desert Hazy IPA, Jetway Juicy Pale Ale, Black Widow Amber Lager, EL DOCE Mexican Lager, Ogden Double IPA, Iron Rooster Imperial Stout), available on draft and in cans at Roosters locations and wholesale across Utah, Idaho, and Wyoming.
- Brewpub Dining at Ogden 25th Street and Layton Family-friendly brewpub dining featuring a full American pub menu including appetizers, tacos, salads, sandwiches, pizzas, entrees, pasta, burgers, kids menu, weekend brunch, and desserts, served at the Ogden 25th Street and Layton locations.
- B Street Taphouse (21+ Taproom) 21+ only production facility taproom and restaurant at the B Street location in Ogden serving the Roosters craft beer portfolio, cocktails, and a full food menu including appetizers, salads, tacos, sandwiches, burgers, and entrees.
- Events by Roosters Catering and Private Events Full-service catering and event venue offerings in Weber and Davis Counties under the "Events by Roosters" brand, featuring three contemporary private event rooms with A/V equipment and flexible seating arrangements for private celebrations and professional gatherings.
- Salt Lake City International Airport Location Satellite taproom location in Terminal A of Salt Lake City International Airport serving travelers Roosters' craft beer lineup, including the location-specific Jetway Juicy Pale Ale.
- Reservations and Private Event Inquiries Table reservation and event booking service for Ogden and Layton locations via Waitlist.me, plus a catering inquiry form for private event planning coordinated through Events by Roosters.
- Wholesale Canned and Draft Beer Distribution Roosters craft beer distributed on draft and in cans through wholesale channels to retail and on-premise accounts throughout Utah, Idaho, and Wyoming, extending the brand across the Intermountain West beyond Roosters' own locations.
Companies that use Roosters Brewing
Customer profileSegments4 records
Ideal customer profiles4 records
Roosters Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roosters Brewing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Pink Boot SocietyminorAffiliation with Pink Boot Society, a nonprofit organization supporting women in the beer industry. Displayed as partner logo on website footer indicating membership and support for women in craft beer.
- Brewers AssociationminorAffiliation with the Brewers Association, a national trade organization for craft breweries. Displayed as partner logo on website footer indicating membership and industry alignment.
- Wine Academy of Utah / Jim SantangelominorMonthly Whiskey & History experience at Ogden location featuring Utah distilleries, hosted by Jim Santangelo (owner and educator). Co-developed curated tasting events combining local spirits education with Roosters' venue.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Roosters Brewing competitors and assessment
Company assessmentDirect peers
- Red Rock Brewery: Utah-based brewpub chain with multiple locations offering full restaurant service alongside craft beer, directly comparable to Roosters on brewpub-plus-production model and family dining orientation.
- Squatters Craft Beers: Salt Lake City-based craft brewery and brewpub chain operating restaurants with on-site brewing, directly comparable to Roosters' family-friendly brewpub and 21+ taproom model in the same Utah market.
- Epic Brewing Company: Salt Lake City craft brewery with on-premise taproom and regional wholesale distribution into multiple states, comparable in SKU breadth, regional distribution footprint, and 21+ taproom orientation to Roosters.
- Uinta Brewing Company: Salt Lake City craft brewery with broad regional can distribution across the Western U.S., comparable to Roosters in regional wholesale strategy and canned beer portfolio.
- Bohemian Brewery: Utah craft brewery with on-premise restaurant and taproom operations, offering a comparable brewpub experience and core/seasonal beer portfolio in the same regulatory environment as Roosters.
- Proper Brewing Co. Salt Lake City craft brewery operating a brewpub/taproom with rotating drafts and full food service, comparable to Roosters' B Street 21+ taproom experience and craft-focused positioning.
- Wasatch Brewery: Utah craft brewery with brewpub operations and broad regional distribution, sharing Roosters' Salt Lake-area presence, multi-channel sales approach, and family-friendly positioning.
- Fisher Brewing Company: Ogden-based craft brewery with taproom and regional distribution, the closest local competitor to Roosters' home market and operating a similar brewpub-plus-wholesale model in the same Intermountain West geography.
Broad incumbents
- BJ's Restaurant & Brewhouse: National brewpub chain operating brewpubs with proprietary craft beer programs and full-service American dining, comparable to Roosters on brewpub-plus-pizza/burger menu concept though at much greater scale and broader geographic reach.
Regional players
- Hop Valley Brewing: Oregon-based craft brewery with taproom and broad multi-state distribution in the Western U.S., comparable to Roosters on regional can/wholesale strategy and taproom format though operating in a different state.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Roosters Brewing social profiles
Digital presenceRoosters Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roosters Brewing leadership team
Management profileNumber of profiles
Profiles2 records
Roosters Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roosters Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roosters Brewing
What does Roosters Brewing do?
Roosters Brewing Co. operates a chain of family-friendly brewpubs (Ogden 25th Street and Layton), a 21+ production taproom (B Street), and an airport satellite location, brewing and serving its own craft beer portfolio alongside American pub fare. The company also offers full-service catering and private event hosting under "Events by Roosters" and distributes its draft and canned beers wholesale across Utah, Idaho, and Wyoming.
Is Roosters Brewing a public or private company?
Roosters Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roosters Brewing founded?
Roosters Brewing was founded in 1995. It employs 11 to 50 people.
Where is Roosters Brewing based?
Roosters Brewing is headquartered in Ogden, United States, in the North America region.
How does Roosters Brewing make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are canned and Draft Beer Distribution, catering and Events and online Ordering / To-Go.
Who are Roosters Brewing's main competitors?
Direct peers on record are Red Rock Brewery, Squatters Craft Beers, Epic Brewing Company, Uinta Brewing Company, Bohemian Brewery, Proper Brewing Co., Wasatch Brewery and Fisher Brewing Company. BJ's Restaurant & Brewhouse is listed as a broad incumbent. Hop Valley Brewing is listed as a regional player.
Does Roosters Brewing have an API?
No public API is recorded for Roosters Brewing.
What industry is Roosters Brewing in?
Roosters Brewing's product category is Craft Brewery and Brewpub Restaurant. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRANACAF, Taprooms & Brewpubs. Its NAICS code is 312120 and its SIC code is 2082.