Teneo Results
Teneo Results is a Canadian CPSA-accredited sales training and coaching firm that delivers proprietary PURPOSE Consultative Framework programs, leadership coaching, and sales effectiveness assessments to enterprise and mid-market sales organizations across North America, in English and French.
- Company typePrivate
- Founded2003
- HeadquartersNorwich, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Teneo Results does
Teneo Results Inc. is a Canadian professional sales training and coaching firm founded in 2003 by Lisa Leitch and headquartered in Norwich, Ontario. The firm designs and delivers accredited sales training programs, leadership development cohorts, customer conversation workshops, individual and team coaching, and proprietary sales effectiveness assessments (SEIA across 21 core competencies and OMG Will/Skill evaluations) built around its copyrighted 'PURPOSE Consultative Framework' and an 8-step consultative conversation methodology. Programs are delivered through three formats — open-enrollment live workshops in Toronto, Montreal, and Beloeil; virtual facilitator-led cohorts; and customized corporate engagements — in both English and French, and the firm is a CPSA Accredited Partner authorized to confer CSP, CSP2, and CSL designations.
The business model is professional services, sold primarily through consultative 30-minute introductory conversations that convert into multi-month or multi-year training and coaching contracts for enterprise and mid-market sales organizations across North America. Revenue streams include facilitator-led training programs (Purposeful Sales Conversations, Leading Sales Success, Customer Conversations, Prospecting Power, Road Warriors to Tech Titans), CSP/CSP2/CSL designation programs, individual and team coaching engagements (Breakthrough Coaching), and complementary downloadable sales planning templates. Distribution combines direct sales, open enrollment, and a referral-driven demand model; over 80% of new business is sourced from referrals, and named clients include Bosch, Bosch Rexroth, Sunstar, StackTeck Systems, Eastgen, Dustbane, Home Hardware Pro Builders Supply, CanWel Building Materials, and Semex Alliance.
In January 2024 Teneo Results merged with PRIMA Ressource under the PRIMA umbrella, expanding the combined entity's service portfolio into sales strategy, sales infrastructure, CRM implementation and optimization, sales recruiting, sales compensation advisory, and sales performance optimization. The combined organization remains founder-led (Lisa Leitch continues as President), operates with approximately 10 team members across Canada, and serves a customer base of more than 250 companies since inception.
Teneo Results firmographics
Firmographics- Name
- Teneo Results
- Legal name
- Teneo Results Inc.
- Website
- https://teneoresults.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Teneo Results is a Canadian CPSA-accredited sales training and coaching firm that delivers proprietary PURPOSE Consultative Framework programs, leadership coaching, and sales effectiveness assessments to enterprise and mid-market sales organizations across North America, in English and French.
- Ownership category
- akta.pro rank
Teneo Results industry classification
Industry- Product category
- Sales Training and Coaching
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales & Customer Service Training (EDAGANAC)
- akta.pro secondary industry
- Sales Leadership & Revenue Executive Coaching (EDABANAL)
Keywords
Where Teneo Results is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Teneo Results business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sales Training Programs: Revenue generated from accredited sales training programs including Professional Selling Program, Purposeful Sales Conversations, Sales Leadership Coaching, and Customer Conversations. Programs offered in multiple formats: live workshops, virtual training, and individual learning journeys. Programs include facilitator-led workshops, monthly group training calls, Ask a Sales Expert sessions, and practicum components.
- Sales Designations & Certifications: CSP (Certified Sales Professional) and CSP2 (Certified Sales Professional with Distinction) designation programs through CPSA accreditation, along with CSL (Certified Sales Leader) designations for sales professionals and leaders.
- Coaching Services: Individual and team coaching services including Breakthrough Coaching for sales professionals, sales coaching for success, and ongoing advanced coaching engagements.
- Sales Tools & Templates: Complimentary and premium downloadable sales planning tools and templates including Great Questions Template, Purposeful Business Conversation Template, Purpose Statement Template, Unique Value Proposition Template, 90-Day Prospecting Blitz Activity, Ideal Client Analysis, 3 Option Proposal Template, and Strategic Key Account Plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Purposeful Sales Conversations - Live Training |
| Other | Multi-year contract | Purposeful Sales Conversations - Virtual Training |
| Other | Multi-year contract | Sales Leadership Program - Leading Sales Success |
| Other | Multi-year contract | Customer Conversations Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Teneo Results product offering
Product offeringCore offering
Teneo Results provides accredited sales training programs, sales leadership coaching, customer conversations training, and CPSA-accredited sales designations (CSP, CSP2, CSL) for sales professionals and leaders. The company also delivers sales effectiveness assessments (SEIA and OMG) and a suite of downloadable sales planning templates built around its proprietary PURPOSE Consultative Framework. Services are delivered via live in-person workshops, virtual training, and customized corporate engagements across North America in English and French.
Product overview
Teneo Results is a sales training organization that operates as a platform of integrated training programs, coaching services, assessments, and downloadable tools. The core offering includes instructor-led and virtual training programs (Purposeful Sales Conversations, Leading Sales Success, Customer Conversations, Prospecting Power, Road Warriors to Tech Titans) complemented by the CSP Professional Sales Designation certification, OMG and SEIA assessments for evaluating sales team competencies, and a suite of Sales Tools & Templates. Through its merger with PRIMA, the company also offers sales strategy, leadership coaching, CRM implementation, and sales infrastructure services. The company positions itself as CPSA Accredited Partners delivering practical, tactical sales training that transitions sales teams from product/price conversations to purposeful business conversations.
Differentiator
Problem solved
Functional benefit
Products and services
- Purposeful Sales Conversations Open enrollment training program for sales professionals across various industries, offered in live and virtual formats, in both French and English. Includes facilitator-led workshops, monthly sales performance group training calls, Ask a Sales Expert sessions, and Practicum.
- Sales Leadership Program - Leading Sales Success 6-month virtual program for Sales Leaders focused on significant business growth. Includes weekly then bi-weekly Strategy Sessions, 1:1 coaching, and Mastermind Networking Sessions with other Sales Leader cohorts.
- Customer Conversations Program Program empowering customer-facing teams with strategies and tools to handle tough conversations, cross-sell, up-sell consultatively, and identify growth opportunities with confidence.
- Managers Coaching Program Coaching program for sales managers to develop leadership capabilities and optimize team performance.
- Prospecting Power Sales training program focused on prospecting techniques and generating new business opportunities.
- Road Warriors to Tech Titans Virtual Selling Virtual selling training program transitioning field sales professionals to effective virtual selling environments.
- CSP Professional Sales Designation Certified Sales Professional designation program accredited through the Canadian Professional Sales Association (CPSA). Teneo is a CPSA Accredited Partner.
- Sales Effectiveness and Improvement Analysis (SEIA) Comprehensive 21 Core Competency assessment evaluating sales team skills, commitment, trainability, and performance potential. Identifies areas for improvement and training recommendations.
- OMG Evaluations Sales evaluations measuring Will and Skill competencies including Desire, Commitment, Outlook, Motivation, Responsibility, Hunting, Relationship building, Qualifying, Consultative, Closing, Presenting, Negotiation, and Reaching decision makers. Also measures Sales DNA competencies.
- Interactive Training Centre Interactive digital training platform for sales professionals providing hands-on learning experiences.
- Sales Strategy Services Strategic sales planning, consulting, and advisory services including CRM implementation and optimization, sales compensation advisory, and sales performance optimization.
- Sales Infrastructure Services Sales infrastructure services including CRM implementation and sales recruiting support.
Quantifiable outcome
- StackTeck Systems achieved 45% order increase (from 28% decline) and surpassed plan by 7%
- +4 more outcomes
Companies that use Teneo Results
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Teneo Results technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Teneo Results partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PRIMA RessourcecoreStrategic merger under PRIMA umbrella announced January 18, 2024. Teneo Results and PRIMA combined to offer clients the best of both organizations. The union leverages Teneo's proven hands-on sales training solutions with PRIMA's practical and innovative sales enablement approach. Combined entity offers award-winning accredited sales training & coaching programs, sales strategy, leadership training & coaching, sales infrastructure, CRM implementation & optimization, sales recruiting, sales compensation advisory, and sales performance optimization. Lisa Leitch continues as President; Frederic Lucas leads PRIMA.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Teneo Results competitors and assessment
Company assessmentBroad incumbents
- Dale Carnegie Training: Established global training franchise with broad curriculum including sales, leadership, and communication. Comparable to Teneo as a recognized sales training brand but operates at significantly larger scale with a broader portfolio.
- GP Strategies: Public corporate training and performance improvement company offering sales, leadership, and technical training at scale. Comparable on sales training delivery but with much broader workforce-development portfolio.
- AchieveGlobal (now TTi Global): Sales, service, and leadership training provider serving large enterprises globally. Comparable to Teneo on custom enterprise sales training, but with broader footprint and curriculum.
Emerging players
- Sales Readiness Group (SRG): Boutique sales training and coaching firm focused on B2B sales productivity and customer success programs. Comparable to Teneo on the specialist, methodology-driven training model targeting sales professionals.
- Imparta: Specialist sales training and enablement provider with proprietary methodology and digital learning components. Comparable to Teneo on methodology-driven sales training but with stronger digital-platform delivery.
Direct peers
- The Brooks Group: Sales training and consulting firm focused on consultative selling, account management, and sales leadership. Comparable on methodology-driven sales training targeting B2B sales professionals and leaders.
- Richardson Sales Performance: Sales training and performance improvement company offering customized sales programs, assessments, and consulting to enterprises. Closely comparable to Teneo on custom corporate sales training, assessments, and enterprise delivery.
- Carew International: Specialized sales and sales leadership training provider offering customized programs and assessments to enterprise customers. Closely comparable to Teneo's enterprise-focused training and certification stack.
- Sandler Training: Global sales training franchise built around a proprietary consultative-selling methodology with certified trainers and certification programs. Directly comparable to Teneo's franchise-style, methodology-driven sales training offering.
- Wilson Learning: Global sales and leadership development provider with proprietary learning methodologies and assessment tools. Comparable to Teneo in delivering accredited, multi-modal sales training programs and certifications to enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Teneo Results social profiles
Digital presenceTeneo Results compliance and trust
Trust signalCompliance1 record
Teneo Results financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teneo Results leadership team
Management profileNumber of profiles
Profiles6 records
Teneo Results funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teneo Results M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teneo Results
What does Teneo Results do?
Teneo Results provides accredited sales training programs, sales leadership coaching, customer conversations training, and CPSA-accredited sales designations (CSP, CSP2, CSL) for sales professionals and leaders. The company also delivers sales effectiveness assessments (SEIA and OMG) and a suite of downloadable sales planning templates built around its proprietary PURPOSE Consultative Framework. Services are delivered via live in-person workshops, virtual training, and customized corporate engagements across North America in English and French.
Is Teneo Results a public or private company?
Teneo Results is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teneo Results founded?
Teneo Results was founded in 2003. It employs 1 to 10 people.
Where is Teneo Results based?
Teneo Results is headquartered in Norwich, Canada, in the North America region.
How does Teneo Results make money?
Four revenue lines are on record. Sales Training Programs are the primary driver. The others are sales Designations & Certifications, coaching Services and sales Tools & Templates.
Who are Teneo Results's main competitors?
Broad incumbents on record are Dale Carnegie Training, GP Strategies and AchieveGlobal (now TTi Global). Emerging players are Sales Readiness Group (SRG) and Imparta. Direct peers are The Brooks Group, Richardson Sales Performance, Carew International, Sandler Training and Wilson Learning.
Does Teneo Results have an API?
No public API is recorded for Teneo Results.
What industry is Teneo Results in?
Teneo Results's product category is Sales Training and Coaching. Its primary akta.pro industry code is EDAGANAC, Sales & Customer Service Training, with a secondary code of EDABANAL, Sales Leadership & Revenue Executive Coaching. Its NAICS code is 61143 and its SIC code is 8200.