What Prima Ressource does

Prima Ressource, operating as PRIMEO since a 2025 merger with Teneo Results, is a Montreal-based private sales consulting firm founded in 2007. The firm delivers professional services to B2B and B2B2C companies, with primary emphasis on Canadian SMBs in manufacturing, distribution, and technical services. Its service portfolio is organized into six interconnected modules: sales team analysis, sales process and KPIs, CRM and sales technology implementation, training programs, sales recruitment, and sales compensation design. Engagements are structured as project-based and ongoing advisory relationships rather than as software or product sales.

The firm does not operate a proprietary software platform. Its methodology is anchored in Objective Management Group's sales assessment tools, which leverage a benchmark dataset of 2.5M+ sales assessments, and in proprietary frameworks such as the AIR Approach (Acknowledge, Investigate, Reframe) for objection handling. Technology adoption is concentrated in CRM enablement (Salesforce, HubSpot) for clients rather than internal R&D, and no AI/ML capabilities are disclosed in the input data. The firm's intellectual property sits in its codified methodology, assessment-driven diagnostics, and 18 years of accumulated case studies.

PRIMEO generates revenue through custom-priced, quote-based consulting engagements, typically structured as multi-year contracts. Go-to-market combines direct enterprise sales, a franchise distribution model expanding across Canada, referral networks driven by documented client outcomes, and content marketing (blog, free guides, webinars, LinkedIn presence). The firm is founder-led by Frederic Lucas (Founder, CEO & Trusted Advisor), operates with 1-10 employees, has raised no external funding, and serves a diversified customer base of 24+ named logos including Xerox and Allergan at the enterprise end and a broad set of Canadian SMBs across industrial and technical verticals.

Name

Prima Ressource

Legal name

PRIMA Ressource Inc.

Website

https://primaressource.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Prima Ressource (operating as PRIMEO) is a Montreal-based private sales consulting firm serving B2B and B2B2C companies, primarily Canadian SMBs in manufacturing, distribution, and technical services, through assessment, process, CRM, training, recruitment, and compensation engagements.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

NAICS

Marketing Consulting Services (541613), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Services (8741)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Sales consulting services
• Sales team training
• CRM implementation services
• Sales process optimization
• Sales recruitment services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sales Consulting Services: PRIMEO generates revenue through professional consulting services including sales team analysis, sales process implementation, CRM setup, training programs, sales recruitment, and sales compensation consulting. Services are delivered through project-based engagements and ongoing advisory relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Prima Ressource (PRIMEO) is a B2B sales consulting firm that helps companies with sales forces improve sales performance through six interconnected service modules: Sales Team Analysis, Sales Process & KPIs, CRM & Sales Tech implementation, Training Programs, Sales Recruitment, and Sales Compensation design. Engagements typically begin with an objective assessment of the sales organization and proceed through process optimization, technology setup, skills development, talent acquisition, and incentive design. Services are delivered through project-based and ongoing advisory engagements to B2B and B2B2C companies primarily in manufacturing, distribution, and technical services sectors across Canada and the U.S.

Product overview

PRIMA Ressource (now PRIMEO) is a sales consulting and professional services firm that offers a unified portfolio of six interconnected service modules. The core offering consists of Sales Team Analysis (assessment and planning), Sales Process & KPIs (process optimization), CRM & Sales Tech (technology implementation), Training Programs (skills development), Sales Recruitment (talent acquisition), and Sales Compensation (incentive design). These services are designed to work together as a comprehensive sales transformation solution for B2B and B2B2C companies in manufacturing, distribution, and technical services sectors. The company also provides free resources like the AIR Approach methodology for handling objections and a Sales Team Assessment Guide.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Team Analysis Objective diagnostic service that uses validated sales assessment tools to identify a company's true sales potential, build a targeted growth plan, and track improvements across each stage of the sales transformation process. Sold to B2B and B2B2C companies with existing sales forces.
• Sales Process & KPIs Consulting engagement that implements formal sales processes and key performance indicators to eliminate inefficiencies and enable sales teams to close more sales in a shorter cycle. Sold to B2B companies with inconsistent or undefined sales processes.
• CRM & Sales Tech Implementation and optimization service for sales technology stacks, including CRM platforms such as Salesforce and HubSpot, designed to help sales organizations reach goals faster and operate more effectively. Sold to B2B companies adopting or upgrading their sales technology.
• Training Programs Sales leadership and skills development programs that build team culture, drive meaningful business growth, and increase sales performance for B2B sales teams and their leaders.
• Sales Recruitment Specialized recruitment service to identify and hire high-caliber salespeople, sales managers, and sales vice-presidents across Canada or internationally for B2B companies.
• Sales Compensation Compensation consulting service that redesigns sales incentive structures beyond base salary and commissions to create the right alignment between company objectives and sales team motivation. Sold to B2B companies seeking to improve sales force performance through better incentives.

Quantifiable outcome

• 15% increase in revenue for IT consulting firm
• +5 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Teneo ResultsflagshipStrategic or Co-development Partner · 1 January 2025PRIMA Ressource and Teneo Results unified in 2025 to form PRIMEO, a consolidated national sales consulting firm serving Canadian SMBs. The merger represents a strategic conviction that Canadian SMBs deserve sales partners who take the work as seriously as they take their product, operations, and finance. This consolidation creates a national-scale sales partnership combining expertise from both organizations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sandler Training: Global sales training and consulting franchise with a six-phase methodology and worldwide certified trainers. Directly comparable to PRIMEO's blended training, process, and assessment-led sales enablement model for SMB and mid-market B2B clients.
• Force Management: B2B sales transformation consultancy offering methodology, training, and consulting to align sales teams around customer value. Comparable to PRIMEO's process, training, and revenue enablement work for complex B2B sales organizations in manufacturing and technology.
• Corporate Visions: Sales and marketing messaging consultancy providing training, playbooks, and conversation programs to B2B sales teams. Directly comparable to PRIMEO's blend of sales messaging, training, and enablement consulting for B2B client sales organizations.
• Challenger: Sales training and enablement firm built on the 'Challenger Sale' methodology, offering sales training, coaching, and customer conversation programs to B2B organizations. Directly comparable in service mix (training + process + coaching) and customer profile (B2B sales leaders).
• SBI (Sales Benchmark Index): Sales consulting and research firm offering sales operating model design, training, and performance benchmarking. Comparable to PRIMEO in delivering diagnostic-led, process-implementation consulting engagements to B2B sales organizations.
• Janek Performance Group: Sales training and performance consulting firm delivering sales process, coaching, and leadership programs to B2B sales organizations. Overlaps PRIMEO's training, process, and KPI implementation offerings in the mid-market segment.
• Dale Carnegie Training: Long-established global training firm offering sales, leadership, and presentation programs with a strong franchisee network. Comparable to PRIMEO as a competing sales-skills and behavior-change training provider targeting North American B2B clients.
• Richardson Sales Performance: Sales training and performance consultancy delivering customized sales programs, skill assessments, and selling process design to B2B organizations. Overlaps PRIMEO's sales-team analysis, process implementation, and training services for mid-market and enterprise sales forces.

Emerging players

• Sales Assembly: B2B sales training and community platform offering cohort-based sales training, certification programs, and content subscriptions. Comparable as a sales enablement/skill development offering, though delivered via subscription/community model rather than PRIMEO's project-based consulting model.

Others

• Objective Management Group: Sales force assessment and evaluation firm whose 2.5M+ assessment dataset PRIMEO uses as a methodology backbone. A methodology/partner relationship (used by PRIMEO) rather than a direct customer-facing competitor; potential indirect competitor if they expand into consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/primaressource
• YouTubeyoutube.com/channel/UChSYS2HVsv4n4RAvuVh1bxA
• Facebookfacebook.com/primaressource
• LinkedInlinkedin.com/company/prima-ressource-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Ressource