Bovard Insurance Group
Bovard Insurance Group is a privately held independent insurance brokerage in Prairie Village, Kansas, brokering personal, commercial, employee benefits, life, and specialty insurance through a broad panel of national and regional carriers for individual and business clients.
- Company typePrivate
- Founded2007
- HeadquartersMission, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Bovard Insurance Group does
Bovard Insurance Group is a privately held independent insurance brokerage headquartered at 5225 W. 75th St., Suite 100, Prairie Village, Kansas, serving personal, commercial, and specialty insurance customers primarily in the Midwest. The company operates as a broker rather than a carrier, representing all major national U.S. insurance companies and many regional carriers, and places business only with underwriters rated B+ or better by A.M. Best. Its product portfolio spans personal lines (auto, homeowners, life, renters, flood, motorcycle, pet, fine arts, classic car, wedding, travel, identity theft), commercial lines (general liability, commercial auto, property, workers' compensation, builders risk, dealers open lot, surety bonds, employee benefits), and specialty programs including aviation.
The business runs on a sales-led go-to-market model in which employed producers and risk management consultants work directly with customers to assess risk, obtain quotes from the firm's carrier panel, and recommend coverage. Distribution combines direct producer sales across enterprise, mid-market, and SMB/individual buyers with a self-serve online quote-request form and a Refer-A-Friend program; the firm also maintains a third-party client portal (csr24.com) and a Zywave-built website with LinkedIn and Google Business Profile presences supporting top-of-funnel content marketing. Commercial Lines is identified as the primary segment, while an inter-agency referral network extends informal geographic reach into Missouri, Tennessee, and Arkansas.
Revenue is generated through commissions from insurance carriers based on premium volume placed with underwriters, classified as recurring/subscription-style revenue tied to in-force policies. The leadership team comprises Chairman John W. Bovard, CEO/President Dan Mahurin, COO Cindy L. Stephens, EVP Clay Miller, VP Commercial Lines/Office Manager Terry Stewart, and producers including Shane Porter, Jack Baker, John Trusdale (formerly of Federated Insurance), and Ben Smith. The firm has no disclosed funding, no parent company, no M&A history, and no disclosed revenue; technology infrastructure is described qualitatively as "state of the art" without specified proprietary systems.
Bovard Insurance Group firmographics
Firmographics- Name
- Bovard Insurance Group
- Legal name
- Bovard Insurance Group
- Website
- https://bovardinsurancegroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bovard Insurance Group is a privately held independent insurance brokerage in Prairie Village, Kansas, brokering personal, commercial, employee benefits, life, and specialty insurance through a broad panel of national and regional carriers for individual and business clients.
- Ownership category
- akta.pro rank
Bovard Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Retail (Personal Lines) Insurance BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory
Keywords
Where Bovard Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Mission
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bovard Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: The company earns commissions from insurance carriers for placing client business. As an independent broker representing multiple national and regional carriers, Bovard Insurance Group receives compensation based on premium volume placed with underwriting companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bovard Insurance Group product offering
Product offeringCore offering
Bovard Insurance Group is an independent insurance brokerage that places client business with all major national insurance companies and many regional carriers rated B+ or better by A.M. Best. The brokerage delivers personal lines (auto, homeowners, life, specialty), commercial lines (general liability, commercial auto, property, workers' compensation, builders risk, surety bonds), and employee benefits coverage through employed producers and consultants. Revenue is earned through carrier commissions based on premium volume.
Product overview
Bovard Insurance Group is an insurance brokerage offering a comprehensive portfolio of personal and commercial insurance products. The company operates as a broker representing multiple national and regional insurance carriers. Personal Lines includes auto, homeowners, life, motorcycle, renters, and specialty coverages like fine arts and wedding insurance. Commercial Lines encompasses workers' compensation, general liability, commercial property, commercial auto, builders risk, and employee benefits. The company structures its offerings as a broad portfolio that can be customized through their carrier relationships to meet any risk coverage need.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance coverage for personal automobiles including liability, collision, comprehensive, and optional protections for individual drivers.
- Homeowners Insurance Property insurance coverage for homeowners protecting against damage, loss, and liability related to residential properties.
- Life Insurance Financial protection policies providing death benefits to beneficiaries, available as term or permanent life insurance for individuals and families.
- Motorcycle Insurance Specialized vehicle coverage for motorcycles including liability, collision, and comprehensive protection.
- Renters Insurance Coverage protecting renters' personal belongings and providing liability protection for rental properties.
- Condominium Insurance Insurance coverage for condo owners protecting the interior of residence, personal property, and liability.
- Classic Car Insurance Specialized insurance coverage for vintage and classic automobiles with agreed value protection.
- Aviation Insurance Coverage for aircraft owners and operators against damage and liability related to aviation operations.
- Fine Arts Insurance Specialized coverage protecting valuable art collections, antiques, and collectibles against loss or damage.
- Flood Insurance Coverage protecting property owners against financial losses from flooding events.
- Identity Theft Insurance Coverage providing protection and recovery services for victims of identity theft.
- Pet Insurance Coverage helping pet owners manage veterinary expenses and treatment costs.
- Personal Umbrella Insurance Extra liability coverage providing additional protection beyond standard policy limits.
- Recreational Vehicle Insurance Coverage for RVs, campers, and other recreational vehicles including liability and physical damage protection.
- Travel Insurance Coverage protecting travelers against trip cancellations, medical emergencies, and travel-related losses.
- Toy Vehicle Insurance Coverage for ATVs, UTVs, dirt bikes, and other recreational off-road vehicles.
- Watercraft & Boat Insurance Coverage for boats, personal watercraft, and pontoon boats including liability and physical damage protection.
- Wedding Insurance Specialized coverage protecting wedding events against cancellations, vendor failures, and unexpected circumstances.
- General Liability Insurance Commercial coverage protecting businesses against bodily injury, property damage, and personal injury claims from third parties.
- Commercial Auto Insurance Insurance coverage for business vehicles protecting against accidents, damage, and liability.
- Commercial Property Insurance Coverage protecting commercial buildings, equipment, and inventory from damage caused by covered perils.
- Workers' Compensation Insurance Business insurance providing medical and wage benefits to employees injured or ill due to work-related causes.
- Builders Risk Insurance Property insurance protecting buildings and structures during construction or renovation against physical loss or damage.
- Dealers Open Lot Insurance Coverage for automobile dealers protecting vehicles on open lots against theft, damage, and liability.
- Surety Bonds Contractual guarantees ensuring performance, payment, or compliance obligations are fulfilled.
- Employee Benefits Group insurance offerings including health, dental, vision, and retirement benefits for employees.
- Specialty Programs Customized insurance programs for unique or specialized coverage needs including aviation, builders risk, and other niche products.
Companies that use Bovard Insurance Group
Customer profileSegments5 records
Ideal customer profiles3 records
Bovard Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bovard Insurance Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Chapman & Hogan Insurance GroupminorPartner insurance agency located in St. Louis, MO. Represents part of the insurance agency network/association relationship. Contact: (314) 892-8999.
- Claiborne & TaylorminorPartner insurance agency located in Murfreesboro, TN. Represents part of the insurance agency network/association relationship. Contact: (615) 893-5064.
- FSB InsuranceminorPartner insurance agency located in Jackson, TN. Represents part of the insurance agency network/association relationship. Contact: (731) 668-9312.
- LakenanminorPartner insurance agency located in Genevieve, MO. Represents part of the insurance agency network/association relationship. Contact: (573) 883-7446.
- PJC Insurance Agency, LLCminorPartner insurance agency located in Springfield, MO. Represents part of the insurance agency network/association relationship. Contact: (417) 833-3800.
- Strong's Insurance, Inc.minorPartner insurance agency located in Kingman, KS. Represents part of the insurance agency network/association relationship. Contact: (620) 532-5831.
- Sunstar Insurance Agency of MemphisminorPartner insurance agency located in Memphis, TN. Represents part of the insurance agency network/association relationship. Contact: (901) 537-7450.
- Sunstar Insurance GroupminorPartner insurance agency located in Memphis, TN. Represents part of the insurance agency network/association relationship. Contact: (901) 537-7450.
- Sunstar Insurance of Arkansas (Little Rock)minorPartner insurance agency located in Little Rock, AR. Represents part of the insurance agency network/association relationship. Contact: (501) 225-3454.
- Sunstar Insurance of Arkansas (Jonesboro)minorPartner insurance agency located in Jonesboro, AR. Represents part of the insurance agency network/association relationship. Contact: (870) 932-7448.
- The InsurancenterminorPartner insurance agency located in Joplin, MO. Represents part of the insurance agency network/association relationship. Contact: (417) 623-7500.
- W.E. Walker-LakenanminorPartner insurance agency located in Cape Girardeau, MO. Represents part of the insurance agency network/association relationship. Contact: (573) 335-3307.
- Multiple National Insurance CarrierscoreRepresents all major national insurance companies in the United States and many regionally focused carriers. The company only places business with underwriting companies having at least B+ or better financial rating from A.M. Best. Large premium volume provides negotiating advantage for best policy terms and competitive pricing.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bovard Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Lockton Companies: Largest privately held insurance brokerage globally, offering personal and commercial lines across all major coverage categories. Directly comparable business model (independent broker, multi-carrier placement) but at vastly larger scale and broader geographic footprint.
- USI Insurance Services: Large national insurance brokerage serving middle-market clients across commercial lines, personal lines, and employee benefits. Closely comparable offering mix but operates at significantly greater scale and geographic reach.
- HUB International: Global insurance brokerage placing personal, commercial, life, and benefits coverage through carrier relationships. Comparable brokerage model and multi-line breadth but at enterprise scale across North America.
- Arthur J. Gallagher & Co. Public global insurance brokerage and risk management firm with deep commercial lines and benefits capabilities. Overlapping offering across virtually every product line Bovard carries, but with vastly larger scale and resources.
- Brown & Brown, Inc. Public national insurance brokerage distributing commercial, personal, and specialty lines through carrier partnerships. Comparable producer-driven sales model and broad carrier network, but at public-company scale.
- Marsh McLennan: Global insurance brokerage and risk advisory firm with extensive commercial, personal, and specialty lines capabilities. Overlapping offering across the full product range, including commercial property, surety, aviation, and benefits.
- Aon: Global professional services firm with a major insurance brokerage and risk advisory practice covering commercial, personal, life, and benefits. Comparable product breadth across all lines Bovard carries, at global scale.
Direct peers
- Holmes Murphy & Associates: Privately held independent insurance brokerage headquartered in the Midwest with strong commercial lines and employee benefits focus. Closely comparable in business model, multi-line offering, and regional-mid-market orientation.
- IMA Financial Group: Independent, employee-owned insurance brokerage based in the Midwest U.S. Similar mix of personal, commercial, and benefits brokerage, with a comparable producer-led sales motion and regional carrier network approach.
- OneDigital: National insurance, financial services, and HR consulting firm focused on employee benefits and commercial lines for middle-market employers. Comparable multi-line brokerage model with strong benefits focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bovard Insurance Group social profiles
Digital presenceBovard Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bovard Insurance Group leadership team
Management profileNumber of profiles
Profiles9 records
Bovard Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bovard Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bovard Insurance Group
What does Bovard Insurance Group do?
Bovard Insurance Group is an independent insurance brokerage that places client business with all major national insurance companies and many regional carriers rated B+ or better by A.M. Best. The brokerage delivers personal lines (auto, homeowners, life, specialty), commercial lines (general liability, commercial auto, property, workers' compensation, builders risk, surety bonds), and employee benefits coverage through employed producers and consultants. Revenue is earned through carrier commissions based on premium volume.
Is Bovard Insurance Group a public or private company?
Bovard Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Bovard Insurance Group founded?
Bovard Insurance Group was founded in 2007. It employs 51 to 100 people.
Where is Bovard Insurance Group based?
Bovard Insurance Group is headquartered in Mission, United States, in the North America region.
How does Bovard Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Bovard Insurance Group's main competitors?
Broad incumbents on record are Lockton Companies, USI Insurance Services, HUB International, Arthur J. Gallagher & Co., Brown & Brown, Inc., Marsh McLennan and Aon. Direct peers are Holmes Murphy & Associates, IMA Financial Group and OneDigital.
Does Bovard Insurance Group have an API?
No public API is recorded for Bovard Insurance Group.
What industry is Bovard Insurance Group in?
Bovard Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.