Sunstar Insurance of Arkansas

What Sunstar Insurance of Arkansas does

Sunstar Insurance of Arkansas is a privately held, independent insurance agency headquartered at 10800 Financial Centre Pkwy, Suite 300 in Little Rock, with a second office at 2479 Browns Lane in Jonesboro. Founded in 2017 and operating with 51–100 employees, the agency sells personal lines (auto, homeowners, renters, life, health, vision, Medicare supplements/Advantage, umbrella, specialty vehicles, travel) and commercial lines (general liability, workers' compensation, commercial auto, employee benefits, business interruption, surety bonds) to Arkansas residents, families, and small-to-medium businesses.

The agency operates as a broker rather than a risk bearer, contracting with twelve or more insurance carriers — including Arkansas Blue Cross and Blue Shield, Auto Owners, Cincinnati Insurance, Delta Dental, Hanover, Liberty Mutual, Progressive, Safeco, State Auto, The Hartford, Travelers, and UnitedHealthcare — to offer comparison-shopped coverage. The technology stack is non-proprietary and consists of standard industry software and carrier-provided platforms for quote generation, policy management, and servicing. The agency cites more than 200 years of combined industry experience among its staff as a core differentiator.

Revenue is generated through commissions from carriers on new business and renewals, with annual billing cycles and quote-based pricing that varies by client risk profile, coverage limits, and carrier underwriting. GTM is sales-led via in-person consultations at the two Arkansas offices, phone-based service, website quote requests, a Refer-a-Friend program, and organic content marketing across Facebook, Instagram, LinkedIn, and an educational blog. The agency has been recognized by Arkansas Money and Politics as one of the Top Insurance Agencies in Arkansas in 2024.

Name

Sunstar Insurance of Arkansas

Legal name

Sunstar Insurance of Arkansas

Website

https://sunstarinsuranceofarkansas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunstar Insurance of Arkansas is an independent insurance agency based in Little Rock with a second office in Jonesboro, serving Arkansas consumers, families, and small-to-medium businesses with personal and commercial lines across 12+ carrier partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Sunstar Insurance of Arkansas earns commissions from insurance carriers for policies placed and renewed. Revenue is generated through new policy sales commissions and renewal commissions as clients maintain their coverage year over year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sunstar Insurance of Arkansas is an independent insurance agency that brokers personal and commercial insurance products from 12+ carrier partners to individuals, families, and businesses across Arkansas. The agency earns commissions by placing and renewing policies covering auto, home, life, health, Medicare, commercial liability, workers' compensation, and employee benefits. Service is delivered through office consultations in Little Rock and Jonesboro, phone, and online quote requests.

Product overview

Sunstar Insurance of Arkansas is an independent insurance agency offering a comprehensive portfolio of both commercial and personal lines insurance products. The agency works with multiple carrier partners to provide options across business insurance (general liability, workers' compensation, commercial auto, employee benefits, business interruption, and surety bonds) and personal lines (auto, homeowners, renters, life, health, Medicare, vision, umbrella, specialty vehicles, and travel insurance). As an independent agency with more than 200 years of combined industry experience, the company functions as a broker connecting customers with appropriate coverage from various insurance carriers rather than as a direct insurer.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Interruption Insurance Coverage designed to replace income lost during a temporary shutdown or business interruption caused by covered perils. Offered to Arkansas business owners through multiple carrier partners.
• Commercial Auto Insurance Insurance coverage for business vehicles including liability, physical damage, and medical payments. Targeted at Arkansas businesses with company vehicles.
• Employee Benefits Group benefits packages including health, dental, vision, and other employee benefit programs for Arkansas businesses seeking to provide benefits to their workforce.
• General Liability Insurance Coverage protecting businesses against third-party claims for bodily injury, property damage, and personal injury. Offered to Arkansas businesses through multiple carrier partners.
• Workers' Compensation Insurance Coverage required for most Arkansas businesses with three or more employees, covering medical expenses and lost wages for work-related injuries. Offered through multiple carrier partners.
• Surety Bonds Bond products for businesses including contract bonds, commercial bonds, and court bonds. Targeted at Arkansas businesses requiring bonding for contracts or court proceedings.
• Auto Insurance Coverage for personal vehicles including liability, collision, comprehensive, and medical payments coverage. Offered to Arkansas individual consumers and families through multiple carrier partners.
• Homeowners Insurance Coverage protecting homeowners against property damage, liability, and loss of personal belongings. Offered to Arkansas homeowners through multiple carrier partners.
• Renters Insurance Coverage for personal property and liability for renters, including protection against theft, fire, and guest injuries. Offered to Arkansas renters.
• Life Insurance Coverage including term life, whole life, universal life, and final expense insurance to provide financial protection for families. Offered to Arkansas individuals and families.
• Health Insurance Coverage options for individuals and families including major medical and supplemental health benefits. Offered to Arkansas residents through carrier partners including Arkansas Blue Cross and Blue Shield and UnitedHealthcare.
• Vision Insurance Supplemental coverage for routine eye exams, prescription glasses, and contact lenses. Offered to Arkansas individuals and families.
• Medicare Coverage Medicare supplement plans and Medicare Advantage options for retirees, including Part C and Medigap coverage. Targeted at Medicare-eligible Arkansas residents and offered through UnitedHealthcare and other carrier partners.
• Personal Umbrella Insurance Supplemental liability coverage extending beyond the limits of primary policies such as auto and homeowners insurance. Offered to Arkansas individuals and families seeking additional liability protection.
• Specialty Vehicle Insurance Coverage for boats, ATVs, and motorcycles in Arkansas. Offered to Arkansas residents with specialty vehicles.
• Toy Vehicle Insurance Insurance coverage for recreational and collector vehicles. Targeted at Arkansas residents with non-standard or hobby vehicles.
• Travel Insurance Coverage including trip insurance, travel medical, and short-term medical insurance for travelers. Offered to Arkansas residents planning domestic or international travel.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Arkansas Blue Cross and Blue ShieldcoreChannel Partner/ Reseller/ DistributorFeatured carrier partner providing health insurance products. The agency sells Arkansas Blue Cross and Blue Shield health plans to individual and group clients seeking comprehensive medical coverage.
• Auto OwnerscoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering auto, home, and related insurance products. The agency represents Auto Owners Insurance to provide personal lines coverage options.
• Cincinnati Insurance CompaniescoreChannel Partner/ Reseller/ DistributorFeatured carrier partner specializing in commercial insurance products including property, liability, and business coverage. The agency offers Cincinnati Insurance products for business clients.
• Delta Dental of ArkansassupportingChannel Partner/ Reseller/ DistributorFeatured carrier partner providing dental insurance products. The agency sells Delta Dental plans as part of employee benefits and personal health coverage offerings.
• Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering commercial and personal insurance products. The agency represents Hanover for business liability, property, and related coverage.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorFeatured carrier partner providing auto, home, and business insurance products. The agency offers Liberty Mutual coverage options to personal and commercial clients.
• ProgressivecoreChannel Partner/ Reseller/ DistributorFeatured carrier partner specializing in auto insurance. The agency sells Progressive auto policies with competitive rates and coverage options.
• SafecocoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering auto, home, and umbrella insurance products through the Safeco brand for personal lines coverage.
• State AutosupportingChannel Partner/ Reseller/ DistributorFeatured carrier partner providing personal and commercial insurance products. The agency offers State Auto coverage for auto, home, and business needs.
• The HartfordcoreChannel Partner/ Reseller/ DistributorFeatured carrier partner specializing in business insurance including workers compensation, liability, and commercial coverage. The agency offers Hartford products for commercial clients.
• TravelerscoreChannel Partner/ Reseller/ DistributorFeatured carrier partner providing commercial and personal insurance products including property, liability, and auto coverage. The agency represents Travelers for comprehensive insurance solutions.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering health insurance and Medicare products. The agency sells UnitedHealthcare plans for individual health, group benefits, and Medicare coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hub International: Major global insurance brokerage offering personal, commercial and employee benefits lines through carrier relationships. Operates in the same independent distribution space at substantially larger scale.
• AssuredPartners: National insurance brokerage built through acquisitions of independent agencies. Comparable multi-carrier distribution model focused on commercial and personal lines across U.S. regions.
• Acrisure: Large privately-held insurance brokerage aggregating independent agencies across the U.S. Comparable multi-carrier distribution model, but at much larger scale and with technology investment.
• Brown & Brown: Large public insurance brokerage distributing personal and commercial coverage through multiple carrier partners. Broader scale and geographic reach than Sunstar but operates in the same multi-carrier agency channel.
• Integrity Marketing Group: Large distributor of life, health and annuity products with significant independent agency footprint. Comparable distribution-oriented model with carrier partnerships, especially on the health/Medicare side.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm distributing commercial and personal lines through carrier partnerships. Overlaps with Sunstar's commercial and benefits brokerage activities at enterprise scale.

Direct peers

• Relation Insurance: Independent insurance agency representing multiple carriers across personal and commercial lines, including employee benefits. Comparable independent agency distribution model and product breadth.
• Brightway Insurance: Independent insurance agency franchise representing multiple carriers for home, auto and commercial lines. Comparable multi-carrier agency model with local offices and a relationship-driven sales motion.
• Higginbotham: Large independent insurance agency offering personal, commercial and employee benefits coverage through multiple carrier partners. Closely comparable multi-line, multi-carrier brokerage structure.
• Goosehead Insurance: Public independent insurance agency franchise offering personal and commercial lines through multiple carrier appointments. Highly comparable multi-carrier distribution model with an emphasis on choice and agent-driven service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sunstarins
• LinkedInlinkedin.com/company/sunstar-insurance-of-arkansas
• Instagraminstagram.com/sunstarinsuranceofarkansas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunstar Insurance of Arkansas