Lakenan Insurance

What Lakenan Insurance does

Lakenan Insurance is an independent insurance brokerage founded in 1938 and headquartered in St. Louis, Missouri, with five offices across the state (St. Louis, Ste. Genevieve, Perryville, Farmington, and Festus). Since 2014 it has operated as a subsidiary of Sunstar Insurance Group, a diversified insurance platform with operations in 9 states and over 900 employees. The company serves both commercial and individual clients through six practice areas: Business Insurance, Alternative Risk Transfer, Employee Benefits, Personal Risk Management, Surety Bonds, and Life Insurance, with specialized industry expertise across twelve verticals including construction, hospitality, manufacturing, real estate, transportation, technology, private equity, nonprofits, religious institutions, and public entities.

The business model is a traditional relationship-driven brokerage: Lakenan places coverage with multiple carriers as an independent agency and earns commissions, supported by a team of 25+ licensed risk advisors. The firm claims the position of largest insurance broker in the southern St. Louis metropolitan area. Its technology footprint is limited to a CSR24 client portal and AppliedPay for online payments; there is no proprietary platform or disclosed AI capability. Distribution is sales-led, primarily regional Midwest, with direct phone, website content marketing, LinkedIn, and Facebook as the principal channels.

The company has pursued steady, measured growth via tuck-in acquisitions, most recently The Crismore Agency in May 2024, while maintaining multi-generational family involvement in its producer and leadership ranks. Leadership includes Chairman/CEO Lee Lottes (joined 1976, purchased the firm in 1982), President Gregory T. Lottes (also President of Sunstar Insurance Group since 2018), and Executive Vice President Jason Spore. The firm functions as a stable, mature regional brokerage within a larger consolidating platform rather than a high-growth disruptor.

Name

Lakenan Insurance

Legal name

Lakenan

Website

https://lakenan.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakenan Insurance is an independent insurance brokerage founded in 1938, operating across five Missouri offices as a subsidiary of Sunstar Insurance Group. It provides commercial, personal, employee benefits, and alternative risk transfer solutions to businesses and individuals in the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Sainte Genevieve

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Lakenan earns commissions from multiple insurance carriers for placing client coverage. They work with various insurance companies to find optimal coverage and pricing for their clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lakenan Insurance is an independent insurance agency that provides business and personal insurance products, employee benefits, alternative risk transfer solutions, surety bonds, and life insurance. The company serves clients through dedicated insurance advisors across multiple U.S. locations, with industry-specific coverage modules for twelve verticals including construction, manufacturing, real estate, hospitality, transportation, technology, sports & leisure, professional services, private equity, nonprofits, religious institutions, and public entities.

Product overview

Lakenan Insurance is an independent insurance brokerage offering a comprehensive portfolio of risk management and insurance solutions. The core offerings include six practice areas: Business Insurance (commercial property, auto, workers' comp, general liability, cyber liability), Alternative Risk Transfer (captives, high deductible plans, pool programs), Employee Benefits (health, dental, vision, life, disability), Personal Risk Management (homeowners, auto, umbrella, cyber), Surety Bonds (contract, commercial, court, fidelity), and Life Insurance (universal, term, whole life, final expense, long-term care). The company provides industry-specific coverage modules for construction, manufacturing, real estate, hospitality, transportation, technology, sports & leisure, professional services, private equity, nonprofits, religious institutions, and public entities. This multi-practice, multi-industry structure allows Lakenan to serve both commercial and consumer clients with tailored insurance programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance solutions for businesses across multiple industries, including property, casualty, liability, and specialized commercial coverage tailored to industry-specific risks.
• Alternative Risk Transfer Specialized risk management solutions including captive insurance, self-insurance, and other alternative risk transfer mechanisms for businesses seeking non-traditional insurance approaches to manage complex or high-exposure risks.
• Employee Benefits Employee benefits administration and brokerage services including health insurance, retirement plans, and other group benefits for businesses and their employees.
• Personal Risk Management Personal lines insurance solutions for individuals and families, including home, auto, and other personal insurance products to address personal risk management needs.
• Surety Bonds Surety bond solutions for businesses and individuals requiring contract, commercial, or court bonds to meet contractual and legal obligations.
• Life Insurance Life insurance products for individuals and families, including term life, whole life, and other life insurance solutions for personal protection and estate planning.

Segments14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ARCH BrokerageminorChannel Partner/ Reseller/ DistributorLakenan partners with ARCH Brokerage for individual medical, dental, and vision policy placement. This collaboration extends their reach for providing comprehensive individual insurance solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HUB International: Large North American insurance brokerage operating a hub-and-spoke model of independent agencies across commercial and personal lines; comparable to Lakenan in independent agency structure, multi-carrier access, and acquisition-led growth.
• AssuredPartners: National insurance brokerage built through aggressive acquisitions of independent agencies; closely comparable to Lakenan in independent agency DNA, vertical specialization across P&C and employee benefits, and tuck-in M&A playbook.
• USI Insurance Services: Independent insurance brokerage serving middle-market clients across commercial P&C, employee benefits, and personal lines; comparable in independent-agency model, multi-vertical specialization, and middle-market client focus.
• RPS Insurance Brokerage: National specialty insurance brokerage built through acquisitions of independent agencies and specialty practices; comparable in independent-agency structure, multi-vertical specialization, and middle-market commercial focus.

Broad incumbents

• Acrisure: One of the largest insurance brokerages in the world with a technology-forward M&A model; comparable to Lakenan in independent brokerage roots and acquisition strategy, but operates at vastly greater scale.
• Brown & Brown: National insurance brokerage and risk management firm built largely through acquisitions of independent agencies; comparable in independent-agency acquisition strategy, though operates at much greater scale and is publicly traded.
• Lockton Companies: World's largest independent insurance brokerage offering commercial, benefits, and personal lines; comparable in independent ownership and multi-line service breadth, though substantially larger in headcount and global reach.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with both organic and acquisitive growth; comparable product overlap in commercial and personal lines, though serving much larger enterprise accounts.

Regional players

• TrueNorth Companies: Midwest-based independent insurance, risk management, and employee benefits firm; comparable to Lakenan in regional Midwest base, independent agency model, and cross-line service portfolio.

Emerging players

• Hilb Group: Acquisitive insurance and risk management brokerage operating across the U.S. East Coast and expanding via tuck-in M&A; comparable to Lakenan in independent-agency acquisition model, though operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1527628307535265
• LinkedInlinkedin.com/company/lakenan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakenan Insurance