Meulenberg Training & Coaching

What Meulenberg Training & Coaching does

Meulenberg Training & Coaching is a Dutch private coaching and training firm founded in 2014 and headquartered in the Rotterdam area, focused on burnout and chronic-stress recovery for individuals and workplace stress management for organizations. The company delivers services through a nationwide network of 50+ specialized coaches and applies a proprietary methodology called the BERG-Methode, which combines outdoor movement, rest, and nature exposure in parks, dunes, and beaches to support nervous-system recovery. Beyond in-person coaching (burn-out, stress, and online coaching), the firm offers structured courses covering work-pressure management, personal effectiveness, assertiveness, autonomy, self-knowledge, and self-confidence, plus an online four-module burn-out training program with webinars, e-books, and community access.

The business operates a hybrid go-to-market model spanning direct-to-consumer coaching for individuals, enterprise/B2B services for employers (including manager toolkits, employee quickscans, and organizational workshops), and a community-led layer via the MTC Community online platform. Revenue is generated primarily through professional-services fees for individualized coaching trajectories and corporate engagements, complemented by recurring digital revenue from online training subscriptions. Pricing is quote-based and not publicly disclosed. The company is founder-led by Ruud Meulenberg, with a trusted-by roster that includes ASML, Siemens, ProRail, Heijmans, RDW, Gemeente Amsterdam, Gemeente Utrecht, Philadelphia Zorg Cluster, and Dolmans Landscaping Group. It claims 10,000+ individuals helped cumulatively, 1,500+ online-program completions, and a 4.9/5 average rating across 500+ reviews.

Name

Meulenberg Training & Coaching

Legal name

Meulenberg Training & Coaching

Website

https://ruudmeulenberg.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Meulenberg Training & Coaching is a Dutch firm founded in 2014 that delivers burnout and stress recovery coaching to individuals and organizations nationwide through a network of 50+ coaches using its proprietary BERG-Methode.

Ownership category

akta.pro rank

Product category

Workplace Wellness Coaching

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

akta.pro secondary industry

Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Burnout coaching
• Stress management
• Workplace wellness
• Nature-based coaching
• Online training programs

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Coaching Services: Personalized one-on-one coaching trajectories for individuals experiencing burnout and stress, offered both in-person (nature-based) and online formats.
2. Online Training Programs: Digital training programs including modules for burnout acceptance, recovery, communication, and stress-free challenges, supplemented with webinars, e-books, and community access.
3. Corporate Training & Consultancy: Training programs for companies and employers addressing workplace stress management, leadership coaching, and employee wellness initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Meulenberg Training & Coaching provides individualized and group coaching services for people experiencing burnout and chronic stress, delivered through a Dutch network of 50+ coaches using the proprietary BERG-Methode that combines outdoor movement with personal guidance. It sells a four-module online burnout training program (plus webinars, e-books, and community access), structured self-development courses (assertiveness, personal effectiveness, autonomy, self-confidence, self-knowledge), and corporate workplace wellness programs for employers including manager training and employee quickscans.

Product overview

Meulenberg Training & Coaching offers a coaching and training service portfolio focused on burnout and stress recovery. The core offerings consist of individual coaching services (burn-out coaching, stress coaching, and online coaching) and structured courses (dealing with work pressure, personal effectiveness, assertiveness, autonomy, self-knowledge, and self-confidence). The company also provides an online burn-out training program with four modules, access to a peer community (MTC Community), and free resources including an e-book on burnout symptoms. All coaching is delivered through a network of 50+ experienced coaches using the company's proprietary BERG-Methode, which incorporates nature-based activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Burn-out coaching Individual coaching sessions for adults experiencing burnout symptoms, delivered by experienced coaches throughout the Netherlands using the proprietary BERG-Methode with options for in-person nature-based and indoor formats.
• Stress coaching Coaching focused on chronic and work-related stress management and coping strategies for individuals, delivered through the nationwide coach network.
• Online coaching Remote coaching sessions providing flexibility for clients who prefer virtual sessions to in-person meetings.
• Online burn-out training Comprehensive four-module online training program covering acceptance of burnout, emerging powerfully from burnout, communication, and stress-free challenge, supplemented with webinars, e-books, peer community access, and two online coaches; over 1,500 participants have completed the program.
• Omgaan met werkdruk (Dealing with Work Pressure) Training course teaching techniques to manage and cope with work-related pressure and demands.
• Persoonlijke effectiviteit (Personal Effectiveness) Course focused on improving personal productivity, time management, and effectiveness in work and life.
• Assertiviteitstraining (Assertiveness Training) Training to develop assertiveness skills and better communicate personal and professional boundaries.
• Autonomie & grip op je leven (Autonomy & Control over Your Life) Course aimed at developing personal autonomy and regaining control over life circumstances.
• Jezelf echt leren kennen (Getting to Know Yourself) Self-discovery course focused on personal development and understanding one's own patterns and behaviors.
• Boost je zelfvertrouwen (Boost Your Self-Confidence) Course designed to build and strengthen self-confidence and self-esteem.
• Corporate Training & Consultancy Training programs for employers addressing workplace stress management, leadership coaching, and employee wellness initiatives, including manager training, employee wellness programs, and organizational burnout prevention consulting.

Quantifiable outcome

• 10,000+ individuals helped with burnout and stress recovery
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mindler: European digital mental health provider operating across the Nordics, Netherlands, and other markets, offering therapy and coaching via employer partnerships. Comparable regional competitor in the Dutch and Northern European employer wellness space.
• HumanTotalCare (ArboNed): Dutch occupational health and employee wellbeing provider (including ArboNed) offering organizational stress management, manager training, and absenteeism reduction. Directly competes for the same Dutch employer wellness budgets.

Direct peers

• OpenUp: Amsterdam-based mental health platform offering on-demand coaching and therapy to individuals and employers across Europe. Direct Dutch peer competing for the same employer wellness budgets with a digital-first model.
• Modern Health: Global B2B mental health platform combining coaching, therapy, and self-guided content for employers. Closely comparable on the employer wellness side, with a much larger scale and capital base.
• Ginger (Headspace Care): On-demand mental health platform offering coaching, therapy, and psychiatry to employees via employer contracts. Now part of Headspace; directly competes for enterprise stress and burnout coaching budgets.
• iPractice: Dutch psychology and coaching practice providing mental health support, including burnout and stress, to individuals and organizations. Directly comparable Dutch competitor with overlapping B2B and B2C coaching offerings.
• Lyra Health: US-based employer mental health benefits provider offering coaching, therapy, and EAP services. Comparable business model targeting the same enterprise buyer for stress, burnout, and mental health support.

Others

• Happify Health: Digital wellbeing platform offering science-based activities and coaching for stress, resilience, and mental health. Adjacent competitor for employer wellness buyers seeking scalable digital alternatives to in-person coaching.

Emerging players

• Calm: Global consumer and employer wellness app focused on mindfulness, sleep, and stress reduction. Adjacent competitor in the stress-management category with a different (digital-first) delivery model.

Broad incumbents

• Headspace Health: Global digital mental health and wellness platform combining meditation, coaching, and therapy for consumers and employers. Broader incumbent with overlapping coaching and stress-management offerings, plus a stronger digital brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYf6Wi_hz_SpjYCwaJ8pq4w
• Facebookfacebook.com/burnoutcoach
• LinkedInlinkedin.com/company/10212951

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meulenberg Training & Coaching