What MicroAccounting Solutions does

MicroAccounting Solutions, now operating as Rand Group, is a privately held value-added reseller and professional services firm specializing in Sage ERP software with over 30 years of channel partnership. The firm sells, implements, and supports Sage Intacct (cloud financial management), Sage 100 (on-premise ERP), Sage CRM, Sage Hosting, Sage 100 Payroll, and related Sage add-ons, while also reselling Microsoft Dynamics 365 (Finance & Operations, Business Central, GP), Oracle NetSuite, and insightsoftware/Solver solutions. Services span consulting, migration, customization and development, training, optimization, and ongoing support delivered by a 100% US-based team that includes CPAs and industry veterans, with a 96% reported client retention rate.

The company serves mid-market and enterprise customers across more than a dozen verticals including manufacturing, distribution, construction, healthcare, professional services, nonprofit, real estate, hospitality, athletic clubs, senior living, family office, franchise, and skilled nursing facilities. Go-to-market is enterprise field sales with quote-based, tailored engagements rather than standardized SaaS pricing. The firm operates from 17 office locations across the United States and Canada, and holds top-1% Sage partner status along with Sage CEO Circle Platinum Elite Winner recognition and a G2 top Sage Reseller designation.

Revenue is generated primarily through professional services (consulting, implementation, customization, training, optimization) layered with software resale and recurring support/hosting fees. No revenue figures, funding history, or external ownership are disclosed; the firm is privately held by its operating leadership.

Name

MicroAccounting Solutions

Legal name

The Rand Group, LLC

Website

https://microaccounting.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rand Group (formerly MicroAccounting) is a privately held value-added reseller and professional services firm implementing Sage, Microsoft, and Oracle NetSuite ERP solutions for mid-market and enterprise customers across 13-plus verticals in the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Revenue generated from comprehensive consulting services including software selection, implementation, customization, training, optimization, and ongoing support for Sage ERP solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MicroAccounting Solutions (now operating as Rand Group) is a Sage value-added reseller that sells and implements Sage ERP solutions including Sage Intacct (cloud financial management), Sage 100 (on-premise ERP), Sage CRM, Sage 100 Payroll, Sage Add-ons, and Sage Cloud Hosting. The company bundles these products with comprehensive professional services—software selection consulting, implementation, customization and development, migration, training, optimization, and ongoing support—for mid-market and enterprise customers across multiple industries.

Product overview

MicroAccounting Solutions (now part of Rand Group) operates as a Sage partner offering a portfolio of Sage ERP solutions. The core offerings include Sage Intacct (cloud-based financial management) and Sage 100 (on-premise ERP), supported by add-on modules including Sage CRM, Sage Hosting, Sage 100 Payroll, and Sage Add-ons. The company provides comprehensive implementation services including consulting, migration, customization and development, training, and ongoing optimization and support across the Sage product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage Intacct Cloud financial management solution leveraging AI-driven automation to simplify complex financial processes, deliver real-time insights, and accelerate business growth across multiple industries. Resold and implemented by MicroAccounting Solutions (Rand Group) as a core product offering.
• Sage 100 On-premise ERP solution tailored for manufacturing, distribution, and other industry-specific needs, with modular functionality, efficient workflows, and improved operational visibility. Resold and implemented by MicroAccounting Solutions (Rand Group) as a core product offering.
• Sage CRM Customer relationship management solution helping businesses streamline sales, marketing, and customer service activities to boost customer satisfaction, improve collaboration, and drive revenue growth.
• Sage Cloud Hosting Cloud hosting service that securely hosts Sage software to enhance scalability, improve security, and ensure business continuity with flexible, reliable access anytime, anywhere.
• Sage 100 Payroll Payroll solution integrated with Sage 100 ERP for streamlined payroll processing and management.
• Sage Add-ons Extended functionality and integrations for Sage ERP solutions.
• Sage ERP Consulting Consulting services supporting Sage ERP software selection, readiness, and strategic planning for organizations adopting Sage solutions.
• Sage ERP Migration Migration services to move customers to Sage ERP solutions (including Sage Intacct cloud migration and Sage 100 transitions) from prior accounting or ERP systems.
• Sage Development Customization and development services that tailor Sage ERP, CRM, and related solutions to specific business requirements.
• Sage ERP Training Training services to enable customer teams to use Sage ERP solutions effectively following implementation.

Quantifiable outcome

• 96% client retention rate demonstrates long-term commitment and customer satisfaction

Named customers1 record

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• SagecoreChannel Partner/ Reseller/ DistributorOver 30-year partnership with Sage as a technology partner and reseller. Ranked in the top 1% of Sage partners in North America and recognized as Sage CEO Circle Platinum Elite Winner. Provides comprehensive services covering Sage 100, Sage Intacct, and Sage CRM implementations.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner offering Microsoft Dynamics 365 solutions including Finance & Operations, Business Central, and Dynamics GP. Part of multi-solution portfolio.
• Oracle NetSuitecoreChannel Partner/ Reseller/ DistributorOracle NetSuite Partner offering NetSuite ERP and CRM implementations as part of the multi-solution portfolio.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sikich: Sikich is a national professional services firm offering ERP consulting across Sage, Microsoft Dynamics, and NetSuite, alongside tax, audit, and advisory services. Broader incumbent with overlapping Sage and ERP practice.
• RSM US: RSM US is a top-10 global accounting and ERP consultancy delivering Microsoft Dynamics, NetSuite, and SAP implementations to mid-market enterprises. Larger incumbent competing for the same transformation wallet.
• BDO USA: BDO USA is a major accounting and advisory firm with a substantial ERP/digital transformation practice (Microsoft, NetSuite, Sage-adjacent). Larger, more diversified incumbent in the same enterprise ERP services market.
• Wipfli: Wipfli is a top-20 US accounting and advisory firm with a dedicated technology and ERP practice serving mid-market clients. Competes for Sage and Microsoft Dynamics implementation engagements.
• Plante Moran: Plante Moran is a large US accounting and consulting firm with a significant technology and ERP consulting practice. Competes for enterprise Sage/Dynamics implementations in manufacturing, nonprofit, and healthcare verticals.
• Baker Tilly: Baker Tilly is a top-15 advisory firm offering ERP implementation, digital transformation, and managed services. Overlaps with MicroAccounting/Rand Group in mid-market Sage and Microsoft ERP work.
• Armanino: Armanino is a US-based accounting and business consulting firm with a strong ERP and technology practice (Microsoft Dynamics, NetSuite, cloud ERP). Larger, multi-product peer competing for similar transformation deals.

Direct peers

• SWK Technologies: SWK Technologies is a long-tenured Sage partner and ERP VAR offering Sage 100, Sage Intacct, and related implementation and managed services. Closely comparable in product portfolio, partner model, and target mid-market customer base.
• NexTec Group: NexTec Group is a Sage partner providing ERP, CRM, and business intelligence implementation services, with a focus on Sage 100 and Sage Intacct. Direct peer operating the same partner-led delivery model for mid-market Sage customers.
• Net@Work: Net@Work is a Sage and ERP VAR providing consulting, implementation, customization, and managed hosting for mid-market customers. Direct competitor for Sage 100 and Sage Intacct deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/microacctg
• Facebookfacebook.com/154950044544402

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MicroAccounting Solutions