Vetonline.pro

What Vetonline.pro does

Vetonline.pro was founded in 2019 in Kyiv, Ukraine, as the first veterinary telemedicine service in the country. It operated a web-based marketplace that connected pet owners (primarily dog and cat owners) with licensed veterinarians and partner veterinary clinics for 24/7 consultations delivered via text chat with photo and video support. The platform's user flow required pet owners to describe their concern, get matched with an available veterinarian, confirm, pay, and consult — typically initiated within one to two minutes. The technology stack was a custom web platform, mobile-optimized, with social login via Facebook and Google, an automated (random) veterinarian matching system, and an onboarding/modulation flow for licensed vets to join the supply side.

The company monetized through three streams: a per-consultation fee of approximately 245 UAH charged to pet owners, an unlimited monthly subscription tier priced at 389 UAH (currently listed as temporarily unavailable), and a commission ("Винагорода") paid by veterinarians to the platform for using it. The legal entity was FOP Hurkovskyi V.Ye., a Ukrainian sole proprietorship, with a team of one to ten people led by co-founders Vladyslav Hurkovskiy (CEO) and Kostiantyn Losobyk (CPO), alongside a marketing lead and CTO. Go-to-market was primarily product-led/self-serve, supported by an SEO-heavy pet care blog, email newsletters, and partnerships with Ukrainian pet-related sites.

In Spring 2022 the company received its first grant from UVCA and completed the eō Business Incubators acceleration program, but the only documented funding is that non-dilutive grant. The service announced a temporary suspension in 2024, and no revenue figures have been publicly disclosed. Planned geographic expansion to Romania and Moldova by end of 2022 does not appear to have been executed.

Name

Vetonline.pro

Legal name

ФОП Гурковський В.Є.

Website

https://vetonline.pro

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

1–10 employees

Short description

Vetonline.pro is a Kyiv-based veterinary telemedicine marketplace, founded in 2019, that connected pet owners with licensed veterinarians and partner clinics for 24/7 chat-based consultations via a web platform (the service is currently suspended as of 2024).

Ownership category

akta.pro rank

Product category

Veterinary Telemedicine

NAICS

Veterinary Services (541940)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

akta.pro secondary industries

Veterinary Telemedicine & Remote Care Services (AFAEANAJ), Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Online veterinary consultation
• Veterinary telemedicine
• Pet healthcare platform
• Animal health advice
• Pet care services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Per-Consultation Fees: Pet owners pay per online veterinary consultation. Pricing varies by source: 245 UAH per session. Consultation conducted via text chat.
2. Subscription Revenue: Monthly subscription at 389 UAH provides unlimited online consultations. Subscription grants unlimited access to professional veterinary consultations 24/7.
3. Platform Commission from Veterinarians: Veterinarians pay a fee (Винагорода) to Vetonline for using the platform and providing veterinary services. Terms defined in separate written contracts with each veterinarian.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Vetonline.pro is a veterinary telemedicine platform that matches pet owners (primarily dog and cat owners) with licensed, clinic-affiliated veterinarians for real-time text-chat consultations available 24/7. The platform supports per-consultation payments (245 UAH per session) and (previously) a 389 UAH/month unlimited subscription, while also onboarding partner veterinarians and clinics that pay a commission for access to client demand.

Product overview

Vetonline.pro is a veterinary telemedicine platform offering online veterinary consultations via text chat. The core offering is the Online Veterinary Consultation service connecting pet owners with licensed veterinarians 24/7. The platform also offers a subscription tier (Unlimited Subscription) for unlimited monthly access, a B2B platform for veterinarians to register and provide services, and an educational pet care blog. The service was founded in 2019 as the first veterinary telemedicine service in Ukraine.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Veterinary Consultation Real-time text-chat consultation service connecting pet owners (primarily dog and cat owners) with licensed, clinic-affiliated veterinarians 24/7. Pet owners describe symptoms, ask questions, and send photos or videos to receive professional guidance without visiting a clinic; consultations are typically priced at 245 UAH per session.
• Unlimited Subscription (Безлімітний / Bezlimitnyi) Monthly subscription tier that provides unlimited online veterinary consultations 24/7 via chat, including photo and video sharing with professional veterinarians. Priced at 389 UAH per month; currently temporarily unavailable per the company website.
• Veterinarian Registration Platform B2B onboarding portal for veterinary clinics and licensed private veterinarians to register with Vetonline.pro, undergo moderation, upload veterinary licenses, and join the network to provide paid consultations to pet owners under commission-based contractual terms.

Quantifiable outcome

• 65-70% of pet health issues can be resolved through online consultation
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• eō Business IncubatorscoreStrategic or Co-development Partner · 1 April 2022Completed startup acceleration program at eō Business Incubators in spring 2022. Part of the startup development support for Vetonline.
• Dogchill (dogchill.com.ua)minorOthersPet-related partner website. Dogchill is a Ukrainian pet services or products company partnering with Vetonline.pro.
• Lovegaw (lovegaw.com)minorOthersPartner organization listed on Vetonline's partners page. Nature of partnership not explicitly detailed.
• Upturn DigitalcoreTechnology or IntegrationDevelopment and promotion partner credited as the developer of the Vetonline website. Located at upturn.online. Provides ongoing website development and digital marketing services.
• Happy PawminorOthersPartner listed on Vetonline partners page. Ukrainian pet-related organization.
• LegalT (legalitgroup.com)minorOthersLegal services partner providing legal support to Vetonline operations.
• PDATU (ПДАТУ - Poltava State Agrarian Academy)minorOthersEducational institution partner. Poltava State Agrarian University provides veterinary education and potentially collaborates on veterinary expertise.
• Spokk (spokk.com.ua)minorOthersPartner website listed on Vetonline partners page. Ukrainian pet-related online platform.
• Petstar (petstar.com.ua)minorGTM or Marketing PartnerPet platform combining commercial projects and charitable initiatives. Offers products and services for cat and dog owners, promoting enrichment of pets' lives and wonderful moments together.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vetster: Direct peer — operates a marketplace connecting pet owners with licensed veterinarians for on-demand video/text consultations globally, with a veterinarian-side monetization and subscription tier closely aligned with Vetonline's model.
• Pawp: Direct peer — US-based pet health platform offering 24/7 access to licensed vets via chat/video plus a subscription product, matching Vetonline's core online consultation + subscription positioning.
• FirstVet: Direct peer — European veterinary telemedicine marketplace offering on-demand video consultations with licensed vets; comparable model and European footprint relevant to Vetonline's planned Romania/Moldova expansion.
• Airvet: Direct peer — pet telemedicine platform providing on-demand video/chat vet access to pet owners and via employer/insurance channels; closely mirrors Vetonline's two-sided marketplace approach.
• PetCoach: Direct peer — online platform providing on-demand chat consultations with licensed veterinarians and pet experts; overlaps with Vetonline's chat-based, 24/7 consultation model.

Emerging players

• TeleVet: Emerging player — veterinary telehealth platform that connects clinics and pet owners via text/video; relevant as a comparable software-enabled vet consultation product with similar technology profile.
• Vetster Clinic (formerly Otto): Emerging player — clinic-side telehealth tool that integrates telemedicine into brick-and-mortar vet practice workflows; relevant adjacent offering for the veterinary side of Vetonline's marketplace.

Broad incumbents

• JustAnswer: Broad incumbent — large paid Q&A marketplace with a dedicated veterinary category offering chat-based expert consultations; representative of broader online expert-advice competition to Vetonline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vetonline-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetonline.pro