Miami Open

What Miami Open does

The Miami Open is an annual ATP Masters 1000 and WTA 1000 professional tennis tournament founded in 1985 and held over a 15-day window each spring at Hard Rock Stadium in Miami Gardens, Florida. Operated by AE EventsCo Holdings LLC (DBA: Miami Open presented by Itaú), it is owned by MARI, the global events and experiences platform led by former Endeavor co-founder Ari Emanuel, which acquired the tournament from Endeavor in October 2025 for over $1 billion. The event draws 400,000+ spectators across 27 tennis courts (10 competition courts including Stadium Court and Grandstand, plus 17 practice courts) and serves both tennis fans and corporate hospitality clients.

Core products span ticket tiers (Single Session starting at $33, Multi-Session, Full Series Packages, Luxury/VIP, Suites for 14-40 guests, Group Packages for 10+ patrons, Grandstand, and Grounds Passes), supplementary on-campus experiences (Publix Padel Park, music, food and beverage via curated restaurants, art installations, themed heritage days), and supporting technology (an iOS/Android mobile app and a Ticketmaster-integrated digital ticketing platform). The technology stack is operational rather than platform-differentiated, focused on access, live scores, and schedule delivery rather than proprietary AI or data products.

Revenue derives from four principal streams: ticket sales across multiple tiers, corporate sponsorship anchored by title sponsor Itaú Unibanco and platinum sponsor Pirelli with dozens of category partners across automotive, luxury, healthcare, banking, food, and wellness, on-campus food and beverage concessions, and premium hospitality/VIP packages (Ace Lounge, luxury suites). Customer segments are hybrid: a high-volume general-public tennis fan base and a high-margin corporate/VIP client base, with a B2B sponsorship sales motion. Operating geographies are concentrated in North America (USA), with global broadcast and ticketing reach.

Name

Miami Open

Legal name

AE EventsCo Holdings LLC

Website

https://miamiopen.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

The Miami Open is an annual ATP Masters 1000 and WTA 1000 tennis tournament held at Hard Rock Stadium, owned by MARI and acquired from Endeavor for over $1 billion in 2025. It serves tennis fans and corporate hospitality clients through ticket tiers, sponsorships, and on-campus experiences drawing 400,000+ spectators over 15 days.

Ownership category

akta.pro rank

Product category

Professional Tennis Tournament

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Sports Stadium & Arena Security (BPAKACAB)

Keywords

• Professional tennis tournament
• Sports event management
• Tennis ticket sales
• Sports hospitality packages
• Live sports entertainment

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single session tickets, multi-session packages, full series packages, luxury/hospitality suites, grandstand tickets, group packages, and grounds passes. Single session tickets start at $33.
2. Sponsorship: Corporate sponsorship deals including title sponsor (Itaú), platinum sponsors (Pirelli), and various category sponsors across automotive, luxury, lifestyle, food and beverage, wellness, and healthcare sectors. Includes returning sponsors and new partner additions.
3. Food & Beverage: On-campus dining and beverage concessions featuring international cuisine from curated restaurants including Omakai Sushi, Novecento, Kiki on the River, and Casa Tua
4. Hospitality Packages: Premium VIP experiences including the Ace Lounge, luxury suites, and exclusive member benefits for duration ticket holders

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Miami Open is an annual ATP Masters 1000 and WTA 1000 professional tennis tournament for men and women, held over 15 days at Hard Rock Stadium in Miami Gardens, Florida. The company sells ticket-based spectator experiences across multiple tiers (single session, multi-session packages, full series packages, luxury/VIP, suites, grandstand, grounds passes, and group packages) starting at $33 per session, alongside corporate sponsorships and on-site food and beverage concessions.

Product overview

Miami Open is an ATP Masters 1000 and WTA 1000 tennis tournament operated as a live sports event rather than a software platform. The product portfolio consists of ticket-based experiences and hospitality offerings centered around the two-week tournament held at Hard Rock Stadium. The core offerings include Single Session Tickets, Full Series Packages, Luxury/VIP Packages, Suites, Grandstand Tickets, Grounds Passes, and Group Packages. Supporting products include a mobile app for digital ticketing and event information, Publix Padel Park for padel activities, and campus experiences featuring music, food, and art installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Session Tickets Reserved Stadium Court seating for 2-3 matches per session with general admission access to Grandstand, all outer courts, and the tournament campus; intended for individual spectators seeking a one-day tennis experience at the Miami Open.
• Full Series Packages Reserved Stadium Court seating for the entire tournament, dedicated Grandstand reserved seating, exclusive member benefits, and full campus access for all 15 days; targeted at tennis fans seeking guaranteed premium viewing for the full duration of the Miami Open.
• Multi-Session Packages Partial tournament bundle providing reserved Stadium Court seating for 4-6 sessions with full campus access; aimed at fans who want multi-day premium seating without committing to the full series.
• Luxury/VIP Packages Premium VIP hospitality including reserved Stadium Court seating, private climate-controlled spaces, exclusive dining options, and the Ace Lounge; offered as single session or full-duration packages for high-end consumers seeking luxury match access.
• Suites Private premium suite spaces for 14-40 guests in either climate-controlled or open-air configurations, with a la carte food and beverage packages; designed for corporate entertainment and group hosting at the Miami Open.
• Grandstand Tickets Reserved Grandstand seating for 4-5 key matches with all-day campus access; intended for spectators who want a premium non-Stadium viewing experience at the tournament.
• Grounds Passes General grounds access for outer courts and non-reserved Grandstand seating without Stadium Court entry; targeted at budget-conscious fans seeking a full day on the tournament campus.
• Group Packages Reserved Stadium Court group seating for groups of 10 or more covering 2-3 matches with exclusive group benefits; intended for organizers arranging group outings at the Miami Open.
• Miami Open Mobile App Official mobile application for the Miami Open tournament providing digital ticketing, live scores, player information, match schedules, and event updates; available on iOS and Android for ticket holders and tournament attendees.
• Publix Padel Park Padel sports facilities available at the Miami Open campus, enabling attendees to participate in or watch padel matches during the tournament period.
• Miami Open Campus Experiences Music performances, food and beverage offerings from curated international restaurants, and art installations available throughout the tournament campus; designed to enhance the spectator experience beyond tennis.
• Travel Packages Travel packages bundling Miami Open tickets with accommodation and transportation for fans traveling to the tournament; aimed at domestic and international visitors to Miami.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Parmigiano ReggianocoreGTM or Marketing Partner · 16 March 2026Parmigiano Reggiano renewed as the 'Official Cheese' sponsor for the 2026 event running March 15-29. The consortium aims to strengthen its presence in the US market which accounts for 22.5% of its exports, engaging fans through branded booth, Italian Heritage Day, mixology experiences, and pronunciation challenges.
• PirelliflagshipGTM or Marketing Partner · 13 March 2026Pirelli joined as a platinum sponsor for the 2026 Miami Open, marking a new category partnership for the tournament in the automotive sector.
• Baptist HealthcoreGTM or Marketing Partner · 13 March 2026Returning sponsor and key healthcare category partner for the Miami Open 2026.
• ThorneminorGTM or Marketing Partner · 13 March 2026New sponsor for the 2026 Miami Open in wellness category.
• CRMBonusminorGTM or Marketing Partner · 13 March 2026New sponsor for the 2026 Miami Open.
• Purina Pro PlanminorGTM or Marketing Partner · 13 March 2026New sponsor for the 2026 Miami Open in pet care category.
• Oliver PeoplesminorGTM or Marketing Partner · 13 March 2026New luxury eyewear sponsor for the 2026 Miami Open.
• MundoTenis ToursminorGTM or Marketing Partner · 13 March 2026New sponsor for the 2026 Miami Open in travel/tourism category.
• Vanda PharmaceuticalsminorGTM or Marketing Partner · 13 March 2026New sponsor for the 2026 Miami Open in healthcare/pharmaceutical category.
• Pro Padel League (PPL)coreStrategic or Co-development Partner · 13 March 2026Pro Padel League debuted PPL II at the Miami Open presented by Itaú from March 15-18 as a new player development initiative to elevate the next generation of professional padel players in North America. The four-day tournament serves as the first major competition for padel's rising stars.
• Itaú UnibancoflagshipGTM or Marketing PartnerItaú Unibanco is the presenting/title sponsor of the Miami Open. As Latin America's largest bank operating in 18 countries serving over 70 million customers, Itaú has maintained consistent presence in tennis sponsorship for 50 years supporting talent development and major international events.
• PNC BankcoreGTM or Marketing PartnerReturning sponsor presenting Hispanic Heritage Day at the 2026 Miami Open.
• Hard Rock StadiumflagshipStrategic or Co-development PartnerHard Rock Stadium is the tournament venue - a global entertainment destination and curator of world-class events. Home to the Miami Dolphins, University of Miami Hurricanes football, Capital One Orange Bowl, Formula 1 Crypto.com Miami Grand Prix, and host of FIFA World Cup 2026. Holds LEED Gold certification and FIA Three-Star Environmental Accreditation.
• MARIflagshipOthersMARI is the global events and experiences company that owns and operates the Miami Open. Led by former Endeavor co-founder Ari Emanuel, MARI's portfolio includes Mutua Madrid Open, Frieze art exhibitions, Hyde Park Winter Wonderland, TodayTix Group, and Barrett-Jackson collector car auctions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Australian Open (Tennis Australia): Grand Slam run by Tennis Australia with an expansive multi-court, multi-week campus model, comparable entertainment and dining experiences, and similar tiered ticketing — a structural template for premium-event economics in tennis.
• US Open (USTA Billie Jean King National Tennis Center): The Grand Slam operated by the USTA is the largest tennis event in North America by attendance and revenue, and a benchmark for Miami's hospitality, ticketing, and sponsorship monetization strategy across the same tennis fan base.
• Wimbledon (AELTC): The most prestigious tennis Grand Slam sets the ceiling for tennis-event hospitality pricing, sponsorship rates, and brand value, making it the relevant upper-bound benchmark for premium positioning in the same sport.

Others

• ATP / WTA Tours: The governing tours set the player-participation rules, ranking-point structures, and Masters 1000/WTA 1000 calendar slots that define the Miami Open's competitive positioning and pricing power relative to other tour events.

Direct peers

• BNP Paribas Open (Indian Wells): The Indian Wells Masters 1000 is the Miami Open's direct ATP/WTA counterpart, paired as the 'Sunshine Double' on the tour calendar with the same players, similar two-week format, and comparable premium hospitality positioning — Sabalenka and Townsend completed the 2026 Sunshine Double across both events.
• Italian Open (Internazionali d'Italia): Rome's Masters 1000 combines ATP and WTA draws at a single venue in a culturally distinctive city, mirroring Miami's glamour-plus-tennis positioning and serving a comparable premium hospitality and corporate entertainment audience.
• Rolex Monte-Carlo Masters: ATP Masters 1000 clay event with strong luxury, hospitality, and destination-tournament brand identity that competes with Miami for the same global corporate hospitality and high-net-worth spectator dollars.
• Indian Wells Tennis Garden: The venue operator for the BNP Paribas Open runs a purpose-built 29-court tennis campus analogous to the Miami Open's 27-court Hard Rock Stadium setup, illustrating the venue infrastructure and event-cities model Miami benchmarks against.
• Mutua Madrid Open: Operated by MARI alongside the Miami Open, the Madrid Open is an ATP Masters 1000 / WTA 1000 clay-court tournament with a similar full-service event campus model, hospitality tiers, and sponsorship architecture, making it the closest sister-asset peer.

Regional players

• Formula 1 Crypto.com Miami Grand Prix: Also hosted at Hard Rock Stadium on the same campus, the F1 Miami GP competes with the Miami Open for the venue calendar and the same Miami luxury hospitality and corporate entertainment buyer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/miamiopen
• Facebookfacebook.com/MiamiOpenTennis
• LinkedInlinkedin.com/company/miami-open-at-hard-rock-stadium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Open