BeDee
BeDee is a Bangkok-based mobile telehealth and health-commerce platform operated by BDMS subsidiary Health Plaza Co., Ltd., offering video doctor and pharmacist consultations, a 2,500+ product health e-commerce vertical with 90-minute delivery, and aggregated health-checkup packages to Thai consumers.
- Company typePrivate
- Founded2021
- HeadquartersBangkok, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BeDee does
BeDee is a Bangkok-based digital health platform founded in 2021 and operated by Health Plaza Co., Ltd. (บริษัท เฮลท์ พลาซ่า จำกัด), a subsidiary of BDMS (Bangkok Dusit Medical Services), Thailand's largest private hospital network. The platform is distributed as a mobile application on iOS and Android, supported by a website and a LINE Official Account, and targets individual Thai consumers seeking convenient access to healthcare services without visiting a hospital.
The platform's core technology is a mobile-first telemedicine stack built on top of BDMS's hospital infrastructure, integrating video consultations, pharmacist advice, e-commerce, and health-checkup package aggregation into a single consumer app. Its four product lines are: (1) Teleconsultation (ปรึกษาหมอ), which connects users via video call to BDMS-network doctors and specialists; (2) Telepharmacy (ปรึกษาเภสัชกร), which provides pharmacist guidance on medications, vitamins, and supplements; (3) Health Mall (ช้อปสินค้าสุขภาพ), an e-commerce catalog of 2,500+ health products with a 90-minute home delivery promise; and (4) Health Plaza (ช้อปแพ็กสุขภาพ), an aggregator of health-checkup and beauty packages from BDMS-network hospitals with year-round discounts. Supplementary features include a community Q&A board and a Thai-language health-article library, with active marketing presence on Facebook, LINE, and Instagram.
BeDee generates revenue through transaction fees on each of its four verticals. Consultation pricing is tiered by specialist type — psychiatrist sessions start at 850 baht per 30 minutes in-app (699–2,000 baht online, 15–60 minutes) and psychologist sessions at 650 baht per 30 minutes (399–700 baht online) — alongside per-unit Health Mall product pricing with delivery bundled at no extra cost and per-package Health Plaza pricing. The go-to-market motion is direct-to-consumer, leveraging the BDMS brand, app-store optimization, and content marketing; a corporate channel ("สำหรับองค์กร") has been added, signaling a nascent move into B2B distribution. End customers are individual Thai healthcare consumers, with mental-health patients as a secondary, deliberately cultivated segment.
BeDee firmographics
Firmographics- Name
- BeDee
- Legal name
- บริษัท เฮลท์ พลาซ่า จำกัด
- Website
- https://bedee.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BeDee is a Bangkok-based mobile telehealth and health-commerce platform operated by BDMS subsidiary Health Plaza Co., Ltd., offering video doctor and pharmacist consultations, a 2,500+ product health e-commerce vertical with 90-minute delivery, and aggregated health-checkup packages to Thai consumers.
- Ownership category
- akta.pro rank
BeDee industry classification
Industry- Product category
- Digital Healthcare Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industries
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where BeDee is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
BeDee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Teleconsultation Fees: Fees charged for video consultations with doctors, psychiatrists, and pharmacists. Pricing varies by specialist type and consultation duration.
- Health Product Sales (Health Mall): E-commerce sales of health products including vitamins, medicines, medical equipment, and beauty products. Products delivered within 90 minutes.
- Health Checkup Packages: Sales of health and beauty checkup packages from BDMS hospitals with bundled discounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Psychiatrist Consultation |
| Subscription | Pay-as-you-go | Psychologist Consultation |
| Unit Pricing | Pay-as-you-go | Health Mall Delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
BeDee product offering
Product offeringCore offering
BeDee is a mobile-first digital health platform offering online video consultations with doctors, pharmacist guidance for medication use, e-commerce sales of over 2,500 health products with 90-minute home delivery, and curated health checkup packages from BDMS-network hospitals. It serves Thai individual consumers through an integrated app combining teleconsultation, telepharmacy, and health commerce under BDMS hospital network standards.
Product overview
BeDee is a comprehensive health platform operated by Health Plaza Co., Ltd., a subsidiary of BDMS (Bangkok Dusit Medical Services), Thailand's largest hospital network. The platform offers four core services: Teleconsultation for doctor video consultations, Telepharmacy for pharmacist guidance, Health Mall for over 2,500 health products with 90-minute delivery, and Health Plaza for health checkup packages from BDMS hospitals. The platform also includes community features and health article content. All services operate within the BDMS standards and leverage the network's medical professionals and facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Health Mall: Online health product shopping platform offering over 2,500 health products including vitamins, medicines, medical equipment, and skincare products with 90-minute delivery service.
- Health Plaza
Products and services
- Teleconsultation (ปรึกษาหมอ)
Quantifiable outcome
- 90-minute delivery for health products
- +1 more outcomes
Companies that use BeDee
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
BeDee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BeDee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BDMS (Bangkok Dusit Medical Services)coreBeDee is operated by Health Plaza Co., Ltd., a subsidiary of BDMS. The platform leverages BDMS's network of hospitals and medical professionals including doctors, psychiatrists, and pharmacists for teleconsultation and health services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BeDee competitors and assessment
Company assessmentEmerging players
- Zava (formerly DrEd): European DTC telehealth and online clinic offering asynchronous and synchronous consultations with prescription delivery. Comparable as a pure-play DTC virtual care platform with integrated pharmacy.
Direct peers
- Practo: India's largest consumer telehealth platform offering online doctor consultations, medicine delivery, and diagnostic booking. Comparable horizontal B2C platform serving individual healthcare consumers.
- Halodoc: Indonesia's leading DTC telehealth and online pharmacy app. Combines teleconsultation, prescription drug delivery, and a health product marketplace — the closest functional analog to BeDee's integrated offering in SEA.
- Alodokter: Indonesian telehealth platform offering doctor consultations, hospital booking, and health content. Comparable in serving individual healthcare consumers via mobile-first B2C model with integrated content and consultation.
- Doctor Anywhere: Singapore-headquartered DTC telehealth platform operating across Southeast Asia including Thailand. Offers video consultations, medication delivery, and health product e-commerce — directly comparable model to BeDee.
- MyDoc: SEA-focused telehealth and corporate wellness platform with operations in Singapore, Thailand, and other regional markets. Comparable in B2C telehealth plus B2B corporate health offerings.
Broad incumbents
- Teladoc Health: Global leader in virtual care offering telehealth, mental health, and chronic condition management. Comparable as a broad incumbent defining the telehealth category, though operating at vastly larger scale than BeDee.
- Ping An Healthcare and Technology: China's largest consumer digital health platform combining online consultation, pharmacy, and health insurance services. Comparable integrated model at much larger scale within a single Asian market.
Regional players
- Samitivej Plus: Digital platform of Bangkok's Samitivej Hospital network offering teleconsultation and appointment booking. Comparable as a Thai hospital-network-affiliated telehealth channel competing with BeDee in the same geography.
- Mor Dee (Bangkok Hospital Group): Thai telehealth app operated by Bangkok Hospital Group (BDMS's principal competitor). Offers teleconsultation with Bangkok Hospital specialists and home health services — directly competitive in Thailand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BeDee social profiles
Digital presenceBeDee financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeDee leadership team
Management profileNumber of profiles
BeDee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeDee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeDee
What does BeDee do?
BeDee is a mobile-first digital health platform offering online video consultations with doctors, pharmacist guidance for medication use, e-commerce sales of over 2,500 health products with 90-minute home delivery, and curated health checkup packages from BDMS-network hospitals. It serves Thai individual consumers through an integrated app combining teleconsultation, telepharmacy, and health commerce under BDMS hospital network standards.
Is BeDee a public or private company?
BeDee is a private company. It is classified as corporate owned and is currently operating.
When was BeDee founded?
BeDee was founded in 2021. It employs 51 to 100 people.
Where is BeDee based?
BeDee is headquartered in Bangkok, Thailand, in the Asia region.
How does BeDee make money?
Three revenue lines are on record. Teleconsultation Fees are the primary driver. The others are health Product Sales (Health Mall) and health Checkup Packages.
Who are BeDee's main competitors?
Zava (formerly DrEd) is listed as an emerging player. Direct peers are Practo, Halodoc, Alodokter, Doctor Anywhere and MyDoc. Broad incumbents are Teladoc Health and Ping An Healthcare and Technology. Regional players are Samitivej Plus and Mor Dee (Bangkok Hospital Group).
Does BeDee have an API?
No public API is recorded for BeDee.
What industry is BeDee in?
BeDee's product category is Digital Healthcare Services. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs). Its NAICS code is 6211 and its SIC code is 8011.