Mighty Roar

What Mighty Roar does

Mighty Roar is a full-service advertising agency headquartered in Atlanta, Georgia, founded in 2013. The firm delivers integrated branding strategy, website design and development, digital marketing campaigns, video production, and content marketing to enterprise and mid-market clients on a project and retainer basis. Its value proposition combines data-driven strategic planning with creative execution across channels including web, paid media, social, video, and email, anchored by an extensive content library of downloadable guides and a published blog covering branding, digital marketing, credit union marketing, consumer psychology, and conversion optimization.

The agency's client roster is concentrated across four verticals: home improvement and retail (The Home Depot for Lifeproof carpet activation; Daltile for trade show and video campaigns), legal and professional services (Ogletree Deakins for website redesign and brand guidelines), credit unions and financial services (First Entertainment Credit Union for brand positioning), and building materials manufacturing. Documented engagements include brand strategy and digital guideline development for Ogletree Deakins (yielding increased organic traffic and thought leadership engagement) and a Telly Award-winning Daltile Surfaces Convention campaign comprising wall displays and nearly a dozen video assets. The firm has also earned a w3 Award for creative excellence on the web for the Ogletree Deakins redesign.

Mighty Roar sells primarily through consultative enterprise field sales, using a case study-led and content-led go-to-market motion in which thought leadership resources and inbound leads complement direct outreach to enterprise and mid-market prospects. The agency is privately held and founder/team-managed, with no disclosed outside funding, parent company, or acquisition activity. Creative leadership is anchored by Carol Montoto (Creative Director, 19+ years of experience including 11 years at SapientNitro on retainers for Jeep, Dodge, Travelers Insurance, KeyBank, and Seagram's Ginger Ale) and Christian Durrett (Copywriter/Content Strategist, 19 years of ad agency experience across Coca-Cola, Mazda, Home Depot, AGCO, and the Las Vegas Convention & Visitors Authority 'What Happens Here, Stays Here' campaign). The firm operates with 11-50 employees out of Atlanta and maintains an active social presence on LinkedIn, Facebook, Instagram, YouTube, X, and TikTok.

Name

Mighty Roar

Legal name

Mighty Roar Inc.

Website

https://mightyroar.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mighty Roar is an Atlanta-based, full-service advertising agency founded in 2013 that provides branding strategy, website design, digital marketing, and video production services to enterprise clients across home improvement, legal, credit union, and building materials verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Branding and Digital Marketing: Mighty Roar generates revenue as a full-service advertising agency providing branding strategy, website design and development, digital marketing campaigns, video production, and marketing consulting services to enterprise and mid-market clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Mighty Roar is a full-service advertising agency that provides branding strategy, website design and development, digital marketing campaigns, video production, and content marketing services. Engagements are delivered on a project and retainer basis to enterprise and mid-market clients across verticals such as credit unions, home improvement, and professional services.

Product overview

Mighty Roar is a full-service advertising agency focused on digital marketing and branding services. Rather than a software-as-a-service product with distinct modules, the company provides professional marketing services including branding strategy, website design and development, digital marketing campaigns, video production, content marketing, and social media marketing. The agency operates on a project and retainer basis serving clients across various industries including home improvement (The Home Depot, Daltile), legal (Ogletree Deakins), financial services (credit unions), and hospitality. The company does not offer a packaged software product, platform, or SaaS offering — its offerings are service-based consulting and creative work rather than a technology product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Strategy Strategic branding service that defines positioning, messaging, and visual identity systems for business clients. Sold as a standalone engagement or as part of a broader marketing program.
• Website Design and Development Design and build of marketing websites for business clients, including responsive layouts, content integration, and CMS configuration. Delivered as a project engagement.
• Digital Marketing Campaigns Planning and execution of paid and organic digital marketing campaigns across search, social, and display channels. Sold as campaign-based engagements or ongoing retainers for enterprise and mid-market clients.
• Video Production End-to-end video production service covering concept, shooting, editing, and post-production for brand, product, and campaign assets. Available as a standalone service or as part of integrated campaigns.
• Content Marketing Creation and distribution of marketing content such as articles, social copy, and campaign assets designed to support brand and demand-generation goals for business clients.

Quantifiable outcome

• Increased organic traffic for Ogletree Deakins website post-redesign
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• 22squared: Atlanta-based full-service advertising agency of comparable size that serves national enterprise and consumer brands across brand, digital, and media — directly competes with Mighty Roar for Southeast enterprise clients.
• Matchstic: Atlanta-based branding agency focused on brand strategy, identity, and positioning for mid-market and enterprise clients — comparable offering and geographic footprint to Mighty Roar's brand strategy work.
• WebFX: Full-service digital marketing agency of similar headcount offering SEO, content, web design, and digital campaigns to mid-market and enterprise clients — competes for the same buyer as Mighty Roar.
• Cardinal Digital Marketing: Mid-size full-service digital marketing agency delivering SEO, paid media, and web design for multi-location enterprise brands — closely comparable in service mix and client profile.
• SmartBug Media: Full-service inbound marketing and branding agency of similar size serving B2B mid-market and enterprise clients — competes for the same content-and-brand-driven engagements as Mighty Roar.
• Walker Sands: Mid-sized B2B marketing agency offering brand, digital, and content services to enterprise technology and professional services clients — directly comparable client base and service mix.
• Tinuiti: Performance-focused full-service digital marketing agency of similar size serving mid-market and enterprise brands — comparable service offering and target buyer to Mighty Roar.
• Disruptive Advertising: Mid-size digital marketing agency offering paid media, SEO, and web services to mid-market and enterprise clients — competes for similar brand-and-digital engagements.
• Big Buzz: Mid-size full-service marketing agency serving B2B and association clients with brand, digital, and content services — a comparable size-and-scope competitor for mid-market enterprise work.

Broad incumbents

• Razorfish: Large global digital and brand experience agency within a major holding company network; competes with Mighty Roar on enterprise RFPs while offering a much broader capability stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mightyroar
• YouTubeyoutube.com/c/MightyRoar
• Facebookfacebook.com/MightyRoarAgency
• LinkedInlinkedin.com/company/mightyroar
• Instagraminstagram.com/mightyroar_agency
• TikToktiktok.com/@mightyroaragency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mighty Roar