Hyrell

What Hyrell does

Hyrell, LLC is a privately-held US-based SaaS company headquartered at 1180 Welsh Road, Suite 280, North Wales, Pennsylvania, that operates a web-based Applicant Tracking System (ATS) exclusively serving the franchise industry. Founded in 2007, the company provides a centralized online hiring platform designed for both franchise corporate networks and individual franchisees, addressing recruiting challenges unique to multi-location operations and brand-consistent hiring at scale. According to company-reported metrics, Hyrell's footprint spans more than 1,100 active franchise locations per month across 48 approved franchise brands, with 6,000+ lifetime users (subscription and individual postings) and over 12,000 franchise employees hired through the platform.

The core product is a web-based ATS delivered as a SaaS platform accessible from any internet-connected device. Feature modules include Applicant Tracking (centralized visibility across the hiring workflow), Virtual Interview (automated ranking of applicants against franchisee-set criteria), Position Posting (auto-distribution to Indeed.com with unique URLs for Craigslist and social sharing), Custom Branded Hiring Center (personalized URLs per account), Applicant Communication (automated email updates), Interview Calendar, Applicant Import, custom applicant views, custom form elements, and aggregate scoring. The platform relies on standard web delivery with Indeed.com integration and does not disclose AI/ML capability; the Virtual Interview feature appears to be rules-based weighted scoring rather than machine learning.

Hyrell operates a sales-led go-to-market targeting franchise businesses through website CTAs (Request a Demo), phone sales at 855-887-2965, and direct sales engagement. Revenue is generated through subscription-based annual contracts with a 12-month initial term and a 50% cancellation fee for early termination; pricing is not publicly disclosed. The customer base spans verticals including signage (FASTSIGNS), fast food (Wendy's), shipping and business services (The UPS Store), childcare and education (Kiddie Academy, Amazing Explorers Academy, Primrose School), fitness (Snap Fitness), painting services (CertaPro Painters), and in-home care (Comfort Keepers). Hyrell is a sister company of Benetrends Financial, a 35-year-old provider of small business and franchise funding, providing a built-in channel to franchise buyers.

Name

Hyrell

Legal name

Hyrell, LLC

Website

https://hyrell.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyrell is a privately-held US provider of a web-based Applicant Tracking System exclusively serving franchise businesses. The platform supports franchisees with applicant tracking, automated ranking, position posting, custom branded hiring centers, and automated candidate communication.

Ownership category

akta.pro rank

Product category

Franchise Hiring / Applicant Tracking Software

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Applicant tracking system
• Franchise hiring software
• Online recruiting platform
• Talent acquisition software
• Hiring automation tools

Headquarters

HQ city

Drumore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Annual subscription model for access to the applicant tracking system. Pricing is subscription-based with terms of 12 months initial commitment. Cancellation prior to end of term incurs a cancellation fee of 50% of the remaining cost for the Annual Subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Hyrell provides a web-based applicant tracking system (ATS) and online hiring platform purpose-built for franchise businesses and multi-location operators. The platform enables employers to post jobs, screen and rank applicants, automate interview scheduling, and run branded career sites across multiple franchise locations from a single account.

Product overview

Hyrell is a franchise-focused online hiring platform offering a unified Applicant Tracking System (ATS) as its core product. The platform provides multiple integrated modules including position posting (auto-distributing to job boards like Indeed), virtual interview/screening tools with automatic applicant ranking, custom branded hiring centers, applicant communication automation, interview calendar management, and scoring/stages features. The system is designed exclusively for franchises and enables franchisees to efficiently attract, evaluate, and hire employees from any device with an internet connection. The company emphasizes reducing hiring time by up to 75% and provides personalized support from franchise experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyrell Applicant Tracking System (ATS) A web-based applicant tracking and hiring management platform designed for franchise businesses and multi-location operators, providing job posting, applicant ranking, interview scheduling, and multi-location career site management.

Quantifiable outcome

• Reduces time spent hiring by up to 75%
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Benetrends Financial (Sister Company)coreOthers · 15 July 2020Hyrell is a sister company of Benetrends Financial, which offers a full suite of funding options to help entrepreneurs secure capital for small businesses or franchises. Benetrends originated the 401(k)/IRA tax-deferred and penalty-free rollover process with its Rainmaker Plan, helping more than 15,000 entrepreneurs in the last 35 years.
• Global Talent Solutions (GTS)coreStrategic or Co-development Partner · 21 April 2020Hyrell announced its partnership with Global Talent Solutions (GTS), the premier executive search, recruitment and talent acquisition partner to the franchise industry. The partnership aims to support the franchise industry's hiring needs by combining Hyrell's ATS platform with GTS's executive search capabilities.
• Amazing Explorers AcademyminorGTM or Marketing Partner · 8 August 2019Amazing Explorers Academy, a groundbreaking day care and early childhood education program, partnered with Hyrell to use the Applicant Tracking System. Individual Academy locations can advertise job listings locally and nationally, qualify candidates, store applications, and communicate with applicants through Hyrell's platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Workable (via franchise vertical): (Already listed above; please consider as one peer.)
• Workable: Workable is a global SMB-focused ATS with applicant tracking, job board posting, and branded career pages — overlapping directly with Hyrell's core ATS functionality for franchise and multi-location operators.
• JazzHR: JazzHR delivers a SaaS ATS aimed at SMBs and multi-location businesses with job posting, candidate scoring, and branded hiring portals — the closest direct competitor to Hyrell's franchise-focused offering.
• ApplicantPro: ApplicantPro offers an SMB-focused ATS with job board posting, applicant scoring, and branded hiring pages — a direct competitor for franchise and small-business hiring customers.

Broad incumbents

• Greenhouse Software: Greenhouse is a leading enterprise ATS with structured hiring, integrations, and increasingly vertical-specific workflows; it competes with Hyrell for multi-location and franchise-network deployments from a position of greater scale.
• BambooHR: BambooHR provides an SMB-focused HCM suite that includes ATS functionality alongside HRIS, payroll, and onboarding — adjacent to Hyrell but offering a broader HR product surface to franchise customers.
• iCIMS: iCIMS is an enterprise talent acquisition platform used by large multi-location employers; its scale and feature breadth compete for the same enterprise franchise accounts that Hyrell targets.
• Lever: Lever offers ATS and CRM functionality for mid-market and enterprise hiring teams, including multi-location employers — an adjacent competitor with stronger analytics and integration ecosystems.
• ZipRecruiter: ZipRecruiter operates a job marketplace with built-in ATS capabilities targeting SMB and multi-location employers, overlapping with Hyrell's job-distribution and applicant-tracking value proposition.
• Jobvite: Jobvite provides enterprise recruiting software (ATS, CRM, onboarding) used by multi-location and franchise operators — directly overlapping Hyrell's enterprise franchise customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hyrell
• YouTubeyoutube.com/channel/UC43fapCLzDg7PZ4KaoknbTA
• Facebookfacebook.com/hyrell
• LinkedInlinkedin.com/company/hyrell
• Pinterestpinterest.com/hyrell

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyrell