Amlin Auctions
Amlin Auctions is a Holland, Ohio-based auction firm founded in 1995 that runs 200+ live and online simulcast auctions annually across Northwest Ohio, Southeast Michigan, and Indiana, serving estate executors, property owners, banks, and storage operators.
- Company typePrivate
- Founded1995
- HeadquartersHolland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amlin Auctions does
Amlin Auctions is a Holland, Ohio-based auction firm founded in 1995 that conducts 200 or more auctions per year across Northwest Ohio, Southeast Michigan, and Indiana. Its auction portfolio spans real estate (residential, land, and large estates — including single events with $7M+ in winning bids), estate and personal property contents, and storage-unit liquidations. The firm operates hybrid live and online simulcast auctions using the BidWrangler platform, with a mobile app extending remote bidder access. The team is small (1–10 employees) and includes credentialed professionals (CAI, AARE) as well as a second-generation auctioneer, Nick Amlin, signaling continuity of the family-owned business.
The revenue model is transactional. Amlin earns through buyer premiums — 10% on real estate and 15% on contents — and through seller commissions on consigned lots, with pricing varying by asset class and event. Geographic expansion into Indiana is led by auctioneer Greg Zielinski, and recurring partnerships with storage operators (including Outback Self Storage and Stop N Lock) provide a steady cadence of contents auctions alongside the lower-frequency, higher-ticket real-estate book. The customer base is fragmented across SMB property sellers, estate executors, attorneys, banks, and storage facility operators, with no publicly disclosed anchor accounts.
The technology stack is intentionally lean: third-party BidWrangler for simulcast bidding, a mobile app for bidder access, and conventional auction workflows. There is no public evidence of proprietary AI/ML tooling, data flywheels, or algorithmic valuation; differentiation rests on credentials, regional relationships, multi-generational auctioneering expertise, and the ability to execute both high-value real-estate events and high-frequency contents auctions under one roof. Recent operational hires in 2024 and the leadership succession plan suggest capacity buildout to support higher auction volume.
Amlin Auctions firmographics
Firmographics- Name
- Amlin Auctions
- Legal name
- Amlin Auction
- Website
- https://amlinauctions.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amlin Auctions is a Holland, Ohio-based auction firm founded in 1995 that runs 200+ live and online simulcast auctions annually across Northwest Ohio, Southeast Michigan, and Indiana, serving estate executors, property owners, banks, and storage operators.
- Ownership category
- akta.pro rank
Amlin Auctions industry classification
Industry- Product category
- Real Estate Auction Services
- akta.pro primary industry
- Real Estate Auction Services (FSAEAJAL)
- akta.pro secondary industries
- Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Residential Real Estate Auctions (BPAJAEAA), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where Amlin Auctions is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amlin Auctions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Buyer's Premium - Contents Auctions: 15% buyer's premium added to winning bids on contents/equipment auctions. Example: $100 winning bid results in $115 total charge.
- Buyer's Premium - Real Estate Auctions: 10% buyer's premium on real estate auction winning bids. Additional $5,000-$10,000 earnest money deposit required, balance due within 30-31 days of auction.
- Real Estate Auction Services: Full-service real estate auction including probate approved auctions, minimum bid auctions, and absolute auctions. Services include property assessment, marketing, and auction coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real Estate Auction Buyer's Premium |
| Transaction based/ take rate | Pay-as-you-go | Contents/Equipment Auction Buyer's Premium |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Amlin Auctions product offering
Product offeringCore offering
Amlin Auctions is a full-service, probate-approved auction firm conducting real estate, contents, storage unit, and vehicle/equipment auctions in Northwest Ohio, Southeast Michigan, and Indiana. The company markets properties and personal property through its website, MLS listings, and the BidWrangler-powered online bidding platform (bid.amlinauctions.com), supporting both onsite live auctions with simulcast online bidding and online-only auctions. Services include property assessment, marketing, auction coordination, and closing, with revenue primarily generated through buyer's premiums on winning bids.
Product overview
Amlin Auctions operates as a full-time, fully staffed, probate-approved auction service specializing in real estate and personal property auctions in Northwest Ohio and Southeast Michigan. The company offers four main auction categories: Real Estate Auctions (residential, commercial, and land), Contents and Personal Property Auctions (furniture, tools, collectibles), Storage Unit Auctions (partnerships with self-storage facilities), and Vehicle/Equipment Auctions (automobiles, tractors, heavy equipment). The platform combines on-site auction events with simulcast online bidding through a third-party bidding platform, enabling remote participation. The company also provides related services including Pre-Auction Offers, Realtor Participation Programs, and auction coordination for estates and liquidations.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Auctions Full-service real estate auctions for residential, commercial, and land properties including probate approved auctions, minimum bid auctions, and absolute auctions across Northwest Ohio and Southeast Michigan. Includes property assessment, marketing, auction coordination, and closing services with both onsite and simulcast online bidding.
- Contents and Personal Property Auctions Online-only auctions for personal property including furniture, tools, vehicles, antiques, memorabilia, and household items. Features scheduled preview periods and designated pickup windows for winning bidders.
- Storage Unit Auctions Self-storage unit auctions conducted at multiple locations in partnership with self-storage facilities. Bidders participate in multi-location storage auctions to purchase contents of abandoned units.
- Vehicle and Equipment Auctions Auctions featuring automobiles, trucks, tractors, mowers, motorcycles, and heavy/construction equipment, offered in both on-site and online-only formats.
Companies that use Amlin Auctions
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Amlin Auctions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amlin Auctions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BidWranglercoreBidWrangler provides the online auction platform technology powering bid.amlinauctions.com, enabling simulcast auctions and online-only auctions with registration, bidding, and payment processing capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Amlin Auctions competitors and assessment
Company assessmentDirect peers
- Ten-X: Online commercial real estate auction marketplace. Overlaps with Amlin's commercial real estate auction offerings while bringing institutional liquidity and tech-enabled bidding at national scale.
- StorageAuctions.com: Online marketplace for self-storage unit auctions. Directly comparable to Amlin's storage unit auction service line, but operating as a digital aggregator across many facilities nationwide.
- Hubzu: Online residential real estate auction platform (operated by Auction.com). Competes in the same residential and foreclosure auction category Amlin serves, but with a fully digital, nationwide buyer pool.
- Bid4Assets: Online auction platform specializing in tax-default, foreclosure, and bankruptcy real estate auctions. Directly comparable niche to Amlin's probate and distressed property auctions with a national online bidder base.
- Auction.com: The largest online U.S. residential and distressed real estate auction marketplace. Directly comparable to Amlin's residential and REO auction services but operating nationally at vastly greater scale and with proprietary technology.
- Williams & Williams: U.S. real estate auction company conducting live and online auctions of residential, commercial, and land properties. Closely comparable business model to Amlin Auctions with simulcast auction capability.
Emerging players
- Proxibid: Online auction platform connecting buyers and sellers of heavy equipment, real estate, and farm assets. Comparable to Amlin's online auction infrastructure layer but serves as a marketplace aggregator rather than a regional auctioneer.
Broad incumbents
- Ritchie Bros. Auctioneers: Global auctioneer of heavy equipment, trucks, and agricultural assets. Comparable in auction format and vehicle/equipment category Amlin covers, but at massive scale across multiple asset classes.
- Heritage Auctions: Large U.S. auction house covering collectibles, art, coins, and luxury items. Comparable auction format to Amlin's contents and personal property auctions but with national brand recognition and a far broader catalog.
- Bonhams: International auction house with fine art, luxury, and real estate divisions. Adjacent to Amlin's contents and luxury/estate auction work, though focused on much higher-value categories and global buyer pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Amlin Auctions social profiles
Digital presenceAmlin Auctions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amlin Auctions leadership team
Management profileNumber of profiles
Profiles7 records
Amlin Auctions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amlin Auctions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amlin Auctions
What does Amlin Auctions do?
Amlin Auctions is a full-service, probate-approved auction firm conducting real estate, contents, storage unit, and vehicle/equipment auctions in Northwest Ohio, Southeast Michigan, and Indiana. The company markets properties and personal property through its website, MLS listings, and the BidWrangler-powered online bidding platform (bid.amlinauctions.com), supporting both onsite live auctions with simulcast online bidding and online-only auctions. Services include property assessment, marketing, auction coordination, and closing, with revenue primarily generated through buyer's premiums on winning bids.
Is Amlin Auctions a public or private company?
Amlin Auctions is a private company. It is classified as family owned and is currently operating.
When was Amlin Auctions founded?
Amlin Auctions was founded in 1995. It employs 1 to 10 people.
Where is Amlin Auctions based?
Amlin Auctions is headquartered in Holland, United States, in the North America region.
How does Amlin Auctions make money?
Three revenue lines are on record. Buyer's Premium - Contents Auctions are the primary driver. The others are buyer's Premium - Real Estate Auctions and real Estate Auction Services.
Who are Amlin Auctions's main competitors?
Direct peers on record are Ten-X, StorageAuctions.com, Hubzu, Bid4Assets, Auction.com and Williams & Williams. Proxibid is listed as an emerging player. Broad incumbents are Ritchie Bros. Auctioneers, Heritage Auctions and Bonhams.
Does Amlin Auctions have an API?
No public API is recorded for Amlin Auctions.
What industry is Amlin Auctions in?
Amlin Auctions's product category is Real Estate Auction Services. Its primary akta.pro industry code is FSAEAJAL, Real Estate Auction Services, with a secondary code of BPAJAEAG, Bankruptcy, Probate & Estate Property Auctions.