What GoLearn does

GoLearn is a Danish B2B e-learning platform founded in 2017 by Tue Lindblad and Rolf Pedersen, headquartered in Ballerup in the Copenhagen area. The company delivers subscription-based, business-critical competency training to Danish and Nordic organizations, with a catalog of 5,800+ online modules spanning AI & ChatGPT, Microsoft Copilot, IT security, GDPR, NIS2, leadership, sales, ESG, and HR, plus structured certification programs such as Ansvarlig AI-certificering (Responsible AI Certification) and Cyber Awareness-certificering for NIS2 compliance.

The platform combines asynchronous on-demand video courses, synchronous Digital Classroom sessions, and facilitated Blended workshops (capped at 20 participants), delivered through a proprietary cloud LMS with SSO support and SCORM-compliant export for integration into customers' existing learning management systems. Content is produced with high production quality and developed in collaboration with leading Danish domain experts, a network of 537 instructors, and partner organizations including Microsoft, Dansk IT, and Focus Advokater. Operational scale includes 1.4 million+ cumulative users across Nordic organizations and 1.8 million+ completed courses.

GoLearn operates on annual company-wide subscription agreements priced by employee count, supplemented by professional services revenue from blended workshops. The go-to-market combines self-serve product-led growth (7-day free trials via app.golearn.dk), direct enterprise sales targeting municipalities, banks, and large corporations, and webinar-driven demand generation. Since January 2023, GoLearn has been a wholly owned subsidiary of Finnish Learning-as-a-Service market leader Eduhouse, which is backed by growth equity firm Verdane; combined entity revenue exceeds EUR 17 million serving approximately 280,000 Nordic users, with a stated target of 1 million users and EUR 50 million in combined revenue by 2025.

Name

GoLearn

Legal name

GoLearn ApS

Website

https://golearn.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GoLearn is a Danish B2B e-learning platform, founded in 2017 and operating since January 2023 as a wholly owned subsidiary of Finnish LaaS provider Eduhouse. It delivers subscription-based competency training across AI, cybersecurity, GDPR, NIS2, and leadership to over 2,150 Nordic organizations via on-demand, live, and blended formats.

Ownership category

akta.pro rank

Product category

Corporate E-Learning Software

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Corporate e-learning platform
• Learning-as-a-service
• Compliance training
• AI workforce training
• NIS2 cybersecurity training

Headquarters

HQ city

Søborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Subscription Licensing: Annual company agreements providing organization-wide access to the learning platform and course library. Pricing depends on number of employees. Includes access to 5,800+ online modules.
2. Learning Path Certification Programs: Structured certification programs such as Responsible AI Certification and Cyber Awareness Certification, delivered as part of the subscription or as add-on training programs.
3. Blended Workshop Services: Facilitated workshops with maximum 20 participants, combining online learning with in-person training sessions. Additional service beyond base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

GoLearn provides a subscription-based corporate e-learning platform delivering 5,800+ on-demand online courses, live Digital Classroom sessions, and facilitated blended workshops across business-critical competency areas including AI/ChatGPT, Microsoft Copilot, IT security, NIS2, GDPR, Microsoft Office 365, leadership, sales, ESG, and HR. The offering is targeted at Nordic organizations (private companies, municipalities, government agencies, banks) and is sold as annual organization-wide subscriptions with optional certification programs.

Product overview

GoLearn is Nordens (Nordic region's) leading online learning partner for business-critical competencies, operating as a subscription-based Learning-as-a-Service platform with a Netflix-like content model. The platform offers three core learning formats: On-Demand asynchronous online courses (available 24/7 with expert-developed video content, quizzes, and role-play scenarios), Digital Classroom live instructor-led training, and GoLearn Blended workshops combining online learning with facilitated sessions. The product portfolio spans competency areas including AI & ChatGPT, Microsoft Copilot, IT Security (Sikker IT), GDPR, Microsoft Office 365, Leadership, Sales, ESG & Sustainability, HR & Personnel, and more. GoLearn also offers specialized certification programs including Ansvarlig AI-certificering (Responsible AI Certification) aligned with EU AI Act requirements and Cyber Awareness-certificering for NIS2 compliance. The platform includes a free built-in LMS with SCORM export capability and SSO support, and provides webinars as supplementary resources. GoLearn was acquired by Eduhouse in January 2023 and continues operating under its own brand while expanding across the Nordic market.

Differentiator

Problem solved

Functional benefit

Products and services

• GoLearn On-Demand (Online Courses)

Quantifiable outcome

• Up to 50% reduction in training costs compared to traditional classroom courses
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• EduhousecoreOthers · 11 January 2023Eduhouse, the Nordic market leader in Learning-as-a-Service, acquired 100% of GoLearn in January 2023. The acquisition combines GoLearn's position as Danish market leader with Eduhouse's Nordic footprint, creating a powerhouse for digital business courses across Scandinavia. GoLearn continues operations under its own brand name with existing founders Tue Lindblad and Rolf Pedersen continuing to lead the Danish operations.
• Dansk ITmajorStrategic or Co-development PartnerGoLearn collaborated with Dansk IT (Danish IT Association) to develop IT security awareness training. The partnership combines Dansk IT's industry expertise with GoLearn's e-learning production capabilities to deliver cybersecurity training featuring humor and expert knowledge. 68% of Danish IT managers cite employee knowledge gaps as the biggest IT security risk, which this partnership addresses.
• MicrosoftmajorTechnology or IntegrationMicrosoft partnership for Microsoft Copilot and Microsoft 365 training programs. GoLearn offers specialized learning paths for Microsoft Copilot adoption in organizations, helping employees develop skills to use AI tools effectively and safely within Microsoft's ecosystem.
• Microsoft DanmarkminorGTM or Marketing PartnerMicrosoft Danmark participates in GoLearn's webinar programs, with Nina Due (Partner Director, Microsoft) contributing to educational content about AI implementation and organizational change.
• Focus AdvokaterminorStrategic or Co-development PartnerIT law firm Focus Advokater contributes expertise to GoLearn's NIS2 and cybersecurity training programs, with Jesper Løffler Nielsen providing legal perspective on regulatory requirements and organizational responsibility.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Eduhouse: Finnish Learning-as-a-Service market leader in the Nordics and GoLearn's parent company post-January 2023 acquisition. Operates the same B2B subscription e-learning model with overlapping Finnish/Swedish/Norwegian customer base and a combined EUR 17M+ revenue footprint.
• Udemy Business: Subscription-based B2B course library with thousands of courses across business, tech, and compliance topics. Closely mirrors GoLearn's annual subscription, organization-wide access model and self-service sign-up flow.
• Pluralsight: Tech and digital skills training platform used by enterprises to upskill developers, IT, and data professionals. Comparable to GoLearn's Microsoft/AI/cybersecurity competency areas and B2B subscription distribution model.
• Docebo: AI-powered learning platform combining LMS, content marketplace, and corporate training delivery — directly comparable to GoLearn's combination of own LMS, SCORM export, and B2B content library.

Broad incumbents

• Coursera for Business: Enterprise arm of Coursera offering curated learning content from top universities and companies for workforce upskilling. Competes with GoLearn for corporate L&D budgets on AI, leadership, and compliance tracks at much larger scale.
• Skillsoft: Established global corporate learning platform offering compliance, leadership, and technology training content and LMS solutions. Targets the same Fortune-style enterprise L&D buyers that GoLearn serves in the Nordics.
• LinkedIn Learning: LinkedIn's B2B learning product, distributed as part of LinkedIn Talent Solutions. Competes head-on with GoLearn for L&D budgets in larger Nordic enterprises, leveraging LinkedIn's identity, content graph, and sales reach.

Regional players

• EF Corporate Learning: European-headquartered B2B language and communication training arm of EF Education First. Comparable Nordic-region presence and corporate training subscription model, focused on language rather than business-critical competencies.

Emerging players

• 360Learning: Collaborative learning platform enabling organizations to crowdsource and deliver internal training. Overlaps with GoLearn's LMS and blended learning offering, with growing enterprise traction in Europe.
• Sana (AI-native learning): AI-native learning and knowledge platform for enterprises that personalizes training content and automates course creation. Adjacent competitor leveraging generative AI to disrupt traditional e-learning content production, similar to GoLearn's AI training tracks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golearndk
• LinkedIndk.linkedin.com/company/golearndk
• Instagraminstagram.com/golearn.dk/?hl=da
• Xx.com/golearndk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoLearn