Farfill

What Farfill does

Farfill is a privately-held, UK-headquartered eCommerce fulfilment company that operates four owned/operated warehouses across the UK (Midlands), UAE (Dubai), Ireland (Waterford), and Australia (Melbourne), serving D2C and B2B brands in over 200 countries with a reported 99.9% order accuracy. The company was conceived in late 2018 and launched operations in January 2019 under founder Aamir Kassim, scaling organically from a single-operator warehouse to 150+ active brand customers and a multi-regional network within roughly five years, without disclosed external funding.

The underlying platform is a proprietary Warehouse Management System (WMS) wired into client storefronts, ERPs, and regional carriers via a custom API layer (orders, inventory, tracking, returns) with logic-based routing and webhook support, supported by an in-house notification tool ('Filbert Bot') and Slack-based shared channels for exception management. Service breadth spans D2C fulfilment, B2B retail-compliant distribution (Boots, Sports Direct, Superdrug, Spinneys, Jumeirah, Carrefour), value-added services (kitting, barcoding, custom packaging, subscription box assembly), FBA prep, returns processing, pallet deliveries, and global freight management (sea/air, customs, consolidation). ISO certification is in place at the Dubai facility.

Revenue is generated per-order (pick and pack), per-CBM (storage), plus transactional fees for value-added services and managed-services margins on freight, with a USD 250/month minimum account management fee that credits back against core services (waived above 13 CBM of storage). Go-to-market combines direct sales led by founders and VP of Growth for mid-market and enterprise accounts, alongside self-serve onboarding for SMBs through prebuilt Shopify, Amazon, WooCommerce, and TikTok Shop integrations with no minimum volumes or fixed contracts.

Name

Farfill

Legal name

Farfill

Website

https://farfill.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Farfill is a UK-headquartered eCommerce fulfilment company operating four warehouses in the UK, UAE, Ireland, and Australia. It serves 150+ D2C and B2B brands through proprietary WMS technology, deep retail-compliance expertise, and 100+ platform integrations.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) and eCommerce Fulfilment

NAICS

Freight Transportation Arrangement (4885), Packaging and Labeling Services (56191)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Omnichannel Retail Fulfillment Centers (TLALADAC)

akta.pro secondary industries

Subscription Box & Recurring Order Fulfillment (TLAIADAH), Retail (Store Replenishment) & Omnichannel (TLAIALAF)

Keywords

• ECommerce fulfilment services
• Third-party logistics
• Warehouse management system
• Global freight forwarding
• D2C and B2B fulfilment

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fulfilment Services (Pick & Pack): Charges per order for picking and packing services. Includes D2C fulfilment, B2B retail fulfilment, and hybrid workflows from the same stock pool.
2. Warehouse Storage: Charges per cubic metre (CBM) of storage space used. Historical pricing showed CBM-based storage fees with minimum account management fees that credit against core services.
3. Value-Added Services: Additional charges for kitting, assembly, barcoding, relabelling, custom packaging, retail compliance prep, FBA prep, and subscription box assembly.
4. Global Freight Management: Sea freight (FCL and LCL), air freight, container handling, customs clearance, and consolidation services. Freight is managed into UK, UAE, Ireland and Australia fulfilment centres.
5. B2B Retail Fulfilment: Pallet deliveries, retail-compliant labelling (SSCC, GTIN, ASN), timed delivery slot bookings, and distribution into retailers and wholesalers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Farfill operates four owned global fulfilment hubs (UK, UAE, Ireland, Australia) providing end-to-end eCommerce fulfilment including D2C pick-and-pack, B2B retail distribution, pallet deliveries, Amazon FBA prep, global freight forwarding, and value-added services such as kitting, relabelling, subscription box assembly, and returns management. A proprietary WMS and API-first platform connect client storefronts (Shopify, Amazon, WooCommerce, TikTok Shop, etc.) to the warehouses, while Filbert Bot and Slack-based channels provide real-time communication.

Product overview

Farfill is a global eCommerce fulfilment platform operating 4 strategically located fulfilment hubs across the UK (Midlands), UAE (Dubai), Ireland (Waterford), and Australia (Melbourne). The platform offers two primary fulfilment services: D2C Fulfilment for direct-to-consumer brands requiring same-day dispatch, branded packaging, and multi-platform integration; and B2B Fulfilment for wholesale and retail distribution with retail compliance and pallet management. Supporting the core fulfilment operations, Farfill provides Global Freight (sea/air freight and customs clearance), Pallet Deliveries (retail-compliant shipments), Value-Added Services (kitting, barcoding, custom packaging, quality control), FBA Prep (Amazon preparation), Returns Management, Subscription Kitting, and Cross-Docking solutions for Brexit-proof EU shipping. The platform features communication tools including Slack integration and Filbert Bot for real-time alerts and issue resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• D2C Fulfilment Direct-to-consumer order fulfilment offering same-day dispatch, late cut-off times, branded packaging, next-day UK and UAE delivery, and integration with Shopify, WooCommerce, Amazon, TikTok Shop, and other eCommerce platforms.
• B2B Fulfilment Business-to-business wholesale and retail distribution with retail compliance, pallet prep, SSCC/GTIN/ASN labelling, timed delivery slot booking, and routing guide compliance for distribution into major retailers.
• Global Freight

Quantifiable outcome

• 99.9% order accuracy rate across all operations
• +6 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature4 records

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Regional players

• iMile Delivery: Middle East and emerging-markets e-commerce delivery and fulfillment operator serving cross-border Chinese and global e-commerce brands. Comparable as MENA-region fulfillment peer, with similar target customer profile of brands expanding into the Middle East.
• Shipa (formerly Fetchr): MENA-headquartered last-mile delivery and fulfillment provider serving e-commerce brands across the Middle East. Directly comparable to Farfill's UAE hub operations and Dubai same-day delivery capability, though with stronger MENA focus and weaker UK/ANZ presence.

Direct peers

• ShipBob: US-headquartered e-commerce 3PL with global fulfillment network offering D2C pick-and-pack, B2B, FBA prep, and 100+ platform integrations. Closest direct comparable in target customer (SMB and mid-market e-commerce brands) and product offering, though Farfill differentiates with stronger MENA/ANZ and B2B retail-compliance expertise.
• ShipMonk: US-based multi-channel 3PL providing D2C fulfillment, B2B distribution, FBA prep, and proprietary WMS technology integrated with Shopify, Amazon, and other platforms. Comparable in SMB-to-mid-market focus and technology-led approach; differs geographically (US-centric network).
• Huboo: UK-based e-commerce 3PL operating multi-hub fulfillment for D2C brands with proprietary tech platform and integrations to Shopify, Amazon, and eBay. Closest geographic and customer-segment peer to Farfill's UK operations, with similar SMB/mid-market positioning and technology emphasis.
• Zendbox: UK-based e-commerce fulfillment provider serving D2C brands with same-day dispatch, branded packaging, and multi-platform integrations. Comparable in target customer profile, technology-led positioning, and emphasis on communication/service quality versus larger 3PLs.
• James and James Fulfillment: UK e-commerce 3PL offering D2C pick-and-pack, B2B retail fulfillment, and global shipping with proprietary technology. Similar mid-market e-commerce brand focus and retail-compliance capability for UK and European retailers, making it a close direct competitor to Farfill's UK and Ireland hubs.

Broad incumbents

• Aramex: Major Middle East-headquartered logistics and express delivery company offering fulfillment, freight, and last-mile services across MENA and globally. Larger incumbent competitor to Farfill's UAE operations with broader service portfolio and deeper carrier network.
• Radial: Large omnichannel fulfillment provider (formerly eBay Enterprise) serving enterprise retailers and brands with omnichannel, B2B, and returns services. Comparable in omnichannel D2C + B2B capability and enterprise focus, but at materially larger scale and broader scope than Farfill.
• Whistl (formerly DHL Domestic): UK-based parcel delivery and fulfillment services provider serving e-commerce and retail clients with domestic and international distribution. Comparable in UK fulfillment market positioning, with broader incumbent scale and carrier network than Farfill.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farfillhq
• YouTubeyoutube.com/channel/UCVd5YjZ-3e1s_1d5ibhA6IA/featured
• Facebookfacebook.com/FarfillHQ
• LinkedInlinkedin.com/company/farfill
• Instagraminstagram.com/farfillhq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farfill