Think Accounting and Consulting PC

What Think Accounting and Consulting PC does

Think Accounting and Consulting Professional Corporation is a privately held Canadian accounting firm headquartered in Mississauga, Ontario, that delivers cloud-based bookkeeping, payroll, tax compliance, financial statement preparation, and fractional CFO and advisory services to Canadian small and mid-market businesses. The firm specializes in five primary verticals — e-commerce and online sellers, SaaS and tech startups, creative agencies and influencers, medical and dental practices, and general small businesses — with a more recent addition of restaurant accounting. Client engagements are structured as monthly fixed-fee subscriptions across Starter, Core, and Premium tiers differentiated by transaction volume, reporting cadence, support responsiveness, and meeting frequency.

The firm's service delivery is built on a curated cloud technology stack centered on Xero (Platinum Partner status) and QuickBooks Online as primary bookkeeping platforms, supplemented by Dext for paperless document capture, Wagepoint for payroll, Plooto for accounts payable, A2X for e-commerce marketplace reconciliation (Amazon, Shopify, eBay, Walmart, Etsy), Fathom for KPI reporting, and TaxJar for US sales tax automation. All engagements are delivered remotely via Zoom or Teams, with the physical Brampton office serving only as a co-working mailing address. The team comprises approximately 23 CPA-credentialed professionals including partners, directors, managers, and specialists covering CPA, CMA, CGA, and ACCA designations, and the firm is registered with CPA Canada and CPA Ontario.

Revenue mechanics rest on recurring monthly subscriptions bundled with core software licensing, supplemented by annual tax compliance fees and higher-margin fractional CFO engagements with escalating meeting cadence. Go-to-market is direct-to-client and sales-led, anchored by a discovery call followed by a scope-of-work proposal, with inbound demand generated through an SEO-optimized blog (THINK Insights), a Beehiiv-hosted newsletter (ThinkTalk), and discoverability via the Xero Marketplace. The firm operates without external investment, targeting clients with at least C$500,000 in annual revenue.

Name

Think Accounting and Consulting PC

Legal name

Think Accounting and Consulting Professional Corporation

Website

https://thinkaccounting.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Accounting and Consulting PC is a Canadian cloud-based accounting firm offering bookkeeping, payroll, tax compliance, and fractional CFO services to SMBs in e-commerce, SaaS startups, creative agencies, medical practices, and small businesses via monthly subscription tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bookkeeping & Accounting Services: Monthly fixed-fee accounting and bookkeeping services bundled with software licensing (Xero/QBO, Dext). Covers bank reconciliations, transaction management, A/R and A/P processing, payroll, and monthly/quarterly management reporting. Service tiers (Starter, Core, Premium) differentiate by number of accounts, reporting frequency, and support responsiveness.
2. Tax Compliance Services: Corporate tax return preparation, personal tax returns, GST/HST/PST/QST sales tax filings, T4/T5 slip processing, and CRA installment scheduling. Typically bundled within monthly or annual service packages.
3. Virtual CFO & Advisory Services: Fractional CFO engagement including financial planning, KPI dashboards, cash flow forecasting, EBITDA coaching, business planning, and M&A advisory. Billed as an add-on tier (CFO Starter, Core, or Foresight) with escalating meeting frequency (quarterly to bi-weekly).
4. Advanced Tax Planning: Phase-gated advanced tax planning engagements including corporate restructuring, estate planning, QSBC/LCGE optimization, and succession planning. Structured as discovery, phase 1 (design), and phase 2 (implementation with lawyer coordination).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Think Accounting and Consulting PC is a Canadian cloud-based accounting firm that delivers outsourced bookkeeping, payroll, corporate and personal tax preparation, financial statements, strategic tax planning, and virtual CFO/advisory services. All work is performed remotely using Xero and QuickBooks Online, with integrations to Dext, Wagepoint, Plooto, A2X, and Fathom, and is delivered under fixed-fee monthly subscriptions bundled with core software licensing.

Product overview

Think Accounting and Consulting PC is a Canadian accounting firm offering a comprehensive suite of cloud-based accounting, bookkeeping, tax, and advisory services. The core offering consists of Cloud Bookkeeping, Payroll Services, Corporate and Personal Tax Returns, Financial Statements, and Virtual CFO and Advisory Services, all delivered through a technology-forward approach using leading cloud platforms. The portfolio includes specialized industry verticals: eCommerce Accounting Service (for Shopify, Amazon, and multi-channel sellers), Startup Accounting Solutions (with SR&ED support and investor-ready financials), Medical Practice Accounting, Creative Agencies and Influencers Accounting, Small Business Accounting, and Restaurant Accounting. Services are powered by Xero and QuickBooks Online as primary accounting platforms, with integrations including Dext for document capture, Wagepoint for payroll, Plooto for payments, A2X for e-commerce reconciliation, and Fathom for reporting. Pricing is structured in tiered plans (Starter, Core, Premium) across Bookkeeping, Tax, and CFO service categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Bookkeeping Cloud-based daily bookkeeping including bank reconciliations, transaction categorization, and accounts receivable/payable processing, delivered through Xero or QuickBooks Online with a secure online client portal. Targeted at Canadian growth-minded business owners.
• Payroll Services Cloud payroll processing via Wagepoint covering direct deposit for employees and contractors, T4 slip generation, and quarterly and annual payroll tax filings for Canadian small and mid-sized businesses.
• Sales Tax Compliance (Canada and USA) End-to-end sales tax compliance covering Canadian GST/HST/PST/QST and US sales tax, including registration, nexus threshold tracking, and automated filing via TaxJar for cross-border e-commerce operators.
• Corporate Tax Returns Preparation and filing of Canadian corporate tax returns with proactive tax planning aimed at maximizing deductions and credits for incorporated businesses and professional corporations.
• Personal Tax Returns Personal income tax preparation for business owners and incorporated professionals, including withdrawal/dividend planning tied to corporate structures.
• Financial Statements Compilation engagement (formerly Notice to Reader) financial statements prepared to Canadian accounting standards with detailed analysis and customizable reporting.
• Strategic Tax Planning Long-horizon tax planning engagements covering corporate restructuring, estate planning, succession planning, and tax-efficient business exit and M&A strategies.
• Accounts Payable Management Paperless monthly accounts payable workflow including bill processing, vendor management, and payment scheduling via the Plooto platform.
• Virtual CFO and Advisory Services Fractional CFO engagement providing financial leadership, cash flow forecasting, KPI dashboards, financial modeling, and strategic advisory through tiered CFO Starter, Core, and Foresight packages.
• eCommerce Accounting Service Specialized accounting for Shopify, Amazon, and multi-channel e-commerce sellers including A2X-driven accrual-basis sales tracking, multi-currency support, inventory management, and e-commerce KPI tracking.
• Startup Accounting Solutions Cloud bookkeeping and CFO advisory for SaaS and tech startups including deferred revenue tracking, SR&ED credit identification, investor-ready financial statements, and support for funding rounds.
• Medical Practice Accounting Accounting and tax services for medical, dental, and veterinary practices including accrual-basis revenue tracking, professional corporation tax planning, payroll, and bank-financing financial statements.
• Creative Agencies and Influencers Accounting Project-based bookkeeping with agency-specific chart of accounts, multi-currency client invoicing, profitability analysis, and sales tax compliance for digital agencies, studios, and content creators.
• Small Business Accounting Full-stack cloud bookkeeping, payroll, KPI tracking, profit improvement consulting, and tax filings for traditional Canadian small businesses including service and retail operators.
• Restaurant Accounting Specialized restaurant accounting including POS sales tracking, third-party delivery platform integration (UberEats, SkipTheDishes), payroll, cost KPI tracking, and franchisor financial statements.
• Xero Accounting Services Xero setup, migration, and managed bookkeeping delivered as a Xero Platinum Partner with real-time reporting, online collaboration, and ongoing data security.
• QuickBooks Online Services QuickBooks Online setup and managed bookkeeping for businesses already on or preferring the Intuit ecosystem, providing real-time reporting and day-to-day transaction management.

Quantifiable outcome

• 30-day, 20-day, or 10-day bookkeeping close timelines depending on tier
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero is Think Accounting's primary bookkeeping platform. The firm is a Xero Platinum Partner — the highest partnership tier — demonstrating certified expertise and high client volume. Xero provides small business accounting software (invoicing, expense tracking, bank reconciliation, reporting) accessed via web and mobile. Think Accounting implements, configures, and manages Xero for clients and is discoverable via the Xero marketplace.
• QuickBooks Online (Intuit)coreTechnology or IntegrationQuickBooks Online (QBO) is the secondary bookkeeping platform offered alongside Xero. Think Accounting is a QBO expert partner providing implementation, training, and ongoing management. QBO serves as an alternative for clients with existing QBO infrastructure or preference for Intuit's ecosystem.
• DextcoreTechnology or IntegrationDext (formerly Receipt Bank) is the paperless receipt and bill capture platform used for onboarding clients and collecting source documents digitally. Think Accounting sets up Dext for all clients and provides training on its use.
• WagepointcoreTechnology or IntegrationWagepoint is the cloud payroll platform integrated into Think Accounting's service stack. It provides direct deposit, T4 slip generation, and payroll tax filing for employees and independent contractors.
• A2XcoreTechnology or IntegrationA2X is the e-commerce accounting integration that automatically reconciles Amazon, Shopify, eBay, Walmart, and Etsy settlements into Xero or QBO with accrual-based sales tracking. Think Accounting uses A2X as the standard integration for all e-commerce clients.
• ShopifycoreTechnology or IntegrationShopify is a primary e-commerce platform for Think Accounting's client base. The firm specializes in Shopify bookkeeping, sales tax setup, and multi-currency support for Shopify store owners.
• AmazoncoreTechnology or IntegrationAmazon is a primary e-commerce marketplace integrated via A2X for settlement reconciliation, accrual sales tracking, and FBA (Fulfillment by Amazon) inventory and fee accounting.
• CPA CanadacoreOthersThink Accounting is registered with CPA Canada. The firm's CPAs and CPA Students are registered members of the CPA body of Canada and Ontario in good standing.
• CPA OntariocoreOthersThink Accounting is registered with CPA Ontario. All CPAs and CPA Students are registered members in good standing with CPA Ontario.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Bench Accounting: Canadian-founded cloud bookkeeping and accounting service for SMBs offering dedicated bookkeepers, tax filings, and software integration via QuickBooks/Xero. Direct competitor to Think Accounting's bundled bookkeeping + tax + advisory model in the Canadian SMB and small US seller market.
• Wave Accounting: Toronto-based small business financial software platform offering free invoicing, accounting, and payroll. While primarily software, Wave's accountant-partner marketplace overlaps with Think Accounting's target SMB/prosumer market in Canada.
• Collective: US-based online accounting and tax platform for SMBs, solopreneurs, and partnerships combining S-Corp tax services with CFO advisory. Closely comparable to Think's tiered compliance-plus-advisory model and vertical specialization approach.
• 1-800Accountant: US-based virtual accounting and tax services provider for small businesses and entrepreneurs, offering bookkeeping, tax, payroll, and entity formation. Comparable subscription-style service model with SMB focus, overlapping Think's core offering though more US-centric.
• Pilot: US-based bookkeeping, tax, and CFO services firm specifically serving startups, venture-backed companies, and e-commerce operators. Directly competes with Think's SaaS Startup and eCommerce Accounting verticals on outsourced monthly bookkeeping and CFO advisory.

Emerging players

• Botkeeper: US-based AI-assisted bookkeeping platform offering automated transaction categorization plus human review for accounting firms and their SMB clients. Represents the tech-enabled automation direction that could compete with parts of Think's recurring bookkeeping tiers.
• Xendoo: US-based cloud bookkeeping, tax, and CFO platform for SMBs offering flat monthly subscriptions with bundled software. Comparable subscription-tier model targeting e-commerce and service businesses, an emerging alternative for the same SMB cohort.
• Botkeeper: AI-enabled bookkeeping delivery platform used by accounting firms to automate monthly close work. Relevant as an indirect competitive/thematic peer — if AI bookkeeping matures, it could disintermediate portions of Think's recurring bookkeeping tiers.

Broad incumbents

• BDO Canada: Top-5 Canadian accounting and advisory firm offering audit, tax, and outsourced CFO/advisory services to mid-market and growth companies. Overlaps with Think's Virtual CFO, M&A due diligence, and corporate tax offerings for clients outgrowing a small firm.
• KPMG Canada: Big Four professional services firm in Canada providing audit, tax, and advisory/CFO services to mid-market and enterprise. Overlaps with Think's higher-end advisory, M&A advisory, and tax planning work for clients requiring scaled expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thinkacct
• Facebookfacebook.com/thinkaccounting.ca
• LinkedInlinkedin.com/company/thinkaccounting
• Instagraminstagram.com/thinkaccounting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Accounting and Consulting PC