Dealer Spike
Dealer Spike is a private B2B SaaS platform that powers dealership websites, inventory management, financing applications, service scheduling, parts ordering, and CRM for powersports retailers selling motorcycles, ATVs, UTVs, and personal watercraft.
- Company typePrivate
- Founded1971
- HeadquartersBirmingham, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Dealer Spike does
Dealer Spike is a private B2B software-as-a-service company that operates a proprietary dealership website and digital operations platform targeting the powersports retail vertical. The platform powers online inventory display, customer lead capture, financing applications, service scheduling, parts ordering, and customer relationship management for dealers of motorcycles, ATVs, UTVs, and personal watercraft across multiple OEM brands including Polaris, Can-Am, Sea-Doo, Yamaha, Suzuki, Indian Motorcycle, Ducati, and BMW Motorrad. Its publicly documented differentiator is integration/interoperability across the dealership revenue stack, with native connections to third-party financing (Revvable), service scheduling (RideReady), and insurance (Progressive).
The company's business model is a platform/SaaS play monetized through dealership subscriptions, generating recurring revenue from each dealer customer. Dealer Spike monetizes indirectly through its dealer customers' downstream vehicle sales, parts/accessories sales, service revenue, and financing arrangements — the platform itself enables the digital surface that drives these transactions. The go-to-market is indirect: dealers sign on as platform customers and operate their own multi-channel retail motions (physical showroom, website quote requests, social media presence, email newsletters, event calendars) using Dealer Spike's infrastructure. Integration partnerships with Revvable, RideReady, and Progressive form the operational backbone of the dealer workflow.
Direct financial and operational data for Dealer Spike is not disclosed in the available source material — no revenue figures, headcount, ownership structure, funding history, or customer concentration metrics are provided. The available data describes the operations of one representative dealership customer (Big #1 Motorsports, a 49+ year-old family-owned dealer in Birmingham, Alabama), which limits direct inference about Dealer Spike's own scale, economics, and trajectory.
Dealer Spike firmographics
Firmographics- Name
- Dealer Spike
- Legal name
- Dealer Spike
- Website
- https://bignumber1.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dealer Spike is a private B2B SaaS platform that powers dealership websites, inventory management, financing applications, service scheduling, parts ordering, and CRM for powersports retailers selling motorcycles, ATVs, UTVs, and personal watercraft.
- Ownership category
- akta.pro rank
Where Dealer Spike is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dealer Spike business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue stream from selling new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, and personal watercraft. Both retail sales and trade-in transactions.
- Parts & Accessories: Sales of genuine OEM parts and aftermarket accessories for all vehicle brands sold. Includes parts requests through the website.
- Service Department: Certified technician service for all makes and models. Includes routine maintenance, repairs, and manufacturer-specific service programs for Polaris and Indian Motorcycle.
- Financing: Arranges financing through multiple lenders for vehicle purchases. Earns finance reserves and interest spread on arranged loans. Partners with Revvable for credit applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles - full MSRP with available manufacturer incentives |
| Unit Pricing | Pay-as-you-go | Pre-owned vehicles - priced individually |
| Transaction based/ take rate | Pay-as-you-go | Service and parts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Dealer Spike product offering
Product offeringCore offering
Dealer Spike is a website platform and digital solutions provider for powersports dealerships. The platform enables online inventory display, financing applications, service scheduling, parts ordering, and customer relationship management for motorcycle, ATV, UTV, and personal watercraft dealers. It serves as an integrated digital presence solution tailored to the powersports retail industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Dealer Spike Website Platform Integrated website platform and digital solutions for powersports dealerships, combining website hosting, inventory display, financing applications, service scheduling, parts ordering, and CRM functionality for motorcycle, ATV, UTV, and personal watercraft dealers.
Quantifiable outcome
- 49+ years in business
- +1 more outcomes
Companies that use Dealer Spike
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Dealer Spike technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dealer Spike partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- RevvablecoreRevvable provides the financing application and credit intake platform used by Big #1 Motorsports. Customers apply for vehicle financing through the Revvable portal. The platform connects with multiple lenders to arrange credit for powersports vehicle purchases.
- Progressive InsuranceminorProgressive Insurance provides insurance quote integration for vehicle purchases, allowing customers to get insurance coverage for ATVs, motorcycles, and personal watercraft through the dealership website.
- PolariscoreAuthorized Polaris dealer offering new Polaris ATVs, UTVs, RZRs, Sportsman, and Slingshot vehicles. Full warranty support and factory service available. Multiple promotional offers including up to $4,000 customer cash on select 2026 models.
- Can-Am (BRP)coreAuthorized Can-Am dealer for side-by-sides (Defender, Maverick), ATVs (Outlander), 3-wheel motorcycles (Ryker, Spyder), and electric motorcycles (Pulse, Origin). Features extensive promotional offers including up to $4,000 rebates.
- Sea-Doo (BRP)coreAuthorized Sea-Doo dealer for personal watercraft including Spark, GTI, GTX, RXP-X models, and pontoon boats. Features promotional offers including $1,000 or 2 years of coverage on select models.
- Indian MotorcyclecoreAuthorized Indian Motorcycle dealer offeringcruiser and touring motorcycles including Scout models. Promotional offers include up to $1,000 customer cash with 1.99% financing for 36 months.
- YamahacoreAuthorized Yamaha dealer for motorcycles, ATVs, UTVs, and WaveRunner personal watercraft. Full line of Yamaha powersports products available.
- SuzukicoreAuthorized Suzuki dealer for motorcycles, ATVs, and marine outboard motors. Features Suzuki Fest promotional offers with up to $2,000 customer cash on select models.
- DucaticoreAuthorized Ducati dealer offering sport motorcycles including Panigale models. Italian performance motorcycles for enthusiasts.
- BMW MotorradcoreAuthorized BMW Motorrad dealer for luxury motorcycles including GS adventure bikes, sport bikes, and touring models. Features military and first responder discounts up to $700 off MSRP.
- RideReady ServiceminorRideReady provides service scheduling and management platform for the dealership's service department. Allows customers to request Polaris and Indian Motorcycle service appointments online.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Dealer Spike competitors and assessment
Company assessmentDirect peers
- RideNow Powersports: One of the largest multi-brand powersports dealer groups in the U.S., carrying motorcycles, ATVs, UTVs, and personal watercraft from the same OEMs (Polaris, Can-Am, Yamaha, Honda, Indian) as Big #1. Highly comparable multi-brand dealership model with sales, service, parts, and financing under one roof.
- A&S Powersports: Multi-brand powersports dealership carrying motorcycles, ATVs, UTVs, and watercraft from comparable OEM lineups. Directly comparable full-service dealership format with new/used sales, parts, service, and finance operations.
- Rocky Mountain ATV/MC: Large powersports retailer carrying parts, accessories, and gear across the same enthusiast categories (motorcycle, ATV, UTV, PWC). Highly comparable for the parts and accessories segment and a key distribution competitor in the Southeast catchment.
- MotoSport: Online-led retailer of powersports parts, accessories, and gear across motorcycle, ATV, UTV, and PWC categories. Competes with Big #1's parts and accessories revenue stream and increasingly encroaches on the OEM aftermarket for the same enthusiast base.
Broad incumbents
- Cycle Gear (Comoto Holdings): National specialty retailer of motorcycle and powersports apparel, helmets, parts, and accessories with a multi-store footprint. Comparable as an accessories retail channel and a competitor for Big #1's parts/apparel revenue.
- RevZilla (Comoto Holdings): Direct-to-consumer leader in motorcycle and powersports gear, parts, and accessories. Comparable for the apparel/parts/accessories segment and a substitute for the dealership's showroom-driven accessories revenue.
Others
- Dennis Kirk: Mail-order and online motorcycle and powersports parts and accessories retailer. Competes with Big #1's parts/accessories ecommerce flywheel for the same DIY enthusiast customer.
- J&P Cycles: Long-standing motorcycle parts, accessories, and apparel retailer/distributor serving the V-twin and cruiser segments. Overlaps with Big #1's parts and accessories revenue, particularly for the Indian Motorcycle and cruiser customer base.
- Tucker Rocky / Biker's Choice: Wholesale distributor of V-twin and metric motorcycle parts, accessories, and riding gear. Adjacent ecosystem participant supplying dealers like Big #1 and competing indirectly through their retail-channel brand programs.
- Dealer Spike (the platform): Dealer Spike is the website platform used by Big #1 Motorsports and serves hundreds of powersports, RV, and marine dealers with inventory, lead, and CRM tooling. Listed because it is the technology vendor named in the data, though it is a B2B platform vendor rather than a retail competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dealer Spike social profiles
Digital presenceDealer Spike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealer Spike leadership team
Management profileNumber of profiles
Dealer Spike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealer Spike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealer Spike
What does Dealer Spike do?
Dealer Spike is a website platform and digital solutions provider for powersports dealerships. The platform enables online inventory display, financing applications, service scheduling, parts ordering, and customer relationship management for motorcycle, ATV, UTV, and personal watercraft dealers. It serves as an integrated digital presence solution tailored to the powersports retail industry.
Is Dealer Spike a public or private company?
Dealer Spike is a private company. It is classified as unknown and is currently operating.
When was Dealer Spike founded?
Dealer Spike was founded in 1971. It employs 51 to 100 people.
Where is Dealer Spike based?
Dealer Spike is headquartered in Birmingham, United States, in the North America region.
How does Dealer Spike make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are parts & Accessories, service Department and financing.
Who are Dealer Spike's main competitors?
Direct peers on record are RideNow Powersports, A&S Powersports, Rocky Mountain ATV/MC and MotoSport. Broad incumbents are Cycle Gear (Comoto Holdings) and RevZilla (Comoto Holdings). Others are Dennis Kirk, J&P Cycles, Tucker Rocky / Biker's Choice and Dealer Spike (the platform).
Does Dealer Spike have an API?
No public API is recorded for Dealer Spike.