Tiscali Media

What Tiscali Media does

Tiscali Media, a.s. is a Prague-based Czech internet media company founded in January 2009 and controlled by Kamil Koupý through the investment group Dignity, s.r.o. The company operates a portfolio of more than 20 owned web properties spanning news (Tiscali.cz, Zprávy.tiscali.cz, the 2025-launched PUBLICO), gaming (Games.cz, Profigamers.cz, Booom.cz), entertainment and lifestyle (Osobnosti.cz, Fights.cz, Dokina.cz, Moulik.cz, ZeStolu.cz, Nedd.cz, Našepeníze.cz, StartupInsider.cz), music utilities (Karaoketexty.cz, CZhity.cz), and ancillary services (Úschovna.cz file sharing, Tiscali E-mail, Srovnám.cz energy price comparison, PRpohotovost.cz). Its roots trace to the Italian Tiscali brand, whose Czech portal was acquired by Dignity in 2008.

The commercial engine combines direct advertising sales with media representation through the ARBOmedia, s.r.o. subsidiary (acquired January 2014), which sells advertising for more than 80 third-party Czech web projects including exclusive mandates for Livesport/Flashscore (380M monthly page views) and Extra Online Media (5M+ monthly users). Proprietary ad-tech is delivered through the PERFORMAX platform, developed for roughly a decade by sister company Performax.cz, supporting display, programmatic, and video (preroll, TmAdVideo) advertising plus behavioral targeting. Combined owned and represented reach is approximately 6.7 million real users per month per Netmonitor measurement, placing Tiscali Media among the top Czech web operators.

Revenue is generated from banner, video, native, PR-article, and programmatic advertising sold by dedicated direct sales teams to media agencies (business directors Karel Brýna, Patrik Malina) and direct clients, plus commission income from ARBOmedia's represented publishers. The company announced a 10% list price increase for 2026 effective January 1, 2026 and stopped providing agency volume bonuses from 2024 onward. Reported revenue was 92 million CZK in 2018 (the only disclosed figure), with a stated target of 100 million CZK; the broader Dignity group generates approximately 500 million CZK annually across all entities. Leadership has been stable since 2012, with CEO Michal Kubík, Chairman/owner Kamil Koupý, Business Director Karel Brýna, Technology Director Jakub Stárka, and Director of Content Aleš Smutný.

Name

Tiscali Media

Legal name

TISCALI MEDIA, a.s.

Website

https://tiscalimedia.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiscali Media is a Prague-based Czech internet media company operating 20+ owned web properties across news, gaming, and entertainment, reaching 6.7 million monthly users. It monetizes through direct ad sales and media representation via its ARBOmedia subsidiary covering 80+ third-party sites.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Online media publishing
• Digital advertising sales
• Media representation services
• Programmatic ad technology
• Web content publishing

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Advertising: Primary revenue stream from selling advertising space across owned and represented web properties. Includes banner advertising, skin advertising, video advertising (preroll, TmAdVideo), native advertising, PR articles, and programmatic buying through PERFORMAX platform.
2. Media Representation Services: ARBOmedia, a subsidiary since 2014, acts as a media representation company selling ad space for third-party websites. Earns commissions on sales for represented properties totaling over 80 web projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tiscali Media operates a portfolio of over 20 owned Czech web properties covering news (Tiscali.cz, Zprávy, PUBLICO), gaming (Games.cz, Profigamers.cz), science (Nedd.cz), entertainment (Osobnosti.cz, Dokina.cz, Fights.cz, Moulík.cz), finance (Našepeníze.cz), and utilities (Úschovna.cz, Tiscali E-mail, Srovnám.cz), reaching more than 6.7 million monthly users. Through its ARBOmedia subsidiary, it sells advertising space for over 80 third-party web projects, using the proprietary PERFORMAX advertising technology platform for display, video, native, and programmatic buying.

Product overview

Tiscali Media is a Czech internet media publisher operating a portfolio of over 20 owned web properties and representing over 100 additional sites through its ARBOmedia subsidiary. The portfolio covers news (Tiscali.cz, Zprávy, PUBLICO), gaming (Games.cz, Profigamers.cz, Booom.cz), science (Nedd.cz), entertainment (Osobnosti.cz, Dokina.cz, Fights.cz, Moulik.cz, ZeStolu.cz, Americanfootball.cz), finance (Našepeníze.cz), music (Karaoketexty.cz, CZhity.cz), and utilities (Úschovna.cz, Tiscali E-mail, Srovnám.cz). The company reaches over 6.7 million monthly users. Revenue comes from programmatic and direct advertising sales through its own media representation team and ARBOmedia. The company also provides PR content creation services through PRpohotovost.cz.

Differentiator

Problem solved

Functional benefit

Brands

• Tiscali.cz: News portal with news, comments and interviews
• Games.cz
• Osobnosti.cz
• Nedd.cz
• Fights.cz
• Profigamers.cz
• ZeStolu.cz
• Dokina.cz
• Našepeníze.cz
• Moulik.cz
• StartupInsider.cz
• Tiscali E-mail
• Úschovna.cz
• Karaoketexty.cz
• CZhity.cz
• Srovnám.cz
• PRpohotovost.cz

Products and services

• Tiscali.cz Main news and information portal with news, commentary, and interviews covering Czech and international events; one of the longest-running Czech internet portals.
• Games.cz Largest and oldest Czech website dedicated to computer and video games, providing news, reviews, previews, and video content for gaming audiences.
• ARBOmedia Media Representation Media representation service that sells advertising inventory on behalf of more than 80 third-party Czech web publishers, including Livesport, Extra Online Media, and Toprecepty.cz, generating commissions on behalf of represented properties.
• Profigamers.cz Czech esports news website covering tournaments, leagues, and results for competitive games such as League of Legends, Fortnite, CS:GO, Dota 2, and PUBG; targets men aged 15-25.
• Osobnosti.cz Largest Czech database of celebrities and personalities with entertainment news content; originally founded in 2002 and integrated into the Tiscali Media portfolio in 2009.
• Nedd.cz

Quantifiable outcome

• 6.7 million monthly real users reached according to Netmonitor
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and major.

• ARBOmedia, s.r.o.coreChannel Partner/ Reseller/ Distributor · 1 January 2014ARBOmedia is a leading media representation company that sells advertising space for third-party websites. Acquired in 2014, it operates as a subsidiary of Tiscali Media and represents over 80 web projects, significantly expanding the company's advertising inventory.
• Performax.cz, s.r.o.coreTechnology or IntegrationTechnology company that developed PERFORMAX, the advertising technology platform used for display advertising and programmatic ad optimization. Has been developing the platform for 10 years as of 2023.
• Livesport (Flashscore)majorChannel Partner/ Reseller/ DistributorLivesport is a Czech technology company providing sports scores and statistics globally. Since June 2023, TISCALI MEDIA / ARBOmedia has been the exclusive sales representative for Livesport's advertising inventory in Czech Republic, covering Livesport.cz, Eurofotbal.cz, Tenisportal.cz and mobile app with over 380 million monthly page views.
• Extra Online MediamajorChannel Partner/ Reseller/ DistributorEOM operates web properties including eXtra.cz, Lifee.cz, G.cz, Toprecepty.cz. Starting November 2021, ARBOmedia handles commercial representation for most of EOM's websites, reaching over 5 million monthly users and 58% of Czech internet population.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Ringier Czech Republic: Czech arm of Swiss media group Ringier publishing Blesk, Reflex, and other major Czech titles with significant digital advertising operations. Broad incumbent with structurally similar owned-and-operated model and ad-sales infrastructure.
• Nova.cz (TV Nova digital): Web portal of Czech commercial broadcaster TV Nova, combining broadcast-video and online display advertising sales. Comparable broad incumbent that monetizes Czech audience reach across video, news, and entertainment verticals.
• Economia: Czech publishing house (Hospodářské noviny, Respekt, Aktuálně.cz) with significant Czech digital advertising sales. Comparable as an established multi-brand Czech digital publisher monetizing through display, native, and PR content.
• Future plc: UK-listed multi-vertical digital publisher operating niche sites across technology, gaming, entertainment, and lifestyle. Business model of owned niche sites plus advertising-led monetization is the closest international analog to Tiscali's special-interest vertical strategy.
• MAFRA Group: Czech multimedia group owning iDNES.cz, Lidové noviny, and other major Czech news brands with substantial digital advertising sales operations and a media-representation arm. A broad incumbent competing for the same advertisers and overlapping with PUBLICO's editorial alumni from Lidové noviny.
• Vox Media: U.S. multi-vertical digital publisher (The Verge, Polygon, SB Nation) with proprietary ad-tech (Chorus) and premium advertising sales, including news networks that aggregate independent publishers. Comparable on the dual-owned-and-rep-style monetization model at a much larger scale.
• Czech News Center (CNC): Czech publisher of Blesk and other tabloid and lifestyle titles with a sizable digital ad business. Comparable to Tiscali Media as a large incumbent monetizing high-traffic Czech mass-market audiences across multiple verticals.

Direct peers

• Goldbach Group: Swiss-Austrian media-representation and marketing group that previously owned Goldbach Czech Republic (predecessor entity to ARBOmedia before Tiscali's 2014 acquisition). Closest structural analog to ARBOmedia's media-rep business model in the broader CEE/DACH region.
• Seznam.cz: Largest Czech web portal and search engine, operating a network of owned-and-operated properties plus display advertising sales (Seznam Advertising). Directly comparable to Tiscali Media in terms of Czech-owned-and-operated web portfolio plus monetization of Czech audience reach.
• Centrum.cz / CPI Property Group media: Long-standing Czech web portal operating across news, lifestyle, and consumer categories with display advertising sales. Direct Czech portal-peer to Tiscali's portfolio of themed content sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tiscali_cz
• Facebookfacebook.com/tiscali.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiscali Media