Michigan Lumber Company

What Michigan Lumber Company does

Michigan Lumber Company is a third-generation, family-owned, continuously operated retail lumber yard and building materials supplier located at 1919 Clifford Street, Flint, Michigan. Founded in 1916 by the Olson brothers after they purchased the Michigan Cedar and Pole Company from the Holihan family, the company has occupied the same site for over 100 years and is one of the oldest lumber yards in Genesee County. It serves residential homeowners, contractors and builders, and select industrial and institutional customers across the Flint and Mid-Michigan area, with named institutional relationships including the University of Michigan–Flint, Mott College, Kettering University, the Flint Institute of Arts, and multiple historic churches.

The company's core offering is organized into six product categories — Lumber, Decking, Doors, Siding, Moulding, and Cabinets — supplied as a reseller for major manufacturers including Andersen, Therma-Tru, JELD-WEN, Masonite, Simpson Door, Wolf Home Products, TimberTech, Westbury, RDI, AZEK, Louisiana-Pacific (SmartSide), Woodward Cabinetry, Kitchen Kompact, Kountry Wood, and Simpson Strong-Tie. Underpinning the retail business is an on-premise custom millwork shop (the Clifford St. Millwork division) with planing capability up to 30 inches, sanding up to 36 inches, more than 200 custom knife profiles in stock, custom knife grinding to match existing profiles, glue-ups for wide panels, and plywood cut-to-size services — capabilities the company positions as its primary technical differentiator versus big-box retailers. Adjacent product lines include panel products, stair parts, flexible wood veneer, and Michigan-made maple butcher block counter tops.

The business model is straightforward one-time retail sales: customers transact through walk-in visits, phone orders to the inside sales team, or on-site quotes from a two-person outside sales force. Pricing is quote-based by quantity, species, and profile, with downloadable commercial credit applications but no published price lists, no e-commerce, no online ordering, and no subscription or recurring revenue streams. Marketing is largely organic — a website and blog, a 4.9-rated Google Business Profile (86 reviews), a 5.0-rated Facebook page, and word-of-mouth — with no paid advertising programs disclosed. The company employs 11–50 people (approximately 10 named staff) under General Manager Matthew Paruch, with President/Owner Gerald Haan representing third-generation family ownership. A Feb 2026 website relaunch by StuffSites and an expanding Outdoor Living category (decking, railing, pergola, outdoor cabinet bundles) reflect modest modernization and category extension within the same single-site operating model.

Name

Michigan Lumber Company

Legal name

Michigan Lumber Co.

Website

https://michiganlumber.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Lumber Company is a third-generation, family-owned retail lumber yard and custom millwork shop in Flint, Michigan, supplying softwoods, hardwoods, decking, doors, siding, moulding, and cabinets to homeowners, contractors, and institutions across Mid-Michigan since 1916.

Ownership category

akta.pro rank

Product category

Building Materials Supply

NAICS

Cut Stock, Resawing Lumber, and Planing (321912), Sawmills (321113)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

akta.pro secondary industries

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Retail lumber yard
• Building materials supply
• Custom millwork services
• Lumber distribution
• Millwork fabrication

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Lumber and Building Materials Sales: Traditional retail lumber yard revenue through direct sales of lumber, building materials, and related products to residential, commercial, and industrial customers. Revenue is generated through one-time product sales with no subscription or recurring revenue components.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Michigan Lumber Company is a third-generation family-owned retail lumber yard that sells lumber, decking, doors, siding, moulding, cabinets, panel products, stair parts, and related building materials to residential, commercial, and industrial customers in Mid-Michigan. The company also operates an on-site custom millwork shop providing planing, sanding, custom mouldings, glue-ups, and plywood cut-to-size services, distinguishing itself from big-box retailers through personalized consultation and specialty fabrication.

Product overview

Michigan Lumber Company is a third-generation family-owned lumber yard and building materials supplier serving the Flint and Mid-Michigan area for over 100 years. The company operates as a full-service lumber yard offering a comprehensive range of building materials organized into six main categories: Lumber (softwoods and hardwoods), Decking (composite, PVC, and pressure treated), Doors (interior and exterior), Siding, Moulding (wood and PVC), and Cabinets (Woodward, Kitchen Kompact, and Kountry Wood). Beyond standard building materials, the company provides extensive custom millwork services including planing, sanding, custom mouldings, and specialty hardwoods. Their product portfolio includes panel products, stair parts, flexible wood veneer, and maple butcher block counter tops. The company also features an Outdoor Living section with Wolf and TimberTech decking, railing systems, pergola kits, and outdoor cabinets. They partner with major manufacturers including Andersen, Therma-Tru, JELD-WEN, Simpson Strong-Tie, and Louisiana-Pacific to supply professional-grade building materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumber General construction and specialty lumber including softwoods (C&btr grade white pine in 1x, 5/4, and 8/4 thickness) and hardwoods (Red Oak, White Oak, Poplar, Mahogany, Birch, Maple, Walnut, Teak, Cherry, Hickory, Ash in 4/4 through 8/4 thickness), stocked for residential, commercial, and industrial buyers.
• Decking Complete decking solutions including WOLF Home Products PVC and composite decking, TimberTech PVC and composite decking, pressure treated wood, cedar, and a full range of fasteners from Fastenmaster, Simpson Strong-Tie, CAMO, GRK, Grip Rite NINJA, and Cortex Plug Systems.
• Doors Full line of architectural doors including exterior doors (Andersen, Therma-Tru, Masonite, Simpson) and interior doors (Appalachian Door, Daiek, Jeld-Wen, Karona, Masonite, Simpson), plus hardware from E-Zee Set, Daiek Barn Door, and Johnson Hardware.
• Siding Siding materials for commercial and residential projects including AZEK Exteriors, Louisiana-Pacific (LP) SmartSide, primed and raw beveled siding, cedar paulownia, and rustic cedar channel lap.
• Moulding Extensive moulding selection in wood species and PVC non-wood options, featuring NOVO, Metrie, and Jim Mackie Distribution Co. brands, plus custom mouldings through the Clifford St. Millwork division including custom mantles, box newels, barn doors, floating shelves, and faux beams.
• Cabinets Cabinetry solutions including Woodward premium custom line, Kitchen Kompact budget-friendly option, and Kountry Wood semi-custom cabinetry for kitchens and workspaces.
• Outdoor Living Products Outdoor living category including decking (Wolf, TimberTech, pressure treated, cedar), railings (Westbury, Keylink, RDI, Azek), pergolas (SAGE by Simpson Strong-Tie), and outdoor cabinets (WOLF Endurance).
• Custom Millwork Services Professional millwork services including planing (up to 30 inch wide material), sanding (up to 36 inch wide material), over 200 custom knife profiles in stock or custom ground to match existing, glue-ups for wide board panels, ripping and cutoff, and plywood cut-to-size for residential, commercial, and industrial customers.
• Panel Products and Specialty Wood Items Sheet goods and specialty wood products including maple plywood, sanded plywood, marine grade plywood, hardwood plywood, medium density overlay (signboard), MDF, mica and melamine, high density particle board, hardboard, FRP panels, cork, homasote, upson board, stair parts (particleboard treads, oak treads, oak and pine handrail, oak ballusters, oak newels, S4S stock), flexible wood veneer in stock sizes 2' x 8' and 4' x 8' in various species, and made-in-Michigan maple butcher block counter tops with edge-grain lamination.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Wolf Home ProductscoreChannel Partner/ Reseller/ DistributorMichigan Lumber is a leading reseller of Wolf Home Products, including Wolf Decking. The company features a dedicated WOLF Display Deck and has been recognized as 'Leader Of The Pack' for Wolf Decking products. Stocks WOLF outdoor living products, porch materials, and related accessories.
• TimberTechcoreChannel Partner/ Reseller/ DistributorReseller of TimberTech PVC and composite decking products. Stocks TimberTech Advanced PVC Porch materials and distributes TimberTech catalogs and product literature.
• Simpson Strong-TiemajorChannel Partner/ Reseller/ DistributorStocks Simpson Strong-Tie products including the Outdoor Accents Sage System pergola hardware. Features ZMAX galvanized steel connectors with black powder-coat finish. Also distributes Simpson Strong-Tie product catalogs and training materials.
• WestburymajorChannel Partner/ Reseller/ DistributorReseller of Westbury aluminum railings. Stocks full Westbury railing catalog including various styles and configurations for residential and commercial applications.
• RDImajorChannel Partner/ Reseller/ DistributorReseller of RDI railing products. Stocks RDI railing catalog featuring various railing systems and accessories.
• AZEKmajorChannel Partner/ Reseller/ DistributorReseller of AZEK exterior building products including PVC decking and siding materials. Part of the AZEK Exteriors product line.
• Louisiana-Pacific (LP) / SmartSidemajorChannel Partner/ Reseller/ DistributorReseller of Louisiana-Pacific SmartSide building solutions and siding products. Stocks primed and raw beveled siding along with other LP building solutions.
• Therma-TrucoreChannel Partner/ Reseller/ DistributorReseller of Therma-Tru doors including entry doors, fire-rated doors, patio/side hinged/french doors, and patio sliding options. Stocks full Therma-Tru fiberglass and steel door catalogs.
• Andersen Windows and DoorscoreChannel Partner/ Reseller/ DistributorReseller of Andersen door products including the 100, 200, and 400 series, Architectural A Series, and Replacement Solutions. Markets for new construction and remodeling projects.
• Masonite ResidentialmajorChannel Partner/ Reseller/ DistributorReseller of Masonite residential doors including entry doors, French doors, and patio doors for both exterior applications.
• Simpson DoormajorChannel Partner/ Reseller/ DistributorReseller of Simpson Door products including barn doors and entry doors. Stocks interior and exterior Simpson door options.
• JELD-WENcoreChannel Partner/ Reseller/ DistributorMarkets JELD-WEN windows and doors for new construction and remodeling projects. Stocks full line of architectural doors.
• NOVOmajorChannel Partner/ Reseller/ DistributorReseller of NOVO moulding products. Distributes NOVO moulding catalogs and profile guides.
• MetriemajorChannel Partner/ Reseller/ DistributorReseller of Metrie moulding and door products. Stocks Detroit Profile Guide catalog featuring Metrie's moulding offerings.
• Jim Mackie Distribution Co.majorChannel Partner/ Reseller/ DistributorReseller of Jim Mackie moulding products. Distributes Jim Mackie moulding catalogs.
• LJ Smith / Full Line SystemsminorChannel Partner/ Reseller/ DistributorReseller of LJ Smith / Full Line Systems stair parts and related building components.
• Woodward CabinetrycoreChannel Partner/ Reseller/ DistributorPremium cabinetry partner offering exceptional craftsmanship, custom options, and high-end finishes for personalized kitchen or workspace design.
• Kitchen KompactcoreChannel Partner/ Reseller/ DistributorCabinetry partner offering dependable quality at accessible price points, suitable for quick renovations or budget-conscious projects.
• Kountry WoodmajorChannel Partner/ Reseller/ DistributorSemi-custom cabinetry partner offering balance of affordability and design flexibility for various project scopes.
• FastenmastermajorChannel Partner/ Reseller/ DistributorStocks Fastenmaster deck fasteners and related fastening products for deck construction.
• GRKmajorChannel Partner/ Reseller/ DistributorStocks GRK fasteners including structural screws and decking fasteners.
• CAMOmajorChannel Partner/ Reseller/ DistributorStocks CAMO countersink deck screws and related fastening products. Distributes CAMO training guides and product catalogs.
• Grip Rite / NINJAminorChannel Partner/ Reseller/ DistributorStocks Grip Rite NINJA fasteners for deck and general construction applications.
• Cortex Plug SystemsminorChannel Partner/ Reseller/ DistributorStocks Cortex plug systems for hidden deck fastener finishing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Menards: Midwest-headquartered big-box home improvement retailer with deep density across Michigan. Direct competitive threat in commodity lumber, decking, doors, and building materials with stronger buying power and weekend hours.
• Lansing Building Products: National distributor of exterior building products (windows, siding, decking, millwork) supplying professional contractors. Comparable customer base and overlapping product categories though focused primarily on exterior building products.
• ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and exterior building products in North America. Competes for contractor building-materials spend in the same regional territory with overlapping categories like decking, siding, and doors.
• BMC Stock Holdings: Large national distributor of lumber, millwork, and building products serving big-box retailers, builders, and remodelers. Much larger scale than Michigan Lumber but operates in the same supply chain category with overlapping product lines.

Direct peers

• Carter Lumber: Family-owned regional lumber yard chain in the Midwest with comparable product mix (lumber, building materials, millwork, doors, decking) and contractor-and-homeowner customer base.
• 84 Lumber: Large private lumber yard and building materials dealer operating 250+ locations across the U.S. Closely comparable retail lumber yard model with contractor focus, custom capabilities, and similar product breadth in lumber, decking, doors, and millwork.
• Zeeland Lumber & Supply: Michigan-based full-service lumber yard and building materials supplier serving West Michigan contractors and homeowners. Directly comparable regional peer with custom millwork and contractor-focused retail model.
• Wimsatt Building Materials: Michigan-based lumber and building materials distributor with multiple yards serving professional contractors. Comparable customer segments, product breadth, and regional Michigan operating footprint.

Others

• Boise Cascade: Manufacturer and distributor of engineered wood products, lumber, and building materials. Operates upstream in Michigan Lumber's supply chain and partially competes in plywood and engineered wood panels.
• Weyerhaeuser: Major upstream lumber manufacturer and timberland owner. Functions as a key supplier in Michigan Lumber's value chain rather than a direct competitor, but materially shapes the cost and availability of softwood lumber.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Lumber Company