What Camos does

Camos Software und Beratung GmbH is a German CPQ (Configure-Price-Quote) software vendor founded in 1986 in Stuttgart, with a secondary office in Braunschweig and ownership by the GENII conglomerate. The company sells to industrial manufacturers producing complex, highly variant B2B products — mechanical and plant engineering, automation, packaging, mining, construction, elevator, and pump manufacturers — where manual quotation processes break down under product complexity. Named enterprise customers include Siemens Energy, ABB, DMG MORI, KONE, KSB, Liebherr, Festo, HOMAG, Voith, maxon, MULTIVAC, Hörmann, Haver & Boecker, Reifenhäuser, and Wolf System.

The flagship platform, camos CPQ 365 (launched April 2021), is a modular cloud-and-on-premise CPQ suite organized around Configure, Price, and Quote modules. Differentiated capabilities include rule-based configuration of complex multi-variant products without pre-defining all variants, AI-based configuration recommendations and discount suggestions, photorealistic Unity 3D-based product visualization (via the 2022 CMC Engineers partnership), guided selling for self-service configuration, sustainable configuration with CO2 footprint visibility, subscription pricing, and intercompany pricing for multinationals. The platform integrates with ERP, CRM, CAD, PLM, and BI systems via the camos Connect CPQ API, with a certified SAP integration (camos connectSAP) delivered through partner APICON.

Camos monetizes through a combination of software licensing and subscriptions, professional services (consulting, customization, product model setup, training), and 24/7 customer support. Go-to-market is hybrid: direct enterprise sales for large accounts, a nine-partner ecosystem (APICON, INIT, INNEO, itmX, SERVICE 1, Siegmund Design, Team CMC, Telekom MMS, CMC Engineers) for capability extension and reach, and product-led self-service via guided selling portals integrated into customer websites. The company employs 101–250 people, reports 200+ customers and 110+ countries of deployment, and has completed more than 250 projects.

Name

Camos

Legal name

camos Software und Beratung GmbH

Website

https://camos.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Camos is a German CPQ software vendor founded in 1986 that sells configure-price-quote solutions to industrial manufacturers of complex, variant-rich B2B products, serving 200+ enterprise customers including Siemens Energy, ABB, KONE, KSB, and Liebherr.

Ownership category

akta.pro rank

Product category

Configure-Price-Quote (CPQ) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Configure price quote software
• B2B sales configuration
• Variant product configuration
• Industrial CPQ platform
• Guided selling software

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: camos generates revenue primarily through software licensing of the camos CPQ 365 platform, available as cloud or on-premise deployment with subscription-based pricing models.
2. Professional Services: Full-service offering including consulting and project management, customising and coaching, product model setup, and training services for CPQ implementation and optimization.
3. Customer Support: 24/7 customer support services provided to customers, contributing to ongoing customer success and retention revenue.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Camos develops and sells the camos CPQ software platform — consisting of camos CPQ 365 for enterprises and camos CPQ Compact for mid-market — that automates Configure-Price-Quote workflows for manufacturers of complex, multi-variant B2B products. The platform combines rule-based product configuration, flexible pricing and discount logic, automated quotation generation, AI-based configuration recommendations, photorealistic 3D visualization, guided selling, and subscription-pricing support, with deployment via cloud or on-premise and integration into ERP, CRM, CAD, PLM, and BI systems. Camos also provides full-service implementation, product-model setup, training, and 24/7 customer support.

Product overview

Camos offers a unified CPQ (Configure-Price-Quote) platform for B2B sales of complex, multi-variant products. The core portfolio consists of camos CPQ 365 (enterprise-grade with maximum flexibility) and camos CPQ Compact (mid-market focused, quick to deploy). The platform integrates three core modules: Configure (product configuration with rule-based logic and guided selling), Price (cost/price calculation with flexible pricing models), and Quote (automated quotation generation). Key differentiators include 3D product visualization, AI-powered configuration recommendations, sustainable configuration capabilities, omnichannel sales support, and cloud deployment options. The solution also includes subscription pricing support for recurring revenue models. Camos provides a complete service portfolio including consulting, implementation, training, and customer support.

Differentiator

Problem solved

Functional benefit

Brands

• camos CPQ 365: Holistic configure-price-quote platform specialized for complex and multi-variant products with features including guided selling, 3D visualization, AI configuration, and omnichannel sales support.
• camos CPQ Compact

Products and services

• camos CPQ 365 Full-featured enterprise CPQ platform with maximum flexibility for companies with complex products and sales processes. Supports Configure, Price, Quote workflows with 3D visualization, guided selling, AI configuration recommendations, omnichannel sales, sustainable configuration, and subscription pricing, deployable as cloud or on-premise and integrated with ERP, CRM, CAD, PLM, and BI.
• camos CPQ Compact Streamlined CPQ software designed for mid-sized industrial companies. Quick to implement and easy to operate, providing a packaged combination of software, consulting, and support for organizations with complex products but limited IT resources.
• Configure Module Product configuration module for camos CPQ 365 that enables technically complex products to be configured based on customer needs, using rule-based logic, guided selling, plausibility checks, rule violation explanations, and cross/upselling capabilities.
• Price Module Flexible price and cost calculation module within camos CPQ 365 supporting price lists, country/customer-specific pricing, feature-based pricing, release workflows, intercompany pricing, and subscription pricing models.
• Quote Module Automated quotation generation module that presents configurations and prices in binding, compelling offers, with customizable layouts, clear structures, versioning, options/alternatives, offer comparison, and multilingual printing.
• Consulting and Project Management Professional services covering consulting and project management for CPQ implementations, with 200+ completed projects around product and quotation configuration, variant management, and CRM.
• Customizing and Coaching Customization and coaching services that help customers map their product portfolio in the camos CPQ solution in a modular, scalable, effective, and durable way.
• Product Model Setup Service Service to map a customer's product model quickly and efficiently in the camos CPQ software, building out the configuration rules, variants, and dependencies that power CPQ 365.
• camos Training Hands-on training program for camos CPQ solutions emphasizing active participation, designed for administrators, modelers, and sales users to learn the platform.
• 24/7 Customer Support Round-the-clock customer support service delivered by an experienced and friendly team covering all questions about camos solutions, available 24 hours, 7 days a week.
• camos Connect CPQ Integration API Integration API product that connects camos CPQ with surrounding enterprise IT systems (ERP, CRM, CAD, PLM, BI) via standard APIs, enabling end-to-end processes from customer needs to delivery.

Quantifiable outcome

• 45 minutes time savings on standard quotes
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• CMC Engineers GmbHcoreStrategic or Co-development Partner · 18 May 2022Strategic partnership combining camos CPQ expertise with CMC Engineers' specialization in photorealistic 3D visualization using Unity 3D technology. The partnership enables competitive advantage through 3D visualization integrated with product configuration at early quotation process stages, serving producers of complex multi-variant products.
• APICONcoreTechnology or IntegrationAPICON develops solutions for efficient SAP data handling and provides interfaces between external systems and SAP. The certified camos connectSAP solution integrates camos CPQ into the SAP environment with potential for custom adaptations. APICON collaborates closely with project teams and camos customers during implementation.
• INITcoreStrategic or Co-development PartnerINIT provides holistic end-to-end services from requirements engineering and project management to solution implementation and application management, with focus on SAP projects. The partnership includes business consulting, Kafka, and AI capabilities. camos and INIT collaborate on developing an AI module to expand camos CPQ with AI-powered sales support.
• INNEOcoreTechnology or IntegrationINNEO specializes in product development and manufacturing, simulation, digital reality, IT/Cloud, and IoT/Industry 4.0. camos and INNEO cooperate successfully in customer projects for CAD automation and product visualization.
• itmXmajorTechnology or IntegrationitmX GmbH offers the itmX crm suite providing fully SAP-integrated 360-degree view of marketing, sales, commerce, and service processes. The company serves over 120 customers in mechanical engineering, construction, project manufacturing, and retail sectors. itmX is part of NTT DATA Business Solutions.
• SERVICE 1majorTechnology or IntegrationSERVICE 1 provides a powerful solution for managing and digitizing field service and processes. Combined with camos CPQ, the partnership creates an end-to-end process from product configuration and quotation to maintenance, enabling services to be incorporated into quotes and unlocking new revenue opportunities.
• Siegmund DesignsupportingStrategic or Co-development PartnerSiegmund Design GmbH designs excellent and user-friendly interfaces aligned with goals of positive user experience. The design team's history is closely linked to years of CPQ solution implementation. Both guided selling and expert configuration solutions are optimally adapted to user requirements.
• Team CMCcoreTechnology or IntegrationTeam CMC specializes in technical visualization in mechanical and plant engineering. With CMC ViewR, CMC offers an innovative software solution and comprehensive service portfolio. The camos CPQ solution is complemented by Team CMC with customized 3D visualizations.
• Telekom MMSmajorImplementation/ SI/ Consulting PartnerTelekom MMS supports large corporations and medium-sized companies in digital transformation, developing sustainable business models in Industrial IoT, Customer Experience, New Work, and Digital Reliability. For camos CPQ e-commerce deployment, Telekom MMS supports with over 160 e-commerce experts.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Infor CPQ (Configure One): Infor's CPQ suite (built on the Configure One acquisition) for industrial manufacturers. Comparable because it targets multi-variant product configuration in the same industrial verticals as camos.
• SAP CPQ (formerly CallidusCloud): CPQ offering embedded in SAP's broader CX/ERP suite. Comparable because camos competes against SAP CPQ for the same SAP-centric industrial manufacturers (Siemens, Voith, ABB, KSB) and integrates SAP via its APICON partnership.
• Salesforce Revenue Cloud (Steelbrick): Salesforce's CPQ and billing suite (originally Steelbrick). Competes for the same mid-market and enterprise B2B sales transformation budgets and is frequently evaluated alongside camos for Salesforce-centric customers.
• Oracle CPQ Cloud (BigMachines): Oracle's Configure-Price-Quote module (originally BigMachines), sold as part of Oracle CX/ERP. Relevant as a broad incumbent alternative for global manufacturers evaluating CPQ alongside Oracle Sales Cloud.

Direct peers

• PROS (PROS Holdings): Public CPQ and dynamic pricing specialist serving B2B manufacturers and distributors with similar Configure-Price-Quote functionality, AI-driven pricing recommendations, and ERP/CRM integrations targeting the same industrial customer base.
• Tacton: Swedish CPQ vendor also focused on complex, variant-rich B2B industrial products. Tackles the same Configure-Price-Quote use cases (guided selling, 3D visualization, manufacturing customers) and competes head-to-head with camos in EMEA and increasingly North America.
• Cincom CPQ (incl. KBMax): Cincom's CPQ offering (incorporating KBMax) focuses on configure, price, quote with 3D-visual configuration for complex manufactured products, closely overlapping camos's core configuration use case.
• Experlogix CPQ: Independent CPQ vendor tightly integrated with Microsoft Dynamics 365 and Salesforce. Competes with camos for the same mid-market manufacturing/engineering customers seeking rapid CPQ deployment.

Emerging players

• Logik.io: AI-native CPQ platform aimed at complex product configuration for industrial and manufacturing customers. Comparable as a newer entrant overlapping camos's guided-selling and configuration space.
• DealHub CPQ: Newer-generation CPQ/quoting platform built for subscription and usage-based selling. Comparable as an emerging alternative challenging established CPQ specialists like camos in B2B revenue workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnN3AV-OrEEJ-nAsCPVcqDw
• LinkedInlinkedin.com/company/8586659
• Instagraminstagram.com/camos.software.karriere
• Facebookfacebook.com/camosSoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camos